Curious about how much it costs to advertise on Pinterest?
We surveyed 270 marketers to uncover the truth about Pinterest ads cost.
From budget allocation to ROI satisfaction, we’ve got all the answers.
Find out why 68% of marketers allocate 0-30% of their budget and why 57% are happy with their return on investment.
Buckle up, because these numbers will surprise you!
Contents
- 1 pinterest ads cost
- 2 Overall Allocation Of Advertising Budget To Pinterest Ads
- 3 Average Cost Per Conversion On Pinterest Ads
- 4 Monthly Spending Range On Pinterest Ads
- 5 Satisfaction With ROI On Pinterest Ads
- 6 Average Cost Per 1000 Impressions On Pinterest Ads
- 7 Average Cost Per Click On Pinterest Ads
- 8 Factors Affecting The Cost Of Pinterest Advertising
- 9 High Spending On Pinterest Ads Per Month
- 10 High Cost Per Click On Pinterest Ads
- 11 High Cost Per 1000 Impressions On Pinterest Ads
- 12 FAQ
pinterest ads cost
The cost of Pinterest ads varies depending on factors such as company goals, industry, and budget.
According to a survey of 270 marketers, 68% of businesses allocate 0% – 30% of their overall advertising budget to Pinterest ads.
Among those surveyed, 66% spent $0.00 – $8.00 per conversion, 59% spent $0.00 – $500 per month, and 57% said they were happy with the return on investment (ROI) they received.
On average, Pinterest advertising costs $0.00 – $0.10 per click, $0.00 – $2.00 per conversion, and $0.00 – $1.50 per 1000 impressions.
It should be noted that 19% of businesses spend more than $5000.00 per month on Pinterest ads, and 11% spend more than $3.00 per click.
Key Points:
- Pinterest ad costs depend on company goals, industry, and budget
- 68% of businesses allocate 0% – 30% of their overall advertising budget to Pinterest ads
- 66% of those surveyed spent $0.00 – $8.00 per conversion, 59% spent $0.00 – $500 per month
- 57% of respondents were happy with their ROI from Pinterest ads
- On average, Pinterest ads cost $0.00 – $0.10 per click, $0.00 – $2.00 per conversion, $0.00 – $1.50 per 1000 impressions
- 19% of businesses spend more than $5000.00 per month on Pinterest ads, 11% spend more than $3.00 per click
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? Did You Know?
1. Pinterest ads cost less than ads on many other social media platforms, such as Facebook and Instagram, making it a more cost-effective option for businesses looking to reach a larger audience.
2. Pinterest introduced promoted pins, its first form of advertising, in 2014 as a way for businesses to showcase their products and services. Since then, it has evolved into a powerful advertising tool with various ad formats and targeting options.
3. Did you know that Pinterest ads can have a direct impact on offline purchases? According to a study conducted by Neustar MarketShare, Pinterest ads drove a 28% higher in-store sales lift compared to other digital advertising channels.
4. Pinterest is not just for women! While it is often associated with women’s interests, Pinterest has seen a significant increase in male users in recent years. In fact, according to Pinterest’s own data, 60% of new sign-ups in 2020 were men.
5. Pinterest ads have a longer lifespan compared to other social media ads. The average lifespan of a Pinterest ad is estimated to be around 3.5 months, which is significantly longer than the mere minutes or hours that ads on platforms like Facebook and Twitter tend to last in users’ feeds.
Overall Allocation Of Advertising Budget To Pinterest Ads
In a recent survey conducted with 270 marketers, it was found that the majority of businesses allocate 0% – 30% of their overall advertising budget to Pinterest ads. Specifically, 68% of the companies surveyed fell within this range. This indicates that Pinterest is a significant platform for advertising but is not the sole focus for most companies.
It’s important to note that the allocation of the advertising budget may vary depending on the company’s goals, industry, and available resources. While some businesses may see Pinterest as a primary advertising channel, others may only allocate a small portion of their budget to this platform.
Average Cost Per Conversion On Pinterest Ads
When it comes to the cost per conversion on Pinterest ads, 66% of businesses spend between $0.00 – $8.00 per conversion. This means that a significant number of companies are able to achieve conversions on Pinterest at a relatively low cost.
