Pinterest Ads 2017 have revolutionized the world of online advertising by providing businesses with a unique platform to reach their target audience. This social media platform, which initially began as a virtual pinboard for users to save and discover creative ideas, saw an opportunity to capitalize on its growing user base and launched its advertising feature in 2014. Since then, Pinterest Ads have gained significant traction, enabling businesses to showcase their products and services in a visually appealing and engaging manner.

In today’s digital age, where attention spans are decreasing and visual content is gaining prominence, Pinterest Ads have emerged as a game-changer for advertisers. With over 300 million monthly active users, this platform boasts a highly engaged audience that is actively seeking inspiration and discovery. This makes it an ideal space for businesses to connect with potential customers in a way that is both effective and unintrusive.

What sets Pinterest Ads apart from other advertising platforms is its emphasis on visual storytelling. By leveraging high-quality images and videos, businesses are able to communicate their brand message in a visually compelling manner. This not only captures the attention of users but also enables them to imagine how products or services can enhance their lives. In fact, according to a study conducted by Pinterest, 83% of weekly Pinners have made a purchase based on content they saw from brands on the platform.

Furthermore, Pinterest Ads are renowned for their ability to drive meaningful and actionable results for businesses. Research indicates that 98% of Pinners have tried new things they’ve discovered on Pinterest, making it a valuable platform for businesses looking to introduce their products or services to a wider audience. In addition, Pinterest users are more likely to make larger purchases compared to users on other social media platforms. On average, Pinterest shoppers’ spend is 29% higher than shoppers who are not on Pinterest, making this platform a lucrative opportunity for businesses to increase their revenue and ROI.

One of the standout features of Pinterest Ads is its advanced targeting capabilities. With a range of targeting options, businesses can ensure their ads are displayed to the most relevant audience. Whether it’s based on demographics, interests, or specific keywords, advertisers can refine their targeting strategy to reach the right people at the right time. This not only improves the effectiveness of campaigns but also allows businesses to optimize their advertising spend, ensuring they get the most out of their investment.

In conclusion, Pinterest Ads 2017 have emerged as a powerful tool for businesses in the online advertising industry. From its humble beginnings as a virtual pinboard, Pinterest has evolved into a platform that offers businesses a unique opportunity to connect with a highly engaged audience. With its emphasis on visual storytelling, ability to drive actionable results, and advanced targeting capabilities, Pinterest Ads have become indispensable for advertisers looking to make a lasting impact in the digital landscape. As businesses continue to seek effective ways to reach their target audience, Pinterest Ads stand as a testament to the power of visual content in driving engagement and conversions.

What are the Advantages of Pinterest Ads in 2017?

Pinterest Ads 2017 refers to the advertising opportunities available on the popular social media platform, Pinterest, in the year 2017. Pinterest is not just a platform to discover and save ideas, but also a powerful advertising network for businesses looking to reach a highly engaged audience. With the constantly evolving digital advertising landscape, it is important to understand the advantages and benefits that Pinterest Ads can offer. In this article, we will explore the various advantages of using Pinterest Ads in 2017 and how it can benefit your online advertising services.

Pinterest Ads provide businesses with a unique opportunity to tap into a highly relevant, engaged, and motivated audience. With over 400 million users worldwide, Pinterest offers a vast reach to businesses of all sizes and industries. The platform allows advertisers to target their ads based on user interests, demographics, and behaviors, ensuring that their ads are shown to the right people at the right time. This level of targeting can significantly increase the effectiveness and ROI of advertising campaigns.

One of the key advantages of Pinterest Ads is its visual nature. Unlike traditional text-based ads, Pinterest Ads are highly visual and appealing, making them more likely to catch the attention of users. This visual appeal can help businesses showcase their products or services in a more engaging and immersive way, leading to higher click-through rates and conversions. Additionally, Pinterest Ads can be customized with attractive images, videos, and text overlays, allowing businesses to create visually stunning ads that resonate with their target audience.

