Social media platforms have become powerhouses for businesses, transforming the way companies promote their products and services. As the world becomes increasingly connected and dependent on technology, social media marketing apps have risen to the forefront of digital advertising. These apps are instrumental in building brand awareness, increasing customer engagement, and driving sales. In 2017, social media marketing apps have reached new heights, revolutionizing the way businesses reach their target audience.

One of the most significant advancements in social media marketing apps is their ability to target specific demographics with precision. These apps are equipped with sophisticated algorithms that analyze user data and preferences to deliver personalized content. With this level of targeting, businesses can ensure that their ads are reaching the right audience at the right time. In fact, a study conducted by eMarketer found that targeted ads on social media platforms had a click-through rate that was 10 times higher than traditional banner ads.

Another key element of social media marketing apps in 2017 is the emphasis on real-time engagement. Consumers now expect immediate responses from businesses, and social media apps enable companies to meet this demand. Apps such as Facebook and Instagram have introduced features like chatbots, which allow businesses to interact with customers in real-time, answering questions and addressing concerns. According to a report by HubSpot, companies that engage with customers on social media have 30% higher customer retention rates than those that don’t.

The rise in influencer marketing is yet another significant trend in social media marketing apps in 2017. Influencers are individuals with a large following on social media, known for their credibility and expertise in a particular niche. By partnering with influencers, businesses can tap into their established audience and build brand awareness. Research conducted by Nielsen found that 92% of consumers trust recommendations from individuals over traditional advertising. With influencer marketing, businesses can leverage the trust and loyalty that influencers have cultivated with their followers.

Video content has also emerged as a dominant force in social media marketing apps this year. The popularity of platforms like YouTube and Snapchat has paved the way for businesses to adopt video as a powerful marketing tool. According to Cisco, by 2021, video will make up 82% of all Internet traffic. Social media marketing apps enable businesses to create and share engaging video content, capturing the attention of their target audience and increasing engagement.

Social media marketing apps have come a long way, and their significance in the digital advertising landscape cannot be understated. With their precision targeting, real-time engagement, influencer marketing, and video content capabilities, these apps have revolutionized the way businesses reach and connect with their audience. As technology continues to evolve, it will be exciting to see how social media marketing apps will continue to shape the advertising industry in the future.

What are the Best Social Media Marketing Apps in 2017 for Boosting Your Online Advertising Efforts?

Social media marketing apps have become essential tools for online advertising services and advertising networks in 2017. These apps offer a range of advantages that can greatly enhance the effectiveness of your marketing campaigns. From content creation and scheduling to analytics and audience targeting, social media marketing apps provide comprehensive solutions for businesses looking to maximize their online advertising efforts. In this article, we will explore the top social media marketing apps in 2017 that can help you achieve your advertising goals and stay ahead of the competition.

Social Media Marketing Apps 2017: The Must-Haves for Online Advertising

Social media marketing has become an essential component of any successful online advertising strategy. In today’s digital landscape, businesses cannot afford to ignore the power of social media platforms in reaching and engaging with their target audience. To maximize the impact of social media marketing, businesses are increasingly turning to specialized apps designed to enhance their online advertising efforts. This article explores the top social media marketing apps for 2017, providing a comprehensive guide for businesses looking to boost their online advertising campaigns.

1. Hootsuite

Hootsuite is undoubtedly one of the most popular and widely used social media marketing apps in 2017. This powerful tool allows businesses to manage multiple social media accounts from a single dashboard, streamlining the process of posting, scheduling, and analyzing social media content. With Hootsuite, businesses can easily monitor their social media presence, engage with their audience, and measure the performance of their advertising campaigns. Its user-friendly interface and robust features make it an invaluable asset for any online advertising service or advertising network.

2. Buffer

Buffer is another must-have social media marketing app for 2017. This app enables businesses to schedule posts across multiple social media platforms, ensuring a consistent and timely presence. With Buffer, businesses can save time by creating and queuing up content in advance, while also gaining insights into the performance of their posts through comprehensive analytics. The app also offers customized posting schedules, allowing businesses to determine the optimal times to reach their target audience. For any online advertising service or advertising network, Buffer is an essential tool for streamlining social media marketing efforts.

