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Advertising as a percentage of sales is a key metric used by companies to measure the effectiveness of their marketing and advertising efforts. It is a ratio that indicates the proportion of sales revenue that is allocated to advertising expenses. This metric is crucial for businesses, as it helps them evaluate the efficiency and return […]
Advertising as a percentage of sales is a key metric that measures the amount of funds allocated towards advertising in relation to the total revenue generated by a company. This proportion provides valuable insights into the effectiveness of a company’s advertising strategies and is widely used in the advertising industry to gauge the success of […]