Are you a publisher looking to boost your earnings? Look no further than popunder ads!
These highly demanded ads can bring in significant revenue, especially in countries like South Africa, India, Indonesia, and Kenya, where online consumption is on the rise. And if you’re targeting Latin America, you’re in luck as it’s a hotspot for advertisers.
Popunders are non-intrusive and more effective than banners, making them perfect for lead generation, retargeting, and conversions. Plus, they offer high conversion rates and low costs, making them a go-to choice for affiliate marketing.
Want to learn more about best practices and working with popunder advertising networks? Keep reading!
popunder cpm
Popunder CPM refers to the cost per thousand impressions for popunder ads. Publishers can make significant money with popunder ads, as they are highly demanded by advertisers in verticals such as eShops, Sweepstakes, iGaming, and Dating.
The payout for popunder ads varies based on factors like the country of traffic, with Tier-1 countries generally having better CPMs. Advertisers prioritize conversions and clicks, and Adsterra offers increased payouts for traffic generating conversions and clicks.
Audience profile and website niche can also affect CPM rates, with social traffic from platforms like Facebook and Twitter having higher CPM rates. Popunders are considered more effective than banners and are often used for lead generation, retargeting, and conversions.
Popunder CPM rates on Adsterra depend on CPA and CPM bids from advertisers, and they are offered by various networks like PropellerAds, HilltopAds, and Adsterra Network. Popunders offer high conversion rates and low costs, making them effective for specific verticals and affiliate marketing.
Best practices include considering GEO, conversion times, simple offers, fast landing pages, ad capping, and clear CTAs. Working with popunder advertising networks provides broader targeting options and helps overcome ad blockers.
They provide auto-optimization tools and support in crafting effective campaigns, contributing to increased brand awareness.
Key Points:
- Popunder CPM refers to the cost per thousand impressions for popunder ads, which are highly demanded by advertisers in verticals such as eShops, Sweepstakes, iGaming, and Dating.
- The payout for popunder ads varies based on factors like the country of traffic, with Tier-1 countries generally having better CPMs. Adsterra offers increased payouts for traffic generating conversions and clicks.
- Audience profile and website niche can affect CPM rates, with social traffic from platforms like Facebook and Twitter having higher CPM rates. Popunders are considered more effective than banners and are often used for lead generation, retargeting, and conversions.
- Popunder CPM rates on Adsterra depend on CPA and CPM bids from advertisers, and they are offered by various networks like PropellerAds, HilltopAds, and Adsterra Network. Popunders offer high conversion rates and low costs, making them effective for specific verticals and affiliate marketing.
- Best practices for popunder ads include considering GEO, conversion times, simple offers, fast landing pages, ad capping, and clear CTAs. Working with popunder advertising networks provides broader targeting options and helps overcome ad blockers.
- Popunder advertising networks provide auto-optimization tools and support in crafting effective campaigns, contributing to increased brand awareness.
Sources
https://adsterra.com/blog/popunder-traffic-monetization/
https://www.businessofapps.com/ads/popunder/
https://propellerads.com/blog/adv-your-most-burning-popunder-ads-questions-answered-2022-faq/
https://richads.com/blog/popunder-ads-what-is-it-how-to-earn/
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💡 Pro Tips:
1. Consider targeting emerging online consumer markets like South Africa, India, Indonesia, and Kenya for higher CPM rates with popunder ads.
2. Take advantage of the high demand for popunder ads in Latin America, as it is a hotspot for advertisers.
3. Experiment with different ad frequencies to maximize revenue with popunder ads.
4. Utilize popunder ads for lead generation in specific verticals, such as eShops, Sweepstakes, iGaming, and Dating.
5. Work with popunder advertising networks like PropellerAds, HilltopAds, and Adsterra Network to access broader targeting options and overcome ad blockers.
Publishers Can Make Significant Money With Popunder Ads
Publishers have the opportunity to generate substantial revenue by incorporating popunder ads into their websites. Popunders, unlike other ad formats, open in a new tab or window, ensuring a non-intrusive experience for users.
This ad format is highly demanded by advertisers due to its effectiveness in lead generation, retargeting, and conversions. Compared to traditional banners, popunders have proven to be more successful, leading to higher conversion rates and lower costs for advertisers.
Therefore, publishers can capitalize on the popularity of popunders and reap the financial benefits they offer.
Popunders Are Highly Demanded By Advertisers In Specific Verticals
Advertisers in verticals such as eShops, Sweepstakes, iGaming, and Dating show a strong preference for popunder ads. These sectors value the effectiveness of popunders in driving conversions and clicks, which align with their marketing goals.
Popunders have the potential to reach a wide audience within these specific verticals and deliver targeted messages to potential customers. Publishers operating websites within these industries have a unique opportunity to attract high-demand advertisers and optimize their revenue streams.
Payouts Vary Based On Country Of Traffic
One key factor that influences the revenue publishers can generate from popunder ads is the country from which their traffic originates. Different regions command varying rates, based on factors such as the economy, market demand, and advertiser budget.
Tier-1 countries, such as the United States, United Kingdom, Canada, and Australia, generally offer better CPMs (Cost Per Mille) due to their larger economies and higher advertising budgets. Publishers should consider the origin of their traffic and target countries with higher CPM rates to maximize their earnings potential.
Popunders In Tier-1 Countries Generally Have Better CPMs
Tier-1 countries, as mentioned earlier, generally offer more favorable CPM rates for popunder ads. This is primarily because advertisers allocate larger budgets to target audiences in these countries.
The competitive markets in Tier-1 countries present an opportunity for publishers to earn higher revenue from their traffic. However, it is worth noting that CPM rates can still vary within Tier-1 countries, depending on the specific demographics, niche, and interests of the audience.
Emerging Online Consumers In South Africa, India, Indonesia, And Kenya
South Africa, India, Indonesia, and Kenya are emerging as top online consumer markets, attracting attention from advertisers globally. As these regions experience significant growth in their digital economies, publishers targeting audiences from these countries can benefit from the demand for advertising space.
Advertisers are eager to tap into these emerging markets, making them attractive options for publishers looking to optimize their popunder ad revenue.
Latin America Is A Hotspot For Popunder Advertisers
Notably, Latin America has emerged as a hotspot for popunder advertisers due to its expanding online market and growing consumer base. Advertisers recognize the vast potential of this region and are keen to engage with the audience.
Publishers with traffic from Latin America can expect increased demand for their advertising space, leading to higher revenue opportunities.
Seasonality Affects Popunder Impressions
The seasonality factor significantly impacts the impressions generated by popunder ads, especially during events like Black Friday and holidays. As consumers’ shopping behaviors change during these periods, advertisers increase their budgets to capture the attention of potential customers.
Publishers can leverage this seasonal surge in demand by aligning their content and advertising strategies with these peak periods, thus increasing their revenue potential.
Mobile Traffic Is More Expensive For Popunder Ads
Advertisers are willing to pay higher rates for mobile popunder ads due to the increased engagement and conversion potential of mobile users. With the widespread adoption of smartphones and tablets, mobile traffic has become a valuable audience segment for advertisers.
Publishers who have a significant portion of mobile traffic can capitalize on this trend by offering mobile-optimized popunder ads, thereby increasing their earnings.
Stay tuned for the continuation of this article in Part 2, where we will explore more details about popunder CPM and its impact on publisher revenue.