In a world that’s constantly buzzing with digital noise, it’s easy for advertisements to get lost in the crowd.
But there’s something about a static ooh that can capture our attention and hold it captive.
Whether it’s a bold billboard on the side of the highway or a clever sign in the middle of a bustling city, traditional out-of-home advertising still has a way of catching our eye.
And while digital out-of-home (DOOH) ad spend is on the rise, the old-fashioned static ooh still dominates the market.
But why is this?
And how can advertisers make the most of both static and digital ooh?
Join us as we delve into the dynamic world of outdoor advertising, exploring the power of billboards, the possibilities of DOOH, and the secrets to grabbing our attention in a world that’s constantly in motion.
static ooh
Digital out-of-home (DOOH) advertising spend in the U.S.
is projected to increase to $2.17 billion this year, representing a growth rate of 37.4%.
Despite this growth, traditional static out-of-home advertising still holds the majority share of ad spend in the country at 69%.
Singapore is known for its large billboards at major cross junctions, providing appealing advertising opportunities due to their central locations and massive sizes.
Billboards using static OOH have been successful in building trust and creating impactful and long-lasting images that resonate with consumers.
KFC recently utilized massive billboards and the popular app TikTok in an advertisement campaign to increase its popularity and outperform competitors.
Digital out-of-home accounted for 37.3% of global out-of-home ad spend in 2018 and is predicted to grow 10.1% annually between 2018 and 2021.
While DOOH offers rotating ads and more impressions, static OOH provides 100% viewability and ownership.
Moreover, advances in technology have made static OOH channels as technologically advanced as digital ones.
The ease of buying, targeting, and measurement is driving the growth of DOOH, as buyers can purchase DOOH impressions on programmatic exchanges and new buying platforms make it easier to purchase static impressions.
OOH advertisers can also utilize DMA and demographic data for effective targeting strategies, while OOH solution-providers offer real-time analytics and audience measurement tools.
Key Points:
- U.S. DOOH advertising spend projected to reach $2.17 billion, growing at 37.4%
- Traditional static out-of-home advertising still dominates with 69% share
- Singapore known for large billboards at major cross junctions, providing effective advertising opportunities
- KFC used massive billboards and TikTok app to increase popularity and outperform competitors
- DOOH accounted for 37.3% of global out-of-home ad spend in 2018, predicted to grow 10.1% annually
- DOOH offers rotating ads and more impressions, while static OOH provides 100% viewability and ownership
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💡 Did You Know?
1. Static electricity can have a surprising effect on hair. When the weather is dry or a material rubs against your hair, it can become charged with static electricity. This causes each strand of hair to repel each other, giving it that “static ooh” appearance.
2. Did you know that static electricity can actually be beneficial? In some manufacturing processes, static electricity is used to remove dust and other particles from surfaces, making them cleaner and more efficient.
3. The phenomenon of static electricity was first observed by Thales of Miletus, a Greek philosopher, around 600 BCE. He discovered that by rubbing amber against a cloth, it would attract lightweight objects like feathers and straw due to the static charge.
4. Static electricity can cause disruptions in electronic devices, such as computers and smartphones. This is why it is recommended to ground yourself by touching a metal object before handling sensitive electronics to prevent any static discharge that could damage them.
5. Some animals have evolved unique adaptations to deal with static electricity. For example, the African elephant has thick, wrinkled skin that helps dissipate static charges and protect them from lightning strikes during thunderstorms.
Projected Increase In US DOOH Ad Spend
In the ever-evolving world of advertising, digital out-of-home (DOOH) ad spend in the United States is projected to reach a remarkable $2.17 billion this year. This represents a significant increase of 37.4% compared to previous years, highlighting the growing popularity and effectiveness of this advertising medium. As technology continues to advance and consumer behavior shifts towards digital platforms, it is no surprise that advertisers are investing more in DOOH to reach their target audience.
Majority Of US Ad Spend Still Goes To Traditional Static OOH
Despite the impressive growth of DOOH ad spend, traditional static out-of-home advertising still dominates the market, accounting for a substantial 69% of ad spend in the United States. This traditional form of advertising, which includes billboards, posters, and other static displays, continues to hold its ground due to its ability to capture the attention of passersby and create impactful visual impressions.
The enduring appeal of static OOH demonstrates that sometimes, the simplest and most straightforward advertising methods are the most effective.
- Traditional static advertising accounts for 69% of ad spend in the US.
- Billboards, posters, and static displays are part of this traditional form of advertising.
- Static OOH advertising captures attention and creates impactful visual impressions.