Pinterest Ads also offer a variety of ad formats that can suit different business goals and objectives. For example, businesses can choose to run Promoted Pins, which are native ads that blend seamlessly with the organic content on Pinterest. These Promoted Pins can be used to increase brand awareness, drive website traffic, or generate leads. Another popular ad format is the Shopping Ads, which allow businesses to showcase their products with pricing and availability information, making it easy for users to discover and purchase products directly from Pinterest. These diverse ad formats empower businesses to achieve their specific advertising goals and maximize their campaign effectiveness.

In addition to the visual appeal and diverse ad formats, Pinterest Ads provide businesses with detailed analytics and reporting capabilities. These insights help businesses track the performance of their ads, understand user behavior, and optimize their campaigns for better results. With access to data on impressions, clicks, conversions, and more, businesses can make data-driven decisions and refine their targeting and creative strategies to drive better outcomes. This level of transparency and accountability sets Pinterest Ads apart from other advertising networks and allows businesses to continuously improve their advertising efforts.

Furthermore, Pinterest Ads can also drive organic traffic and improve SEO for businesses. When users interact with a Promoted Pin or save it to their boards, it increases the visibility and reach of the pin on the platform. This increased engagement can lead to more saves, clicks, and ultimately, more organic traffic to the advertiser’s website. Additionally, the backlinks provided in the ad descriptions can contribute to improving the website’s SEO and search engine rankings. By leveraging Pinterest Ads, businesses can not only reach their target audience but also enhance their overall online presence and visibility.

In conclusion, Pinterest Ads in 2017 offer several advantages and benefits for businesses looking to advertise their products or services online. From highly targeted advertising to visually appealing ad formats, detailed analytics, and the potential for driving organic traffic, Pinterest Ads provide a comprehensive advertising solution. By leveraging the power of Pinterest’s engaged user base, businesses can maximize their reach, engagement, and conversions. In the following sections, we will dive deeper into each advantage of Pinterest Ads and provide practical tips and strategies to help businesses succeed in their advertising campaigns. Stay tuned for more detailed insights and guidance on how to make the most out of Pinterest Ads in 2017.

The Answer to Pinterest Ads 2017: Boost Your Online Advertising Strategy

Pinterest Ads 2017 have revolutionized the way businesses advertise online. With its vast user base of over 400 million monthly active users, Pinterest has become a powerful platform for reaching and engaging with a highly targeted audience. In this article, we will delve into the core sections of Pinterest Ads 2017, providing you with valuable insights on how to leverage this platform to enhance your online advertising strategy. Let’s dive right in!

1. Understanding Pinterest Ads 2017

Pinterest Ads 2017 offer businesses the opportunity to promote their products and services through various ad formats, including Promoted Pins, Promoted Carousels, Promoted Videos, and Shopping Ads. These ads seamlessly integrate into users’ feeds and search results, allowing brands to capture their attention effectively.

Unlike other social media platforms, Pinterest focuses on visual discovery, making it ideal for businesses in industries such as fashion, home decor, food and beverage, and lifestyle. Users come to Pinterest to find inspiration and ideas, opening up incredible possibilities for advertisers to showcase their products in a visually appealing manner.

With Pinterest Ads 2017, you can target your ads based on interests, demographics, keywords, and even specific actions users have taken on Pinterest. This level of targeting precision ensures that your ads are shown to the right users at the right time, increasing the likelihood of driving meaningful actions such as website visits, app installs, or product purchases.

2. Creating Compelling Pinterest Ads

When it comes to creating compelling Pinterest Ads, there are several best practices to keep in mind:

• Visually Engaging Content: Pinterest is all about visually captivating content. Use high-quality images or videos that accurately represent your product or service and make them stand out in users’ feeds.
• Rich Pins: Make use of Rich Pins, which provide additional context and information for users. There are six types of Rich Pins available, including product, recipe, and article pins, depending on the nature of your business.
• Clear Call-to-Action: Every ad should have a clear call-to-action to guide users towards the desired action. Whether it’s “Learn More,” “Shop Now,” or “Sign Up,” a compelling call-to-action increases the chances of users clicking through to your website.
• Mobile Optimization: Pinterest is primarily a mobile platform, so it’s crucial to ensure that your ads are optimized for mobile devices. Keep your text concise and easy to read, use vertical images, and make sure your landing pages are mobile-friendly to provide a seamless user experience.

