In a world that is constantly evolving, one thing remains constant: the power of advertising.
And in 2022, the landscape of out-of-home (OOH) advertising is poised to undergo a seismic shift.
With the Covid-19 pandemic reshaping audience behavior, countries are finding innovative ways to balance reopening with safety measures.
This has given rise to a demand for flexible schedules and remote work, leading to dynamic OOH viewership opportunities.
In this ever-changing world, reliable measurement and real-time results are crucial for OOH campaigns.
But it doesn’t stop there.
Emerging technologies like Programmatic Digital OOH and Anamorphic advertising are set to become mainstream, revolutionizing the way ads are delivered and perceived.
Non-traditional OOH advertising formats are expanding, offering unique ways to captivate audiences.
And as personalization becomes paramount, there is a surge in demand for dynamic and personalized OOH ads.
User-generated content plays a key role in the outdoor advertising arena, adding an authentic touch to campaigns.
But it doesn’t end there.
Buckle up because moving OOH is a rising trend on the horizon.
And finally, data adoption in OOH advertising is increasing, allowing for better planning and measurement.
Get ready to be wowed by the world of OOH advertising in 2022 – it’s about to take you on a thrilling and immersive journey like never before.
Ooh la la!
ooh advertising 2022
In 2022, the Out-of-Home (OOH) advertising industry will see significant changes and advancements.
The Covid-19 pandemic has led to shifts in audience movement and behavior, but some countries have successfully managed to balance reopening with safety measures.
The pandemic has accelerated innovation in the OOH advertising industry, and employers’ increasing embrace of flexible schedules and remote work has created dynamic and unpredictable OOH viewership opportunities.
In response to these changes, reliable measurement has become a prerequisite for OOH campaigns, with advertisers expecting real-time results and the ability to run agile campaigns based on recent trends.
Emerging technologies like Programmatic Digital OOH, Audience Measurement, and Anamorphic or 3D Billboards will become mainstream in 2022.
Additionally, non-traditional OOH advertising formats, such as automatic hand sanitizer kiosks and moving OOH, are on the rise.
Dynamic and personalized campaigns that consider location, demographics, weather, special offers, and promotions will also be in demand.
Overall, the OOH advertising landscape in 2022 will be characterized by innovation, versatility, and a deeper understanding of audience behavior and interests.
Key Points:
- The OOH advertising industry will experience significant changes and advancements in 2022.
- The Covid-19 pandemic has caused shifts in audience movement and behavior, but some countries have successfully balanced reopening with safety measures.
- The pandemic has accelerated innovation in the OOH advertising industry, with employers embracing flexible schedules and remote work, creating dynamic and unpredictable viewership opportunities.
- Reliable measurement has become a prerequisite for OOH campaigns, with advertisers demanding real-time results and the ability to run agile campaigns based on recent trends.
- Emerging technologies such as Programmatic Digital OOH, Audience Measurement, and Anamorphic or 3D Billboards will become mainstream in 2022.
- Non-traditional OOH advertising formats like automatic hand sanitizer kiosks and moving OOH are on the rise.
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💡 Did You Know?
1. In 2022, the cost of a 30-second advertisement during the Super Bowl reached a record-breaking $5.6 million, making it one of the most expensive advertising slots in history.
2. The first recorded use of the term “advertising” dates back to ancient Egypt, where engraved papyrus sheets were used to promote goods and services as early as 3000 BCE.
3. Did you know that the jingle for the iconic Kit Kat chocolate bar, “Give me a break, give me a break, break me off a piece of that Kit Kat bar,” was created in 1986 and has remained virtually unchanged ever since?
4. The largest billboard ever created was put up in Saudi Arabia in 2014, measuring a staggering 4,846 square meters (52,198 square feet) and featuring a car. The oversized billboard was so massive that it required 1,960 liters (520 gallons) of paint to create.
5. One of the most successful ad campaigns of all time was the “Got Milk?” campaign launched in 1993 by the California Milk Processor Board. The campaign was so popular that it boosted milk sales by 7% in just one year and became a cultural phenomenon, spawning numerous parodies and references in pop culture.
