Online Marketing Trends 2017

To fully grasp the significance of Online Marketing Trends in 2017, it is important to understand the rapid growth and evolution of the digital landscape. With over half of the world’s population now using the internet, traditional marketing strategies have taken a backseat to the increasingly popular realm of online marketing. As technology continues to advance at an exponential rate, marketers must stay on top of the latest trends to effectively engage and convert their target audience.

One attention-grabbing fact that highlights the importance of online marketing trends is the staggering increase in mobile device usage. In 2016, the number of global mobile users surpassed the number of desktop users for the first time, marking a major turning point in the way people consume content. This shift has forced businesses to optimize their online marketing strategies for mobile devices. According to a study by eMarketer, mobile ad spending is expected to reach over $100 billion in 2021, accounting for more than half of all digital advertising.

The rise of social media platforms has also played a significant role in shaping online marketing trends. With over 2.8 billion active social media users worldwide, platforms like Facebook, Instagram, and Twitter offer unprecedented opportunities for businesses to connect with their target audience. In fact, a study by Hootsuite revealed that 50% of the global population is active on social media, presenting a vast pool of potential customers that marketers cannot afford to ignore.

Given the immense amount of content available online, capturing the attention of users has become a major challenge for marketers. This is where the concept of influencer marketing comes into play. According to a study by Twitter, 49% of consumers rely on influencer recommendations when making purchase decisions. Partnering with influencers who have a large and engaged following can significantly boost brand visibility and credibility, leading to increased conversion rates.

Another compelling statistic related to online marketing trends is the increasing popularity of video content. In 2016, video accounted for 67% of all internet traffic, and it is expected to reach 80% by 2021, according to Cisco. This shift in consumer behavior has prompted marketers to prioritize video as a core component of their online marketing strategies. Platforms like YouTube, Facebook Live, and Instagram Stories have become powerful channels for delivering engaging and shareable video content that resonates with users.

In an ever-changing digital landscape, staying ahead of the game is crucial for online advertisers and advertising networks. By keeping up with the latest trends in online marketing, businesses can effectively target and engage their audience, ultimately driving conversions and maximizing their return on investment. Whether it’s optimizing for mobile, leveraging social media, capitalizing on influencer marketing, or embracing the power of video content, staying informed and adaptable is key in the fast-paced world of online marketing in 2017.

What Are the Top Online Marketing Trends in 2017?

Online marketing is constantly evolving, and staying up to date with the latest trends is crucial for businesses looking to stay ahead in the digital landscape. In this article, we will explore the top online marketing trends in 2017 that advertisers and advertising networks should be aware of. From the rise of mobile advertising to the impact of video marketing, we will dive into the strategies that are driving success in the online advertising arena. So, let’s take a closer look at these trends and discover how you can leverage them to achieve your marketing goals.

Online Marketing Trends 2017

In the ever-evolving world of marketing, staying up-to-date with the latest trends is crucial to ensure your online advertising efforts remain effective. As we dive into 2017, it’s essential to explore the emerging trends in online marketing and adapt your strategies accordingly. Let’s take a close look at the key trends that are shaping the landscape of online marketing this year.

1. Mobile Optimization

With the exponential increase in mobile device usage, optimizing your online marketing strategy for mobile is no longer an option but a necessity. According to recent statistics, mobile now represents more than half of all internet traffic globally. This trend is projected to continue growing in 2017 and beyond. To capitalize on this, businesses must ensure their websites are mobile-friendly, responsive, and provide a seamless user experience across all devices.

Moreover, with the rise of mobile apps, incorporating mobile app advertising into your marketing mix can be highly effective. Advertisers can leverage the extensive reach, targeting options, and interactive features offered by mobile apps to engage with their target audience more effectively.

2. Video Marketing

Video marketing has been gaining momentum over the past few years, and 2017 is no exception. With platforms like YouTube, Facebook, and Instagram heavily promoting video content, businesses are recognizing the immense potential it holds in engaging their target audience. In fact, Cisco predicts that by 2022, online videos will make up more than 82% of all consumer internet traffic.