Sometimes, the simplest and most straightforward advertising methods are the most effective.
Singapore’s Major Cross Junctions With Large Billboards
Singapore is renowned for its modern and vibrant cityscape, which includes a captivating advertising landscape. One notable aspect of this is the presence of large billboards at major cross junctions, such as Orchard Road, Chinatown, and the AYE expressway. These iconic locations attract the attention of both locals and tourists alike.
These strategically positioned static out-of-home (OOH) displays offer advertisers a distinct chance to connect with a diverse audience and establish enduring brand impressions. Singapore’s dynamic advertising scene effectively exemplifies the effectiveness of static OOH in capturing attention and driving brand awareness.
Improvements:
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Advertising Opportunities At Centrium Square, Singapore
One of Singapore’s prime locations for captivating advertising opportunities is Centrium Square. Situated in a central location, this commercial development offers immense potential for businesses looking to make a bold statement with their advertising campaigns. The massive billboard size available at Centrium Square provides advertisers with a canvas on which to showcase their brand in a visually stunning and attention-grabbing manner. With its prime location and striking advertising spaces, Centrium Square presents an excellent opportunity for companies to leave a lasting impression on their target audience.
Building Trust And Emotion With Static OOH Billboards
Billboards are vital in the advertising industry, as they have the ability to build trust and evoke emotions from consumers. Static OOH billboards can create powerful and memorable images in consumers’ minds. By using compelling visuals and persuasive copy, advertisers can deeply connect with their audience and effectively deliver their brand message. Static OOH billboards reach a wide range of viewers, making them essential in successful advertising campaigns and establishing a strong sense of trust among consumers.
KFC’s Success With Massive Billboards And TikTok Campaign
A recent advertisement campaign by the renowned fast-food chain KFC exemplified the power of massive billboards in conjunction with the popular app TikTok. By leveraging the large format of billboards, KFC was able to increase its brand popularity and surpass competitors. This unique combination of traditional static OOH alongside a modern digital platform showcased KFC’s innovation and creativity. The campaign not only attracted attention but also generated significant social media buzz, demonstrating the impact that a well-executed OOH campaign can have on a brand’s success.
- The use of massive billboards in the advertisement campaign
- Integration with the popular app TikTok
- Brand popularity and competitiveness
- Combination of traditional static OOH and modern digital platform
- Highlighting KFC’s innovation and creativity
- Generation of significant social media buzz
“The campaign not only attracted attention but also generated significant social media buzz, demonstrating the impact that a well-executed OOH campaign can have on a brand’s success.”
Global DOOH Ad Spend In 2018
In 2018, digital out-of-home (DOOH) accounted for 37.3% of the global out-of-home (OOH) ad spend. This represents a substantial share of the advertising market and indicates the growing recognition of the unique advantages offered by DOOH. The ability to combine the reach of traditional OOH with the dynamic and interactive capabilities of digital platforms makes DOOH an attractive option for advertisers around the world. The global adoption of DOOH serves as a testament to its effectiveness in reaching and engaging audiences on a global scale.
Predicted Growth Of DOOH From 2018 To 2021
The future of DOOH looks promising, with a predicted annual growth rate of 10.1% between 2018 and 2021. This projection highlights the increasing popularity and acceptance of DOOH as a highly effective advertising medium. As technology continues to advance and consumer behavior evolves, advertisers are seeking innovative ways to connect with their target audience. DOOH provides the perfect solution, offering dynamic ad experiences through features such as weather triggering and dayparting. With its ability to adapt and provide targeted messaging, DOOH is poised to experience significant growth in the coming years.
Technologically Advanced Static OOH Channels
While digital OOH may be at the forefront of technological advancements, it is important not to overlook the fact that some static OOH channels have also embraced innovation. Technological advancements have enabled static OOH to offer features such as dynamic content rotation, allowing advertisers to deliver multiple messages on a single static billboard. Additionally, static OOH provides 100% viewability, ensuring that every passerby who lays eyes upon a billboard is exposed to the advertisement. These technologically advanced static OOH channels offer a unique blend of traditional and modern advertising methods to captivate and engage audiences.
- Some static OOH channels have embraced innovation
- Technological advancements enable dynamic content rotation
- Static OOH provides 100% viewability
“These technologically advanced static OOH channels offer a unique blend of traditional and modern advertising methods to captivate and engage audiences.”
Benefits Of Digital OOH Vs Static OOH
The rise of digital out-of-home (DOOH) has brought a range of benefits that set it apart from traditional static OOH. With digital OOH, advertisers have the ability to create dynamic ad experiences by incorporating features such as weather triggering and dayparting. This level of customization allows for more contextually relevant messaging, ensuring that ads resonate with viewers.
