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Online marketing jobs in Kenya have become increasingly sought after in recent years as more businesses realize the importance of having a strong online presence. In fact, according to a recent study, 90% of Kenyan businesses have an online marketing strategy in place. This boom in digital marketing can be attributed to the rapid growth […]
Driving traffic to a website is a critical aspect of online marketing or digital marketing. It is the fundamental method to increase visibility, attract potential customers, and ultimately generate sales or conversions. With the ever-expanding online landscape, competition for website traffic has become increasingly fierce. However, there are various strategies and techniques available to drive […]
Social media advertising is a powerful tool that has revolutionized the way businesses reach and engage with their target audience. With billions of people using social media platforms such as Facebook, Instagram, and Twitter, it has become an essential part of any successful marketing strategy. Social media advertising refers to the process of promoting a […]
Online Advertising Tracking refers to the practice of monitoring and analyzing the effectiveness of online advertising campaigns. It involves the use of various tools and technologies to track and measure key metrics such as impressions, clicks, conversions, and return on investment (ROI). This enables advertisers and marketers to gain valuable insights into the performance of […]
Propellerads is a prominent online advertising service that has gained significant recognition in the digital marketing landscape. With its extensive reach and innovative approach, Propellerads has become a go-to platform for businesses seeking to maximize their online presence and boost their brand awareness. Initially established in 2011, Propellerads has grown exponentially over the years, consistently […]
Digital Marketing Tutorial: Learn the Basics of Online Advertising Did you know that digital marketing is a rapidly growing industry, representing a pivotal shift in advertising methods? Modern technological advancements have created a digital landscape where businesses have access to millions of potential customers from all around the world. In order to effectively reach their […]
Online advertising has revolutionized the way businesses promote their products and services, becoming an essential component of digital marketing strategies. Advertising networks online play a crucial role in this ecosystem by connecting advertisers with publishers and ensuring ads are displayed in relevant online spaces. These networks enable advertisers to reach their target audience effectively, maximizing […]
Open Source Marketing Tools play a vital role in the modern world of advertising and online marketing. These tools provide businesses with cost-effective and customizable solutions to manage their marketing campaigns efficiently. With open-source software, companies can take advantage of the collective intelligence of the developer community, ensuring continuous updates and improvements. The concept of […]
Did you know that brand marketing campaign strategies have been around for centuries? In fact, the concept of branding dates back to ancient civilizations, where marks were engraved onto pottery to differentiate one artisan’s creations from another. Fast forward to the modern era, and branding has become an essential component of business success. With consumers […]
Color plays a vital role in marketing, as it has the power to grab attention, evoke emotions, and influence consumer behavior. In fact, research shows that people make subconscious judgments about a product or service within just 90 seconds, and up to 90% of that judgment is based on color alone. This makes understanding the […]