In today’s hyperconnected world, where our attention is constantly divided across multiple screens and platforms, it can be challenging for advertisers to cut through the noise and truly engage their target audience. This is where programmatic DOOH advertising comes into play.
Imagine a world where your brand message can seamlessly adapt to the context and environment it is being displayed in, reaching the right people at the right time. Hivestack, backed by Nielsen and integrated in 12 APAC markets, is revolutionizing the way we approach outdoor advertising.
With standardized measurement and a fraud-free ecosystem, advertisers can now enjoy faster transactions and the ability to optimize their campaigns in real-time. Join us as we explore the exciting realm of programmatic DOOH advertising and discover how SmartyAds DSP makes it easier than ever to create impactful campaigns.
Contents
- 1 programmatic dooh advertising
- 2 Hivestack’s Programmatic DOOH Ad Tech Solution
- 3 Nielsen Backs Hivestack’s DOOH Measurement Solution
- 4 Standardized Measurement and Unified Methodology
- 5 Hivestack’s Integration Across 12 APAC Markets
- 6 Effective Ad Impact and Fraud-Free Benefits of DOOH Advertising
- 7 Automation and Faster Transactions in Programmatic DOOH
- 8 Mid-Campaign Optimization in Programmatic DOOH
- 9 Growing DOOH Advertising with Predicted Ad Spend Growth
programmatic dooh advertising
Programmatic DOOH advertising refers to the automated buying and selling of digital out-of-home (DOOH) ad inventory. It involves the use of technology platforms, such as Hivestack, to streamline the ad purchasing process and optimize campaigns.
This form of advertising offers several advantages, including faster transactions, automation, and the ability to make mid-campaign optimizations. DOOH displays are known to deliver effective ad impact and are considered fraud-free.
Additionally, they have been shown to improve brand awareness and emotional engagement. With the predicted growth in DOOH ad spend, programmatic DOOH campaigns provide a convenient and efficient way for advertisers to reach their desired audience.
The use of video as the dominant ad format further enhances the impact of these campaigns. Platforms like SmartyAds DSP offer an easy way to create and launch programmatic DOOH campaigns, allowing advertisers to choose their campaign goals and timing to maximize their success.
Key Points:
- Programmatic DOOH advertising automates the buying and selling of digital out-of-home ad inventory.
- This form of advertising offers faster transactions and automation, as well as mid-campaign optimizations.
- DOOH displays are effective and fraud-free, improving brand awareness and emotional engagement.
- Programmatic DOOH campaigns provide a convenient and efficient way for advertisers to reach their desired audience.
- The use of video as the dominant ad format enhances the impact of these campaigns.
- Platforms like SmartyAds DSP make it easy to create and launch programmatic DOOH campaigns, maximizing success.
Sources
https://smartyads.com/blog/programmatic-dooh-advertising/
https://www.prnewswire.com/news-releases/hivestack-releases-nielsen-backed-programmatic-digital-out-of-home-dooh-impression-measurement-solution-driving-increased-quality-of-inventory-data-for-emerging-markets-across-apac-301886614.html
https://www.adnews.com.au/news/thorndyke-releases-verification-platform-for-dooh-programmatic-campaigns
https://finance.yahoo.com/news/hivestack-releases-nielsen-backed-programmatic-013000705.html
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? Pro Tips:
1. Utilize real-time data to optimize your programmatic DOOH campaign. By continuously analyzing audience behavior and preferences, you can make mid-campaign adjustments to ensure maximum effectiveness.
2. Take advantage of the growing popularity of DOOH advertising by investing in this medium. With predicted ad spend growth, now is the time to get on board and reach your target audience in a unique and engaging way.
3. Consider the friendly and interactive nature of DOOH displays when planning your campaign. Use visually appealing and attention-grabbing content that encourages viewers to take action, such as visiting a website or interacting with a QR code.
4. Leverage the power of video as the dominant ad format for DOOH screens. Create compelling and dynamic video content that captures viewers’ attention and effectively communicates your message.
5. Explore the capabilities of SmartyAds DSP as a convenient and user-friendly platform for creating programmatic DOOH campaigns. With its easy-to-use interface, you can quickly launch and manage your campaigns for the desired durations.
Hivestack’s Programmatic DOOH Ad Tech Solution
Hivestack is at the forefront of the programmatic DOOH (Digital Out of Home) advertising revolution, offering a cutting-edge ad tech solution that is transforming the future of advertising. With programmatic DOOH, ad buying is automated, allowing for faster transactions and increased efficiency.
Hivestack’s solution enables advertisers to reach the right audience at the right time with highly targeted and personalized content.
This innovative technology allows advertisers to launch programmatic DOOH campaigns for desired durations, ensuring maximum impact and flexibility. With Hivestack’s offering, advertisers can easily create, manage, and optimize their DOOH campaigns, driving brand exposure and engagement.
