Social Media Marketing Platforms 2017

Social media marketing platforms have revolutionized the way businesses interact with their consumers online. These platforms allow brands to strategically engage and communicate with their target audience, ultimately driving brand awareness, customer loyalty, and sales. In 2017, these platforms continue to dominate the digital advertising space, providing advertisers with endless opportunities to connect with their customers on a personal level.

One of the most attention-grabbing facts about social media marketing platforms in 2017 is their unprecedented reach. According to Statista, there were 2.8 billion social media users worldwide in 2016, a number projected to increase to 3.1 billion in 2021. This enormous user base highlights the immense potential for brands to connect with and influence a vast audience through social media marketing.

Social media marketing platforms truly came to prominence in the early 2000s with the rise of platforms like MySpace and Facebook. These platforms provided an entirely new way for businesses to advertise and engage with customers. However, it was not until 2017 that these platforms truly solidified their position as the dominant force in digital advertising.

Today, platforms like Facebook, Instagram, Twitter, and Snapchat are at the forefront of social media marketing. They offer a variety of advertising options, including sponsored posts, video ads, and influencer partnerships. Furthermore, these platforms provide advertisers with detailed targeting options, allowing them to reach specific demographics, interests, and behaviors. This level of precision targeting ensures that ads are shown to the most relevant audience, increasing the chances of engagement and conversion.

One engaging element associated with social media marketing platforms is their ability to provide measurable results. Unlike traditional advertising methods, social media marketing allows advertisers to track and analyze their campaigns in real-time. This means that advertisers can gain insights into the performance of their ads, such as impressions, clicks, and conversions, enabling them to make data-driven decisions for future campaigns. In 2017, this level of transparency and accountability is essential for any online advertising service or advertising network.

In conclusion, social media marketing platforms in 2017 have cemented their position as a crucial element of any successful digital advertising strategy. Their unprecedented reach, combined with their ability to provide precise targeting and measurable results, makes these platforms an indispensable tool for brands looking to connect with their customers online. With the ever-growing number of social media users worldwide, the significance of social media marketing platforms is only set to increase in the years to come.

What are the best social media marketing platforms in 2017 for your online advertising service?

Social media marketing platforms have become essential for businesses looking to promote their products and services online. With the ever-growing dominance of social media in our daily lives, it has become crucial for advertisers to engage with their target audience through these platforms. In 2017, several social media marketing platforms emerged as frontrunners, providing businesses with effective tools and strategies to reach their customers. In this article, we will discuss the top social media marketing platforms of 2017 and how they can benefit your online advertising service.

1. Facebook: With over 2.8 billion monthly active users, Facebook continues to dominate the social media landscape. Its powerful advertising platform allows businesses to target specific demographics, interests, and behaviors, ensuring their ads reach the right audience. Whether you want to increase brand awareness, drive traffic to your website, or generate leads, Facebook offers a wide range of advertising options to suit your needs. Detailed targeting, retargeting, and custom audiences are some of the features that make Facebook an ideal platform for online advertisers.

2. Instagram: Boasting over 1 billion monthly active users, Instagram has become a popular choice for advertisers. Its visually engaging nature makes it perfect for showcasing products and services, especially those that appeal to a younger demographic. Instagram offers various ad formats such as photo ads, video ads, carousel ads, and stories ads, allowing businesses to tell their story in a captivating way. Additionally, Instagram’s integration with Facebook’s advertising platform provides advertisers with advanced targeting capabilities, providing you with a vast pool of potential customers for your online advertising service.

3. Twitter: With over 330 million monthly active users, Twitter remains a valuable social media marketing platform. Twitter allows businesses to engage with their audience in real-time, making it ideal for promoting time-sensitive offers or following trends. The platform offers various advertising options, including promoted tweets, promoted accounts, and promoted trends, allowing advertisers to reach their target audience effectively. Twitter’s targeting options enable businesses to connect with users based on their interests, geography, and behavior, enhancing the effectiveness of your online advertising service.

