Online marketing has undoubtedly become the most effective and preferred way to promote businesses and reach out to potential customers. In 2017, this trend has taken an even more significant turn, with businesses deploying new and innovative strategies to stay ahead of the competition.

As the world becomes increasingly digital, it is no surprise that online marketing is at the forefront of promotional activities. According to a recent study, over 50% of the global population now has access to the internet, and this number continues to rise. This fact alone demonstrates the importance of having a strong online presence.

The history of online marketing can be dated back to the 1990s when the World Wide Web became accessible to the public. This opened up countless opportunities for businesses to build a presence online and extend their reach. Over the years, the landscape of online marketing has evolved significantly, with the emergence of search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and content marketing.

In 2017, one of the most significant trends in online marketing is the increasing use of video content. Studies show that over 80% of internet users watch videos online, making it a highly effective way to engage with your target audience. Videos not only capture attention but also convey messages more effectively than text or images alone. Incorporating video content into your online marketing strategy can significantly boost your brand’s visibility and engagement.

Another key aspect of online marketing in 2017 is the rise of influencer marketing. With the increasing skepticism towards traditional advertisements, brands are turning to influencers to promote their products or services. Influencers are individuals who have a sizable following on social media platforms and are seen as experts or authorities in a particular niche. Collaborating with influencers can help businesses reach a wider audience and build trust with potential customers.

Mobile marketing is also gaining momentum in 2017, as more people rely on their smartphones for browsing the internet and making purchasing decisions. Creating mobile-friendly websites, optimizing emails for mobile devices, and developing dedicated mobile apps are essential strategies for businesses looking to succeed in the online marketing space.

Lastly, personalization is becoming a crucial factor in online marketing success. Tailoring your messages and content to suit the preferences and interests of your target audience can significantly increase engagement and conversions. With the abundance of data available online, businesses can utilize analytics and customer insights to personalize their marketing efforts and deliver a more personalized experience to their customers.

In conclusion, online marketing in 2017 is all about staying ahead of the curve by embracing new technologies and trends. Incorporating video content, leveraging influencer marketing, optimizing for mobile, and personalizing marketing messages are just a few of the strategies businesses are utilizing to make the most of their online advertising efforts. By staying up to date with the latest online marketing ideas and embracing innovation, businesses can effectively reach and engage their target audience, ultimately driving growth and success in the digital age.

What are the top online marketing ideas for 2017 to boost your advertising network?

Online marketing is evolving constantly, and staying ahead of the trends is crucial for any advertising network or online advertising service. In 2017, it is important to explore the latest and most effective online marketing ideas to ensure maximum success and growth. This article will discuss the top online marketing ideas for 2017 that can significantly boost your advertising network and help you stay ahead of the competition.

1. Search Engine Optimization (SEO): SEO is a vital component of online marketing that helps improve your website’s visibility on search engines. By targeting relevant keywords, optimizing your website’s structure, and creating high-quality content, you can attract more organic traffic and improve your advertising network’s reach. In the next part of this article, we will discuss the best SEO practices to implement in 2017.

2. Video Marketing: Video consumption is on the rise, making it essential for your advertising network to leverage this medium. Creating engaging and shareable videos can help promote your online advertising services and attract new advertisers. From explainer videos to social media ads, video marketing can greatly increase your reach and engagement. In the upcoming sections, we will delve into effective video marketing strategies for 2017.

3. Influencer Marketing: Collaborating with influential individuals who have a strong online presence can help you attract a wider audience. By partnering with relevant influencers in your industry, you can leverage their credibility and reach to promote your advertising network effectively. In the following part of this article, we will explore the different ways you can tap into the power of influencer marketing for online advertising services.

4. Social Media Advertising: Social media platforms continue to dominate the online landscape, offering vast opportunities for advertising networks. With precise targeting options and various ad formats, social media advertising can be a highly effective online marketing strategy. In the next sections, we will discuss the top social media platforms and their advertising features to help you maximize your online marketing efforts.

5. Mobile Optimization: Mobile devices are now the primary source of internet usage, making it vital for advertising networks to optimize their websites and campaigns for mobile devices. By providing seamless user experiences across various mobile platforms, you can increase engagement and conversions. In the upcoming part of this article, we will explore the best practices for mobile optimization in 2017.

