In the vast digital landscape of advertising, one needs a winning strategy that combines the power of search and display ads. Enter the “Search Network with Display Select” campaign type in AdWords.
This dynamic fusion allows your ads to not only dominate search results but also be strategically placed in relevant spots across the Display Network. Imagine having the best of both worlds, with an array of ad formats and advanced features at your disposal.
With this winning combination, you can maximize conversions and take your daily spend to new heights. Get ready to revolutionize your advertising game with the Search Network with Display Select campaign type.
Contents
- 1 search network with display select
- 2 1. Introduction To Search Network With Display Select
- 3 2. Reach And Placement Options
- 4 3. Ad Formats And Campaign Management
- 5 4. Budget Allocation And Ad Appearance
- 6 5. Feature Options: Standard And All Features
- 7 6. Expansion Option And Cost Per Conversion
- 8 7. Creating Image Ads And Display Expansion
- 9 8. Tips For Better Performance On Display Network
search network with display select
Search Network with Display Select” is a campaign type in Google AdWords that combines the features of both the “Search Network only” and “Display Network only” campaigns. This campaign allows ads to appear in search results on the Search Network and relevant placements within the Display Network.
The Search Network includes Google Search, Google Maps, Shopping, and search partner sites, while the Display Network includes websites, videos, apps, Gmail, YouTube, Google Maps, Blogger, and Google Finance. The campaign is managed like a regular Search Network campaign, with the budget divided between the Search Network and Display Network.
The majority of the budget is usually allocated to the Search Network. The appearance of ads on the Display Network depends on the relevance of keywords to placement sites and the likelihood of conversion.
There are two feature options available: standard and all features. All features campaigns have advanced options such as ad scheduling, social settings, and location options.
The expansion option in the campaign allows the use of unspent budget from Search campaigns and does not affect spending on the Search Network. The cost per conversion on the Display Network is expected to be similar to or lower than on the Search Network.
Ads for the Display Network are automatically created based on Search ads, but users can also create image ads. Adding the Display Network to a campaign expands reach to over 3 million websites, videos, and apps.
Responsive ads are suggested for better performance on the Display Network, and expanding to the Display Network may increase conversions and daily spend. Google Ads provides instructions on how to create a Search Network campaign with Display Expansion in an account.
Key Points:
- “Search Network with Display Select” combines features of “Search Network only” and “Display Network only” campaigns
- Ads appear in search results on the Search Network and relevant placements within the Display Network
- Search Network includes Google Search, Google Maps, Shopping, and search partner sites
- Display Network includes websites, videos, apps, Gmail, YouTube, Google Maps, Blogger, and Google Finance
- Budget is divided between Search Network and Display Network, with majority allocated to Search Network
- Advanced options available in all features campaigns, such as ad scheduling and location options
Sources
https://support.google.com/google-ads/answer/7193800?hl=en
https://www.verticalrail.com/kb/search-network-with-display-select-campaigns-google-adwords/
https://www.wordstream.com/blog/ws/2014/02/05/search-network-with-display-select
https://tinuiti.com/blog/paid-search/search-network-with-display-select/
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💡 Pro Tips:
1. Use responsive ads for better performance on the Display Network. These automatically adapt to fit different ad spaces and can increase your chances of getting clicks and conversions.
2. Consider creating custom image ads specifically for the Display Network. While ads can be automatically created based on your search ads, creating visually appealing image ads can help attract more attention and drive better results.
3. Take advantage of the expansion option to increase your reach. This feature uses any unspent budget from your Search campaigns to deliver additional conversions on the Display Network, without affecting your spend on the Search Network.
4. Monitor the relevance of your keywords to the placement sites on the Display Network. The appearance of your ads on these websites depends on the relevance of your keywords, so regularly review and refine your targeting to improve performance.
5. Be prepared for potential increases in conversions and daily spend when expanding to the Display Network. The wider reach of this network can result in more conversions, but it’s important to monitor your budget and performance to ensure your campaigns remain cost-effective.
1. Introduction To Search Network With Display Select
The Search Network with Display Select is a powerful campaign type in Google AdWords that combines the functionalities of both the “Search Network only” and “Display Network only” campaign types. This innovative campaign allows ads to appear in search results on the Search Network, as well as relevant placements within the Display Network.
2. Reach And Placement Options
One of the biggest advantages of using the Search Network with Display Select is the vast reach it provides. The Search Network includes popular platforms such as Google Search, Google Maps, Shopping, and search partner sites.
On the other hand, the Display Network encompasses a wide range of websites, videos, apps, Gmail, YouTube, Google Maps, Blogger, and even Google Finance. This expansive reach allows advertisers to target a diverse audience and increase their visibility.
3. Ad Formats And Campaign Management
The Search Network with Display Select campaign supports various ad formats to cater to different marketing objectives. Ad formats eligible for this campaign type include text ads, image ads, display ad builder ads, app or digital content ads, product listing ads, and dynamic search ads.
Managing a Search Network with Display Select campaign is similar to managing a regular Search Network campaign. Advertisers have the flexibility to set their daily budgets, manage keywords, and optimize their campaigns for better performance.
4. Budget Allocation And Ad Appearance
When creating a Search Network with Display Select campaign, the budget is divided between the Search Network and the Display Network. It is recommended to allocate the majority of the budget to the Search Network, as it typically yields higher conversion rates.
The appearance of ads on the Display Network depends on the relevance of keywords to placement sites and the likelihood of conversion.
5. Feature Options: Standard And All Features
The Search Network with Display Select campaign offers two feature options: standard and all features. The standard feature option is suitable for advertisers who prefer simplicity and ease of use.
On the other hand, the all features option provides advanced options such as ad scheduling, social settings, location options, and more. These advanced features give advertisers greater control over their campaigns and allow for more targeted and customized advertising strategies.
6. Expansion Option And Cost Per Conversion
The expansion option in the Search Network with Display Select campaign allows advertisers to utilize any unspent budget from their Search campaigns. This feature helps maximize the reach of ads on the Display Network without affecting the spend on the Search Network.
Cost per conversion on the Display Network is expected to be similar to or lower than on the Search Network, making this expansion option a cost-effective way to increase conversions.
7. Creating Image Ads And Display Expansion
While ads for the Display Network are automatically created based on Search ads, users also have the option to create image ads specifically for the Display Network. This allows for greater customization and creativity in ad design, leading to more engaging and eye-catching advertisements.
Display Expansion is another powerful feature of the Search Network with Display Select campaign. By adding the Display Network, advertisers can expand their reach to over 3 million websites, videos, and apps, significantly increasing their potential audience and exposure.
Display Expansion has the potential to deliver up to 15% more conversions at a similar cost per acquisition, making it a valuable addition to any marketing strategy.
8. Tips For Better Performance On Display Network
To improve performance on the Display Network, it is recommended to use responsive ads. Responsive ads automatically adjust their size, appearance, and format to fit various ad spaces across the Display Network.
This flexibility ensures better performance and visibility on different devices and placements.
Expanding to the Display Network can lead to increased conversions and daily spend. It is important to closely monitor the performance of the campaign and adjust budget allocation accordingly to maximize return on investment.
Additionally, regularly optimizing keyword relevancy and placement targeting can further enhance the performance of ads on the Display Network.
In conclusion, the Search Network with Display Select is a powerful campaign type that combines the reach and relevance of both the Search Network and Display Network. This campaign type offers various ad formats, budget allocation options, and powerful expansion features.
By utilizing this campaign type effectively and implementing best practices, advertisers can maximize their ad performance and achieve their marketing goals.