4. LinkedIn: Specifically designed for professionals and businesses, LinkedIn has over 660 million users and continues to grow as a powerful social media marketing platform. It provides a unique opportunity for online advertisers to target professionals based on their job title, industry, and company size. LinkedIn ads can be used to promote job openings, business services, or to establish thought leadership in your industry. With LinkedIn’s deep targeting capabilities, you can refine your ad campaigns to reach the professionals most likely to engage with your online advertising service.

5. YouTube: As the second most visited website globally, YouTube offers an array of advertising options for businesses. YouTube’s TrueView ads are particularly effective as they allow users to skip the ad after a few seconds, ensuring that you only pay for engaged views. YouTube also offers a variety of ad formats, including skippable ads, non-skippable ads, bumper ads, and overlay ads, giving you the flexibility to create compelling video content that resonates with your target audience. With YouTube’s massive user base and targeting capabilities, it can be a valuable addition to your online advertising service.

These are just a few of the top social media marketing platforms that emerged in 2017 and can significantly benefit your online advertising service. In the following sections, we will dive deeper into each platform, discussing their features, advantages, and best practices for online advertising. By the end of this article, you will have a comprehensive understanding of how to leverage these social media marketing platforms to elevate your online advertising service to new heights.

Why Social Media Marketing Platforms Are Essential in 2017

Social media marketing has become an integral part of any successful advertising strategy in 2017. With millions of people active on various social media platforms, businesses have recognized the potential for reaching and engaging with their target audience like never before. Social media marketing platforms offer a range of tools, features, and advertising options that allow businesses to create highly targeted campaigns, drive brand awareness, increase website traffic, and ultimately boost sales. In this article, we will explore the top social media marketing platforms in 2017 and how they can benefit businesses.

1. Facebook

Facebook remains the most popular and widely used social media platform with over 2.7 billion monthly active users. It provides businesses with a powerful advertising platform through its Ads Manager, allowing them to create highly targeted ads based on demographics, interests, behavior, and more. Facebook’s advanced targeting options ensure that businesses can reach their ideal customers and drive desired actions such as website clicks, conversions, or app installations.

Furthermore, Facebook offers various ad formats including image ads, video ads, carousel ads, and collection ads, enabling businesses to choose the most engaging format for their campaign objectives. The platform’s robust analytics and reporting tools allow businesses to monitor the performance of their ads and make data-driven decisions for optimization.

2. Instagram

Instagram, owned by Facebook, has quickly grown into a major player in the social media marketing landscape. With over 1 billion monthly active users, it offers businesses a highly visual platform to showcase their products or services. Instagram’s advertising options include photo ads, video ads, carousel ads, and story ads, allowing businesses to creatively engage with their audience.

The platform’s direct integration with Facebook’s Ads Manager means that businesses can take advantage of Facebook’s extensive targeting capabilities when running their Instagram campaigns. This ensures that businesses can reach the right audience with their captivating visuals and drive meaningful actions such as website visits or purchases.

3. Twitter

Twitter, with its 330 million monthly active users, remains a valuable social media marketing platform in 2017. It offers businesses a unique opportunity to engage with their audience in real-time through 280-character tweets. Twitter’s advertising options include promoted tweets, promoted accounts, and promoted trends.

Businesses can target their ads based on keywords, interests, location, and demographics, allowing them to reach users who are most likely to be interested in their products or services. Twitter’s engagement features such as retweets, likes, and replies enable businesses to amplify their brand message and drive conversations around their offerings.

4. LinkedIn

LinkedIn is the go-to social media platform for professionals and B2B marketers. With over 740 million members, LinkedIn provides businesses with a platform to connect with decision-makers, industry professionals, and potential business partners.