6. Content Marketing: The significance of content marketing cannot be overstated. Creating valuable and relevant content allows you to establish your advertising network as an industry thought leader and attract potential advertisers. From blog posts to whitepapers, well-crafted content can drive traffic, generate leads, and enhance your credibility. We will delve deeper into content marketing strategies for advertising networks in the subsequent sections.

7. Email Marketing: Despite the emergence of new marketing channels, email marketing remains an effective tool for advertising networks. Building a targeted email list and delivering personalized content can significantly contribute to your advertising network’s success. In the following part of this article, we will explore how to create successful email marketing campaigns in 2017.

8. Retargeting: Retargeting is a powerful online marketing technique that involves showing ads to users who have previously shown interest in your advertising services. By keeping your brand at the forefront of their minds, you increase the chances of converting them into actual customers. In the upcoming sections, we will discuss the various retargeting strategies you can employ for your advertising network.

9. Native Advertising: Native advertising seamlessly blends into the content and design of the platform on which it is displayed, resulting in higher engagement and click-through rates. By crafting native ads that add value to the user experience, you can drive more traffic to your advertising network and increase brand awareness. In the following part of this article, we will discuss the best practices for native advertising in 2017.

10. Chatbots and Artificial Intelligence (AI): As technology progresses, incorporating chatbots and AI into your online marketing strategies can provide a competitive edge for your advertising network. Chatbots can enhance customer service, assist with lead generation, and improve engagement. In the next sections, we will explore the potential of chatbots and AI in online marketing.

Harnessing the power of these online marketing ideas for 2017 can give your advertising network the boost it needs to succeed in a rapidly evolving digital landscape. Stay tuned to the upcoming sections, where we will discuss each strategy in detail, providing actionable tips and best practices to help you implement them effectively.

Online Marketing Ideas 2017: Stay Ahead of the Game

In today’s rapidly evolving digital landscape, staying ahead of the game is crucial for any online advertising service or advertising network. With new trends and technologies emerging every day, it’s important to adapt and incorporate innovative online marketing ideas to stand out from the competition. In this article, we delve into the core sections of online marketing ideas for 2017, providing you with valuable insights to elevate your online advertising strategy.

1. Video Marketing: Captivate Your Audience

Video marketing is gaining tremendous popularity in 2017, with studies showing that videos create a lasting impact on viewers and are more likely to be shared virally. Incorporating videos into your online marketing strategy can result in higher engagement rates and increased conversions. Whether it’s creating informative tutorials, sharing testimonials, or showcasing your products in action, video marketing allows you to captivate your audience and leave a lasting impression.

According to recent statistics, 87% of online marketers are using video content to promote their brands. Moreover, video content is projected to account for 80% of all internet traffic by 2021. So, if you haven’t already embraced video marketing, now is the perfect time to start.

2. Mobile Optimization: Catering to Mobile Users

In an increasingly mobile-centric world, optimizing your online marketing campaigns for mobile devices is no longer an option but a necessity. With more than half of all internet traffic coming from mobile devices, it’s crucial to ensure that your website and advertisements are mobile-friendly.

Investing in mobile advertising campaigns, responsive website design, and mobile app development can help you reach a wider audience and enhance user experience. Recent studies indicate that 58% of smartphone users browse online before making a purchase, highlighting the importance of catering to mobile users.

3. Influencer Marketing: Leverage Influential Voices

Influencer marketing has become increasingly popular over the past few years and continues to dominate the online marketing landscape in 2017. Collaborating with influencers can provide your online advertising service or advertising network with a powerful platform to promote your products and services.

Identify influencers in your niche who have a substantial following and align with your brand values. Partner with them to create authentic, engaging content that resonates with their audience. By leveraging their influential voices, you can effectively enhance brand awareness, credibility, and drive conversions.

4. Personalized Marketing: Tailor to Individual Needs

In the age of data-driven marketing, personalization is no longer an afterthought but a cornerstone of successful online advertising. By leveraging customer data and employing advanced analytics tools, you can deliver tailored marketing messages that resonate with individual needs and preferences.

