In a world inundated with digital content, the battle for attention is fierce. Every second counts in capturing the interest of an audience, and Smaato stands at the forefront of this ever-evolving landscape.
As a powerhouse in the realm of digital advertising technology, Smaato has mastered the art of connecting publishers and advertisers seamlessly. With a self-serve omnichannel monetization solution, Smaato harnesses the power of AI and machine learning to deliver targeted and engaging ads to the right audience at the right time.
Recently acquired by Media and Games Invest, Smaato continues to thrive, revolutionizing the way we consume and create content.
Contents
- 1 Smaato
- 2 Introduction To Smaato – A Digital Ad Tech Platform
- 3 Smaato’s Omnichannel Monetization Solution For Publishers
- 4 Founding Of Smaato By Ragnar Kruse And Petra Vorsteher
- 5 Global Presence: Headquarters And Offices Of Smaato
- 6 Smaato’s Mobile Supply-Side Platform (SSP) And Ad Exchange
- 7 The Launch Of Smaato Publisher Platform (SPX) In 2015
- 8 Integration With Google’s AdMob And DoubleClick For Publishers In 2016
- 9 Smaato’s Acquisition By Spearhead Integrated Marketing Communication Group
- 10 Integration With Amazon Publisher Services (APS) In 2018
- 11 Smaato’s Focus On AI And Machine Learning For Automated Traffic Curation (ATC)
Smaato
Smaato is a digital ad tech platform and ad server. Founded in 2005 by Ragnar Kruse and Petra Vorsteher, it offers a self-serve omnichannel monetization solution for publishers.
With headquarters in New York City and additional offices in various locations worldwide, Smaato has established itself as a global leader in the industry. The company’s mobile supply-side platform (SSP) and real-time bidding ad exchange provide publishers with effective monetization opportunities.
Smaato has integrated with prominent platforms like Google’s AdMob and DoubleClick for Publishers, Amazon Publisher Services (APS), and recently Media and Games Invest. By leveraging artificial intelligence and machine learning through products like Automated Traffic Curation (ATC), Smaato aims to optimize ad delivery for both publishers and advertisers.
With a focus on expanding its presence in the US and Chinese markets, Smaato continues to innovate and enhance its offerings, including the recent launch of its OTT solution and in-house Server-Side Ad Insertion capabilities.
Key Points:
- Smaato is a global digital ad tech platform and ad server founded in 2005 by Ragnar Kruse and Petra Vorsteher.
- It offers self-serve omnichannel monetization solutions for publishers.
- Smaato has headquarters in New York City and offices worldwide, making it a leader in the industry.
- The company’s mobile SSP and real-time bidding ad exchange help publishers monetize effectively.
- Smaato has integrated with platforms such as Google’s AdMob and DoubleClick, Amazon Publisher Services, and Media and Games Invest.
- Smaato leverages AI and machine learning, including Automated Traffic Curation, to optimize ad delivery for both publishers and advertisers.
Sources
https://www.smaato.com/
https://en.wikipedia.org/wiki/Smaato
https://www.adexchanger.com/mobile/mgis-verve-group-adds-smaato-for-170m-scales-up-for-post-consolidation-ad-tech/
https://www.crunchbase.com/organization/smaato
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1. Smaato’s Automated Traffic Curation (ATC) product utilizes artificial intelligence and machine learning to optimize ad traffic, ensuring higher engagement and better results for publishers.
2. With integrated support for Google’s AdMob and DoubleClick for Publishers platforms, publishers can easily reach a wider audience and maximize their ad revenue with Smaato.
3. Smaato’s acquisition by Media and Games Invest in 2021 has further enhanced its tech stack for omnichannel offerings, allowing publishers to seamlessly monetize across various channels.
4. In addition to its mobile supply-side platform (SSP), Smaato also operates a real-time bidding ad exchange, providing publishers with greater control and flexibility in selling their ad inventory.
5. Smaato’s expansion into the Chinese market signifies its recognition of the tremendous growth potential in the region, positioning itself to capture new revenue opportunities for both publishers and advertisers.
Introduction To Smaato – A Digital Ad Tech Platform
Smaato is a leading digital ad tech platform and ad server that specializes in maximizing mobile ad revenue for publishers. With its innovative solutions and advanced strategies, Smaato has established itself as a prominent player in the mobile advertising industry.
The company’s primary offering is a self-serve omnichannel monetization solution, which enables publishers to optimize their ad inventory across various channels and generate higher returns on their advertising investments.
Smaato’s Omnichannel Monetization Solution For Publishers
Smaato understands the importance of reaching audiences through multiple channels in today’s digital landscape. The company’s omnichannel monetization solution empowers publishers to effectively monetize their content across a wide range of platforms.
This comprehensive solution enables publishers to seamlessly manage their advertising inventory, access real-time bidding ad exchanges, and maximize their ad revenue. By leveraging Smaato’s advanced targeting capabilities and sophisticated algorithms, publishers can optimize their ad placements and deliver highly relevant ads to their audiences.
Founding Of Smaato By Ragnar Kruse And Petra Vorsteher
Smaato was founded in 2005 by Ragnar Kruse and Petra Vorsteher. The vision of the founders was to develop an innovative ad tech platform that would revolutionize the way mobile advertising is conducted.