LinkedIn’s advertising options include sponsored content, sponsored InMail, text ads, and dynamic ads. Businesses can target their ads based on job titles, industries, company sizes, and more, ensuring that their messages are seen by the right audience. LinkedIn also offers advanced analytics and reporting features to help businesses measure the success of their campaigns and make informed decisions.

5. YouTube

YouTube, the world’s largest video-sharing platform, is not only a place for entertainment but also a powerful social media marketing platform. With over 2 billion logged-in monthly active users, YouTube offers businesses the opportunity to reach a massive audience through video content.

Businesses can create video ads in various formats such as skippable ads, non-skippable ads, bumper ads, and overlay ads. YouTube’s targeting options allow businesses to reach users based on their demographics, interests, and viewing behavior. Additionally, YouTube offers precise measurement and reporting tools to track the performance of video ads and optimize campaigns for maximum impact.

Conclusion

In conclusion, social media marketing platforms play a crucial role in 2017’s advertising landscape. Whether it’s reaching a vast audience on Facebook, showcasing products on Instagram, engaging in real-time conversation on Twitter, connecting with professionals on LinkedIn, or capturing attention with video ads on YouTube, these platforms offer businesses the tools and opportunities they need to succeed in their marketing efforts.

By utilizing the right social media marketing platforms and understanding their unique features and capabilities, businesses can create impactful campaigns, drive brand awareness, and ultimately achieve their marketing goals in 2017. So, don’t miss out on the immense potential of social media marketing platforms in 2017 – start harnessing their power today and take your advertising strategy to new heights!

Statistic: According to Statista, global social media advertising spending is projected to reach $98.58 billion in 2021.

Key Takeaways for Social Media Marketing Platforms 2017

In the fast-paced world of digital advertising, social media marketing has emerged as a powerful tool for businesses to reach and engage with their target audience. In this article, we will explore the top takeaways for the year 2017 in terms of social media marketing platforms that advertising services or networks should keep in mind. These key insights will help drive successful social media marketing campaigns and maximize returns on investment.

1. Facebook remains the king of social media

With over 2 billion monthly active users, Facebook continues to dominate the social media landscape. Its advertising platform, Facebook Ads, is a must-have for any advertising service or network looking to tap into a large and diverse user base.

2. Instagram gains momentum

Owned by Facebook, Instagram has rapidly grown in popularity, especially among younger demographics. Its visually-focused platform provides ample opportunities for brands to showcase their products or services creatively.

3. Twitter focuses on real-time conversations

Twitter’s unique offering lies in its ability to facilitate real-time conversations. Advertising services should take advantage of this platform to engage directly with users, participate in trending discussions, and build brand awareness.

4. Snapchat for authentic brand storytelling

Snapchat’s disappearing content feature makes it a perfect medium for brands to share authentic and behind-the-scenes moments. Its young and engaged user base offers advertising services a chance to connect with the millennial and Gen Z markets.

5. LinkedIn for B2B marketing

LinkedIn is the go-to social media platform for B2B marketing. Advertising services should leverage its professional network to target decision-makers, promote thought leadership content, and generate quality leads.

6. Pinterest for visual discovery

Pinterest’s visual discovery platform allows users to explore new ideas and products. Advertising services can take advantage of Pinterest’s highly engaged audience by creating visually appealing content that inspires and drives conversions.

7. YouTube for video marketing

Video content continues to dominate the social media landscape, and YouTube is at the forefront of this trend. Advertising services should utilize YouTube’s extensive reach and targeting capabilities to deliver impactful video marketing campaigns.

8. Influencer marketing on the rise

Influencer marketing has gained significant traction in recent years and is set to continue growing in 2017. Advertising services should collaborate with influential social media personalities to amplify their brand message and reach a wider audience.

9. Social media and customer service integration

Businesses are increasingly using social media platforms as a customer service channel. Advertising services should work closely with brands to ensure a seamless integration of social media marketing and customer service, enabling prompt responses and personalized interaction.

