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Online marketing

Digital Marketing Definition By Philip Kotler 4ps

Digital marketing is a term that has gained significant popularity in recent years. It refers to the use of digital channels such as websites, search engines, social media, email, and mobile apps to promote products and services. One of the most influential figures in the field of marketing, Philip Kotler, introduced the concept of the […]

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Marketing

The 4Ps of Marketing Given by Philip Kotler: A Comprehensive Explanation

In the rapidly evolving world of marketing, finding the right combination of tactics to captivate customers is key. Enter the 4Ps of marketing, the magical recipe that has guided companies for decades. But is it time for an update? Join us as we explore the ever-expanding world of the 4Ps, uncovering the secrets behind product, […]