Changes In Ooh Advertising During Covid-19 Pandemic
The Covid-19 pandemic has significantly impacted audience movement and behavior, causing notable changes in the Out-of-Home (OOH) advertising industry. Lockdowns and restrictions have disrupted people’s daily routines and patterns, forcing advertisers to adapt their strategies to effectively reach their target audience.
Amidst the pandemic, some countries have successfully balanced reopening with necessary safety measures. This has created a sense of normalcy and opened up opportunities for OOH advertising. As people cautiously venture out, there are still chances to engage with them through various outdoor spaces.
Accelerated Innovation In Ooh Advertising Industry
One of the silver linings of the pandemic is the acceleration of innovation in the OOH advertising industry. Advertisers and agencies have been forced to think outside the box and find creative ways to capture the attention of their audience. This has resulted in the development of new and exciting technologies and approaches.
Programmatic Digital OOH, Audience Measurement, and Anamorphic or 3D Billboards are some of the emerging technologies that will become mainstream in 2022. These technologies provide advertisers with more precise targeting capabilities and real-time data, allowing for more effective and efficient campaigns.
- Programmatic Digital OOH
- Audience Measurement
- Anamorphic or 3D Billboards
These technologies provide advertisers with more precise targeting capabilities and real-time data, allowing for more effective and efficient campaigns.
Flexible Work Schedules And Unpredictable Ooh Viewership
The Covid-19 pandemic has significantly altered work dynamics, with remote work now being the norm. Employers have adapted by offering flexible schedules to meet their employees’ requirements. This has directly influenced OOH viewership patterns.
The uncertain nature of people’s movements poses challenges and opportunities for OOH advertisers. It becomes challenging to predict the time and place with the highest viewer concentration. However, this situation also creates new avenues for dynamic and focused campaigns, allowing advertisers to leverage the changing patterns effectively.
- Remote work has become the new norm due to the Covid-19 pandemic.
- Employers are accommodating their employees’ needs by adopting flexible schedules.
- OOH viewership patterns have been directly impacted by these changes.
- The unpredictability of people’s movements presents challenges and opportunities for OOH advertisers.
- It can be difficult to predict the time and place with the highest viewer concentration.
- However, new possibilities arise for dynamic and targeted campaigns that capitalize on changing patterns.
The Importance Of Reliable Measurement In Ooh Campaigns
In today’s evolving OOH advertising industry, reliable measurement is crucial for successful campaigns. Advertisers now require real-time results and the flexibility to adapt their strategies based on recent trends. The need for accurate measurement has led to the development of advanced audience measurement tools.
By leveraging reliable measurement, advertisers can gain valuable insights into the effectiveness of their campaigns. This empowers them to make data-driven decisions and optimize their strategies in real-time. Consequently, advertisers can ensure that their message reaches the right audience at the right time.
- Accurate measurement is essential for successful OOH campaigns.
- Advanced audience measurement tools have been developed to meet the demand.
- Reliable measurement enables data-driven decision-making.
- Real-time optimization of campaigns is made possible through accurate measurement.
“Reliable measurement is the cornerstone of successful OOH campaigns.”
Emerging Technologies Set To Mainstream In 2022
In 2022, the OOH advertising industry is expected to witness the widespread adoption of several emerging technologies. Two key trends to watch out for are:
Programmatic Digital OOH: This technology is set to revolutionize campaign planning and execution. With programmatic digital OOH, advertisers can achieve precise targeting, dynamic content delivery, and real-time optimization, thereby enhancing the effectiveness of their campaigns.
Anamorphic or 3D Billboards: A rising trend for 2022, these billboards create an illusion of a three-dimensional effect on curved building or wall facades. This captivating technique grabs viewers’ attention and leaves a lasting impression, paving the way for memorable advertising experiences.
When coupled with advanced audience measurement tools, these emerging technologies offer advertisers an unparalleled opportunity to deliver impactful and personalized campaigns.
Key points:
Programmatic digital OOH enhances campaign planning and execution.
- Anamorphic or 3D billboards create a striking visual effect on curved surfaces.
- Combined with audience measurement tools, these technologies deliver more impressive and personalized campaigns.
