In the fast-paced world of digital advertising, staying ahead of the game is crucial. And when it comes to maximizing your ad reach and effectiveness, Google is undoubtedly a trailblazer.
In 2013, Google shook up the advertising landscape with the introduction of a game-changing campaign type: search network with display select. This innovative approach allowed advertisers to seamlessly combine the power of search and display network campaigns, revolutionizing ad placement and driving unparalleled results.
Curious to learn how this groundbreaking feature can catapult your advertising strategy to new heights? Keep reading to uncover the untapped potential of search network with display select.
Contents
- 1 search network with display select
- 2 1. Introduction Of “Search Network With Display Select” Campaign Type
- 3 2. Benefits Of Switching To The New Campaign Type
- 4 3. No Need To Change Existing Combination Search And Display Campaigns
- 5 4. Improved Signals And Methods For Optimal Ad Placement
- 6 5. Higher Click-Through-Rate And Lower Cost-Per-Customer Purchase On Display Ads
- 7 6. The Reason Behind The Change In Combining Search And Display Networks
- 8 7. Importance Of Targeting The Right Audience And Selecting Appropriate Networks
- 9 8. Recommendation To Separate Campaigns Based On Network Targeting
search network with display select
Search Network with Display Select” is a campaign type introduced by Google in November 2013 that allows advertisers to run a combined search and display network campaign. This campaign type offers improved signals and methods to predict the best ad placements.
By using this campaign type, advertisers may experience a higher click-through-rate and lower cost-per-customer purchase on the display portion of their campaigns. The motivation behind this change was the need to address questions about the effectiveness of combining search and display networks.
To optimize audience segments, it is recommended to separate campaigns based on network targeting.
Key Points:
- Search Network with Display Select” is a campaign type introduced by Google in 2013.
- It allows advertisers to run combined search and display network campaigns.
- This campaign type provides improved signals and methods to predict the best ad placements.
- Using this type of campaign may result in higher click-through rates and lower cost-per-customer purchase on the display portion.
- The motivation behind this change was to address questions about the effectiveness of combining search and display networks.
- It is recommended to separate campaigns based on network targeting to optimize audience segments.
Sources
https://www.wordstream.com/blog/ws/2014/02/05/search-network-with-display-select
https://marketvantage.com/blog/search-network-display-select/
https://tinuiti.com/blog/paid-search/search-network-with-display-select/
https://ignitevisibility.com/display-network-vs-search-network-use-best-results/
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💡 Pro Tips:
1. Utilize ad scheduling to target specific times and days when your target audience is most likely to be online and engage with your ads.
2. Leverage remarketing to reach users who have already shown interest in your products or services, increasing the likelihood of conversions.
3. Experiment with different ad formats and creatives on the display network to find what resonates best with your target audience.
4. Use demographic targeting to narrow down your audience and deliver more relevant ads to specific age groups, genders, or locations.
5. Regularly review and adjust your campaign settings to ensure your ads are appearing on relevant placements and reaching the right audience.
1. Introduction Of “Search Network With Display Select” Campaign Type
In November 2013, Google introduced a new AdWords campaign type known as “Search Network with Display Select.” This innovative campaign type allows advertisers to run a combined search and display network campaign. With this introduction, Google aimed to provide advertisers with a more effective way to reach their target audience and achieve better results.
By combining the strengths of both search and display networks, advertisers can maximize their reach and impact.
2. Benefits Of Switching To The New Campaign Type
Advertisers are strongly encouraged to switch to the “Search Network with Display Select” campaign type to unlock a plethora of benefits. Here are some advantages of adopting this new approach:
- Increased Reach: By running a combined search and display network campaign, advertisers can expand their reach to a wider audience. This expanded reach allows businesses to connect with potential customers who may not have been reached through search advertising alone.
- Improved Ad Placement: The new campaign type utilizes advanced signals and methods to predict the best placements for ads.
Advertisers can expect their ads to be displayed at optimal locations, enhancing their visibility and effectiveness.
- Better Results: With the inclusion of display ads, advertisers may witness a higher click-through-rate and lower cost-per-customer purchase in the display portion of their campaigns. This can lead to a significant boost in overall campaign performance and return on investment.
3. No Need To Change Existing Combination Search And Display Campaigns
Advertisers who already have existing combination search and display campaigns can breathe a sigh of relief. Google allows these campaigns to remain as they are, without being impacted by the introduction of the new campaign type.
If these campaigns are already performing well, advertisers can continue to leverage them without any disruption. However, for advertisers seeking improved results and the benefits offered by the “Search Network with Display Select” campaign type, it is worthwhile to consider making the switch.
4. Improved Signals And Methods For Optimal Ad Placement
The “Search Network with Display Select” campaign type utilizes refined signals and methods to ensure optimal ad placement. These improvements help advertisers achieve better visibility, relevance, and ultimately, conversion rates.
By harnessing advanced technology, Google can now better understand the context and audience motivations on both the Google Search Network and Google Display Network.
5. Higher Click-Through-Rate And Lower Cost-Per-Customer Purchase On Display Ads
One of the key advantages of the “Search Network with Display Select” campaign type is the potential for higher click-through-rates (CTR) and lower cost-per-customer purchases on display ads. By combining search and display networks, advertisers can attract more qualified leads and generate a higher CTR.
Additionally, the optimization of ad placements through improved signals and methods often leads to a decrease in the cost-per-customer purchase, maximizing the return on advertising investment.
6. The Reason Behind The Change In Combining Search And Display Networks
The decision to introduce the “Search Network with Display Select” campaign type was driven by concerns surrounding the effectiveness of combining search and display networks. Google recognized that each network has its own context and audience motivations.
By combining the strengths of both networks, advertisers can better target their audience and achieve superior results. This change reflects Google’s commitment to continuous improvement and providing advertisers with the most effective advertising solutions.
7. Importance Of Targeting The Right Audience And Selecting Appropriate Networks
To achieve successful advertising campaigns, it is crucial for advertisers to target the right audience and select appropriate networks. The Google Search Network and Google Display Network serve different purposes and attract audiences with distinct motivations.
By understanding these differences, advertisers can tailor their campaigns to engage with potential customers in the most relevant and impactful manner.
8. Recommendation To Separate Campaigns Based On Network Targeting
To optimize audience segments and maximize the impact of advertising campaigns, it is highly recommended to separate campaigns based on network targeting. By creating specific campaigns for the Google Search Network and Google Display Network, advertisers can fine-tune their messaging and targeting strategies.
This approach allows for a more personalized and effective advertising experience, resulting in improved performance and increased return on investment.
In conclusion, the introduction of the “Search Network with Display Select” campaign type brings a powerful advertising solution to advertisers. By combining search and display networks, advertisers can expand their reach, enhance ad placement, and achieve better results.
This change reflects Google’s commitment to continuous improvement and providing advertisers with the most effective advertising strategies. To make the most of this new campaign type, it is crucial to target the right audience, select appropriate networks, and consider separating campaigns based on network targeting.