3. Maximizing Pinterest Ads Performance

To maximize the performance of your Pinterest Ads, consider the following strategies:

• A/B Testing: Experiment with different ad variations to identify what resonates best with your audience. Test different images, headlines, descriptions, and call-to-action buttons to optimize your ads for better results.
• Continuous Monitoring: Regularly monitor the performance of your ads and make necessary adjustments. Use Pinterest’s analytics tools to gather insights into impressions, clicks, and conversions to understand what is working and what needs improvement.
• Remarketing: Implement remarketing campaigns to target users who have previously engaged with your brand on Pinterest. These users have shown an interest in your products or services, making them more likely to convert.
• Creative Refresh: Keep your ads fresh by regularly updating your creative assets. Introduce new visuals, try different messaging approaches, or showcase new products to maintain user engagement.

4. Measuring Success with Pinterest Ads

To measure the success of your Pinterest Ads, track relevant metrics and analyze the data to gain valuable insights. Some key metrics to consider include:

• Impressions: The number of times your ad was displayed on users’ screens.
• Clicks: The number of times users clicked on your ad to visit your website.
• Engagements: The number of times users interacted with your ad, such as saving it or clicking on a Pin’s close-up for a closer look.
• Conversions: The number of desired actions taken by users, such as purchases or sign-ups.

By analyzing these metrics, you can understand the effectiveness of your ads and make data-driven decisions to optimize your campaigns for better results.

5. The Power of Pinterest Ads 2017

Pinterest Ads 2017 offer immense potential for businesses looking to boost their online advertising strategies. Here is a statistic to highlight the power of Pinterest Ads:

According to a study conducted by Neustar, businesses advertising on Pinterest experienced a 40% increase in web traffic within four weeks, compared to those that didn’t advertise. This indicates the significant impact that Pinterest Ads can have on driving website visits and ultimately, conversions.

With its visually inspiring platform and laser-focused targeting capabilities, Pinterest Ads 2017 should be a key component of your online advertising strategy. By understanding the nuances of creating compelling ads, maximizing performance, and measuring success, you can leverage the power of Pinterest to reach and engage with your target audience effectively.

Statistic: According to a study conducted by Neustar, businesses advertising on Pinterest experienced a 40% increase in web traffic within four weeks, compared to those that didn’t advertise.

Key Takeaways from Pinterest Ads 2017

As an online advertising service or advertising network, it is crucial to stay updated with the latest trends and insights related to various advertising platforms. In this article, we will summarize the key takeaways from Pinterest Ads 2017, providing you with valuable insights to enhance your advertising strategy on this platform.

1. Pinterest has a growing user base

Pinterest continues to attract a significant number of users, with its user base steadily growing year by year. This offers a vast potential audience for advertisers to reach.

2. Targeting options on Pinterest are highly effective

Pinterest provides advertisers with a wide range of targeting options to reach their desired audience, including demographics, interests, keywords, and more. This allows for highly effective and precise advertising campaigns.

3. Promoted Pins drive engagement

Promoted Pins are a powerful advertising feature on Pinterest, as they seamlessly integrate with users’ feeds and drive high engagement levels. Advertisers can capitalize on this by creating visually appealing and valuable content.

4. Video Pins gain popularity

Video Pins have become increasingly popular on Pinterest, offering advertisers an opportunity to convey their brand message in a dynamic and engaging way. It is important to incorporate video content into your advertising strategy to stay competitive.

5. Pinterest Analytics provides valuable insights

Pinterest’s analytics tools enable advertisers to gain valuable insights into the performance of their campaigns, including impressions, clicks, and saves. Leveraging these insights can help optimize advertising strategies and maximize ROI.

6. Diverse ad formats cater to various goals

Pinterest offers a variety of ad formats, including standard Pins, carousel Pins, and shopping ads. Advertisers can choose the format that best suits their goals, whether it is driving traffic, generating sales, or increasing brand awareness.

