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Marketing management is a critical aspect of any business, as it determines the success or failure of a company's products or services in the marketplace. Philip Kotler, one of the most renowned marketing gurus in the world, has authored an influential book, "Marketing Management Philip…
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Marketing Management 13th Edition is a renowned textbook that serves as a comprehensive guide to understanding the dynamic field of marketing. Developed by Philip Kotler and Kevin Lane Keller, this edition builds upon the groundbreaking work of its predecessors and remains highly relevant in today's…
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