Step into the world of oOh!media, a dynamic and innovative Australian Out of Home company that is revolutionizing the way we experience advertising.
With a vast range of products and an unparalleled ability to connect with diverse audiences, oOh!media is the go-to partner for advertisers, agencies, partners, and communities seeking captivating and impactful messaging.
Get ready to be enthralled by the power of oOh!media!
ooh media company
‘oOh!media is an Australian Out of Home (OOH) media company that operates in Australia and New Zealand.
With a network of over 37,000 digital and static asset locations, oOh!media reaches 77% of metro and regional Australians across various environments such as roadsides, retail centers, airports, train stations, bus stops, and more.
The company offers a diverse product range, market-leading data insight, and uses sophisticated data techniques for accurate audience targeting.
With revenues of $504 million in 2021, oOh!media employs around 800 people and is known for its printing business called Cactus.
Furthermore, the company recently launched POLY, a creative and content innovation hub.
As a founding member of the Outdoor Media Association (OMA), oOh!media actively promotes industry growth, highlights industry contributions, and assists stakeholders with self-regulation.’
SHORT Answer: oOh!media is an Australian Out of Home media company that operates in Australia and New Zealand, reaching 77% of metro and regional Australians across 35,000 locations.
The company offers a diverse product range, market-leading data insight, and uses sophisticated data techniques for accurate audience targeting.
With revenues of $504 million in 2021 and over 800 employees, oOh!media is known for its printing business called Cactus and recently launched POLY, a creative and content innovation hub.
As a founding member of the OMA, the company actively promotes industry growth and assists stakeholders with self-regulation.
Key Points:
- oOh!media is an Australian Out of Home (OOH) media company operating in Australia and New Zealand.
- It has a network of over 37,000 digital and static asset locations, reaching 77% of metro and regional Australians.
- oOh!media offers diverse products, market-leading data insight, and sophisticated data techniques for accurate audience targeting.
- The company generated $504 million in revenues in 2021 and employs around 800 people.
- It is known for its printing business called Cactus and recently launched a creative and content innovation hub called POLY.
- As a founding member of the Outdoor Media Association (OMA), oOh!media actively promotes industry growth and assists stakeholders with self-regulation.
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💡 Did You Know?
1. The world’s first recorded advertisement was a promotional poster for a Greek doctor named Hippocrates, and it dates back to around 300 BC. This ancient form of advertising showcased Hippocrates’ services as a medical professional, demonstrating that advertising has been an integral part of human civilization for thousands of years before the establishment of ooh media companies.
2. The term “ooh media” stands for “out-of-home media” and refers to advertising channels that target consumers when they are outside of their homes. These channels can include billboards, bus shelters, digital signage, and even street furniture. Ooh media companies specialize in creating captivating advertising experiences for people on the go.
3. One of the most iconic ooh media campaigns was the “Hello Boys” Wonderbra advertisement featuring supermodel Eva Herzigova. This billboard, displayed in 1994, caused numerous traffic accidents as drivers were mesmerized by Herzigova’s provocative pose. It serves as a testament to the power of ooh media in capturing attention and making a lasting impact.
4. The Guinness World Record for the largest digital advertising screen is held by the Wembley Park’s “The Great Hall” screen in London, United Kingdom. With a height of 42 meters and a width of 664 meters, this colossal display showcases the immense scale and technological prowess of modern ooh media.
5. In order to reach extreme advertising heights, ooh media companies have utilized helicopters to place billboards on skyscrapers. This daring approach ensures that their advertisements are visible to vast urban audiences, even from great distances. This unique method exemplifies the ingenuity and creativity that ooh media companies employ to create attention-grabbing campaigns.
Ooh!Media: Reaching 77% Of Australians Across 35,000 Locations
In the fast-paced world of advertising, capturing the attention of consumers is paramount. Ooh!Media, an Australian Out of Home company, has proven itself as a powerful player in the industry, reaching an impressive 77% of metro and regional Australians across 35,000 locations. With such extensive reach, Ooh!Media offers advertisers an unparalleled opportunity to engage with their target audience.
But Ooh!Media’s success is not only attributed to its vast reach. The company’s competitive edge lies in its diverse product range and market-leading data insight. This combination allows advertisers to tailor their campaigns to specific demographics and consumer behaviors, resulting in more impactful and effective advertising strategies. By leveraging sophisticated data techniques, Ooh!Media ensures accurate audience targeting, maximizing the chances of successful consumer engagement.
- Ooh!Media reaches 77% of metro and regional Australians across 35,000 locations.
