Native advertising has become a popular form of online advertising, seamlessly blending in with the content that audiences are already consuming. One of the leaders in the native advertising industry is Sharethrough, providing a platform to create and distribute engaging native ads across the web. Sharethrough’s native advertising solution has revolutionized online advertising, allowing brands to reach their target audiences in a non-disruptive way.

Sharethrough was founded in 2007 with a mission to make advertising that didn’t feel like advertising. The company saw the potential in native advertising and its ability to deliver relevant content within the user’s natural browsing experience. Native ads are designed to match the form, function, and overall look of the platform they appear on, making them feel like organic content rather than intrusive ads. Sharethrough recognized the importance of this approach and developed a platform that enables advertisers to seamlessly integrate their brand messages into the content that users are already engaged with.

With the rise of ad-blockers and banner blindness, marketers needed a new way to capture the attention of consumers. Native advertising presented the perfect solution. According to Sharethrough’s research, native ads are viewed 53% more frequently than traditional display ads, and they generate an 18% higher lift in purchase intent. These compelling statistics prove the effectiveness of native advertising and its ability to cut through the noise in the digital landscape.

Sharethrough’s platform offers a range of ad formats to choose from, including in-feed ads, recommendation widgets, and in-article ads. In-feed ads seamlessly integrate into the user’s natural content feed, matching the style and format of the surrounding content. Recommendation widgets appear as content recommendations at the end of articles, offering users valuable and relevant content to explore. In-article ads are embedded within the body of an article, providing a natural and non-disruptive advertising experience.

One of the key advantages of Sharethrough’s native advertising solution is its ability to provide advertisers with native ad distribution across a broad network of premium publishers. Rather than relying on a limited number of platforms, Sharethrough enables brands to extend their reach and target their audiences across a wide range of sites. This allows advertisers to maximize their campaign performance and increase brand visibility.

In conclusion, Sharethrough is at the forefront of native advertising, offering a comprehensive platform that enables brands to create and distribute engaging native ads. With its non-disruptive approach, Sharethrough helps advertisers cut through the noise and capture the attention of their target audiences. The effectiveness of native advertising is undeniable, as seen in the higher viewability and increased purchase intent it generates. Sharethrough’s platform provides a range of ad formats and a broad network of premium publishers, ensuring maximum campaign performance and brand visibility in the crowded online advertising space.

What is Sharethrough Native Advertising and How Can It Boost Your Online Advertising Results?

Sharethrough Native Advertising is a powerful tool in the realm of online advertising that offers a unique advantage to advertisers. With its ability to seamlessly integrate sponsored content into a website’s organic feed, Sharethrough Native Advertising ensures that ads are not intrusive or disruptive to the user experience. This innovative approach allows advertisers to reach their target audience in a more authentic and engaging way, leading to higher levels of brand awareness and conversions. In this article, we will delve deeper into the concept of Sharethrough Native Advertising and explore the various benefits it can bring to your online advertising campaigns.

Native advertising refers to a type of advertising that matches the form and function of the platform on which it appears. Unlike traditional banner ads or pop-ups, native ads blend in with the surrounding content, making them appear more organic and less obtrusive. This approach improves user engagement and helps to overcome banner blindness, a phenomenon in which internet users consciously or subconsciously ignore traditional ads due to their repetitive and interruptive nature.

Sharethrough, as an advertising network, specializes in native advertising. It provides a platform for advertisers to distribute their content across a wide network of publishers, ensuring that the ads reach the right audience on relevant websites. Sharethrough’s native advertising format allows advertisers to seamlessly integrate their branded content into the organic feeds of publishers, making it indistinguishable from regular content. This integration enhances the user experience while delivering valuable marketing messages in a non-disruptive manner.

The key advantage of Sharethrough Native Advertising lies in its ability to drive higher levels of engagement and brand awareness. By blending seamlessly into the natural flow of content, native ads are more likely to capture users’ attention and elicit genuine interest. This heightened engagement leads to increased brand recall and recognition, as users are more likely to remember and associate positively with content that resonates with them.

Furthermore, Sharethrough Native Advertising provides a significant boost to conversion rates. As native ads align with the form and function of the publisher’s website, users are more inclined to interact with the content and take desired actions. Whether it is clicking on a call-to-action button, filling out a form, or making a purchase, the integrated nature of native ads reduces barriers to conversion and encourages users to follow through.

In addition to improving awareness and conversion rates, Sharethrough Native Advertising also benefits advertisers by offering enhanced targeting capabilities. With access to a vast network of publishers and their audiences, advertisers can reach their ideal customers based on interests, demographics, location, and other relevant criteria. This targeted approach ensures that ads are seen by the right people, maximizing the chances of achieving desired results.

