Snapchat, the popular photo and video sharing app, has quickly become a major player in the social media landscape. One of the key factors contributing to its success is its ability to reach a highly coveted target audience – millennials. In fact, according to recent statistics, 90% of Snapchat users are between the ages of 13 and 34, making it a prime platform for online advertising services and advertising networks to connect with this demographic.

Snapchat was first launched in 2011 and quickly gained popularity among teenagers and young adults. Its unique features, such as disappearing messages and filters, appealed to this tech-savvy audience. As the app evolved and introduced new features like stories and geofilters, its user base continued to grow exponentially. Today, Snapchat boasts over 187 million daily active users, with the majority falling within the millennial age range.

The appeal of Snapchat to millennials lies in its emphasis on authentic and real-time content. Unlike other social media platforms that prioritize polished and curated posts, Snapchat allows users to share spontaneous moments from their daily lives. This provides a more genuine and relatable experience, which resonates strongly with this target audience. It’s no wonder that 78% of young people in the United States use Snapchat on a regular basis.

For online advertising services and advertising networks, Snapchat offers an unparalleled opportunity to reach millennials with targeted and engaging content. One of the most effective advertising options on Snapchat is sponsored lenses. These interactive filters allow users to augment their photos and videos with branded content, effectively integrating the advertiser’s message into the user’s experience. These lenses are not only fun and entertaining, they also encourage users to engage with the brand on a deeper level. In fact, sponsored lenses have been shown to increase purchase intent by 19%.

In addition to sponsored lenses, Snapchat also offers other advertising options like Snap Ads and Sponsored Geofilters. Snap Ads are short, vertical video ads that appear between user stories, while Sponsored Geofilters allow advertisers to create custom filters that can be applied to photos and videos taken in specific locations. The ability to target ads based on location, interests, and demographics further enhances the appeal of advertising on Snapchat.

The influence of Snapchat on the millennial audience cannot be overstated. According to recent studies, 41% of millennials say that they use Snapchat more than any other social media platform. This presents a tremendous opportunity for online advertising services and advertising networks to connect with this demographic and effectively promote their clients’ products and services.

In conclusion

Who is Snapchat’s Target Audience in 2017?

When it comes to successful online advertising campaigns, knowing the target audience is crucial. In the case of Snapchat, understanding who their target audience is can greatly impact the effectiveness of your advertising efforts. So, who exactly is Snapchat’s target audience in 2017? Let’s dive deeper into this topic and explore the demographics and characteristics of Snapchat’s user base, as well as the advantages of targeting this audience.

Before we delve into the specifics of Snapchat’s target audience, it’s important to understand what Snapchat is and how it works. Snapchat is a popular multimedia messaging app that allows users to send photos and videos that disappear after being viewed. It has gained immense popularity, particularly among younger demographic groups, thanks to its unique features and engaging user experience.

When it comes to demographics, Snapchat traditionally attracts a younger audience. In fact, according to Statista, as of January 2021, approximately 53% of Snapchat users in the United States were aged between 15 and 25 years old, making it an ideal platform for targeting Gen Z and millennial audiences. This age group is known for being early adopters of new technology and trends, making them more likely to engage with branded content on Snapchat.

Furthermore, Snapchat’s user base is also characterized by its gender distribution. According to eMarketer, as of 2020, Snapchat’s audience in the United States consisted of slightly more female users than male users, with females accounting for 58.9% of Snapchat users. This gender balance can be advantageous for advertisers who want to target specific gender segments or promote products that resonate with female consumers.

One of the key advantages of targeting Snapchat’s audience is the platform’s high levels of user engagement. Snapchat users spend a significant amount of time on the app, with an average daily usage time of approximately 30 minutes per user. This presents a prime opportunity for advertisers to capture users’ attention and deliver their brand message effectively.

In addition to high engagement levels, Snapchat offers various ad formats and tools that enable advertisers to create highly interactive and visually appealing campaigns. From sponsored lenses to Snap Ads, there are numerous ways to engage with Snapchat’s audience and create a memorable brand experience. These advertising options allow advertisers to leverage the platform’s unique features, such as augmented reality, to drive meaningful interactions and increase brand awareness.

Targeting Snapchat’s audience also grants access to a highly active user base. As of the fourth quarter of 2020, Snapchat had over 265 million daily active users worldwide. This large user base provides advertisers with a wide reach and the potential to drive significant traffic to their websites or apps. Furthermore, Snapchat also offers advanced targeting options, including demographic targeting, interest-based targeting, and location targeting, which allow advertisers to narrow down their audience and deliver their message to the most relevant users.

Now that we’ve established who Snapchat’s target audience is and highlighted the advantages of targeting them, it’s time to delve deeper into how advertisers can effectively reach and engage with this audience on the platform. In the next section, we’ll discuss tips and strategies for creating successful Snapchat advertising campaigns, including best practices for ad creation, targeting techniques, and measuring campaign performance.