7. Rich Pins enhance the user experience

Rich Pins provide additional contextual information within Pins, such as product details, recipe ingredients, and article summaries. By utilizing Rich Pins, advertisers can provide a richer and more informative user experience, ultimately increasing engagement.

8. Influencer collaborations yield positive results

Collaborating with influencers on Pinterest can have a significant impact on brand exposure and reach. Advertisers should consider partnering with influencers who align with their target audience and brand values to amplify their message.

9. Mobile advertising should be prioritized

Mobile usage on Pinterest is consistently growing, and advertisers should prioritize creating mobile-friendly ad campaigns to effectively reach and engage mobile users.

10. Pinterest’s ‘Shop the Look’ feature drives sales

The ‘Shop the Look’ feature on Pinterest allows advertisers to tag products within Pins, directly linking users to the product’s page. Capitalizing on this feature can significantly drive sales and conversions.

11. Interest-based targeting is valuable for niche markets

Pinterest’s interest-based targeting allows advertisers to reach niche markets with specific interests. This can be particularly valuable for businesses catering to unique and specialized audiences.

12. Creative experimentation is encouraged

Pinterest encourages advertisers to experiment with different ad formats, images, and descriptions to find what resonates best with their audience. Continuously testing and optimizing ads is key to driving better results.

13. High-quality visuals are crucial

Pinterest is a highly visual platform, and advertisers must prioritize creating high-quality and visually appealing content to stand out from the competition and attract user engagement.

14. Seasonal campaigns perform well on Pinterest

Seasonal campaigns, such as those centered around holidays and special events, tend to perform exceptionally well on Pinterest. Advertisers should leverage these opportunities to drive increased visibility and conversions.

15. Pinterest expands beyond traditional demographics

Unlike many other social platforms, Pinterest’s user base is not limited to traditional demographics. Advertisers should embrace the diversity of Pinterest users and tailor their campaigns to reach a broader audience.

By understanding and implementing these key takeaways from Pinterest Ads 2017, online advertising services and advertising networks can effectively optimize their strategies on this platform, drive engagement, and achieve their advertising goals.

FAQs About Pinterest Ads 2017

1. What are Pinterest Ads?

Pinterest Ads are a form of online advertising service offered by Pinterest. They allow businesses and advertisers to promote their products and services to Pinterest users through various ad formats.

2. How do Pinterest Ads work?

Pinterest Ads work by targeting specific audience segments based on their interests, demographics, and behaviors. Advertisers can create campaigns, select ad formats, set targeting options, and bid on ad placements to reach their desired audience on Pinterest.

3. What types of ad formats are available on Pinterest?

Pinterest offers various ad formats, including Promoted Pins, Promoted Video Pins, Carousel Pins, and Shopping Ads. Each format has its own unique features and advantages for advertisers.

4. How can businesses benefit from Pinterest Ads?

Pinterest Ads provide businesses with the opportunity to increase brand awareness, drive website traffic, generate leads, and boost sales. By reaching a highly engaged audience on Pinterest, businesses can effectively promote their products or services.

5. How can I set up a Pinterest Ads campaign?

To set up a Pinterest Ads campaign, you need to create a business account on Pinterest, set up a billing account, select your campaign objective, create ad groups and select targeting options, design your ad creatives, and set your budget and bidding strategy.

6. Can I target specific audiences with Pinterest Ads?

Yes, Pinterest Ads allow you to target specific audiences based on their interests, demographics, and behaviors. You can define your target audience by selecting relevant keywords, interests, locations, languages, and device types.

7. How much do Pinterest Ads cost?

The cost of Pinterest Ads varies depending on various factors such as your bidding strategy, competition for ad placements, ad relevance, and targeting options. Advertisers can set their own budget and bid amount based on their advertising goals.

8. Can I measure the performance of my Pinterest Ads?

Yes, Pinterest provides advertisers with performance metrics and analytics to track the effectiveness of their ad campaigns. You can monitor metrics such as impressions, clicks, click-through rates, conversions, and return on ad spend to evaluate your campaign’s success.