Creating compelling and shareable video content can significantly boost your online marketing efforts. Whether it’s informational videos, product demos, or behind-the-scenes footage, videos have the capability to captivate and resonate with viewers, leading to increased brand awareness, customer engagement, and conversion rates.

3. Influencer Marketing

Influencer marketing has become a powerful tool for brands, as consumers increasingly rely on recommendations from trusted individuals within their niche. Influencers, such as bloggers, social media personalities, and industry experts, have built a loyal following and can effectively sway purchase decisions.

In 2017, leveraging influencer marketing can help businesses reach their target audience in a more authentic and relatable way. By collaborating with influencers who align with their brand values and have a strong connection to their target market, businesses can tap into a highly engaged audience and amplify their reach.

4. Personalization and Customer Engagement

As customers are bombarded with countless marketing messages every day, personalization has become a key aspect of successful online marketing strategies. Tailoring your content, offers, and messages to individual customers not only enhances their experience but also increases the likelihood of conversion.

Moreover, customer engagement is no longer limited to one-way communication. Brands are now focusing on two-way interactions and building relationships with their customers. Social media platforms, live chat support, and interactive content like quizzes and polls enable businesses to engage with their audience and provide a more personalized experience.

5. Artificial Intelligence

Artificial intelligence (AI) is revolutionizing the way businesses approach online marketing. From chatbots that provide instant customer support to AI-powered algorithms that optimize ad targeting, incorporating AI into your marketing strategies can improve efficiency and drive better results.

AI can analyze vast amounts of data to identify patterns, preferences, and behaviors of your target audience. This information can then be used to tailor your marketing campaigns to suit individual customers, resulting in higher engagement and conversions. Additionally, AI technology can automate repetitive tasks, freeing up valuable time for marketers to focus on strategy and creativity.

By embracing these emerging trends in online marketing, businesses can stay ahead of the game and effectively reach their target audience. It’s imperative to evolve your strategies with the changing landscape of digital marketing to maximize your online advertising efforts and achieve your business goals in 2017.

Sources:

• “Mobile to Account for 50% of All Internet Traffic by 2017” – Source: Hosting Tribunal
• “Cisco Visual Networking Index: Forecast and Trends, 2017–2022” – Source: Cisco

Key Takeaways for Online Marketing Trends 2017

As an online advertising service or advertising network, understanding the current trends in online marketing is crucial to stay ahead of the competition and reach target audiences effectively. Here are 15 key takeaways from the article “Online Marketing Trends 2017” that will provide you with valuable insights for your advertising strategies:

1. Rise of mobile marketing: Mobile devices continue to dominate online interactions, making mobile marketing strategies a top priority.
2. Increased use of video content: Video content is gaining more popularity as it captures the attention of users and creates engaging marketing messages.
3. Importance of personalized marketing: Personalized marketing techniques, such as targeted ads based on user preferences and behavior, yield higher conversion rates.
4. Embrace of virtual and augmented reality: Brands are exploring new ways to incorporate VR and AR technologies into their marketing campaigns to provide immersive experiences.
5. Integration of AI and chatbots: Artificial intelligence and chatbots are being used to enhance customer interactions, automate processes, and gather valuable data for personalized marketing.
6. Growing significance of influencer marketing: Collaborating with influencers helps brands build trust and reach wider audiences, especially among millennials.
7. Shift towards native advertising: Native ads that blend seamlessly with the platform they appear on are becoming more effective for capturing user attention.
8. Focus on user-generated content: Encouraging users to create and share content related to your brand helps generate authenticity and engages the audience.
9. Emergence of micro-moments: Micro-moments refer to brief, intent-driven interactions that users have with their devices, presenting opportunities for targeted advertising.
10. Rise of social media as a shopping platform: Social media platforms are evolving into shopping destinations, allowing users to make purchases directly within the app.
11. Importance of data-driven marketing: Leveraging data analytics and insights helps marketers make informed decisions and optimize their campaigns for better results.
12. Shift towards voice search optimization: Voice assistants and smart speakers are becoming more prevalent, necessitating the optimization of marketing content for voice-based searches.
13. Emphasis on interactive content: Interactive content, such as quizzes, polls, and surveys, boosts engagement and allows brands to gather valuable information about their target audience.
14. Adoption of agile marketing strategies: Marketers are embracing agile methodologies to quickly adapt their strategies to changing market conditions and consumer behaviors.
15. Focus on customer experience: Providing a seamless and personalized customer experience is crucial for building brand loyalty and driving conversions.
16. Investment in cybersecurity: With increased data breaches and privacy concerns, investing in robust cybersecurity measures is essential to protect customer data and maintain trust.

