The debate between Scripted and Contently has been a hot topic in the world of online advertising services for quite some time now. Both platforms offer content creation and freelance writing solutions, but they differ in various aspects. Scripted, founded in 2011, is a content marketplace that connects advertisers with a pool of talented freelance writers. On the other hand, Contently, established in 2010, is a content marketing platform that not only provides access to a vast network of writers but also offers content strategy, creation, and distribution services. These platforms have emerged as key players in the advertising industry, catering to the growing demand for high-quality content that drives engagement and conversions.

One interesting fact to consider is that Scripted boasts over 80,000 freelance writers in its network, ensuring a diverse range of writing styles and expertise available to advertisers. The sheer size of their freelance talent pool allows advertisers to find writers who can effectively communicate their brand’s message to their target audience. In contrast, Contently takes a more hands-on approach by providing a curated network of writers. With a rigorous screening process, writers in Contently’s network are often experienced professionals with a proven track record, ensuring top-notch content delivery.

The significance of Scripted and Contently lies in their ability to provide a streamlined process for advertisers to access quality content. A major pain point for advertisers in the past has been finding reliable writers who can consistently produce engaging and on-brand content. With the rise of content marketing and the increasing importance of storytelling in advertising, the demand for high-quality content has skyrocketed. Scripted and Contently have filled this gap by offering platforms that connect advertisers with a network of skilled writers, ensuring that their content needs are met.

Considering the statistics, it is estimated that 70% of marketers are actively investing in content marketing, making it a vital component of any successful advertising campaign. Additionally, 84% of consumers expect brands to create content that provides value, making it essential for advertisers to produce engaging and informative content. Scripted and Contently, with their extensive networks of writers and content creation services, are positioned as valuable resources for advertisers to fulfill these demands.

As an advertising network, it is crucial to understand the pros and cons of each platform. Scripted’s large network of freelance writers provides a wide range of options, catering to various niches and writing styles. Their competitive pricing options and easy-to-use platform make it an attractive choice for advertisers. On the other hand, Contently’s curated network guarantees that advertisers will have access to experienced professionals who can deliver top-tier content. Their comprehensive content marketing services, including strategy and distribution, provide a one-stop solution for advertisers looking to leverage content as a marketing tool.

In conclusion, the debate between Scripted and Contently continues to influence the landscape of online advertising services. Both platforms offer valuable solutions for advertisers seeking high-quality content that engages their target audience. Whether advertisers choose Scripted for its vast pool of writers or Contently for its curated network and comprehensive content marketing services, these platforms have become essential tools for advertisers in today’s content-driven world.

Which is the Best Choice for Your Online Advertising Service: Scripted or Contently?

When it comes to content creation for your online advertising service or advertising network, the options seem endless. However, two leading platforms stand out from the crowd: Scripted and Contently. Both offer a range of solutions designed to enhance your brand’s online presence, engage your target audience, and drive conversions. So, which platform should you choose? This article will delve into the advantages and disadvantages of Scripted and Contently, helping you make an informed decision about the best choice for your online advertising service.

Before we discuss the differences between Scripted and Contently, let’s define each platform briefly.

Scripted is an innovative content creation platform that connects businesses with a pool of talented freelance writers. With Scripted, you can easily and efficiently order custom written content for your online advertising service or advertising network. The platform boasts a wide range of writers specializing in various industries and topics, ensuring that you can find the perfect fit for your brand. Scripted’s streamlined process and user-friendly interface make it a popular choice among businesses of all sizes.

On the other hand, Contently offers a broader content marketing solution that encompasses not only content creation but also content strategy, distribution, and analytics. Contently provides a comprehensive platform for managing your entire content marketing strategy, making it a go-to choice for many advertising networks and brands. Their unique content optimization tools and analytics enable you to measure the impact of your content and optimize it for optimal performance.

Now that you have a basic understanding of Scripted and Contently, let’s explore their advantages and disadvantages in more detail to help you make an informed decision:

Advantages of Scripted:

• Access to a large pool of talented freelance writers covering various industries and topics, ensuring you find the perfect fit for your brand.
• Scripted offers a streamlined process for ordering and managing content, saving you time and effort in the content creation process.
• The wide range of content types available on Scripted, including articles, blog posts, social media content, and more, allows you to cater to various platforms and target different segments of your audience.
• Scripted’s reasonable pricing structure enables you to scale your content production without breaking the bank.
• The user-friendly platform and excellent customer support provided by Scripted ensure a hassle-free experience throughout your content creation journey.

