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Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users. These ads are displayed on web pages with relevant content and are targeted to specific audiences based on a variety of factors such […]

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Did you know that online advertising is expected to reach $517.51 billion in global ad spend by 2023? The world of advertising has undergone a significant transformation in recent years, with the rise of digital platforms and the internet revolutionizing the way businesses promote their products and services. One of the key players in this […]

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Online marketing

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Honolulu Star-Advertiser is a prominent daily newspaper in Hawaii, providing comprehensive news coverage to its readers since its inception in 2010. It has established itself as a go-to source for local news, business updates, sports highlights, and community events. The newspaper’s rich history can be traced back to the consolidation of its predecessors, The Honolulu […]

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Marketing and Advertising

Digital Marketing Pestle Analysis

Digital marketing PESTLE analysis is a strategic framework used by businesses to analyze and understand external factors that can impact their digital marketing strategies. PESTLE stands for Political, Economic, Sociocultural, Technological, Legal, and Environmental factors, which are all essential components to consider when developing effective marketing plans. By examining these factors, companies can adapt their […]