Did you know that your push notifications could be so much richer? Imagine if you could customize them with images, GIFs, audio, and even videos.
These eye-catching and interactive rich push notifications are now possible on both iOS and Android devices. It’s a game-changer for marketers, but surprisingly, only a small percentage are taking advantage of this powerful tool.
With higher reaction rates, improved open rates, and click-through rates, it’s time to step up your push notification game. Even if users can’t see the rich media, it’s crucial to provide a great user experience.
CleverTap has all the tools and guidance you need to make the most of this innovative feature. Don’t miss out on this opportunity to engage your audience like never before.
Schedule a demo or learn more today.
Contents
- 1 rich push notification image
- 2 1. Rich Push Notifications On iOS: Customization With Additional Content
- 3 2. Android Notifications: Including Images In Push Notifications
- 4 3. iOS 10: Introducing Rich Push Notifications With GIFs, Images, Videos, Or Audio
- 5 4. Setting Up Rich Push Notifications For iOS: Step-By-Step Guide
- 6 5. Best Practices For Rich Push Notifications: Image Sizes, File Types, And Character Counts
- 7 6. Enhancing User Engagement: Examples And Ideas For Rich Push Notifications
- 8 7. Importance Of User Experience And Segmentation For Effective Rich Push Notifications
- 9 8. Boosting Open Rates And Click-Through Rates: Leveraging Personalization In Rich Push Notifications
rich push notification image
A rich push notification image refers to the inclusion of visual content, such as images, GIFs, videos, or audio, within a push notification. This feature was introduced in iOS 10, allowing developers to customize their push notifications with additional content.
On iOS, rich push notifications can handle images up to 1038×1038 and under 10 MB, and recommended file types for direct uploading are JPG, PNG, GIF, AIF, M4A, MP3, MP4, and WAV. Rich push notifications can be viewed in various states, including the lock screen, Notification Center, expanded device active, and long-press message.
By incorporating rich media formats in push notifications, marketers can improve reaction rates by 25% and enhance user engagement. Additionally, personalized push notifications and the use of interactive content extensions can further improve open rates and click-through rates.
Key Points:
- Rich push notifications include visual content like images, videos, and audio in a push notification.
- Introduced in iOS 10, it allows developers to customize push notifications with additional content.
- On iOS, rich push notifications can handle images up to 1038×1038 and under 10 MB.
- Recommended file types for direct uploading are JPG, PNG, GIF, AIF, M4A, MP3, MP4, and WAV.
- Rich push notifications can be viewed on the lock screen, Notification Center, expanded device active, and long-press message.
- Incorporating rich media in push notifications can increase reaction rates by 25% and enhance user engagement.
Sources
https://clevertap.com/blog/rich-push-notifications/
https://www.braze.com/docs/user_guide/message_building_by_channel/push/ios/rich_notifications
https://www.airship.com/blog/how-to-create-rich-push-notifications/
https://support.pushpay.com/s/article/Introduction-to-Rich-push-notifications
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💡 Pro Tips:
1. When setting up rich push notifications for iOS, make sure to follow the integration instructions and add a service extension specifically for rich notifications.
2. For iOS rich push notifications, images should be no larger than 1038×1038 pixels and under 10 MB in size. Recommended file types for direct uploading are JPG, PNG, GIF, AIF, M4A, MP3, MP4, and WAV.
3. Pay attention to character count guidelines when crafting your push notification message. Aim to keep each line of text to around 30-40 characters to ensure it displays properly across different notification states.
4. Take advantage of the various ways users can view push notifications, such as the lock screen, Notification Center, expanded device active state, or through a long-press action. Consider the number of lines and image aspect ratio based on the notification state.
5. Experiment with interactive content extensions in rich push notifications, as they can greatly enhance user engagement. Examples include allowing users to expand images by hard-pressing the message or incorporating interactive buttons for actions like adding items to a shopping cart or responding to a survey.
1. Rich Push Notifications On iOS: Customization With Additional Content
Rich notifications have revolutionized the way businesses communicate with their users. On iOS, these notifications allow for customization with additional content, providing a more engaging and interactive experience.
With rich push notifications, developers have the ability to include images, GIFs, videos, or audio, making their messages more visually appealing and captivating.
2. Android Notifications: Including Images In Push Notifications
While rich push notifications were initially introduced on iOS, Android notifications have also included images in their push notifications. This allows businesses to convey their message through visual elements and capture the attention of users more effectively.
By including images in push notifications, businesses can create more appealing and informative messages.
3. iOS 10: Introducing Rich Push Notifications With GIFs, Images, Videos, Or Audio
With the introduction of iOS 10, Apple expanded the capabilities of push notifications on their platform. Rich push notifications now have the ability to include GIFs, images, videos, or audio, providing developers with a wide range of options to create engaging content.
To integrate these rich notifications, developers need to follow the iOS push integration instructions and add a service extension specifically for rich notifications.
4. Setting Up Rich Push Notifications For iOS: Step-By-Step Guide
To set up rich push notifications for iOS, developers can follow a step-by-step guide to ensure a seamless integration. This includes following the iOS push integration instructions and adding a service extension for rich notifications.
By carefully following these instructions, developers can easily enable the functionality to include images, GIFs, videos, or audio in their push notifications.
5. Best Practices For Rich Push Notifications: Image Sizes, File Types, And Character Counts
When creating rich push notifications for iOS, it is important to consider certain best practices. For images, iOS rich push notifications can handle sizes up to 1038×1038 and under 10 MB.
Recommended file types for direct uploading are JPG, PNG, GIF, AIF, M4A, MP3, MP4, and WAV. Additionally, character count guidelines recommend keeping each line of text to 30-40 characters to ensure optimal display on different devices and notification states.
6. Enhancing User Engagement: Examples And Ideas For Rich Push Notifications
Rich push notifications offer a world of possibilities when it comes to engaging users. Examples of rich push notifications include special events notifications, price alerts, new product announcements, news updates, onboarding messages, and even encouraging users to return to their shopping cart.
With the ability to include images, GIFs, audio, or videos, businesses can create compelling and interactive content that catches the attention of users and encourages them to take action.
7. Importance Of User Experience And Segmentation For Effective Rich Push Notifications
While rich push notifications can enhance the user experience, it is essential to provide a good experience even if rich media cannot be seen (e.g., on older devices or in limited notification states). Suggestions include using alternate text to convey important information and segmenting the audience to ensure relevant content is delivered to the right users.
By prioritizing user experience and personalization, businesses can maximize the effectiveness of their rich push notifications.
8. Boosting Open Rates And Click-Through Rates: Leveraging Personalization In Rich Push Notifications
Personalization is key to improving open rates and click-through rates in push notifications. By tailoring messages to individual users, businesses can create a sense of relevance and urgency, leading to higher engagement.
Ideas for personalized rich push notifications include creating a Fear of Missing Out (FOMO), offering birthday bonuses or personalized offers, upselling, asking questions to gather user preferences, gamifying the notification experience, and using enticing images to tempt users to take action.
In conclusion, rich push notifications are a powerful tool for enhancing engagement and communication with users. By leveraging images, GIFs, audio, or videos, businesses can deliver visually appealing and interactive content that captures the attention of users.
Through careful planning, adherence to best practices, and personalization strategies, businesses can boost open rates and click-through rates, ultimately driving their desired action from users. To learn more about the power of rich push notifications, reach out to the CleverTap team or schedule a demo for your marketing needs.