Personalized email marketing campaigns, dynamic website content, and targeted social media advertising can significantly increase engagement and conversion rates. Research has shown that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Therefore, integrating personalized marketing tactics into your online marketing strategy is essential.

5. Virtual Reality (VR) and Augmented Reality (AR): Engage Like Never Before

Virtual Reality (VR) and Augmented Reality (AR) have revolutionized the way brands engage with their audience. Incorporating VR and AR into your online marketing strategy can create immersive experiences that captivate and engage users like never before.

From virtual tours of real estate properties and interactive product demonstrations to gamified experiences, the possibilities with VR and AR are endless. According to recent surveys, 72% of consumers believe that VR can change the way they shop, and 53% are more likely to purchase from brands that offer AR experiences. Therefore, embracing VR and AR can give your online advertising service or advertising network a competitive edge in 2017.

Stay Ahead with Online Marketing Ideas 2017

As the online advertising landscape continues to evolve, it’s essential to continuously explore and integrate new ideas into your marketing strategy. By staying ahead of the game and embracing innovative online marketing ideas for 2017, you can effectively reach your target audience, drive engagement, and boost conversions.

Remember, video marketing, mobile optimization, influencer marketing, personalized marketing, and integrating VR and AR are just some of the ideas that can elevate your online advertising service or advertising network. Stay up-to-date with the latest trends and embrace new technologies to stay ahead of the competition in the dynamic world of online marketing.

Incorporating these online marketing ideas for 2017 is crucial to ensure your online advertising service or advertising network remains relevant and successful in today’s digital age. Don’t get left behind; seize the opportunities presented by video marketing, mobile optimization, influencer marketing, personalized marketing, and VR/AR integration to propel your business forward.

Statistic:

According to recent studies, 87% of online marketers are using video content to promote their brands. (Source: HubSpot)

Key Takeaways for Online Marketing Ideas 2017

As an online advertising service or advertising network, staying ahead of current trends and strategies is crucial to help your clients succeed in their online marketing efforts. The year 2017 brought about several innovative ideas and insights that can be used to boost online marketing campaigns. Here are 15 key takeaways from the article on Online Marketing Ideas 2017 that can help you navigate the ever-evolving landscape of digital marketing:

1. Embrace the Power of Video Marketing

Video marketing continues to be a dominant force in 2017, and it’s imperative for online marketers to leverage this medium. Create engaging and high-quality videos that tell your clients’ brand stories and connect with their target audience on an emotional level.

2. Optimize for Mobile

Mobile devices are becoming the preferred platform for accessing the internet, so it’s vital to optimize your clients’ online marketing efforts for mobile. Ensure their websites are mobile-friendly, and their ads are responsive and visually appealing on smaller screens.

3. Leverage Influencer Marketing

Collaborate with influencers in your clients’ industry to increase brand visibility and credibility. Identify influencers who align with your clients’ values and target audience, and develop meaningful partnerships that benefit both parties.

4. Emphasize Personalization

Personalize your clients’ marketing messages to make a lasting impression. Utilize customer data and advanced targeting techniques to deliver tailored ads that resonate with each individual customer.

5. Harness the Power of Social Media Advertising

Social media platforms offer incredible reach and targeting options for online marketers. Utilize social media advertising to reach a wider audience, engage with customers, and drive conversions.

6. Explore Native Advertising

Native advertising seamlessly integrates with the surrounding content, providing a non-disruptive advertising experience. Incorporate native ads into your clients’ online marketing strategies to increase visibility and user engagement.

7. Invest in Programmatic Advertising

Programmatic advertising leverages artificial intelligence and machine learning to deliver highly targeted ads at scale. Invest in programmatic advertising platforms to optimize your clients’ ad spend and maximize their ROI.

8. Implement Chatbots

Chatbots provide quick and personalized responses to customer queries, enhancing customer experience and driving engagement. Integrate chatbots into your clients’ websites or social media profiles to enhance customer support and interaction.

9. Focus on Interactive Content

Interactive content, such as quizzes, surveys, and interactive videos, captivates users and encourages them to actively engage with your clients’ brand. Implement interactive content as part of your online marketing strategy to boost user interaction and brand loyalty.