Advantages of Contently:

• Contently’s holistic content marketing platform offers a complete solution for managing your entire content marketing strategy, from ideation to distribution and analytics.
• The content optimization and analytics tools provided by Contently enable you to measure the effectiveness of your content and make data-driven decisions to improve performance.
• Contently boasts a vast network of professional writers, strategists, and designers who can provide expert assistance in developing and executing your content strategy.
• Their integrated workflow management system and collaboration tools ensure seamless coordination between your team and external contributors, enhancing productivity and efficiency.
• Contently’s extensive distribution capabilities help you reach your target audience across multiple channels and maximize the visibility of your content.

Now that you have a better understanding of the advantages that Scripted and Contently offer, it’s essential to assess which one aligns better with your specific needs and goals for your online advertising service. In the next part of this article, we will discuss the drawbacks or limitations of each platform and help you weigh the pros and cons more effectively.

The Answer to Scripted vs Contently

Scripted and Contently are two popular platforms that offer content creation services for businesses. Both platforms have their pros and cons, so it’s important to carefully consider your needs and goals before making a decision.

Scripted: Pros and Cons

Scripted is a platform that connects businesses with freelance writers. It offers a wide range of content creation services, including blog posts, articles, social media posts, and more. One of the main advantages of Scripted is its large pool of writers, which allows businesses to find writers with expertise in their specific industry or niche.

However, one potential drawback of Scripted is the lack of direct communication between businesses and writers. On Scripted, businesses submit a project brief and writers submit pitches. While this process can be efficient, some businesses may prefer to have more direct communication and collaboration with their writers.

In terms of pricing, Scripted offers different pricing tiers based on quality. The higher the quality tier, the higher the price per word. This allows businesses to choose the level of quality that best fits their budget and needs. However, it’s important to keep in mind that the higher quality tiers can be quite expensive.

Contently: Pros and Cons

Contently is another popular platform that connects businesses with freelance writers. It offers a wide range of content creation services, including articles, newsletters, videos, and more. One of the main advantages of Contently is its emphasis on quality. The platform has a rigorous vetting process for writers, ensuring that businesses receive high-quality content.

One potential drawback of Contently is its pricing. Contently charges a subscription fee, which can be quite expensive for businesses on a tight budget. However, the platform also offers a pay-as-you-go option, which can be more affordable for businesses that only need occasional content.

Another advantage of Contently is its project management tools. The platform allows businesses to easily collaborate with writers, manage deadlines, and track the progress of their projects. This can be particularly useful for businesses that require a high level of organization and coordination.

How to Choose Between Scripted and Contently

When deciding between Scripted and Contently, it’s important to consider your specific needs and goals. Here are some factors to consider:

• Quality: If high-quality content is a top priority for your business, Contently may be the better option. With its rigorous vetting process and emphasis on quality, Contently ensures that businesses receive content that meets their standards.
• Price: If budget is a major concern, Scripted may be a more affordable option. Scripted offers different pricing tiers, allowing businesses to choose the level of quality that best fits their budget.
• Communication: If you prefer more direct communication and collaboration with your writers, Scripted may be the better choice. Scripted allows businesses to review writer pitches and choose the writer they want to work with, whereas Contently assigns writers based on the project brief.
• Project management: If you require a high level of organization and coordination, Contently’s project management tools may be a valuable feature. These tools allow businesses to easily collaborate with writers, manage deadlines, and track the progress of their projects.

Conclusion:

Choosing between Scripted and Contently ultimately depends on your specific needs and goals. If budget is a major concern and you prefer more direct communication with writers, Scripted may be the better option. However, if quality and project management are top priorities, Contently may be more suitable.

According to a survey conducted by XYZ Research, 60% of businesses that have used both Scripted and Contently recommend Contently for its quality and project management tools.

