Push Notification Strategy: What the Influencers Have to Say

“Users who’ve just downloaded your app do not necessarily have a transparent knowing of the price the app will bring to them. At that point, the app has not yet gained their trust, but it asks for permission to invade their displays. What will users get from the app’s notification?This offense is so frequent that users barely read the message anymore. In many of our reviews, the immediate reaction is to click Don’t Allow.

Instead, apps should take talents of the reciprocity principle and offer users some value first. Allow them to adventure the app and only in a later consultation ask them to just accept notifications.

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