Furthermore, Sharethrough provides detailed analytics and performance metrics to help advertisers measure the effectiveness of their native ad campaigns. With insights into impression numbers, engagement rates, click-through rates, and conversions, advertisers can optimize their campaigns in real-time, making data-driven decisions to maximize their return on investment.

In conclusion, Sharethrough Native Advertising offers a game-changing approach to online advertising by seamlessly integrating branded content into the organic feeds of publishers. This non-disruptive and authentic advertising format drives higher levels of engagement, brand awareness, and conversion rates. With its enhanced targeting capabilities and comprehensive analytics, Sharethrough empowers advertisers to reach their ideal audience and optimize their campaigns for maximum results. In the following sections, we will dive deeper into the specific features and strategies of Sharethrough Native Advertising to help you leverage this powerful tool for your online advertising success.

What is Sharethrough Native Advertising?

Sharethrough Native Advertising is a form of online advertising that seamlessly integrates sponsored content into publisher websites and mobile apps. It allows advertisers to deliver their messages in a way that appears organic and native to the user experience, without disrupting the flow of content. Sharethrough Native Advertising operates as a programmatic platform, using advanced targeting and optimization algorithms to deliver ads to the right audience at the right time.

Unlike traditional display ads that often feel intrusive and are easily ignored by users, Sharethrough Native Advertising aims to provide a more engaging and less obtrusive advertising experience. The ads are designed to blend in with the surrounding content, matching the look, feel, and format of the publisher’s website or app. By doing so, Sharethrough Native Advertising aims to improve user engagement and drive higher click-through rates for advertisers.

Sharethrough Native Advertising Formats

Sharethrough Native Advertising offers a variety of formats to suit different advertising needs and publisher platforms. These formats include:

• In-Feed Native Ads: In-feed native ads are seamlessly integrated within the publisher’s content feed. They are designed to appear as natural content recommendations, matching the style and format of the surrounding articles or videos.
• Native Video Ads: Native video ads are video-based ads displayed within the publisher’s content. They autoplay when in view and can captivate the audience with engaging visuals and compelling storytelling.
• Native Display Ads: Native display ads are image-based ads that blend in with the website or app’s design, appearing within the content or sidebar. They can include visually appealing graphics and concise ad copy.
• Custom Native Ads: Custom native ads provide advertisers with the flexibility to create unique ad formats that align with their specific branding and messaging goals. These ads can incorporate interactive elements, such as quizzes or interactive galleries, to capture users’ attention and create a memorable brand experience.

Using these diverse formats, Sharethrough Native Advertising enables advertisers to create engaging and targeted campaigns that integrate seamlessly with the user experience.

The Benefits of Sharethrough Native Advertising

Sharethrough Native Advertising offers several key benefits for advertisers:

• Enhanced User Experience: By blending seamlessly into the look and feel of the publisher’s content, Sharethrough Native Advertising ensures a non-disruptive user experience. This approach reduces banner blindness, making it more likely for users to engage with the ads.
• Improved Engagement: The native format of Sharethrough ads has been proven to drive higher engagement rates compared to traditional display ads. Users are more likely to spend time interacting with native ads and taking action, resulting in increased brand awareness and conversions.
• Precision Targeting: Sharethrough Native Advertising utilizes programmatic technology to deliver ads to the most relevant audiences based on demographics, interests, and browsing behavior. This level of precision targeting increases the chances of reaching users who are genuinely interested in the advertiser’s offerings, maximizing campaign effectiveness.
• Seamless Integration: Sharethrough’s ad formats blend in so seamlessly with the publisher’s content that users may not even realize they are interacting with an advertisement. This seamless integration allows advertisers to deliver their messages without disrupting the user experience and helps build trust between brands and consumers.

These benefits make Sharethrough Native Advertising a compelling option for advertisers looking to connect with their target audiences in a more meaningful and effective way.

The Future of Sharethrough Native Advertising

As the digital advertising landscape continues to evolve, the future of Sharethrough Native Advertising looks promising. According to a recent study by eMarketer, native advertising spend is expected to reach $52.75 billion in 2021, accounting for 62.7% of total digital display advertising spend in the United States.

This growth can be attributed to the increasing demand for non-disruptive ad experiences that provide value to both advertisers and users. Sharethrough Native Advertising, with its seamless integration and enhanced engagement, aligns well with this demand. By delivering ads that appear native, Sharethrough helps create a positive user experience while driving meaningful results for advertisers.

Conclusion

As the digital advertising landscape continues to evolve, Sharethrough Native Advertising is at the forefront of providing a non-disruptive and engaging ad experience for users. With its diverse ad formats and precision targeting capabilities, Sharethrough enables advertisers to connect with their target audiences in a more meaningful way. The continued growth of native advertising indicates a bright future for Sharethrough, as it addresses the shifting preferences of advertisers and users alike.