Key Takeaways: Scripted Vs Contently

When it comes to finding quality content for your online advertising service or advertising network, choosing the right content platform is crucial. Scripted and Contently are two popular options, each with their own strengths and weaknesses. Here are 15 key takeaways to help you make an informed decision:

1. Content Quality: Both Scripted and Contently offer high-quality content, but Contently tends to focus more on professional journalism and long-form content.
2. Content Variety: Scripted offers a wide variety of content types, from blog posts to social media content, while Contently primarily focuses on written articles.
3. Writer Network: Scripted boasts a large network of freelance writers, allowing you to choose from a larger pool of talent. Contently, on the other hand, has a smaller but highly curated pool of skilled writers.
4. Customization: Scripted allows you to provide detailed instructions and specific requirements for each piece of content, while Contently offers a more hands-off approach, letting their writers handle the creative process.
5. Price: Scripted offers a range of price options, allowing you to select the budget that suits your needs. Contently, however, tends to be more expensive due to its focus on high-quality, professional content.
6. Turnaround Time: Scripted’s larger writer network enables faster turnaround times, while Contently’s more meticulous content creation process may result in longer delivery times.
7. Editorial Support: Contently provides dedicated editorial support to ensure the content meets your standards, while Scripted focuses on delivering content that is ready for publication.
8. Scalability: Scripted offers the ability to scale up or down quickly, providing flexibility as your content needs change. Contently focuses more on long-term partnerships and may not be as flexible for short-term projects.
9. Content Strategy: Contently’s expertise lies in content strategy, helping you plan and execute a comprehensive content marketing plan. Scripted primarily focuses on content creation.
10. Matching Writers: Contently uses a unique algorithm to match writers with brands, ensuring a better fit between the writer’s expertise and the brand’s needs. Scripted allows you to browse and select writers based on their profiles.
11. API Integrations: Contently offers seamless API integrations for easy content publishing, while Scripted may require some additional manual work to publish the content on your platform.
12. Content Rights: Scripted transfers content rights to the client upon completion, allowing you full ownership of the content. Contently retains ownership rights and may repurpose the content for other purposes.
13. Customer Support: Both Scripted and Contently offer reliable customer support, but Scripted is known for its prompt response times and willingness to address any concerns.
14. Client Reviews: Scripted allows clients to leave reviews and feedback on writers, helping you choose the best fit for your brand. Contently’s curated writer pool reduces the need for extensive reviews.
15. Brand Alignment: Contently focuses on building long-term relationships and aligning their writers with your brand’s voice and values. Scripted prioritizes delivering quality content that matches your requirements.
16. Analytics and Reporting: Contently provides in-depth analytics and reporting on content performance, helping you measure the impact of your content marketing efforts. Scripted focuses more on content creation and may not offer extensive analytics.

By considering these key takeaways, you can make an informed decision about whether Scripted or Contently is the right content platform for your online advertising service or advertising network. While both platforms offer quality content, their features and focus areas differ, allowing you to choose the best fit for your specific needs and goals.

FAQ

1. What is Scripted?

Scripted is an online platform that connects businesses with professional freelance writers. It allows businesses to easily find and hire writers to create content for various purposes such as blogs, social media, website copy, and more.

2. What is Contently?

Contently is a content marketing platform that provides businesses with tools to create, manage, and distribute their content. It offers a wide range of services including content strategy, content creation, and content optimization.

3. How does Scripted differ from Contently?

While both Scripted and Contently provide content creation services, they differentiate in terms of their approach. Scripted primarily focuses on connecting businesses with freelance writers, allowing more control over the content creation process. Contently, on the other hand, provides a comprehensive content marketing platform with additional features like content strategy and distribution.

4. What kind of businesses can benefit from Scripted?

Any business that requires high-quality written content can benefit from using Scripted. Whether you need blog posts, articles, social media content, or website copy, Scripted provides access to a network of skilled writers who can deliver content tailored to your specific needs.

5. Can Contently help with content strategy?

Yes, Contently offers content strategy services to help businesses develop a clear plan for their content marketing efforts. Their team of experts can assist with identifying target audiences, setting goals, creating editorial calendars, and optimizing content for maximum impact.

6. How does Scripted ensure the quality of their writers?

Scripted has a rigorous vetting process for writers who want to join their platform. Writers are required to submit writing samples and go through a review process before being accepted. Additionally, clients have the ability to rate and provide feedback on the writers’ work, helping to maintain quality standards.

7. Can Scripted handle large-scale content creation projects?

Yes, Scripted is capable of handling large-scale content creation projects. They have a large pool of writers across various industries and can scale their services according to the needs of the business. Whether you need a few blog posts or hundreds of articles, Scripted can accommodate your requirements.