10. Embrace Content Marketing

Content marketing continues to play a vital role in online marketing strategies. Create valuable and informative content that solves your clients’ audience’s problems. Share this content across various platforms to establish thought leadership and drive traffic.

11. Leverage User-Generated Content

User-generated content, such as reviews, testimonials, and social media posts, can significantly impact your clients’ brand perception. Encourage customers to share their experiences and incorporate user-generated content in your marketing campaigns to build trust and credibility.

12. Personalize Email Marketing

Email marketing remains an effective tool for nurturing customer relationships. Segment your clients’ email lists and personalize email content based on user behavior and preferences. This approach can significantly increase open rates and conversions.

13. Optimize for Voice Search

Voice search is on the rise, thanks to the increasing popularity of virtual assistants. Optimize your clients’ websites and content for voice search queries by focusing on natural language and long-tail keywords.

14. Analyze and Interpret Data

Data analytics provides valuable insights into your clients’ online marketing efforts. Utilize robust analytics tools to track key performance indicators, identify trends, and make data-driven decisions that drive success.

15. Stay Up-to-Date with Industry Trends

The online marketing landscape is ever-evolving, so it’s crucial to stay updated with the latest industry trends. Subscribe to industry blogs, attend conferences, and continuously educate yourself to provide cutting-edge solutions to your clients.

Incorporating these key takeaways into your online marketing strategies for 2017 and beyond can significantly enhance your clients’ online visibility and drive business growth. Embrace the power of video marketing, optimize for mobile, leverage influencer marketing, emphasize personalization, harness the power of social media advertising, explore native advertising, invest in programmatic advertising, implement chatbots, focus on interactive content, embrace content marketing, leverage user-generated content, personalize email marketing, optimize for voice search, analyze and interpret data, and stay up-to-date with industry trends to thrive in the digital advertising industry.

FAQs

1. What is online marketing?

Online marketing refers to various techniques and strategies used to promote products or services online. It includes activities such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click advertising.

2. How does online marketing differ from traditional marketing?

Unlike traditional marketing, which often involves print ads, billboards, or TV commercials, online marketing utilizes digital platforms to reach target audiences. It is more cost-effective, easily measurable, and allows for precise targeting and customization.

3. How can online marketing help my business?

Online marketing can help your business in multiple ways. It can increase brand visibility, attract more website traffic, generate leads, boost sales, and enhance customer engagement and loyalty. It also provides valuable insights and data about customer behavior and preferences.

4. What is search engine optimization (SEO)?

SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). It involves on-page and off-page techniques, such as keyword research, content optimization, link building, and technical improvements, to improve visibility and organic traffic from search engines like Google.

5. How does social media marketing work?

Social media marketing involves using social media platforms like Facebook, Twitter, and Instagram to promote your brand, engage with your target audience, and drive traffic to your website. It includes creating compelling content, running paid ads, and analyzing metrics to refine your strategy.

6. What are the benefits of email marketing?

Email marketing allows you to directly communicate with your audience and build relationships. It is a cost-effective way to promote your products or services, drive traffic, and convert leads into customers. With personalized and well-crafted emails, you can effectively nurture leads and encourage repeat purchases.

7. How can I create engaging content for content marketing?

To create engaging content, you need to understand your target audience and their interests. Focus on providing valuable information, entertainment, or solving their problems. Use a variety of formats like blog posts, videos, infographics, or podcasts. Incorporate visuals, incorporate storytelling, and encourage audience interaction and sharing.

8. What is pay-per-click (PPC) advertising?

PPC advertising allows you to display ads in search engine results or on websites, and you only pay when someone clicks on your ad. It offers targeted reach, immediate visibility, and control over your budget. Platforms like Google Ads and Facebook Ads provide effective PPC advertising solutions.

9. How can I measure the success of my online marketing campaigns?

You can measure the success of your online marketing campaigns in several ways. Use analytics tools to track website traffic, conversion rates, and sales. Monitor social media engagement, email open rates, and click-through rates. Set specific goals and key performance indicators (KPIs) to gauge the effectiveness of your campaigns.