3. Sprout Social

Sprout Social is a comprehensive social media management app that caters to the needs of businesses of all sizes. This app offers a range of features to enhance social media marketing, including content scheduling, collaboration tools, analytics, and reporting. With Sprout Social, businesses can easily manage multiple social media accounts, monitor brand mentions, and engage with their audience in real-time. This app also provides valuable insights into audience demographics and engagement, allowing businesses to tailor their online advertising campaigns for maximum effectiveness.

4. SocialPilot

SocialPilot combines social media scheduling, analytics, and team collaboration in one user-friendly app. This app offers a wide range of features, including the ability to schedule posts, manage multiple social media accounts, and track engagement metrics. With SocialPilot, businesses can streamline their social media marketing efforts and analyze the performance of their advertising campaigns. This app also offers RSS feed integration, making it easy to curate and share relevant content with the target audience. SocialPilot is an invaluable tool for any online advertising service or advertising network looking to optimize their social media marketing.

5. BuzzSumo

BuzzSumo is a powerful content discovery and social media analytics app that can significantly enhance the effectiveness of online advertising campaigns. This app allows businesses to identify trending content and influencers in their industry, providing insights into what resonates with their target audience. With BuzzSumo, businesses can discover new content ideas, monitor competitor performance, and track the success of their social media marketing efforts. Its comprehensive analytics and reporting features make it an essential tool for any online advertising service or advertising network looking to stay ahead of the competition.

6. Canva

Visual content is an integral part of successful social media marketing. Canva is a user-friendly graphic design app that allows businesses to create stunning visuals for their online advertising campaigns. With its wide range of templates, fonts, and design elements, Canva enables businesses to produce professional-looking graphics without the need for advanced design skills. This app also offers a comprehensive library of stock photos and illustrations, making it easy to find the perfect visual content for social media posts. Canva is a game-changer for any online advertising service or advertising network looking to make a lasting impression with their social media marketing.

Stay Ahead with the Right Tools

As the digital landscape continues to evolve, businesses must adapt their online advertising strategies to stay relevant and competitive. Social media marketing apps have emerged as key tools for enhancing the effectiveness of advertising campaigns. By leveraging the power of apps like Hootsuite, Buffer, Sprout Social, SocialPilot, BuzzSumo, and Canva, businesses can streamline their social media marketing efforts, reach their target audience more effectively, and achieve higher engagement and conversion rates.

According to a recent survey, businesses that utilize social media marketing apps witness an average increase in engagement of over 70%. This statistic highlights the immense potential of these tools in optimizing online advertising campaigns and driving tangible results.

Key Takeaways for Social Media Marketing Apps 2017

As an online advertising service or advertising network, it is important to stay updated with the latest trends and tools in social media marketing. In this article, we will explore some of the key takeaways for Social Media Marketing Apps in 2017. Understanding these insights will assist you in devising effective social media strategies and maximizing the potential of your online advertising campaigns. Let’s dive in:

1. The rise of video content:

Video content has become increasingly popular on social media platforms. Apps that enable the creation, editing, and sharing of high-quality videos are essential for marketers to engage their audience effectively.

2. AI-powered chatbots for customer engagement:

With the advancement of artificial intelligence (AI), chatbots have become an integral part of social media marketing. These apps can handle customer inquiries, provide personalized recommendations, and even assist in making purchases.

3. Influencer marketing platforms:

Collaborating with influencers is a powerful marketing strategy. Social media apps can help you identify and connect with suitable influencers for your brand, enabling you to reach a wider audience and establish credibility.

4. Social listening and monitoring tools:

In order to understand your audience and track the success of your social media campaigns, it is crucial to utilize social listening and monitoring tools. These apps provide valuable insights into consumer sentiment, competitor analysis, and content performance.

5. Automation and scheduling tools:

Managing multiple social media platforms can be time-consuming. Automation and scheduling apps allow you to streamline your social media activities by automating posting, scheduling content in advance, and analyzing the best times to engage with your audience.

6. Social media analytics:

Analytics apps provide detailed reports on the performance of your social media campaigns and help you measure key metrics such as reach, engagement, and conversions. These insights enable you to optimize your advertising strategies and allocate resources more effectively.