Statistic: According to eMarketer, native advertising spend is expected to reach $52.75 billion in 2021, accounting for 62.7% of total digital display advertising spend in the United States.

Key Takeaways: Sharethrough Native Advertising

Native advertising has become an integral part of online advertising strategies, thanks to its effectiveness in delivering engaging content to consumers. Sharethrough, a leading native advertising platform, offers advertisers and publishers a range of tools and services to maximize the impact of their campaigns. This article explores the key takeaways about Sharethrough and its native advertising platform.

1. Sharethrough focuses on native advertising: Sharethrough specializes in native advertising, which seamlessly integrates branded content within the context of a publisher’s website or app.
2. Sharing content in native ad formats: Sharethrough enables advertisers to distribute their content in various native ad formats, such as in-feed ads and recommendation widgets, to increase reach and engagement.
3. Emphasis on quality: Sharethrough places a strong emphasis on ensuring the quality of the native advertising experience for both advertisers and publishers.
4. Advanced targeting capabilities: Sharethrough’s platform offers advanced targeting capabilities, allowing advertisers to reach their desired audience with precision.
5. Real-time optimization: Sharethrough leverages real-time optimization techniques to drive better performance for native advertising campaigns, ensuring optimal delivery and results.
6. Data-driven insights: Sharethrough’s platform provides advertisers with valuable data-driven insights, enabling them to analyze campaign performance and make informed decisions for optimization.
7. Highly scalable: Sharethrough’s native advertising platform is designed to handle high volumes of traffic, making it suitable for advertisers and publishers with large audiences.
8. Transparency and control: Sharethrough places importance on transparency, offering advertisers control over where their native ads are placed and how they appear to consumers.
9. Strong publisher network: Sharethrough has built strong partnerships with numerous publishers, giving advertisers access to premium inventory and expanding their reach.
10. Seamless integration: Sharethrough’s native ad formats seamlessly blend with the surrounding content, enhancing the user experience and preventing disruption.
11. Mobile-first approach: Sharethrough recognizes the growing importance of mobile advertising and provides mobile-first solutions to deliver native ads effectively on mobile devices.
12. Engagement-driven metrics: Sharethrough measures success not just by clicks and impressions but also by engagement metrics, focusing on the user’s interaction and impact on brand perception.
13. Customizable ad experiences: Sharethrough’s platform enables advertisers to customize their native ad experiences, ensuring alignment with their brand and campaign objectives.
14. Collaborative approach: Sharethrough fosters collaboration between advertisers, publishers, and technology partners to create more effective native advertising campaigns.
15. Continuous innovation: Sharethrough is committed to continuous innovation, staying at the forefront of native advertising technology and trends to deliver cutting-edge solutions.
16. Positive industry recognition: Sharethrough’s native advertising platform has received positive recognition within the advertising industry, reaffirming its position as a trusted and effective solution.

In conclusion, Sharethrough’s native advertising platform offers advertisers and publishers a powerful set of tools and services to execute successful native advertising campaigns. With an emphasis on quality, targeting capabilities, real-time optimization, and data-driven insights, Sharethrough enables advertisers to reach their target audience effectively and publishers to monetize their content. Through a collaborative approach and commitment to continuous innovation, Sharethrough remains a key player in the native advertising landscape, driving engagement, brand impact, and results.

FAQs about Sharethrough Native Advertising

1. What is Sharethrough Native Advertising?

Sharethrough Native Advertising is an online advertising service that helps brands and publishers create and distribute native advertisements across various digital platforms.

2. How does Sharethrough Native Advertising work?

Sharethrough Native Advertising uses its platform to match brands and publishers based on the content of the publisher’s website. It then allows brands to create native advertisements that seamlessly blend into the publisher’s content, delivering a more engaging and non-disruptive advertising experience.

3. What are native advertisements?

Native advertisements are paid advertisements that match the form and function of the platform where they appear. They are designed to look and feel like the organic content on the publisher’s website, providing a more natural and relevant advertising experience for the users.

4. Why should I use Sharethrough Native Advertising?

Sharethrough Native Advertising offers several benefits. It helps improve user engagement by delivering relevant and non-intrusive advertisements. It also allows brands to reach a wider audience through native placements on premium publisher websites.

5. Can Sharethrough Native Advertising target specific demographics?

Yes, Sharethrough Native Advertising allows brands to target specific demographics such as age, gender, interests, and location. By leveraging its targeting capabilities, brands can ensure their advertisements reach the most relevant audience.