Anamorphic Advertising: The Illusion Of 3D Effect
Anamorphic advertising is a form of OOH advertising that utilizes the illusion of a 3D effect. By manipulating perspective and using clever design techniques, advertisers can create visually stunning and immersive experiences for viewers. This innovative approach has gained popularity around the world and is expected to continue to be a key trend in 2022.
Anamorphic advertising brings a unique element of surprise and excitement to outdoor spaces. It captivates viewers and leaves a lasting impression. Brands can leverage this technology to stand out from the competition and create memorable advertising campaigns.
Improvements:
- Anamorphic advertising is a form of OOH advertising that utilizes the illusion of a 3D effect.
- By manipulating perspective and using clever design techniques, advertisers can create visually stunning and immersive experiences for viewers.
- This innovative approach has gained popularity around the world and is expected to continue to be a key trend in 2022.
- Anamorphic advertising brings a unique element of surprise and excitement to outdoor spaces.
- It captivates viewers and leaves a lasting impression.
- Brands can leverage this technology to stand out from the competition and create memorable advertising campaigns.
Rise Of Anamorphic Advertising In Asian Cities
Cities like Seoul, Tokyo, Kuala Lumpur, Singapore, and Chengdu have witnessed a rise in the prevalence of anamorphic billboard content. The dynamic and vibrant urban landscapes of these cities serve as the perfect backdrop for creative and eye-catching advertisements.
Anamorphic advertising has become a popular choice for brands looking to make a bold statement and engage with their target audience. The unique visual experience provided by these billboards makes them highly effective in capturing viewers’ attention and increasing brand awareness.
- These cities are prime locations for anamorphic billboards due to their vibrant urban landscapes.
- Anamorphic advertising allows brands to make a bold statement and engage with their target audience.
- The unique visual experience provided by anamorphic billboards captivates viewers and boosts brand awareness.
“Anamorphic advertising has taken these cities by storm, captivating viewers and boosting brand awareness.”
Anamorphic Advertising As A Pr Stunt
Anamorphic advertising is both visually captivating and serves as a powerful PR stunt. Brands use this form of advertising to generate buzz and drive awareness. The unexpected and awe-inspiring nature of anamorphic billboards makes them highly shareable on social media, amplifying the campaign’s reach and impact.
Brands that successfully execute anamorphic advertising as a PR stunt can create excitement and anticipation among their target audience. This can lead to increased brand loyalty, engagement, and positive word-of-mouth recommendations.
3D Advertisements For Chinese New Year And Prime Video
The celebration of Chinese New Year, specifically the Year of the Bull, provided a perfect opportunity for brands to showcase the power of 3D advertising. Advertisements featuring a bull illusion were widely displayed, capturing the festive spirit and engaging viewers in a visually stunning manner.
Similarly, Amazon’s Prime Video utilized a 3D billboard to promote its series ‘Wheel of Time’. The captivating visual experience created by the billboard effectively conveyed the fantastical elements of the show, generating interest and excitement among potential viewers.
- Chinese New Year celebration highlighted the power of 3D advertising.
- Bull illusion advertisements captured the festive spirit.
- Amazon’s Prime Video used a 3D billboard to promote ‘Wheel of Time’.
Growth Of Non-Traditional Ooh Advertising Formats
Non-traditional OOH advertising formats, such as digital billboards, LED bridges, bus wraps, kiosk screens, and more, are rapidly gaining popularity. These innovative media assets offer marketers a wide range of advertising options, allowing them to create dynamic and engaging campaigns both online and offline.
The growth of non-traditional OOH advertising can be attributed to advancements in technology and automation. An excellent example of this is the automatic hand sanitizer kiosks, which have experienced high demand and are expected to continue growing in 2022. As people’s focus on hygiene and safety remains paramount, these kiosks provide an effective way to reach and engage with the target audience.
One of the significant advantages of non-traditional OOH formats is that they expand the reach and impact of advertising. Brands can now leverage spaces like elevators, gyms, rideshare vehicles, transit hubs, shopping malls, and more as advertising platforms. This provides advertisers with exciting opportunities to capture their audience’s attention in unexpected and engaging ways.
