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New product development in marketing management is a crucial aspect of any successful business. It involves creating and introducing new products or services into the market to meet customer demands and stay ahead of the competition. In today’s fast-paced digital era, the significance of new product development has only intensified. In the ever-changing landscape of […]
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The Institute of Direct and Digital Marketing (IDM) is a prestigious professional body that has been at the forefront of digital marketing education for over 30 years. Founded in 1987, the IDM has played a vital role in shaping the industry as we know it today. With the rise of technology and the internet, the […]
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