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Marketing Channels A Management View 8th Edition is a comprehensive resource that explores the intricacies of marketing channels and their management. This edition serves as a valuable reference for professionals in the advertising industry, providing insights and strategies for effective marketing campaigns and customer engagement. Marketing channels are the pathways through which goods and services […]
Marketing Management: A Strategic Decision Making Approach, 8th Edition, is a highly acclaimed textbook that provides a comprehensive overview of marketing principles and strategies. Released in 2014, this edition has become a widely used resource for marketing students and professionals worldwide. Its relevance in today’s digital age is evident as it focuses on the integration […]