9. Are there any creative guidelines for Pinterest Ads?

Yes, Pinterest has creative guidelines that advertisers must adhere to when designing their ad creatives. These guidelines ensure that the ads are visually appealing, relevant, and meet the platform’s quality standards.

10. Can I use my existing Pins as ads on Pinterest?

Yes, you can promote your existing Pins as ads on Pinterest by selecting them during the ad creation process. This allows you to leverage your best-performing Pins and extend their reach to a broader audience.

11. Can I run Pinterest Ads on a limited budget?

Yes, Pinterest Ads can be run on a limited budget. Advertisers have control over their spending by setting a daily or lifetime budget for their campaigns. This flexibility allows businesses of all sizes to advertise on Pinterest.

12. Can I run Pinterest Ads without a business account?

No, in order to run Pinterest Ads, you need to have a business account on Pinterest. This allows you to access the necessary tools and features specifically designed for advertisers.

13. What is the difference between organic Pins and Promoted Pins?

Organic Pins are regular Pins that users save on their own or find through the Pinterest search function. Promoted Pins, on the other hand, are paid ads that businesses promote to reach a wider audience beyond their existing followers.

14. Can I target specific keywords with Pinterest Ads?

Yes, you can target specific keywords with Pinterest Ads. By selecting relevant keywords related to your products or services, you can reach users who are actively searching for content or ideas related to those keywords.

15. Are there any restrictions on the content of Pinterest Ads?

Yes, Pinterest has content policies that advertisers must follow when creating their ad campaigns. These policies prohibit certain types of content, such as offensive or inappropriate material, in order to maintain a positive user experience on the platform.

Conclusion

In conclusion, Pinterest Ads 2017 has brought about significant advancements and opportunities for online advertising services and advertising networks. Throughout the year, Pinterest has showcased its potential as a powerful platform for reaching a highly engaged and targeted audience.

Firstly, the introduction of new ad formats such as Promoted Videos and Carousel Ads has allowed advertisers to showcase their products or services in a more interactive and visually appealing manner. This has led to a higher level of user engagement and increased click-through rates for advertisers. Additionally, the expansion of the Shopping Ads feature has made it easier for e-commerce businesses to directly promote and sell their products on Pinterest, creating a seamless shopping experience for users.

Secondly, Pinterest’s focus on visual search technology has proven to be a game-changer in the advertising industry. With the introduction of Lens, users can now search for products or ideas using their smartphone camera, which opens up new avenues for advertisers to reach potential customers who are actively seeking inspiration. Moreover, the integration of Pinterest with other platforms, such as Google’s Visual Search or Amazon’s Spark, has further enhanced the reach and impact of Pinterest Ads.

Another key highlight of Pinterest Ads 2017 is the platform’s enhanced targeting capabilities. With the introduction of Customer Match and Visitor Retargeting, advertisers are now able to create more personalized and tailored ad campaigns, resulting in higher conversion rates. Moreover, Pinterest’s unique demographic and interest-based targeting options have allowed advertisers to reach their desired audience with precision and efficiency.

Furthermore, Pinterest has greatly improved its analytics and reporting tools, enabling advertisers to gain valuable insights into the performance of their ad campaigns. The addition of conversion tracking and split testing features has empowered advertisers to make data-driven decisions and optimize their ad strategies for better results. Pinterest has also introduced the Pinterest Propel program, aimed at supporting small and medium-sized businesses to grow their online presence. This initiative has not only provided valuable resources and guidance but has also fostered a strong partnership between Pinterest and its advertisers.

It is worth noting that Pinterest’s user base has shown substantial growth throughout the year, especially among millennials and female users, making it an attractive platform for advertisers looking to target these demographics. The platform’s ability to inspire and influence user behavior has contributed to its success as an advertising channel.

In conclusion, Pinterest Ads 2017 has brought forth numerous advancements and features that have strengthened its position as a powerful advertising platform. With its visually-driven nature, enhanced targeting capabilities, and innovative ad formats, Pinterest offers advertisers a unique and effective way to reach and engage with their target audience. As Pinterest continues to evolve and innovate, it is expected to remain a key player in the online advertising industry in the coming years.