10. Data-driven targeting and analytics

Social media platforms provide robust targeting options, allowing advertising services to reach specific audiences based on demographics, interests, and behaviors. Leveraging these targeting capabilities and analyzing the resulting analytics are crucial for optimizing campaign performance.

11. Native advertising for seamless integration

Native advertising, which blends seamlessly with the platform’s user experience, has become essential for effective social media marketing. Advertising services should create native ads that fit organically within the social media feeds, increasing user engagement and reducing ad blindness.

12. Mobile optimization is imperative

In 2017, optimizing social media marketing campaigns for mobile devices is no longer an option but a necessity. Advertising services should ensure that all content and ads are mobile-friendly, providing a seamless experience for users accessing social media platforms on their smartphones or tablets.

13. Embracing live video streaming

Live video streaming has gained significant popularity on social media platforms. Advertising services should consider incorporating live video content into their marketing strategies to increase engagement, foster real-time interaction, and showcase events or product launches.

14. Privacy and security concerns

Growing privacy and security concerns have led social media platforms to strengthen their policies. Advertising services must be mindful of these regulations and ensure that they comply with data protection laws while carrying out targeted social media marketing campaigns.

15. Continuous testing and optimization

Lastly, advertising services should adopt a culture of continuous testing and optimization to stay ahead of the competition. By analyzing data, testing different strategies, and refining campaigns, social media marketing platforms can maximize ROI and drive long-term success.

In summary, the key takeaways for social media marketing platforms in 2017 highlight the importance of platforms like Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest, and YouTube. Additionally, integrating influencer marketing, customer service, and native ads while leveraging data-driven targeting and analytics are crucial. Mobile optimization, live video streaming, privacy compliance, and continuous testing also play significant roles in achieving success in the ever-evolving social media marketing landscape.

FAQs about Social Media Marketing Platforms 2017

1. What is a social media marketing platform?

A social media marketing platform is a software or online service that allows businesses to manage, schedule, and analyze their social media marketing efforts.

2. What are the benefits of using a social media marketing platform?

Using a social media marketing platform can help businesses streamline their social media campaigns, save time by scheduling posts in advance, track performance metrics, and engage with their audience more effectively.

3. Can I manage multiple social media accounts from a single platform?

Yes, most social media marketing platforms allow you to manage multiple social media accounts from a single dashboard. This feature is particularly useful for businesses that have a presence on various platforms.

4. Which social media platforms are supported by these marketing platforms?

Most social media marketing platforms support popular platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. However, the availability of platforms may vary depending on the specific marketing platform.

5. Can I schedule posts in advance using a social media marketing platform?

Yes, scheduling posts in advance is a common feature offered by social media marketing platforms. This allows businesses to plan and automate their social media content, ensuring a consistent posting schedule.

6. Does using a social media marketing platform help with audience targeting?

Yes, social media marketing platforms often offer audience targeting features, allowing businesses to reach specific demographics, interests, or locations with their marketing campaigns.

7. Are analytics and reporting features available on social media marketing platforms?

Yes, most social media marketing platforms provide analytics and reporting features to help businesses track and measure the success of their social media campaigns. This includes metrics like engagement, reach, impressions, and conversions.

8. Can I monitor and respond to comments and messages from the platform?

Yes, many social media marketing platforms offer comment and message management tools, allowing businesses to monitor and respond to interactions on their social media accounts directly from the platform.

9. Do social media marketing platforms offer ad management capabilities?

Yes, most social media marketing platforms provide ad management features that allow businesses to create, track, and optimize their social media advertisements.

10. Are there any collaboration features in social media marketing platforms?

Yes, some social media marketing platforms offer collaboration features, enabling teams to work together on social media campaigns and streamline their communication and approval processes.

11. Can I integrate other marketing tools or services with a social media marketing platform?

Yes, many social media marketing platforms offer integrations with other popular marketing tools and services, such as email marketing platforms, CRM systems, or analytics tools.

