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Online advertising has become an integral part of the digital marketing landscape. One popular online advertising service is Google AdWords, now known as Google Ads. AdWords is a robust platform that allows businesses to create and manage online advertising campaigns. Whether you are a small…
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Data-driven advertising, also known as programmatic advertising, has revolutionized the online marketing landscape. This approach uses data and technology to automate the buying and selling of online ads in real-time. With billions of impressions available across the internet, advertisers can strategically target their audience, optimize…
Digitalization, also known as digital transformation, refers to the process of using digital technologies to create, modify, or enhance business processes, products, or services. It involves the integration of digital technologies into various aspects of an organization's operations, including marketing, sales, customer service, and supply…