7. User-generated content curation:

Social media apps that allow you to curate and showcase user-generated content can greatly enhance brand authenticity and credibility. Encouraging your audience to create and share content related to your brand can lead to increased engagement and brand loyalty.

8. Mobile-friendly apps:

With the increasing number of users accessing social media platforms through mobile devices, it is essential to ensure that the marketing apps you use are mobile-friendly. This will enable seamless user experience and maximize the reach of your campaigns.

9. Integration with e-commerce platforms:

For businesses with an online storefront, integrating social media marketing apps with e-commerce platforms is beneficial. It allows for direct product tagging, seamless shopping experiences, and tracking of conversions and sales generated through social media efforts.

10. Instagram and Snapchat ad solutions:

Instagram and Snapchat have become powerful platforms for advertising. Utilizing their ad solutions, such as sponsored posts, stories, and filters, can help you reach a younger demographic and capitalize on the highly-engaged user base of these apps.

11. Geotagging and location-based marketing:

Targeting users based on their location can be a highly effective strategy. Social media apps with geotagging and location-based marketing features enable you to deliver relevant content and offers to users within specific geographic areas.

12. Integration with popular social media platforms:

When selecting social media marketing apps, ensure they integrate seamlessly with popular platforms such as Facebook, Twitter, LinkedIn, and Pinterest. This simplifies content sharing, increases visibility, and enhances cross-platform marketing efforts.

13. Customer relationship management (CRM) integration:

Integrating your social media marketing apps with CRM platforms allows you to streamline customer interactions, track engagement, and personalize communications. This holistic approach enhances customer experience and boosts overall marketing effectiveness.

14. Content creation and editing tools:

Social media apps that offer built-in content creation and editing tools simplify the process of creating visually appealing posts and ads. These tools enable you to add filters, stickers, text overlays, and other creative elements to make your content stand out.

15. Collaboration and team management features:

For larger marketing teams, social media apps with collaboration and team management features are crucial. These tools allow for seamless communication, content approval workflows, and centralized campaign planning, ensuring everyone is on the same page.

By keeping these key takeaways in mind, you can leverage the power of social media marketing apps in 2017 to enhance your online advertising service or advertising network. Stay ahead of the competition and drive better results by utilizing the right tools and strategies.

FAQs

1. What is social media marketing?

Social media marketing is a strategy that involves using social media platforms to promote a product or service. It aims to engage and interact with potential customers to increase brand visibility and drive website traffic.

2. Why is social media marketing important?

Social media marketing is important because it allows businesses to reach a large audience and connect with their target market. It helps build brand loyalty, increases brand awareness, and drives customer engagement and sales.

3. What are some popular social media marketing apps?

• Hootsuite
• Sprout Social
• Buffer
• HubSpot
• Later

4. How do social media marketing apps help businesses?

Social media marketing apps provide a range of features that simplify and enhance the management of social media campaigns. They offer scheduling and posting capabilities, content creation tools, analytics, and more, enabling businesses to streamline their social media marketing efforts.

5. Can social media marketing apps integrate with other platforms?

Yes, many social media marketing apps offer integration with other platforms such as customer relationship management (CRM) systems, email marketing software, and analytics tools. This allows businesses to consolidate their data and streamline their overall marketing efforts.

6. How can social media marketing apps help with content creation?

Social media marketing apps often provide content creation tools such as image editors, pre-designed templates, and video editing software. These tools make it easier for businesses to create visually appealing and engaging content to share on social media.

7. Do social media marketing apps support multiple social media platforms?

Yes, most social media marketing apps support multiple social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. They allow businesses to manage and schedule posts across various platforms from one centralized dashboard.

8. Can social media marketing apps help with audience targeting?

Yes, social media marketing apps often provide audience targeting features that allow businesses to reach their ideal customers. They offer advanced targeting options based on demographics, interests, and behaviors, helping businesses display their ads to the right audience.

9. Are social media marketing apps suitable for small businesses?

Yes, social media marketing apps are suitable for small businesses. They are cost-effective and provide a range of features that can help small businesses effectively manage their social media campaigns, engage with customers, and promote their products or services.

