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Programmatic requests definition: How automation revolutionizes the advertising industry

Programmatic requests definition: How automation revolutionizes the advertising industry
Programmatic requests definition: How automation revolutionizes the advertising industry

In the vast world of government funding, there exists a little-known yet powerful tool called programmatic requests.

These requests, made by Members of Congress, hold the key to unlocking increased funding and opportunities for organizations like NDSU.

But what exactly are programmatic requests, and how do they work?

In this article, we delve into the definition of programmatic requests and explore how NDSU navigates this intricate web of strategic priorities, collaborations, and budgetary processes to secure vital resources.

Join us on this captivating journey into the world of programmatic requests and discover the hidden powers that can shape the future of organizations like NDSU.

programmatic requests definition

Programmatic requests refer to the process by which Members of Congress submit requests for specific language to be included in federal funding bills.

These requests are typically made to secure programmatic funding for various organizations and projects.

The requests can include language to be included in committee reports, which clarify the intent of the bill and request specific actions from agencies.

While report language is not legally binding, it can have a significant impact on funding distribution and provide resources for organizations that have not previously received funding.

NDSU coordinates the submission of programmatic requests through its federal relations firm, Lewis-Burke Associates, selecting requests based on strategic priorities, collaborations, and program sustainability.

The requests are submitted via a web form and accompanied by a whitepaper.

The budget and appropriations process is closely monitored to see if the requested resources and language are included in the final federal spending bill(s).

The goal of programmatic requests is to increase competitive grant funding opportunities by adding additional funding to existing federal agency budget lines.

However, the process is slow and uncertain, and not all priority requests are funded.

Key Points:

  • Programmatic requests involve Members of Congress submitting specific language for federal funding bills.
  • These requests aim to secure programmatic funding for organizations and projects.
  • Requests may include language for committee reports, which can impact funding distribution.
  • NDSU uses a federal relations firm to coordinate the submission of programmatic requests.
  • Requests are submitted through a web form and accompanied by a whitepaper.
  • The goal is to increase competitive grant funding opportunities, but not all priority requests are funded.

Sources
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💡 Did You Know?

1. The term “programmatic requests” refers to the automated process of buying and selling digital ad inventory in real-time, using algorithms and data to determine the best advertising opportunities for marketers.

2. Programmatic requests utilize real-time bidding (RTB), a method where advertisers bid on ad impressions as they become available, allowing for cost-effective and precise targeting.

3. The concept of programmatic requests was pioneered by a company called MediaMath back in 2007, which developed the first demand-side platform (DSP) to automate the media buying process.

4. Programmatic requests can be executed across various digital channels, including display, video, mobile, and even connected TV, enabling advertisers to reach their target audience across multiple devices and platforms seamlessly.

5. While programmatic requests have revolutionized the advertising industry, they also present challenges such as ad fraud and brand safety. Advertisers must implement proper measures and technologies to mitigate these risks and ensure effective and trustworthy campaigns.

1. Definition Of Programmatic Requests In Federal Funding Bills

Programmatic requests are a crucial mechanism used by Members of Congress to propose specific language for inclusion in federal funding bills. These requests serve to outline how funds should be allocated to support particular programs or initiatives. Additionally, programmatic requests can also include language to be included in committee reports that accompany the bills.

It is important to understand that while the report language is not legally binding, it plays a significant role in clarifying the intent of the bill. Furthermore, it provides specific requests to agencies regarding their actions.

In summary:

  • Programmatic requests allow Members of Congress to propose specific language for federal funding bills.
  • These requests outline the desired allocation of funds for programs or initiatives.
  • They can also include language to be included in committee reports.
  • The report language is not legally binding but helps clarify the bill’s intent and provides specific requests to agencies regarding their actions.

2. Impact Of Report Language On Fund Distribution

The inclusion of report language in federal funding bills can significantly influence fund distribution. Report language has the power to allocate more funding to certain organizations or provide funding to organizations that have not been funded before. By clearly stating the intention behind the bill and requesting specific actions from agencies, report language ensures that funds are utilized in a manner that aligns with the programmatic requests’ objectives.