To summarize the key points:
- Non-traditional OOH advertising formats are experiencing rapid growth
- Technology advancements and automation have played a crucial role in this growth
- Automatic hand sanitizer kiosks exemplify the demand for hygiene and safety-related advertising
- Non-traditional formats allow for expanded reach and impact
- Various spaces such as elevators, gyms, rideshare vehicles, and shopping malls are now leveraged as advertising platforms for engaging campaigns
FAQ
What are the biggest brand trends for 2022?
In 2022, the biggest brand trends are centered around conscious design and eco aesthetics. With a growing emphasis on sustainability and environmental responsibility, brands are prioritizing the incorporation of sustainable materials and practices into their design processes. Additionally, there is a resurgence of 90s-inspired aesthetics, bringing back nostalgia and retro vibes to captivate consumers. The focus on health and wellness is also prominent, as brands seek to align themselves with the increasing demand for wellness products and services. Unexpected brand collaborations are taking place to create unique and memorable experiences for consumers. Moreover, brands are embracing motion to capture attention in a visually saturated world. Pop culture maximalism is another trend, where brands are embracing bold and vibrant designs to appeal to younger audiences. Finally, character in type is making brands stand out, moving away from the once-ubiquitous Helvetica to more distinct and memorable typefaces.
1. How is the landscape of ooh advertising expected to change in 2022?
The landscape of Out-of-Home (OOH) advertising is expected to undergo significant changes in 2022. With the rise of digital technology and advancements in data analytics, OOH advertising is becoming more targeted, interactive, and personalized. Traditional static billboards are being replaced by digital screens, allowing for dynamic and real-time content delivery. Additionally, the integration of artificial intelligence and location-based targeting is enabling advertisers to reach specific audiences at the right time and place. Overall, the OOH advertising industry in 2022 will be characterized by greater flexibility, interactivity, and efficiency in delivering impactful messages to consumers.
2. What emerging trends are influencing the effectiveness of ooh advertising in 2022?
In 2022, several emerging trends are shaping the effectiveness of Out-of-Home (OOH) advertising. One crucial trend is the integration of technology into OOH campaigns. Digital billboards and interactive screens allow advertisers to engage with their audience in more dynamic and targeted ways. This includes real-time updates, dynamic content, and integration with mobile devices, which enhance the overall impact and effectiveness of OOH advertising.
Another trend is the emphasis on data-driven strategies. Advertisers are increasingly utilizing data analytics and insights to gain a deeper understanding of their target audience and optimize their OOH campaigns accordingly. This includes the use of location data, demographic information, and audience behavior patterns to deliver more relevant and personalized messages. By aligning their campaigns with data-driven insights, advertisers can enhance the effectiveness of OOH advertising in 2022 and create more impactful and engaging experiences for their audience.
3. How are brands leveraging technological advancements in ooh advertising for a more impactful consumer experience in 2022?
In 2022, brands are leveraging technological advancements in out-of-home (OOH) advertising to create a more impactful consumer experience. With the advent of digital displays and interactive technologies, brands are able to engage consumers in new and exciting ways. For example, interactive billboards allow consumers to interact with advertisements through touchscreens or gesture recognition, providing a more immersive experience. Brands are also utilizing technologies like augmented reality (AR) and virtual reality (VR) to create memorable and engaging OOH campaigns. By leveraging these technological advancements, brands are able to create a more dynamic and personalized consumer experience, leaving a lasting impression on their target audience.
Another way brands are leveraging technological advancements in OOH advertising is by incorporating data-driven targeting and personalization. With the help of sensors and cameras, brands can collect real-time data on consumer demographics, behavior, and preferences. This data is then used to deliver customized advertisements based on individual characteristics and interests. By delivering relevant and personalized content, brands are able to capture the attention of consumers and increase the effectiveness of their OOH campaigns. Additionally, technologies such as programmatic advertising are being used to automate the buying and placement of OOH advertisements, enabling brands to optimize their advertising strategies and reach their target audience more efficiently. Overall, by harnessing the power of technology, brands are able to enhance the impact of their OOH advertising and create a more engaging and tailored consumer experience in 2022.