By incorporating these key takeaways into your online advertising strategies, you can effectively navigate the evolving landscape of online marketing and drive better results for your clients or business.

FAQs

1. What is online marketing?

Online marketing is a form of marketing that utilizes the internet and digital technologies to promote products or services. It includes activities such as search engine optimization, social media marketing, content marketing, email marketing, and paid advertising.

2. What are the benefits of online marketing?

Online marketing offers numerous benefits, including a wider reach, targeted audience segmentation, cost-effectiveness, measurable results, increased brand visibility, higher conversion rates, and the ability to engage with customers in real-time.

3. How can online marketing help my business?

Online marketing can help your business by reaching a larger audience, increasing brand awareness, driving targeted traffic to your website, generating leads, and ultimately boosting sales. It allows you to connect with potential customers on their preferred online platforms and build meaningful relationships with them.

4. What are the current trends in online marketing?

The current trends in online marketing include the increased use of video content, influencer marketing, personalized marketing, mobile optimization, voice search optimization, artificial intelligence, chatbots, and the utilization of data analytics for targeted marketing campaigns.

5. How can I optimize my website for search engines?

To optimize your website for search engines, you should focus on implementing relevant keywords, creating high-quality and engaging content, improving website speed and performance, optimizing meta tags and descriptions, obtaining backlinks from reputable sources, and ensuring your website is mobile-friendly.

6. What is social media marketing and how can it benefit my business?

Social media marketing involves using social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote your business and engage with your target audience. It can benefit your business by increasing brand awareness, driving website traffic, improving customer engagement and loyalty, and facilitating direct communication with customers.

7. How can I measure the success of my online marketing campaigns?

You can measure the success of your online marketing campaigns through various metrics such as website traffic, conversion rates, click-through rates, bounce rates, social media engagement, and the number of leads or sales generated. Tools like Google Analytics and social media analytics platforms can provide valuable insights into your campaign performance.

8. Is email marketing still effective?

Yes, email marketing is still effective and remains one of the most powerful tools for reaching and engaging with your target audience. It allows you to directly communicate with your subscribers, nurture leads, promote new products or services, and build long-term customer relationships.

9. What is the role of content marketing in online advertising?

Content marketing plays a crucial role in online advertising by creating and distributing valuable and relevant content to attract and retain a clearly defined audience. It helps establish authority, build brand credibility, improve SEO rankings, and nurture customer relationships through informative blogs, articles, videos, and social media content.

10. How can I leverage influencer marketing for my business?

To leverage influencer marketing for your business, you can identify relevant influencers in your industry and collaborate with them to promote your products or services. This can include sponsored content, product reviews, giveaways, or influencer takeovers on social media platforms. The goal is to tap into their engaged audience and leverage the influencer’s trust and credibility.

11. Is mobile optimization important for online marketing?

Yes, mobile optimization is crucial for online marketing success. With the increasing number of people accessing the internet through mobile devices, having a mobile-friendly website and implementing responsive design ensures a seamless user experience. It also improves search engine rankings, as Google prioritizes mobile-friendly websites in its search results.