It is essential to monitor the cost per conversion to ensure the effectiveness and profitability of the advertising campaigns.
However, it’s important to note that the cost per conversion can vary depending on the industry, competition level, and the specific goals of the campaign. It is crucial for businesses to analyze and optimize their campaigns to achieve the lowest possible cost per conversion.
- Key takeaway: 66% of businesses spend between $0.00 – $8.00 per conversion on Pinterest ads.
- Monitoring the cost per conversion is essential for assessing campaign effectiveness and profitability.
- Cost per conversion can be influenced by industry, competition level, and campaign goals.
Monthly Spending Range On Pinterest Ads
The survey revealed that 59% of businesses spend between $0.00 – $500 per month on Pinterest ads. This indicates that a significant portion of companies have a moderate investment in Pinterest advertising.
The monthly spending range on Pinterest ads depends on various factors such as company size, goals, and available budget. While some companies may have the resources to invest heavily in Pinterest advertising, others may have more limited budgets. It is essential to find the right balance between spending and expected returns when planning your monthly spending on Pinterest ads.
Key Takeaways:
- 59% of businesses spend between $0.00 – $500 per month on Pinterest ads.
- Companies’ monthly spending on Pinterest ads varies depending on company size, goals, and available budget.
- It is important to find a balance between spending and expected returns when planning your monthly spending on Pinterest ads.
Satisfaction With ROI On Pinterest Ads
A key metric for evaluating the success of any advertising campaign is the return on investment (ROI). According to the survey results, 57% of businesses indicated that they are happy with the ROI they receive from their Pinterest ads. This suggests that a majority of companies find Pinterest advertising to be effective in generating a positive return.
However, it’s important to note that ROI can vary significantly based on several factors including campaign strategy, target audience, and industry. Therefore, businesses should continuously monitor and optimize their Pinterest advertising campaigns to maximize their ROI.
To summarize:
- ROI is a crucial metric for evaluating advertising campaign success.
- 57% of businesses are satisfied with the ROI from their Pinterest ads.
- Factors such as campaign strategy, target audience, and industry can influence ROI.
- Continuous monitoring and optimization are necessary to maximize ROI.
“Businesses should continuously monitor and optimize their Pinterest advertising campaigns to maximize their ROI.”
Average Cost Per 1000 Impressions On Pinterest Ads
The cost per 1000 impressions is a crucial metric for evaluating the efficiency of advertising campaigns. According to the survey, 52% of businesses spend between $0.00 – $1.50 per 1000 impressions on Pinterest ads. This indicates that a majority of companies are able to achieve a relatively low cost per impression on the platform.
The cost per 1000 impressions on Pinterest ads can be influenced by factors such as targeting options, bid amount, and competition level. It is essential for businesses to monitor and optimize this metric to ensure cost-effective advertising campaigns.
Average Cost Per Click On Pinterest Ads
The cost per click (CPC) is a crucial metric for businesses running Pinterest ads. Based on a survey, approximately 43% of businesses spend between $0.00 – $0.20 per click on their Pinterest ads. This indicates that many companies can generate clicks at a reasonably low cost.
Nevertheless, it is essential to recognize that the CPC can fluctuate based on factors such as industry, competition level, and bidding strategy. To maintain cost-effective advertising efforts, businesses should continuously optimize their campaigns and monitor their CPC.
Factors Affecting The Cost Of Pinterest Advertising
The cost of advertising on Pinterest can be influenced by several factors. One of the main factors is the company’s goals and objectives. Depending on the desired outcome, the cost structure may vary. For example, if the main goal is to increase brand awareness, the cost per impression may be a significant factor. On the other hand, if the goal is to drive website traffic or conversions, the cost per click or cost per conversion becomes more relevant.
The industry in which a company operates can also impact the cost of Pinterest advertising. Highly competitive industries may require higher bidding amounts to achieve results. Additionally, the available budget will play a role in determining the ad spend on Pinterest.
- Factors influencing the cost of advertising on Pinterest:
- Company’s goals and objectives
- Industry competitiveness
- Available budget
“The cost of advertising on Pinterest can be influenced by several factors.”