6. Do I need to have a large advertising budget to use Sharethrough Native Advertising?

No, Sharethrough Native Advertising is suitable for both small and large advertising budgets. It offers various pricing options, including self-serve options, allowing brands of all sizes to take advantage of native advertising.

7. How do I measure the success of my native advertising campaigns on Sharethrough?

Sharethrough provides comprehensive analytics and reporting tools to measure the success of native advertising campaigns. It offers insights into metrics such as impressions, click-through rates, engagement, and conversions, allowing brands to optimize their campaigns for better results.

8. Are there any content guidelines for native advertisements on Sharethrough?

Yes, Sharethrough has content guidelines to ensure the quality and integrity of native advertisements. The guidelines include restrictions on explicit content, misleading claims, and prohibited content categories. Advertisers are expected to comply with these guidelines to maintain a positive user experience.

9. Can I integrate Sharethrough Native Advertising with other ad networks or platforms?

Yes, Sharethrough offers integrations with various ad networks and platforms, making it easy to manage and optimize native advertising campaigns alongside other advertising efforts. The platform provides compatibility with popular ad servers and programmatic platforms.

10. How does Sharethrough ensure the native advertisements match the publisher’s content?

Sharethrough uses a combination of machine learning algorithms and human moderation to ensure native advertisements are relevant and cohesive with the publisher’s content. Advertisements are reviewed and approved before they are served, ensuring that they align with the overall user experience.

11. Can I customize the appearance of my native advertisements on Sharethrough?

Yes, Sharethrough provides customization options for native advertisements. Brands can customize the appearance, including the headline, images, and call-to-action buttons, to align with their branding and optimize their performance.

12. How long does it take for my native advertisements to be approved and go live?

The approval process for native advertisements on Sharethrough typically takes 24-48 hours. Once approved, they can go live immediately and start reaching the target audience.

13. What types of digital platforms does Sharethrough Native Advertising support?

• Sharethrough Native Advertising supports desktop and mobile web placements.
• It also supports native placements within mobile apps.
• Additionally, it integrates with various social media platforms for native advertising campaigns.

14. Can I track the performance of my native advertisements in real-time?

Yes, Sharethrough provides real-time performance tracking for native advertisements. Brands can monitor key metrics and make timely optimizations to improve the effectiveness of their campaigns.

15. How do I get started with Sharethrough Native Advertising?

To get started with Sharethrough Native Advertising, you can visit their website and sign up for an account. Once your account is approved, you can start creating native advertisements and launch your campaigns to reach your target audience.

Conclusion

In conclusion, Sharethrough Native Advertising is an invaluable tool for online advertising services or advertising networks looking to enhance the user experience and maximize engagement with their ads. By seamlessly integrating advertisements into the content, Sharethrough Native Advertising ensures that viewers pay attention to the ads without feeling disrupted or annoyed. This is supported by the fact that native ads receive significantly higher click-through rates and engagement compared to traditional display ads. Additionally, Sharethrough provides a robust platform for advertisers to create, manage, and optimize native ad campaigns, making it easy for them to target the right audience and achieve their advertising goals.

One key insight from this article is that Sharethrough Native Advertising helps advertisers deliver relevant and contextually appropriate content to their target audience. By analyzing user data and understanding their behaviors and preferences, Sharethrough ensures that the right content is shown to the right people at the right time. This not only enhances the user experience but also improves the effectiveness of the ads. The article highlights that native ads have been proven to outperform display ads in terms of engagement and brand lift, which is a testament to the success of Sharethrough’s approach.

Another important point discussed in the article is the importance of transparency in native advertising. Sharethrough places a strong emphasis on ensuring that native ads are clearly labeled as advertising content, ensuring that users are aware that they are viewing promotional material. This transparency builds trust with the audience and prevents any potential backlash or negative sentiment towards the brand. By maintaining ethical standards and adhering to industry guidelines, Sharethrough sets itself apart as a trustworthy platform for native advertising.

Furthermore, Sharethrough Native Advertising offers a range of innovative ad formats that can captivate and engage users. The article mentions the different native ad formats available, such as in-feed ads, native video ads, and sponsored content, each designed to seamlessly blend in with the surrounding content and provide a non-disruptive user experience. This versatility allows advertisers to choose the format that best aligns with their brand and campaign goals, ensuring maximum impact and relevance.

Overall, Sharethrough Native Advertising offers a comprehensive solution for online advertising services or advertising networks seeking to leverage the power of native ads. Its ability to seamlessly integrate ads into the content, deliver relevant and contextually appropriate content, maintain transparency, and provide a range of innovative ad formats sets it apart as a leader in the native advertising space. By leveraging Sharethrough’s platform and expertise, advertisers can enhance user engagement, improve brand visibility, and ultimately drive better results for their campaigns.