- Ooh!Media offers advertisers an unparalleled opportunity to engage with their target audience.
- The company’s diverse product range and market-leading data insight enable tailored campaigns.
- By leveraging sophisticated data techniques, Ooh!Media ensures accurate audience targeting.
Diverse Product Range And Data Insight: Ooh!Media’s Competitive Edge
Ooh!Media stands out from other players in the industry due to its diverse product range. The company offers a wide variety of advertising mediums, including digital and static assets. This gives advertisers the flexibility to choose the most suitable format for their message, ensuring maximum impact and visibility. Whether it’s roadside billboards, retail center displays, or airport and train station advertising, Ooh!Media has it covered.
In addition to its diverse product range, Ooh!Media is known for its market-leading data insight. The company collects and analyzes vast amounts of data, providing advertisers with valuable insights into consumer behavior, preferences, and trends. This data-driven approach enables advertisers to create highly targeted campaigns that resonate with their desired audience. With Ooh!Media’s data insights, advertisers can make informed decisions that lead to better returns on their advertising investments.
- Diverse product range
- Wide variety of advertising mediums
- Roadside billboards, retail center displays, and airport and train station advertising
- Market-leading data insight
- Valuable insights into consumer behavior, preferences, and trends
“Ooh!Media’s diverse product range and market-leading data insight allow advertisers to make informed decisions and create highly targeted campaigns.”
Working With Advertisers, Media Agencies, Partners, And Communities
Ooh!Media’s success is not solely attributed to its reach and data capabilities. The company’s commitment to collaboration and partnerships has played a pivotal role in its growth and industry standing. Ooh!Media works closely with advertisers, media agencies, partners, and communities to develop innovative and engaging advertising strategies.
By actively involving stakeholders throughout the process, Ooh!Media ensures that campaigns align with the goals and values of the brand being advertised. This collaborative approach fosters creativity and enhances the effectiveness of advertising campaigns. Ooh!Media understands the importance of forging strong relationships and believes that by working together, greater advertising outcomes can be achieved.
Operating In Australia And New Zealand: Expanding Reach
Ooh!Media, an Australian Out of Home company, has established a dominant presence in its home market and has now expanded its operations to New Zealand. This move solidifies its position as a leading player in the industry and increases its reach for advertisers, offering them a cross-country advertising network.
By entering the New Zealand market, Ooh!Media not only strengthens its ability to deliver impactful campaigns but also replicates its proven success in Australia. This expansion further enhances its reputation as a go-to advertising partner.
- Ooh!Media has established a dominant presence in the Australian Out of Home market.
- The company has expanded its operations to New Zealand.
- This move strengthens Ooh!Media’s position as a leading player in the industry.
- Advertisers can now benefit from a cross-country advertising network.
- The expansion enhances Ooh!Media’s reputation as a go-to advertising partner.
Extensive Network Of Digital And Static Assets
Ooh!Media is a leading Out of Home advertising company with an extensive network of over 37,000 digital and static asset locations. These prime advertising spaces include roadsides, retail centers, airports, train stations, bus stops, office towers, cafes, gyms, bars, and universities. With such a diverse range of environments, Ooh!Media attracts a wide range of audiences, ensuring maximum exposure for advertisers.
What sets Ooh!Media apart from its competitors is its ability to offer a multitude of advertising options within a single network. Whether it’s targeting the busy commuter audience with bus stop advertising or capturing the attention of university students through campus displays, Ooh!Media has all bases covered.
In conclusion, Ooh!Media’s extensive network and diverse advertising options reinforce its position as a leader in the Out of Home advertising space.
- Ooh!Media boasts an extensive network of over 37,000 digital and static asset locations.
- The network includes prime advertising spaces such as roadsides, retail centers, airports, train stations, bus stops, office towers, cafes, gyms, bars, and universities.
- Ooh!Media attracts a wide range of audiences, ensuring maximum exposure for advertisers.
- The company offers a multitude of advertising options within a single network, setting it apart from its competitors.
Employment: Around 800 People At Ooh!Media
Behind Ooh!Media’s success is a dedicated and talented team of around 800 employees. From creative strategists and data analysts to operations and sales professionals, Ooh!Media attracts top industry talent to help drive its advertising solutions forward.
The company’s commitment to its employees extends beyond merely providing job opportunities. Ooh!Media invests in ongoing training and development programs, ensuring that its workforce remains at the forefront of industry trends and innovations. By fostering a supportive and collaborative work environment, Ooh!Media enables its employees to excel in their respective roles and contribute to the company’s continued growth and success.