Furthermore, digital OOH provides the advantage of rotating ads, allowing multiple advertisers to share a single screen and increase impression counts. On the other hand, static OOH offers 100% viewability and ownership, ensuring that the ad is seen without distractions. The choice between digital OOH and static OOH ultimately depends on the specific objectives and target audience of the advertising campaign.
The world of advertising is rapidly evolving, and the rise of DOOH is a testament to this change. With a projected increase in US DOOH ad spend, traditional static OOH still dominates the market. Singapore’s major cross junctions featuring large billboards also highlight the power of static OOH.
Building trust and emotion, KFC’s success with massive billboards and TikTok campaigns, and the predicted growth of DOOH all demonstrate the immense potential the OOH industry holds. With technologically advanced static OOH channels and the benefits of digital OOH over static, advertisers have a range of options to effectively engage their target audience and leave a lasting impression.
FAQ
1. How does static OOH advertising differ from other forms of traditional outdoor advertising?
Static OOH advertising refers to the traditional form of outdoor advertising that uses static or non-moving displays such as billboards, posters, and signs. Unlike other forms of traditional outdoor advertising, such as digital billboards or digital signage, static OOH advertising does not have the ability to change or update content in real-time. It relies on a fixed design or message that remains constant for a set period of time.
One of the key differences is the level of flexibility and interactivity. Static OOH advertising is limited in terms of showcasing dynamic or targeted content, as the message remains the same throughout the campaign duration. In contrast, digital billboards allow for real-time content changes, enabling advertisers to customize and adapt their messages based on factors like time of day, weather, or audience demographics. Additionally, static OOH advertising may require more resources and time for printing and installation, whereas digital advertisements can be updated effortlessly.
Overall, while static OOH advertising has its limitations in terms of flexibility and adaptability, it retains the advantage of being a tried and tested method that can reach a wide audience with a clear and consistent message.
2. What are some of the advantages of using static OOH billboards for brand promotion and marketing?
There are several advantages of using static OOH (out-of-home) billboards for brand promotion and marketing. Firstly, static billboards have a wider reach as they are strategically placed in high traffic areas. This ensures that a large number of people, including potential consumers, are exposed to the brand, increasing its visibility and creating brand awareness.
Secondly, static billboards have a longer exposure time compared to other advertising mediums. They are constantly present in the environment, unlike TV or radio ads which have a limited duration. This allows the brand message to be repeatedly seen by the audience, reinforcing the brand’s presence in their mind. The constant visibility and repetition make static OOH billboards an effective means of promoting a brand and conveying its message.
3. Could you provide examples of successful static OOH campaigns that have effectively reached and engaged their target audience?
One example of a successful static Out-of-Home (OOH) campaign is the “Share a Coke” campaign by Coca Cola. The campaign involved placing billboards and posters with personalized names on Coca Cola bottles, encouraging people to find their name or the name of a loved one on the bottles and share it with others. This campaign effectively engaged its target audience by creating a sense of personalization and connection with the brand. It encouraged people to interact with the OOH advertisements, search for their name, and share their experience on social media, leading to increased brand awareness and engagement.
Another successful static OOH campaign is the “Absolut Vodka” campaign. Absolut Vodka is known for its iconic print ads that often feature unique and creative artwork. These static ads have appeared in various outdoor locations and have effectively reached and engaged their target audience by creating intrigue and visual appeal. The visually striking designs and clever messaging not only capture people’s attention but also create a positive association with the Absolut brand. This campaign demonstrates how static OOH ads can effectively communicate a brand’s message and leave a memorable impact on its target audience.
4. In the age of digital and interactive advertising, how can static OOH still remain relevant and effective in the advertising industry?
Even in the age of digital and interactive advertising, static out-of-home (OOH) advertising can still remain relevant and effective in the advertising industry for several reasons. Firstly, static OOH has a wide reach as it is visible to a large number of people who pass by the location, regardless of their digital engagement. This can be particularly effective in high-traffic areas such as city centers or popular tourist spots, where capturing the attention of a diverse audience is key.
Secondly, static OOH advertising has the advantage of being unobtrusive and non-intrusive compared to digital ads that can sometimes be seen as intrusive or disruptive. With static OOH, the message can be presented in a more natural and engaging way that seamlessly blends into the environment. This can lead to higher message retention by consumers who may be more likely to notice and remember the static ad. Therefore, static OOH can still be an effective advertising tool, especially when combined with digital strategies for a comprehensive marketing campaign.