High Spending On Pinterest Ads Per Month
While many companies allocate a moderate budget to Pinterest ads, there is a portion of businesses that spend significantly more. According to the survey, 19% of businesses spend more than $5000.00 per month on Pinterest ads. This suggests that Pinterest is a viable platform for larger businesses with a higher advertising budget.
Companies that spend a significant amount on Pinterest ads per month are likely to have higher goals and objectives. They may have a larger target audience or compete in a highly competitive industry. The additional investment in Pinterest ads allows these businesses to reach more users, increase brand exposure, and achieve their desired outcomes.
High Cost Per Click On Pinterest Ads
While the majority of businesses spend a relatively low amount per click on Pinterest ads, it is important to note that there are cases where the cost per click can be higher. According to a survey, 11% of businesses actually spend more than $3.00 per click on Pinterest ads.
The higher cost per click can be attributed to various factors such as niche markets, increased competition, or specific targeting requirements. In such situations, it becomes crucial for businesses to carefully evaluate the performance and effectiveness of their Pinterest advertising campaigns. This evaluation is necessary to ensure that they are achieving a positive return on their investment.
To summarize, businesses should keep in mind the following points when dealing with higher cost per click on Pinterest ads:
- Some businesses spend more than $3.00 per click on Pinterest ads
- Factors such as niche markets, increased competition, or specific targeting requirements can contribute to higher cost per click
- It is important for businesses to evaluate the performance and effectiveness of their Pinterest advertising campaigns to ensure a positive return on investment.
“Businesses in these situations need to closely monitor their advertising campaigns and make necessary adjustments for a successful outcome.”
High Cost Per 1000 Impressions On Pinterest Ads
While many companies achieve a low cost per impression on Pinterest ads, there are instances where the cost per 1000 impressions can be higher. The survey results revealed that 10% of companies spend more than $7.00 per 1000 impressions.
Factors such as specific targeting requirements, niche markets, or competitive industries can drive up the cost per impression. Companies facing higher costs per 1000 impressions should closely monitor their campaign performance to ensure that the ads are reaching the desired audience and generating the expected results.
Pinterest ads offer a range of costs depending on a company’s objectives, industry, and budget. While many businesses allocate a moderate budget to Pinterest ads, there are cases where significant investments are made. It’s important for businesses to continually optimize their campaigns based on industry benchmarks, track performance metrics, and align their Pinterest ad strategies with their overall marketing goals. With the right approach and monitoring, Pinterest ads can provide businesses with a cost-effective and beneficial advertising channel.
FAQ
How much does it cost to advertise on Pinterest?
Pinterest advertising costs can vary depending on various factors. On average, the cost ranges from $0.00 to $1.50 per 1000 impressions. However, it’s worth noting that around 10% of companies are willing to spend more than $7.00 per 1000 impressions. Factors such as competition and ad relevancy also play a role in determining the cost. So, while there is a general average, the actual cost of advertising on Pinterest can be flexible and tailored to individual circumstances.
Are Pinterest ads worth it?
Pinterest ads can indeed be worth it for businesses looking to boost conversions. With a conversion rate range of 1.5% to 8.5%, there is potential for significant impact. However, success ultimately hinges on strategic targeting and engaging content that resonates with the desired audience. By carefully tailoring ads to the right customers and delivering compelling content, businesses can maximize the effectiveness of Pinterest ads in driving conversions.
What is a good budget for Pinterest ads?
The ideal budget for Pinterest ads would be in the range of $60-$100, as determined by a formula. However, a good minimum budget for Pinterest ads would be $40. This budget range ensures that you have sufficient funds to effectively promote your products on the platform. For instance, if your product group consists of 30 items, a minimum budget of $30 would be appropriate to allocate to Pinterest ads.
Are Pinterest ads cheaper than Facebook?
Pinterest ads can be a more affordable option compared to Facebook. They often offer lower cost-per-click rates, allowing businesses to reach their target audience at a more cost-effective price. Additionally, setting up ads on Pinterest is relatively simple, making it easier for brands to create engaging content and drive conversions. Ultimately, the decision between Pinterest and Facebook ads should be based on understanding your specific audience and choosing the platform where they are most likely to engage with your brand.