Stay tuned as we explore the vast opportunities that Snapchat offers for advertisers looking to connect with the platform’s target audience in 2017.

Introduction

Snapchat has become one of the most popular social media platforms in recent years, with millions of active users around the world. However, when it comes to advertising on Snapchat, it is crucial to understand the target audience to create effective and engaging campaigns. In this article, we will dive into the answer to the question: “What is the target audience for Snapchat in 2017?”

The Demographics

Snapchat’s target audience in 2017 consisted primarily of young adults and teenagers. According to a study conducted by eMarketer, around 78% of US internet users aged 18 to 24 used Snapchat in 2017. Additionally, 54% of US internet users aged 25 to 34 were also active on the platform. These demographics show that Snapchat’s user base is primarily composed of young individuals, making it an ideal platform for brands targeting the younger generation.

Engagement among Millennials

Millennials, who were born between 1981 and 1996, are a key target audience for advertisers. They are known for their digital prowess and influence over popular trends. Snapchat has successfully captured the attention of this generation with its unique features like disappearing content and interactive filters. According to a study conducted by Comscore, Snapchat was the third most popular social media platform among millennials in 2017, trailing behind Facebook and Instagram. This indicates that Snapchat has a significant reach among this age group, presenting advertisers with a valuable opportunity to engage with millennials through the platform.

Mobile-Centric Audience

Snapchat’s target audience in 2017 was predominantly mobile-centric users. The platform was primarily designed for use on mobile devices, and as a result, its user base typically consists of individuals who access the internet primarily through their smartphones. According to Statista, in 2017, over 92% of Snapchat users accessed the platform through a mobile device. This mobile-centric audience provides advertisers with a unique opportunity to reach users who are constantly connected and engaged with their smartphones.

Geographical Distribution

While Snapchat has a global user base, its target audience in 2017 was primarily located in North America. According to Statista, around 107.7 million Snapchat users were projected to be from North America in 2017. This is a significant portion of Snapchat’s user base and confirms the platform’s popularity in the region. As an advertiser, understanding the geographical distribution of Snapchat’s audience can help you tailor your campaigns to specific regions and demographics, ensuring maximum reach and effectiveness.

Interests and Hobbies

Snapchat’s target audience in 2017 had varied interests and hobbies, but there were some key areas of focus that advertisers could leverage. One of the most popular interests among Snapchat users in 2017 was fashion and beauty. Many users used Snapchat’s filters and lenses to enhance their appearance and showcase their personal style. Brands in the fashion and beauty industry could take advantage of this by incorporating Snapchat into their advertising strategies.

Another area of interest among Snapchat users in 2017 was music and entertainment. Snapchat offered various features for users to express their love for music, including the ability to add music to their snaps and discover new artists through the Discover section. Advertisers in the music and entertainment industry could tap into this passion for music by leveraging Snapchat’s advertising options.

Conclusion

In conclusion, Snapchat’s target audience in 2017 consisted primarily of young adults and teenagers, particularly millennials. The platform’s mobile-centric user base and popularity in North America provide advertisers with valuable opportunities to engage with their target audience. By understanding the interests and hobbies of Snapchat users, brands can create targeted and engaging campaigns to maximize their reach and impact on the platform. As Snapchat continues to grow and evolve, it is essential for advertisers to stay updated on the changing dynamics of its target audience to ensure the success of their advertising campaigns.

Key Takeaways for Snapchat Target Audience 2017

As an online advertising service or advertising network, understanding the target audience of different social media platforms is crucial for effectively reaching and engaging potential customers. Snapchat, one of the leading social media platforms, has a unique target audience that businesses should comprehend in order to optimize their advertising strategies. Here are 15 key takeaways from the article that will provide valuable insights into Snapchat’s target audience for 2017:

1. Demographic Overview: Snapchat primarily appeals to Millennials and Generation Z, with the majority of its user base falling in the 13-34 age range.
2. Youthful Appeal: Snapchat’s target audience is drawn to its playful and informal nature, making it an ideal platform to reach younger demographics.
3. Mobile-Oriented: Snapchat’s target audience predominantly accesses the platform through mobile devices, making mobile advertising the key to reaching them effectively.
4. Visual Content Preference: Snapchat users are highly responsive to visually appealing content, making it essential for advertisers to create eye-catching visuals that align with their brand.
5. Ephemeral Content: Snapchat’s unique feature of disappearing content adds a sense of urgency and exclusivity, appealing to the FOMO (Fear Of Missing Out) mindset of its target audience.
6. Authenticity: Snapchat users value authenticity and prefer personalized content that feels genuine and less polished compared to other platforms.
7. Informal Communication: The platform’s emphasis on casual, conversational messaging resonates with its target audience, who prefer informal communication styles.
8. Engagement & Interactivity: Snapchat’s target audience is highly engaged and receptive to interactive experiences, such as filters, lenses, and augmented reality features that brands can incorporate into their ads.
9. Video Dominance: Video content performs exceptionally well on Snapchat, and advertisers should leverage this format to engage the target audience effectively.
10. Geolocation Capabilities: Snapchat’s Geofilters and location-based features enable advertisers to target specific regions and appeal to the highly mobile target audience.
11. Influence of Discover: Snapchat Discover, a feature showcasing curated content from publishers, influencers, and brands, has a significant impact on the platform’s target audience and can be leveraged for advertising purposes.
12. Preferences for Privacy: Snapchat’s target audience appreciates the platform’s emphasis on privacy, as evident in its disappearing content, which marketers must consider when crafting their advertising campaigns.
13. Peer Influence: Snapchat’s target audience places high value on recommendations and opinions from their peers, making influencer marketing and user-generated content influential strategies to engage this demographic.
14. Creativity Stimulation: The platform’s features like Snapstreaks, Bitmoji, and filters provide opportunities for brands to spark the creativity and engagement of Snapchat’s target audience within their advertising efforts.
15. Social Causes: Snapchat’s target audience is socially conscious and shows support for brands that align with their values, making it important for advertisers to incorporate social causes into their campaigns.
16. Data Privacy & Security: With concerns about data privacy, Snapchat’s target audience expects the platform to maintain high levels of security, and advertisers should prioritize protecting user information to build trust.

By understanding these key takeaways about Snapchat’s target audience in 2017, advertisers can effectively tailor their advertising strategies on this platform to optimize engagement and reach specific demographics. With an emphasis on authenticity, visual content, interactivity, and mobile-based advertising, brands can tap into the potential of Snapchat to connect with younger audiences and achieve their marketing objectives.

FAQs about Snapchat Target Audience 2017

1. How does Snapchat help advertisers reach their target audience?

Snapchat provides a platform where advertisers can reach their target audience through various ad formats such as Snap Ads, Sponsored Geofilters, and Sponsored Lenses. These ads appear within the Snapchat app and allow advertisers to connect with users in a creative and engaging way.

2. Can I target specific demographics on Snapchat?

Yes, Snapchat offers a range of targeting options to help advertisers reach specific demographics. You can target based on factors like age, gender, location, interests, device type, and more. This allows you to tailor your ads to the audience most likely to be interested in your product or service.

3. How can I create effective ads for Snapchat?

To create effective ads for Snapchat, it’s important to create content that is visually appealing and fits the Snapchat format. Keep your ads short, engaging, and authentic to capture the attention of the Snapchat audience. Also, make sure to utilize creative features like augmented reality effects or interactive elements to make your ads stand out.

4. What are Snap Ads?

Snap Ads are full-screen vertical video ads that appear between Stories or other Snapchat content. They allow you to showcase your brand, product, or service in a visually captivating way. Snapchat users can swipe up on the ad to take further action, such as visiting a website or installing an app.

5. How can I measure the effectiveness of my Snapchat ads?

Snapchat provides various measurement tools to help you evaluate the effectiveness of your ads. You can track metrics such as reach, impressions, engagement, swipe-ups, and conversion rates. Additionally, Snapchat offers advanced tracking capabilities through pixel integration and partnerships with third-party measurement providers.

6. Can I target specific locations with Snapchat ads?

Yes, you can target specific locations with Snapchat ads. The platform offers location targeting based on factors like city, state, country, or even specific venues. This enables you to reach users in specific areas or create location-specific campaigns for maximum relevancy.

7. What are Sponsored Geofilters?

Sponsored Geofilters are overlays that users can add to their Snaps based on their location. These filters allow advertisers to promote their brand or event within a specific geographic area. Sponsored Geofilters can be a great way to engage with users in a specific location or create awareness around a local event.

8. Can I target specific interests with Snapchat ads?

While Snapchat does not offer explicit interest-based targeting, you can utilize audience insights and demographic targeting to reach users who are more likely to be interested in your product or service. By defining your target audience based on factors such as age, location, and device type, you can effectively reach the right people.

9. How can I make my Snapchat ads more interactive?

Snapchat offers different ad formats, including Sponsored Lenses and Collection Ads, to make your ads more interactive. Sponsored Lenses allow users to apply augmented reality effects to their Snaps, creating an engaging and shareable experience. Collection Ads, on the other hand, enable advertisers to showcase multiple products within a single ad, allowing users to browse and explore.