12. How much does a social media marketing platform cost?

The cost of a social media marketing platform can vary greatly depending on the provider, the features included, and the size of the business. Some platforms offer free plans with limited features, while others require a monthly or annual subscription.

13. Is training or support provided for using social media marketing platforms?

Yes, most social media marketing platforms offer training resources, tutorials, and customer support to help businesses get started and make the most out of their platform’s capabilities.

14. Are there any security measures in place to protect my social media accounts?

Yes, social media marketing platforms typically have security measures in place to protect your social media accounts. This includes secure login processes, encrypted data transfer, and access controls to prevent unauthorized access.

15. Can I measure the return on investment (ROI) of my social media marketing campaigns using these platforms?

Yes, social media marketing platforms provide tools and analytics that allow businesses to track and measure the ROI of their social media campaigns. This helps businesses understand the effectiveness of their marketing efforts and make data-driven decisions.

Conclusion

In conclusion, the year 2017 witnessed significant advancements and developments in social media marketing platforms. These platforms have become a key tool for online advertising services and advertising networks. Throughout this article, we explored the key points and insights related to social media marketing platforms in 2017.

Firstly, we discussed the rise of video content as a powerful marketing tool. Social media platforms such as Facebook, Instagram, and Twitter have prioritized video content, providing advertisers with an opportunity to engage their target audience in a more compelling and interactive way. The introduction of features like Facebook Live and Instagram Stories has enabled advertisers to create real-time and authentic content, fostering a deeper connection with their audience. Moreover, the growth of video content has also led to the rise of influencers, who have become brand ambassadors on social media platforms. Collaborating with influencers can help advertisers expand their reach and tap into new audiences.

Secondly, we explored the increasing importance of personalization in social media marketing. In 2017, social media platforms have become more sophisticated in their targeting capabilities, allowing advertisers to personalize their ads based on user demographics, interests, and behaviors. This level of personalization has proven to be highly effective in driving engagement and conversions. Advertisers can now create highly targeted campaigns, delivering relevant content to specific segments of their audience. Furthermore, the integration of artificial intelligence and machine learning algorithms in social media platforms has enhanced the personalization capabilities even further. These technologies enable platforms to analyze user data and behavior patterns to deliver personalized recommendations, creating a more tailored advertising experience for users.

Another key insight from 2017 is the increasing integration of e-commerce functionalities within social media platforms. Platforms like Facebook, Instagram, and Pinterest have implemented “Buy” buttons and shoppable tags, allowing users to make purchases without leaving the platform. This seamless integration between social media and e-commerce has opened up new opportunities for advertisers and online retailers. Advertisers can now directly drive users to a purchase decision, eliminating the traditional steps involved in the conversion funnel. Additionally, social media platforms have also introduced advanced tracking and analytics tools, providing advertisers with valuable insights on consumer behavior and purchasing patterns.

Furthermore, the rise of mobile usage has had a significant impact on social media marketing platforms in 2017. With the increasing number of users accessing social media platforms through their mobile devices, advertisers have had to adapt their strategies to target this mobile-first audience. As a result, platforms have introduced features like swipeable carousel ads and full-screen immersive experiences to capture the attention of mobile users. Mobile video has also gained traction, with platforms optimizing their algorithms to favor mobile-friendly video formats and vertical video content. Advertisers must ensure that their campaigns are optimized for mobile devices to maximize their reach and engagement.

In conclusion, social media marketing platforms in 2017 have evolved to become powerful tools for online advertising services and advertising networks. The rise of video content, personalization, integration of e-commerce functionalities, and the impact of mobile usage have shaped the landscape of social media marketing. Advertisers must constantly adapt their strategies to leverage these advancements and engage their target audience effectively. By staying updated with the latest trends and technologies in social media marketing platforms, advertisers can continue to drive successful campaigns and achieve their marketing objectives.