3. Ndsu’s Role In Submitting Programmatic Requests For Congressional Appropriations

North Dakota State University (NDSU) plays a crucial role in the submission of programmatic requests for Congressional appropriations. NDSU submits these requests to the North Dakota delegation, aiming to secure federal funding for significant programs. Through this process, NDSU seeks to advocate for and support its research and creative activities that require additional financial resources to drive innovation and advancement.

4. Coordination With Federal Relations Firm, Lewis-Burke Associates

To streamline the programmatic requests process, NDSU’s Office of the Vice President for Research and Creative Activity coordinates with Lewis-Burke Associates, a federal relations firm. This collaboration ensures that the programmatic requests are strategically aligned with NDSU’s priorities and that the proposed programs have the potential for success in securing federal appropriations.

Lewis-Burke Associates assists in identifying budget lines within the federal funding structure that could potentially receive programmatic increases.

5. Criteria For Selecting Programmatic Requests

When selecting programmatic requests for submission, NDSU considers several strategic factors. These may include:

  • Prioritizing specific funding agency opportunities
  • Building collaborations with other institutions
  • Evaluating the track record of the investigators involved
  • Leveraging past investments
  • Developing plans for program sustainability

By assessing these criteria, NDSU aims to maximize the likelihood of successful funding outcomes and maximize the positive impact of the requested programs.

6. Process For Submitting Research Areas And Whitepapers

To submit programmatic requests, NDSU follows a structured process. Research areas for programmatic requests are submitted through a web form, accompanied by a whitepaper detailing the proposed program. This whitepaper serves as a comprehensive document outlining:

  • the description of the proposed program,
  • its alignment with federal priorities,
  • its alignment with NDSU’s strategic priorities and research investments,
  • its impact on research capacity and infrastructure,
  • its advancement of diversity and inclusion,
  • and the external collaborations and partnerships involved.

Furthermore, a biographical sketch of the key personnel involved must be included.

7. Identification Of Budget Lines For Programmatic Increases

One of the key responsibilities of Lewis-Burke Associates is to assist NDSU’s Office of the Vice President for Research and Creative Activity in identifying budget lines within the federal funding framework that could potentially receive programmatic increases.

This involves a careful analysis of the existing budget allocations to determine the areas where additional funding could be justified based on the proposed programs and their potential impact.

8. Monitoring The Budget And Appropriations Process

After the programmatic requests have been submitted, NDSU closely monitors the budget and appropriations process to track the progress of their requested budget line increases and programmatic language. This monitoring helps determine whether the requested changes are included in the final federal spending bills. It also provides an opportunity for NDSU to advocate for the inclusion of their programmatic requests during negotiations and discussions related to the appropriations process.

9. Aims And Benefits Of Programmatic Requests

Programmatic requests are used to secure additional funding for federal agencies’ existing funding lines, and their aim is to increase the opportunities for competitive grant funding. NDSU is actively advocating for the inclusion of programmatic requests to enhance the research and creative activities conducted within its community. By obtaining these additional funds, NDSU can support groundbreaking discoveries, foster collaborations, and drive innovation, thereby contributing to the growth and advancement of knowledge in various fields.

Improved text:

Programmatic requests are used to secure additional funding for federal agencies’ existing funding lines, with the goal of increasing the opportunities for competitive grant funding. NDSU actively advocates for the inclusion of programmatic requests to enhance research and creative activities conducted within its community. The additional funds obtained through these requests can support groundbreaking discoveries, foster collaborations, and drive innovation, ultimately contributing to the growth and advancement of knowledge in various fields.

  • Increased funding opportunities
  • Enhanced research and creative activities
  • Support for groundbreaking discoveries
  • Facilitated collaborations
  • Promotion of innovation and knowledge advancement

“The additional funds obtained through programmatic requests can help NDSU make significant contributions to various fields.”

10. Importance Of Contact With Program Officers And Research Advocacy

Maintaining contact with program officers within federal agencies is crucial for NDSU in identifying research areas of interest and potential funding opportunities. These program officers serve as valuable resources for understanding agency priorities and strategic areas for investment. Additionally, active research advocacy within the agency can strengthen NDSU’s position by ensuring that its programmatic requests are aligned with the agency’s goals and benefiting from insider knowledge of the funding landscape.