10. How can social media marketing apps help track campaign performance?

Social media marketing apps offer robust analytics and reporting features that allow businesses to track the performance of their social media campaigns. They provide insights into reach, engagement, click-through rates, conversions, and other key metrics, helping businesses measure and optimize their campaigns.

11. Are there any free social media marketing apps available?

Yes, there are free social media marketing apps available such as Hootsuite’s free plan, Buffer’s free plan, and Later’s free plan. These free plans often come with limitations in terms of features and the number of social media profiles that can be managed.

12. Can social media marketing apps help with influencer marketing?

Yes, many social media marketing apps offer influencer marketing features that help businesses identify, connect, and collaborate with influencers. These features often include influencer search capabilities, campaign management tools, and performance tracking.

13. How can social media marketing apps help with customer engagement?

Social media marketing apps provide tools for managing and responding to customer comments, messages, and mentions on social media platforms. They help businesses stay engaged with their audience, address customer inquiries, and build meaningful relationships.

14. Can social media marketing apps automate posting on social media platforms?

Yes, social media marketing apps offer scheduling and automation features that allow businesses to publish posts on social media platforms at predetermined times. This allows businesses to maintain a consistent presence on social media and reach their audience when they are most active.

15. How can social media marketing apps help with paid advertising?

Social media marketing apps often provide paid advertising features that enable businesses to create, manage, and optimize their social media ads. These features include ad targeting options, budget management tools, and analytics to track the performance of paid campaigns.

Conclusion

In conclusion, Social Media Marketing Apps in 2017 have proven to be a game-changer for online advertising services and advertising networks. Throughout this article, we have discussed various key points and insights that highlight the significance and effectiveness of these apps in reaching target audiences, increasing brand visibility, and driving engagement.

One of the key takeaways from this discussion is the immense reach and accessibility provided by social media marketing apps. With billions of active users on platforms like Facebook, Instagram, and Twitter, these apps offer a vast pool of potential customers for advertisers. By leveraging the targeting capabilities offered by these apps, advertisers can tailor their messages to specific demographics, interests, and behaviors, ensuring that their ads are reaching the right audience at the right time. This not only maximizes the potential for conversions but also minimizes wasted ad spend on irrelevant audiences.

Additionally, the power of social media marketing apps lies in their ability to create and foster brand visibility. Through features like sponsored posts, influencers partnerships, and native advertising, advertisers can seamlessly integrate their brand into users’ social media experiences. This non-disruptive approach allows brands to connect with users in a more authentic and engaging way, leading to higher brand recall and ultimately, increased brand loyalty. Furthermore, social media apps also provide a platform for user-generated content, enabling brands to tap into the creativity and advocacy of their customers. By encouraging users to share their experiences and opinions about a brand, advertisers can generate valuable word-of-mouth marketing, which has been proven as one of the most influential factors in consumer purchasing decisions.

Another important aspect that we have explored in this article is the role of social media marketing apps in driving engagement. Social media platforms are designed to be interactive, making it easier for advertisers to spark conversations and encourage user participation. Features like comments, likes, shares, and hashtags allow users to engage with brand content and share it with their network, creating a ripple effect that amplifies brand visibility. Moreover, advancements in chatbot technology have enabled advertisers to provide personalized and instant customer service through social media apps. This not only enhances the customer experience but also increases the chances of conversion by addressing customer queries and concerns in a timely manner.

Despite the overwhelming benefits, it is important to acknowledge the challenges and considerations associated with social media marketing apps in 2017. One of the challenges is the dynamic nature of these platforms, which frequently update their algorithms, ad policies, and user interface. Advertisers must stay updated and adapt their strategies accordingly to ensure maximum effectiveness. Furthermore, maintaining a consistent brand image across different social media platforms can be a complex task, requiring careful planning and coordination.

In conclusion, Social Media Marketing Apps in 2017 have proven to be a powerful tool for online advertising services and advertising networks. They offer immense reach, enable targeted advertising, and foster brand visibility and engagement. By leveraging the capabilities of these apps and staying up-to-date with the latest trends and developments, advertisers can tap into the vast potential of social media platforms and effectively connect with their target audience.