10. What is remarketing and how can it benefit my business?

Remarketing, also known as retargeting, is a technique that allows you to show targeted ads to people who have previously visited your website. It helps you stay top of mind and reminds potential customers to return and make a purchase. Remarketing can significantly increase conversions and customer retention.

11. How can I target the right audience for my online marketing campaigns?

To target the right audience, you need to define your target market and create buyer personas. Use demographics, interests, and behavior to narrow down your audience. Platforms like Google Ads and social media platforms offer advanced targeting options, allowing you to reach specific segments of your target audience.

12. What is the importance of mobile optimization in online marketing?

Mobile optimization is crucial in online marketing because a significant portion of internet users access websites and content through their mobile devices. Optimizing your website and marketing materials for mobile ensures a seamless user experience, better search engine rankings, and higher conversion rates.

13. How can I effectively use influencer marketing?

Influencer marketing involves collaborating with popular social media influencers to promote your brand or products. To effectively utilize influencer marketing, find influencers relevant to your industry, engage them with compelling campaigns, and track the performance of their posts. Use influencer marketing to increase brand awareness, expand your reach, and tap into new target markets.

14. Can online marketing help small businesses?

Absolutely! Online marketing is particularly beneficial for small businesses as it offers a cost-effective way to compete with larger competitors. It allows you to target specific audiences, maximize your marketing budget, and build a strong online presence. Online marketing levels the playing field and provides ample opportunities for growth and success.

15. How can I get started with online marketing for my business?

To get started with online marketing, define your goals, develop a comprehensive strategy, and allocate a budget. Identify the most relevant platforms and techniques for your target audience. Consider outsourcing to digital marketing agencies or self-learning through online courses and resources. Continuously monitor, analyze, and refine your campaigns to achieve optimal results.

Conclusion

The year 2017 has brought forth a plethora of exciting online marketing ideas that have the potential to revolutionize the advertising industry. From the rise of video marketing to the increasing importance of personalization, businesses who want to stay ahead of the game must keep up with these trends and adapt their strategies accordingly.

The first key point to note is the power of video marketing. With the explosive growth of platforms like YouTube and the increasing popularity of live streaming, incorporating video into your online marketing strategy is no longer just an option, but a necessity. Studies have shown that video content is more engaging and memorable, making it an ideal medium for capturing your audience’s attention. Moreover, video marketing has the potential to drive higher conversion rates as consumers are more likely to make a purchase or take a desired action after watching a video. As an online advertising service, it is crucial to emphasize the importance of video marketing to your clients and provide them with the necessary tools and guidance to create compelling and effective video advertisements.

Another significant trend in online marketing is the increasing demand for personalized experiences. Consumers today expect tailored content that speaks directly to them and addresses their specific needs and preferences. This means that businesses need to invest in data analytics and segmentation strategies to understand their audience and deliver personalized messages and offers. By leveraging the power of customer data, businesses can create targeted campaigns that resonate with their target market, driving higher engagement and conversion rates. As an advertising network, it is important to highlight the value of data-driven advertising to your clients and encourage them to invest in solutions that allow them to collect and analyze customer data effectively.

In addition to video marketing and personalization, the article also discussed several other online marketing ideas that are worth mentioning. One such idea is the use of user-generated content (UGC) to build trust and authenticity. With the rise of social media platforms, consumers are increasingly relying on the opinions and recommendations of their peers. Encouraging customers to share their experiences and opinions about a brand or product can help create a sense of community and credibility. Another idea is the integration of artificial intelligence (AI) and chatbots to enhance customer experience and streamline communication. AI-powered chatbots can provide instant support and information to customers, improving overall satisfaction and reducing response times.

Overall, the online marketing landscape is constantly evolving, and businesses need to stay on top of the latest trends and ideas to remain competitive. By embracing video marketing, personalization, user-generated content, and AI, businesses can create more engaging and effective marketing campaigns. As an online advertising service or advertising network, it is crucial to educate your clients about these trends and help them navigate the ever-changing digital marketing landscape. By staying ahead of the curve and implementing innovative strategies, businesses can drive growth, increase brand awareness, and ultimately achieve success in the online advertising world.