–Dedicated and talented team of around 800 employees
–Creative strategists, data analysts, operations, and sales professionals
–Ooh!Media invests in ongoing training and development programs
–Supportive and collaborative work environment
“The company’s commitment to its employees extends beyond merely providing job opportunities.”
Impressive Revenue: $504 Million In 2021
Ooh!Media demonstrated its ability to deliver successful advertising campaigns by achieving impressive financial results. In 2021, the company recorded revenues of $504 million, which showcases its strong market position and the effectiveness of its advertising solutions. This remarkable revenue figure firmly establishes Ooh!Media as a prominent player in the Australian and New Zealand advertising landscape. Its extensive network and valuable data insights attract both local and international advertisers to capitalize on its advertising opportunities.
Ooh!Media’s Printing Business: Cactus
Owning a printing business called Cactus, Ooh!Media has greater control over its advertising supply chain. By having in-house printing capabilities, the company can ensure faster turnaround times and maintain the quality and consistency of its advertising displays. This vertical integration allows Ooh!Media to deliver timely and impactful campaigns to its diverse network of locations, enhancing the overall advertising experience for both advertisers and consumers.
Introducing Poly: Ooh!Media’s Creative And Content Innovation Hub
In 2022, Ooh!Media unveiled its creative and content innovation hub called Poly. This new initiative aims to provide advertisers with additional tools and resources to enhance their advertising campaigns. Poly serves as a hub for creativity, technology, and data-driven insights, enabling advertisers to explore new and innovative ways to engage with their target audience.
Poly is a platform where advertisers can collaborate with Ooh!Media’s in-house experts to develop unique and compelling advertising strategies. By leveraging cutting-edge technologies and creative thinking, Poly empowers advertisers to push the boundaries of traditional advertising and explore the vast potential of Out of Home media.
With Poly, Ooh!Media solidifies its commitment to nurturing creative advertising strategies that captivate and inspire audiences.
- Poly is Ooh!Media’s creative and content innovation hub.
- It provides additional tools and resources to enhance advertising campaigns.
- Advertisers can collaborate with Ooh!Media’s in-house experts.
- Poly empowers advertisers to push the boundaries of traditional advertising.
- Ooh!Media is committed to nurturing creative advertising strategies.
In conclusion, Ooh!Media is not just an Out of Home company; it is a strategic partner for advertisers looking to connect with Australian and New Zealand consumers. With its extensive reach, diverse product range, market-leading data insight, and commitment to collaboration, Ooh!Media delivers innovative advertising solutions that drive real results. As the company continues to expand its network, enhance its offerings, and nurture creative advertising strategies through initiatives like Poly, its position as a leader in the industry is indisputable.
FAQ
Who is Ooh Media?
Ooh Media is a dynamic media company that is revolutionizing the Out of Home industry in Australia and New Zealand. With a focus on enhancing public spaces, Ooh Media creates captivating environments that enable advertisers, landlords, leaseholders, community organizations, local councils, and governments to effectively engage with diverse and extensive public audiences. Through their innovative approach, Ooh Media is reshaping the way outdoor advertising is perceived and experienced, making it more effective and engaging for all parties involved.
What does the OOH media do?
The OOH media plays a crucial role in Australia’s advertising landscape as the leading Out of Home company. With a focus on collaboration, they work with advertisers, media agencies, partners, and communities to create immersive Out of Home experiences. These experiences aim to educate, engage, inform, and inspire individuals, ensuring that the messages conveyed through their media are impactful and resonate with the target audience. Whether it be through dynamic digital billboards or innovative installations, the OOH media strives to captivate and connect with people outside the traditional advertising spaces, making their brand storytelling truly unforgettable.
What does OOH stand for?
OOH stands for Out-of-Home advertising. It refers to advertising that is encountered outside of the home environment. This form of advertising is specifically designed to target consumers while they are on the move, with a focus on outdoor locations. OOH advertising utilizes various mediums such as billboards, digital displays, posters, and transit advertising to capture the attention of passersby and create brand awareness. This type of advertising allows businesses to connect with consumers outside of their homes, reaching a broader audience and increasing their brand visibility in public spaces.
What does OOH mean marketing?
OOH, in the realm of marketing, refers to out-of-home advertising. This form of advertising aims to reach consumers beyond the confinement of their homes. It targets individuals while they are engaged in various activities such as driving, shopping, commuting, or enjoying recreational pursuits. OOH ads can be found in diverse settings like posters on bus shelters, signage in malls, or even digital advertisements displayed on kiosks within airports. This expansive approach ensures that brands can connect with audiences wherever they go, enhancing brand visibility and engagement in a dynamic way.