10. Can I target specific age groups with Snapchat ads?

Yes, Snapchat allows you to target specific age groups when running your ad campaigns. This ensures that your message reaches the desired demographic and allows you to tailor your content to appeal to different age ranges. Targeting by age can be particularly useful when promoting products or services that are age-specific.

11. What is the average age range of Snapchat’s target audience?

While the exact demographics of Snapchat’s target audience may vary, the platform is particularly popular among younger demographics. According to recent data, a significant portion of Snapchat users falls within the age range of 18 to 34, making it an ideal platform for reaching millennials and Gen Z.

12. What is the benefit of advertising on Snapchat compared to other platforms?

Advertising on Snapchat offers several unique benefits compared to other platforms. Firstly, Snapchat’s audience is highly engaged, with users spending a significant amount of time on the app daily. Additionally, Snapchat’s ad formats allow for creative and immersive experiences, enabling advertisers to tell their brand story in a captivating way.

13. How does Snapchat ensure ad viewability?

Snapchat utilizes strict ad quality guidelines and a comprehensive review process to ensure ad viewability. They work closely with advertisers to ensure that ads are engaging, non-intrusive, and meet the platform’s standards. Additionally, Snapchat has partnerships with industry measurement providers to verify ad viewability and provide transparent metrics.

14. Can I run Snapchat ads on a limited budget?

Absolutely! Snapchat offers various ad pricing options, allowing you to run campaigns that fit your budget. You can set daily or lifetime budgets for your campaigns and choose between different pricing models, including cost per impression (CPM) or cost per swipe up. This flexibility enables businesses of all sizes to leverage Snapchat advertising.

15. How can I get started with advertising on Snapchat?

• To get started with advertising on Snapchat, you need to create a business account on the Snapchat Ad Manager platform.
• Once your account is set up, you can define your campaign objectives, target audience, ad format, and budget.
• Next, you’ll need to create your ad content using Snapchat’s ad creation tools.
• After reviewing and confirming your campaign details, you can submit your ad for review.
• Once approved, your ad will start running, and you can monitor its performance using Snapchat’s reporting and analytics tools.

Conclusion

In conclusion, understanding the target audience of Snapchat in 2017 is crucial for any online advertising service or advertising network looking to reach this specific demographic. Throughout the article, we have explored the key points and insights related to Snapchat’s target audience, providing invaluable information for marketers.

Firstly, we discovered that Snapchat’s main user base consists of young adults and teenagers, with over 70% of users falling between the ages of 13 to 34. This age group is known for its high engagement and receptivity to digital advertising, making Snapchat an ideal platform for reaching this demographic. Additionally, we learned that Snapchat is particularly popular among millennials, with over 90% of 18 to 24-year-olds using the app regularly. This demographic is known for its preference for authentic and visually appealing content, indicating the need for advertisers to create creative and engaging ads that resonate with this audience.

Furthermore, we explored the preferences and behaviors of Snapchat users, discovering that they are highly mobile-centric and embrace a more private and intimate form of communication. With over 60% of Snapchat’s daily active users creating content on the platform, it is evident that users seek to actively engage with the app rather than passively consuming content. Additionally, we learned that Snapchat users prioritize authenticity and real-time updates, with features like Stories and Live Stories being highly popular. This insight should guide advertisers in developing advertising strategies that align with these preferences, offering a more immersive and interactive ad experience.

Moreover, we discussed the importance of understanding Snapchat’s unique features, such as geofilters and lenses, in order to effectively engage with the target audience. Geofilters, which allow users to add location-based overlays to their snaps, offer a valuable opportunity for advertisers to target specific regions and events. By creating branded geofilters, advertisers can increase brand awareness and engagement among Snapchat users in a specific location. Additionally, lenses, which enable users to apply augmented reality effects to their snaps, provide an innovative way for advertisers to create interactive and shareable experiences. Incorporating these features into advertising campaigns can boost brand presence and create a memorable experience for Snapchat users.

Furthermore, we explored the impact of influencer marketing on Snapchat’s target audience. With the rise of influencer marketing, it is essential for advertisers to collaborate with influential Snapchat users who appeal to the desired target audience. These influencers possess a strong following and can authentically promote products or services, significantly influencing the purchasing decisions of their audience. By leveraging influencer marketing, advertisers can tap into the trust and loyalty that Snapchat users have for these influencers, ensuring that their message reaches the intended audience effectively.

In conclusion, understanding Snapchat’s target audience in 2017 is essential for online advertising services and advertising networks looking to effectively reach and engage with this demographic. By recognizing the preferences and behaviors of Snapchat users, as well as utilizing the platform’s unique features and incorporating influencer marketing, advertisers can create impactful campaigns that resonate with the target audience. As Snapchat continues to evolve and adapt to user preferences, it is crucial for advertisers to stay informed and adapt their strategies accordingly, ensuring maximum success in reaching Snapchat’s target audience.