12. What is the role of artificial intelligence in online marketing?

Artificial intelligence (AI) is increasingly being used in online marketing to automate tasks, analyze large amounts of data, personalize marketing campaigns, and enhance customer experiences. AI-powered chatbots, for example, can provide instant customer support, while predictive analytics can help businesses make data-driven marketing decisions.

13. How can I ensure data privacy and security in online marketing?

To ensure data privacy and security in online marketing, you should adhere to relevant data protection regulations, implement secure payment gateways, encrypt sensitive information, use trusted advertising networks, regularly update software and plugins, and educate your team on cybersecurity best practices.

14. Can online marketing help me target a specific audience?

Yes, online marketing provides various tools and strategies to target specific audiences. By utilizing techniques like demographic targeting, behavioral targeting, retargeting, and lookalike audience targeting on platforms like Facebook and Google Ads, you can reach the right people at the right time and increase the effectiveness of your campaigns.

15. How can I get started with online marketing for my business?

To get started with online marketing for your business, you should first define your goals and target audience. Then, create a comprehensive online marketing strategy that includes search engine optimization, social media marketing, content marketing, email marketing, and paid advertising. It is also beneficial to seek guidance from a professional digital marketing agency to ensure optimal results.

Conclusion

Overall, the online marketing landscape in 2017 has shown a shift towards more personalized and targeted advertising strategies. Advertising networks have recognized the importance of data-driven marketing, as it allows them to deliver relevant and personalized messages to their target audience. The rise in programmatic advertising has made it easier for advertisers to reach their target audience at scale, while also maximizing their return on investment.

One of the key trends in online marketing in 2017 was the dominance of mobile advertising. With the increasing use of smartphones and tablets, advertisers have had to adapt their strategies to target mobile users effectively. This has led to the rise of mobile-first advertising campaigns and the importance of creating mobile-friendly content. Additionally, the increasing popularity of social media platforms has provided advertisers with new opportunities to reach their target audience. Platforms such as Facebook, Instagram, and Snapchat have become major players in the advertising space, offering advanced targeting options and engaging ad formats.

Another important trend is the growing importance of video advertising. Video content has become increasingly popular among consumers, and advertisers have capitalized on this by creating engaging and memorable video ads. The availability of high-quality video streaming platforms, such as YouTube and Vimeo, has made it easier for advertisers to reach their target audience through video ads. Additionally, the rise of live video streaming on platforms like Facebook Live and Periscope has opened up new possibilities for real-time engagement with consumers.

Furthermore, the use of influencer marketing has gained significant traction in 2017. Influencers, who have a large following on social media platforms, have become powerful tools for brands to promote their products or services. Advertisers have recognized the impact that influencers can have on consumer purchasing decisions and have begun collaborating with them to create authentic and relatable content. This trend has allowed advertising networks to tap into influencer marketing and connect brands with influencers who align with their target audience.

In terms of digital advertising technology, 2017 saw a rise in the use of artificial intelligence (AI) and machine learning. AI-powered algorithms have been used to analyze large amounts of data and optimize advertising campaigns in real-time. This has allowed advertisers to deliver more relevant and personalized ads to their target audience. Additionally, chatbots have become increasingly popular in customer service and marketing. Advertisers have used chatbots to provide instant customer support and engage with consumers in a more interactive and personalized manner.

Lastly, the importance of data privacy and security has been a major focus in online marketing in 2017. With the increasing use of personal data for targeted advertising, there has been a growing concern among consumers about the privacy and security of their data. Advertisers and advertising networks have recognized the need to prioritize data protection and have implemented strict data security measures to ensure the trust and confidence of their audience.

In conclusion, the online marketing trends in 2017 have emphasized the importance of personalization, mobile advertising, video content, influencer marketing, AI and machine learning, and data privacy. Advertising networks should adapt their strategies to encompass these trends and leverage them to deliver more effective and targeted ads to their audience. By staying up-to-date with the latest marketing trends, advertising networks can stay ahead of the competition and continue to deliver exceptional results for their clients.