With their expertise and dedication, they successfully built Smaato into a global industry leader in digital ad technology. The founders’ commitment to innovation and their understanding of the evolving advertising landscape have ensured the continuous growth and success of Smaato.
Global Presence: Headquarters And Offices Of Smaato
Smaato has established its headquarters in the vibrant city of New York. In addition to its headquarters, the company also has offices in various locations around the world, including Hamburg, Berlin, Amsterdam, Seoul, Pune, Istanbul, Madrid, and Beijing.
This global presence enables Smaato to effectively serve its diverse client base and cater to the specific requirements of different markets. By maintaining a strong international presence, Smaato can stay connected with its clients and partners from around the globe, fostering collaboration and driving innovation.
Smaato’s Mobile Supply-Side Platform (SSP) And Ad Exchange
At the core of Smaato’s offerings is its mobile supply-side platform (SSP) and real-time bidding ad exchange. The SSP allows publishers to effectively manage their mobile advertising inventory and optimize their ad placements to maximize revenue.
By integrating with Smaato’s ad exchange, publishers gain access to a vast pool of demand from advertisers, resulting in increased competition and higher revenues. Smaato’s SSP and ad exchange provide publishers with powerful tools and resources to succeed in the mobile advertising ecosystem.
The Launch Of Smaato Publisher Platform (SPX) In 2015
In 2015, Smaato introduced the Smaato Publisher Platform (SPX), a cutting-edge solution designed to empower publishers with advanced monetization features and capabilities. The SPX enables publishers to gain full control over their ad inventory, allowing them to optimize ad placements, granularly target specific audiences, and maximize their revenue potential.
With its user-friendly interface and comprehensive suite of features, the SPX has become a go-to platform for publishers looking to optimize their mobile ad monetization strategies.
Integration With Google’s AdMob And DoubleClick For Publishers In 2016
Recognizing the importance of collaboration and integration in the digital advertising industry, Smaato successfully integrated its platform with Google’s AdMob and DoubleClick for Publishers in 2016. This integration enabled publishers using Smaato’s platform to seamlessly tap into Google’s vast network of advertisers and access a wider pool of demand.
By combining the strengths of Smaato and Google, publishers were able to maximize their ad revenue and reach a larger audience base.
Smaato’s Acquisition By Spearhead Integrated Marketing Communication Group
In 2016, Smaato reached a significant milestone when it was acquired by the Spearhead Integrated Marketing Communication Group for an impressive $148 million. This acquisition further solidified Smaato’s position in the market and provided the company with additional resources and support to further enhance its offerings.
The acquisition marked a new chapter in Smaato’s growth, allowing it to strengthen its market presence and accelerate its expansion plans.
Integration With Amazon Publisher Services (APS) In 2018
Smaato expanded its partnerships by integrating with Amazon Publisher Services (APS) in 2018. This integration allowed publishers to access Amazon’s extensive network of advertisers, enabling them to monetize their content effectively.
By integrating with APS, Smaato provided publishers with seamless access to a diverse range of demand sources, facilitating the optimization of ad placements and driving higher ad revenues.
Smaato’s Focus On AI And Machine Learning For Automated Traffic Curation (ATC)
As technology continues to advance, Smaato has placed a strategic focus on deploying artificial intelligence (AI) and machine learning to enhance its offerings. The company’s Automated Traffic Curation (ATC) product leverages AI and machine learning algorithms to optimize ad placement and delivery.
By analyzing real-time data and user behavior patterns, Smaato’s ATC ensures that publishers maximize their ad revenue by serving highly relevant ads to targeted audiences. This emphasis on AI and machine learning positions Smaato as an industry leader in delivering intelligent and effective advertising solutions.
With the majority of its revenues coming from the highly competitive US market, Smaato has set its sights on expanding into the lucrative Chinese market. By leveraging its advanced technology and comprehensive offerings, Smaato aims to capitalize on the growing demand for mobile advertising in China and further boost its revenues.
In 2021, Smaato made significant strides in its product offerings by launching an over-the-top (OTT) solution and conducting server-side ad insertion in-house. The OTT solution enables publishers to monetize their content across various streaming platforms, while server-side ad insertion ensures seamless ad delivery and improved user experience.
These advancements further strengthen Smaato’s position as a comprehensive ad tech platform, providing publishers with a complete suite of solutions for monetizing their content across different channels.
Recently, Smaato was acquired by Media and Games Invest, complementing its tech stack for omnichannel offerings. This acquisition signifies the company’s continued commitment to innovation and expansion, further solidifying its position as a market leader in digital ad technology.
In conclusion, Smaato is a powerhouse in the digital advertising industry, providing publishers with advanced solutions to maximize their mobile ad revenue. Through its self-serve omnichannel monetization solution, global presence, advanced SSP and ad exchange, and focus on artificial intelligence and machine learning, Smaato continues to revolutionize the way digital advertising is conducted.
With its recent acquisitions and product enhancements, Smaato is well-positioned to continue driving innovation and delivering cutting-edge solutions to its clients worldwide.