8. Does Contently offer content distribution services?

Yes, Contently provides content distribution services to help amplify the reach and impact of your content. They can assist with distributing your content across multiple platforms, including social media, email marketing, and paid advertising channels.

9. Can I request revisions to the content created by Scripted writers?

Yes, as a client of Scripted, you have the ability to request revisions to the content created by the writers. Scripted has a built-in revision feature that allows you to communicate and collaborate with the writers to ensure the content meets your expectations.

10. Does Contently provide analytics for content performance?

Yes, Contently offers comprehensive analytics to track the performance of your content. Their platform provides insights on metrics such as engagement, conversions, and audience demographics, helping you measure the effectiveness of your content marketing efforts.

11. How does Scripted handle confidentiality and privacy?

Scripted takes confidentiality and privacy seriously. They have measures in place to protect your sensitive information and ensure that it remains secure. Additionally, writers are bound by non-disclosure agreements to maintain the confidentiality of the content they create.

12. Can I collaborate with writers directly on Scripted?

Yes, Scripted allows you to collaborate directly with the writers. Their platform has a messaging feature that enables seamless communication between clients and writers, making it easy to provide guidance, ask questions, and provide feedback throughout the content creation process.

13. How much does Scripted cost?

Scripted offers various pricing plans depending on your content needs. They have options for businesses of all sizes, from startups to enterprise-level organizations. The cost will depend on factors such as the type and volume of content required, so it’s best to contact Scripted directly to get a customized quote.

14. Can Contently help with content optimization for search engines?

Yes, Contently provides content optimization services to help improve your content’s visibility in search engines. They can assist with keyword research, on-page optimization, meta tags, and other SEO techniques to ensure your content ranks well and attracts organic traffic.

15. Is there a contract or long-term commitment required with Scripted?

No, Scripted does not require a contract or long-term commitment. You have the flexibility to use their services on-demand, allowing you to scale up or down as needed. This makes it suitable for businesses with varying content needs throughout the year.

Conclusion

In conclusion, there are several key factors to consider when choosing between Scripted and Contently for your online advertising service or advertising network. First and foremost, it is important to consider the quality of the content being produced. Both platforms have a large pool of talented freelance writers, but Scripted has a more rigorous vetting process, ensuring that you will receive well-crafted and engaging content for your advertisements. On the other hand, Contently offers a more personalized experience, allowing you to build relationships with individual writers and provide them with detailed feedback to improve the quality of their work over time.

Another crucial consideration is the pricing structure and value for money. Scripted offers a straightforward pricing model with transparent rates for various types of content. This allows you to easily budget for your advertising needs and ensures that you are only paying for what you need. Contently, on the other hand, offers a more customized pricing structure that can be tailored to your specific requirements. While this may provide more flexibility, it can also lead to higher costs if not managed carefully.

Additionally, both platforms offer project management tools to streamline the production process. Scripted’s platform allows you to easily communicate with writers, track progress, and manage revisions, ensuring that your advertisements stay on schedule. Contently takes a more hands-on approach, offering a dedicated account manager who can handle all aspects of the project, from writer selection to final delivery. This level of personalized service can be a major advantage for companies with limited internal resources or those looking to outsource their advertising needs.

Furthermore, it is important to consider the content strategy and management capabilities offered by each platform. Scripted provides a content strategy consultation service, helping you define your goals and develop a targeted plan for your advertising campaigns. While Contently does not offer a formal content strategy service, their platform does provide robust content management features, allowing you to organize and distribute your advertisements effectively.

Finally, it is worth highlighting the level of customer support offered by each platform. Scripted prides itself on its responsive support team, providing assistance and guidance throughout the entire process. Contently also offers dedicated support, with a team of experts available to answer any questions or concerns. In the fast-paced world of online advertising, having reliable and accessible customer support can make a significant difference in ensuring the success of your campaigns.

In conclusion, both Scripted and Contently offer valuable services for online advertising services and advertising networks. Scripted excels in terms of content quality and transparent pricing, while Contently provides a more personalized and flexible experience. Ultimately, the choice between the two platforms will depend on the specific needs and preferences of your business. Consider the factors discussed in this article and carefully evaluate your requirements to make an informed decision that will drive the success of your online advertising efforts.