“Maintaining contact with program officers is crucial for NDSU in identifying research areas and funding opportunities.”

In conclusion, programmatic requests play a vital role in securing federal funding for critical programs and initiatives. NDSU, in collaboration with Lewis-Burke Associates, strategically selects and submits these requests, considering various criteria to maximize their potential for success. The inclusion of programmatic language in federal funding bills can significantly impact the distribution of funds, ultimately benefiting organizations like NDSU and advancing innovation and research across multiple disciplines.

Bullet points:

  • Maintaining contact with program officers
  • Identifying research areas of interest and potential funding opportunities
  • Active research advocacy within the agency
  • Alignment of programmatic requests with agency goals
  • Benefit from insider knowledge of the funding landscape.

FAQ

What are programmatic requests?

Programmatic requests refer to specific requests made to allocate funding for a particular federal agency or program at a predetermined level. These requests are typically made to ensure that the agency or program receives a specific amount of funding to carry out its responsibilities effectively. Programmatic requests serve as a means to support and sustain federal initiatives by providing the necessary financial resources required for their implementation and operation. By outlining the desired funding level, programmatic requests aim to allocate resources in a targeted manner, address critical needs, and facilitate effective management of federal agencies and programs.

Through programmatic requests, policymakers can strategically designate the funding for federal programs, ensuring that they are adequately supported to fulfill their intended objectives. These requests allow for a more focused approach to funding allocation by providing specific guidelines and levels for financial support. By specifying the desired funding for a particular agency or program, programmatic requests enable decision-makers to prioritize and direct resources towards initiatives that align with national priorities and objectives. These requests play a vital role in ensuring that federal agencies and programs receive the necessary financial backing to carry out their responsibilities efficiently, contributing to the overall functioning of the federal government.

1) What is the definition of programmatic requests in the context of digital advertising?

In the context of digital advertising, programmatic requests refer to the automated process of buying and selling ad inventory in real-time, using algorithms and technology to match advertisers with relevant audiences. It involves using programmatic ad platforms or software that allows advertisers to bid on and purchase ad impressions based on specific targeting criteria and user data. These requests are made in milliseconds, making it an efficient way to deliver personalized and targeted ads across different websites, apps, or digital channels.

Programmatic requests involve a complex ecosystem of data management platforms (DMPs), demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and ad networks. Through programmatic requests, advertisers can optimize their campaigns by reaching the right users, at the right time, with the right message, thereby maximizing the effectiveness of their digital advertising efforts.

2) How do programmatic requests work in automated media buying and selling?

In automated media buying and selling, programmatic requests work through an automated process that utilizes algorithms and technology to streamline the buying and selling of media inventory. When a programmatic request is initiated, the algorithm sends out a bid request to multiple ad exchanges and publishers. This bid request includes information about the ad space, target audience, and the bidding price.

Advertisers use Demand-Side Platforms (DSPs) to receive these bid requests and analyze the available inventory. The DSPs use real-time data and user insights to determine the value of the ad space and submit a bid accordingly. The highest bidder wins the auction and their ad is served on the publisher’s website to their targeted audience. This entire process is handled programmatically, allowing for efficient and effective media buying and selling.

3) What are the key benefits and challenges associated with programmatic requests in the advertising industry?

Programmatic requests in the advertising industry offer several key benefits. Firstly, they allow for automated and efficient purchasing of ad placements, saving time and resources compared to manual processes. Programmatic also enables advertisers to reach their target audience more effectively by using data and real-time insights to make data-driven decisions. This improves ad relevancy and increases the likelihood of engagement and conversion.

However, there are challenges associated with programmatic requests as well. Ad fraud and brand safety remain major concerns, as automated buying can result in ads being displayed on inappropriate or fraudulent websites. Maintaining transparency and control over where ads are being displayed is crucial. Additionally, programmatic advertising relies heavily on data, making data privacy and protection a significant challenge. Advertisers need to navigate the complexities of regulations and ensure compliance while leveraging customer data for effective targeting.