Nielsen Backs Hivestack’s DOOH Measurement Solution
Hivestack’s programmatic DOOH solution is further strengthened by Nielsen’s endorsement of its measurement capabilities. Nielsen, a trusted authority in marketing and media measurement, recognizes the value and efficacy of Hivestack’s solution for accurately measuring and evaluating the impact of DOOH advertising.
Through Nielsen’s backing, Hivestack’s measurement solution for DOOH is standardized, ensuring a unified methodology for assessing campaign performance. This standardization enables advertisers to confidently analyze the effectiveness of their DOOH campaigns and make data-driven decisions to optimize their advertising strategies.
Standardized Measurement and Unified Methodology
Standardization is a critical aspect of DOOH advertising, as it enables advertisers to compare and evaluate campaign performance across different markets and platforms. Hivestack’s solution, backed by Nielsen, provides advertisers with a standardized measurement approach, guaranteeing consistency and reliability in assessing the impact of their DOOH campaigns.
The unified methodology offered by Hivestack ensures that advertisers can gather accurate and actionable insights from their DOOH campaigns. By integrating various data sources and metrics, advertisers gain a comprehensive view of their campaign’s effectiveness, allowing for informed optimizations and better ROI.
Hivestack’s Integration Across 12 APAC Markets
Hivestack’s programmatic DOOH solution is not limited to a single market; it is integrated across 12 APAC (Asia-Pacific) markets. This extensive integration allows advertisers to tap into a wide range of audiences and geographical locations, maximizing their reach and impact.
By leveraging Hivestack’s expansive network, advertisers can effectively target their messages to specific regions or demographics, ensuring their campaigns resonate with their intended audience. This broad integration across APAC markets solidifies Hivestack’s position as a leading provider of programmatic DOOH advertising solutions in the region.
Effective Ad Impact and Fraud-Free Benefits of DOOH Advertising
DOOH advertising has gained significant attention due to its ability to deliver effective ad impact. Unlike traditional advertising channels, DOOH displays offer large-format screens that captivate consumers’ attention, creating a memorable brand experience.
The dynamic nature of DOOH content allows advertisers to convey their messages with creativity and impact, helping to improve brand awareness and emotional engagement.
One significant advantage of DOOH advertising is its resistance to ad fraud. Since DOOH displays are physical and cannot be easily manipulated, advertisers can have peace of mind that their ad placements are genuine and reaching real audiences.
This fraud-free environment ensures that advertisers get the most out of their advertising investments and deliver their messages to a receptive audience.
Automation and Faster Transactions in Programmatic DOOH
Programmatic DOOH brings automation and efficiency to the advertising landscape. With automated ad buying, advertisers can quickly and seamlessly secure ad placements across multiple DOOH screens, saving valuable time and resources.
The programmatic approach streamlines the entire process, from campaign creation to optimization, allowing advertisers to focus on strategy and creativity.
Additionally, programmatic DOOH enables faster transactions, eliminating the need for time-consuming negotiations and manual processes. Advertisers can efficiently manage their budgets and optimize their campaigns in real-time, ensuring they are making the most of their ad spend.
Mid-Campaign Optimization in Programmatic DOOH
Programmatic DOOH offers the unique capability of mid-campaign optimization. Unlike traditional advertising methods where changes during a campaign are challenging and time-consuming, programmatic DOOH allows advertisers to make real-time adjustments to their campaigns based on performance data.
Advertisers can monitor key metrics, such as impressions and engagement rates, and optimize their campaigns on the fly. This nimble approach ensures that advertisers can maximize the effectiveness of their DOOH campaigns and respond quickly to changing market conditions or audience behaviors.
Growing DOOH Advertising with Predicted Ad Spend Growth
DOOH advertising is experiencing remarkable growth and is poised for further expansion in the coming years. Advertisers are increasingly recognizing the value and impact of DOOH displays in reaching their target audience.
According to industry reports, DOOH ad spend is predicted to grow significantly, surpassing traditional OOH advertising.
The growing popularity of DOOH can be attributed to its ability to deliver engaging and interactive experiences. DOOH displays are seen as friendly and visually appealing, capturing viewers’ attention and encouraging them to take action.
Advertisers can leverage this medium to tell their brand stories and connect emotionally with their target audience, ultimately driving brand awareness and loyalty.
In conclusion, Hivestack’s programmatic DOOH ad tech solution, backed by Nielsen, is revolutionizing the advertising landscape. With standardized measurement, integration across 12 APAC markets, and numerous benefits, programmatic DOOH is transforming the way advertisers reach and engage with their audiences.
As DOOH advertising continues to grow and gain traction, marketers should consider incorporating programmatic DOOH into their advertising strategies to stay ahead in this evolving industry.