Online marketing events have become a crucial platform for professionals in the advertising industry to connect, learn, and stay updated with the latest developments in the dynamic world of online advertising. These events offer a unique opportunity to gather insights from industry leaders, discover innovative strategies, and network with like-minded individuals who share the same passion for driving digital advertising forward.

In 2017, the online marketing events landscape experienced exponential growth, fueled by the increasing demand for digital advertising solutions. One attention-grabbing fact is that the spending on digital advertising worldwide reached a staggering $209 billion in 2017, according to eMarketer. This massive investment reflects the importance of online marketing events, as professionals seek to maximize their return on investment in this rapidly evolving industry.

One prominent event that took the online marketing world by storm in 2017 was the Advertising Week conference. This annual event, founded in 2004, gathered thousands of professionals who filled the halls to listen to insightful presentations, participate in thought-provoking panels, and engage in lively discussions. The conference provided a platform for industry leaders to share their expertise and shed light on emerging trends, challenges, and opportunities within the online advertising realm.

At Advertising Week 2017, a compelling statistic revealed that mobile advertising spending surpassed TV advertising spending for the first time ever. This shift illustrates the growing importance of mobile platforms in reaching and engaging consumers. Attendees were captivated by discussions surrounding the mobile advertising landscape, with experts sharing strategies and best practices to optimize advertising campaigns for smaller screens.

Another significant advancement in the online marketing arena, discussed at various events in 2017, was the rise of programmatic advertising. Programmatic advertising refers to the automated process of buying and selling ad inventory using data-driven algorithms. This engaging element provided attendees with a relatable solution to the challenges of targeting the right audience at the right time. With programmatic advertising expected to account for over 80% of all digital display advertising in 2019, it was no surprise that this topic gained substantial attention during online marketing events in 2017.

Beyond Advertising Week, other notable events included the Digital Marketing Summit, the Affiliate Summit, and Social Media Week. These conferences offered unique perspectives on various aspects of online marketing, from search engine optimization to influencer marketing. Professionals attending these events had the opportunity to connect with leading experts, gain valuable insights into industry trends, and potentially discover new ways to optimize their online advertising strategies.

The significance of online marketing events in 2017 cannot be overstated. Attendees benefited from the opportunity to experience the power of networking, learn from industry leaders, and stay at the forefront of digital advertising trends. As the advertising landscape continues to evolve, these events serve as a vital resource for professionals in the online advertising service or advertising network industry to continuously improve their strategies and drive business success.

What are the top Online Marketing Events in 2017?

Online marketing events are crucial for staying up-to-date with the latest trends, techniques, and strategies in the ever-evolving world of digital advertising. Attending these events can provide invaluable insights, networking opportunities, and inspiration for your online advertising service or advertising network. In this article, we will explore the top online marketing events in 2017 and dive deep into the topics, advantages, and key takeaways from each event. So, if you’re looking to enhance your online marketing skills and gain a competitive edge, keep reading to find out which events you should mark on your calendar this year!

What are Online Marketing Events 2017?

Online Marketing Events 2017 are conferences, expos, and summits focused on the field of digital marketing. These events bring together professionals, experts, and enthusiasts from the online advertising industry to discuss and explore the latest trends, strategies, and technologies in the field.

These events cover a wide range of topics such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, mobile marketing, influencer marketing, and more. Attendees can expect to gain valuable insights, network with industry leaders, and discover new business opportunities.

Top Online Marketing Events 2017

There are numerous online marketing events taking place in 2017. Here are some of the top events that industry professionals should consider attending:

• 1. MozCon: MozCon is one of the most anticipated events in the SEO and digital marketing industry. It brings together industry thought leaders and experts to share actionable strategies and techniques. Attendees can expect to learn about the latest developments in SEO, content marketing, and analytics.
• 2. Social Media Marketing World: Hosted by Social Media Examiner, this event focuses on all aspects of social media marketing. It features top social media experts who share tips, insights, and case studies. Attendees will gain a deeper understanding of how to leverage social media platforms to grow their businesses.
• 3. Content Marketing World: Content Marketing World is the largest content marketing event in the world. It gathers content marketing professionals from various industries to discuss content strategy, storytelling, and building engaging content. Attendees will learn how to create and distribute valuable content that attracts and retains customers.
• 4. Inbound: Inbound is a massive conference organized by HubSpot, focusing on inbound marketing and sales. It brings together industry experts, inspirational speakers, and marketing professionals to share insights and best practices. Attendees will gain valuable knowledge about inbound marketing, automation, and customer relationship management.
• 5. Affiliate Summit: Affiliate Summit is a premier affiliate marketing conference that provides a platform for affiliate marketers, advertisers, and affiliate networks to connect and collaborate. Attendees will learn about the latest affiliate marketing trends, network with potential partners, and explore new business opportunities.

Benefits of Attending Online Marketing Events 2017

Attending online marketing events in 2017 can bring several benefits to both individuals and businesses in the digital advertising industry. Here are some key advantages:

1. 1. Learning Opportunities: These events offer a diverse range of sessions, workshops, and presentations delivered by industry experts. Attendees can learn about the latest strategies, tools, and trends in online marketing, enabling them to stay ahead of the competition.
2. 2. Networking: Online marketing events provide excellent networking opportunities. Professionals can meet fellow marketers, industry influencers, potential clients, and partners. Building relationships and connections can lead to collaborations, partnerships, and future business opportunities.
3. 3. Inspiration and Motivation: Listening to industry leaders and experts share their success stories and experiences can be highly motivating and inspiring. Attendees can gain new perspectives, ideas, and approaches to tackle marketing challenges and improve their own strategies.
4. 4. Building Brand Reputation: Attending and speaking at online marketing events can help individuals and businesses establish themselves as thought leaders and industry experts. Sharing insights and expertise can enhance brand reputation and credibility.
5. 5. Business Opportunities: Online marketing events often attract potential clients, investors, and partners. By showcasing products or services, businesses can generate leads, secure deals, and explore new revenue streams.

Online Marketing Events 2017: A Must-Attend for Digital Advertisers

For digital advertisers, attending online marketing events in 2017 is essential to stay updated with the latest trends, strategies, and technologies. These events provide a platform to learn from experts, connect with industry professionals, and drive business growth.

By attending conferences like MozCon, Social Media Marketing World, Content Marketing World, Inbound, and Affiliate Summit, advertisers can gain valuable insights into various aspects of online marketing. This knowledge can help them optimize their advertising campaigns, improve their targeting, and generate better results for their clients.

In addition to the learning opportunities, networking at these events can lead to collaborations with influencers, potential partnerships with industry leaders, and access to new markets. Strengthening relationships with key players in the industry can open doors to new business opportunities and client acquisitions.

Furthermore, attending online marketing events allows advertisers to showcase their expertise, positioning themselves as industry leaders. By participating in panel discussions, giving presentations, or hosting workshops, advertisers can build credibility and gain recognition in the digital advertising community.

In today’s highly competitive online advertising industry, it is crucial for advertisers to stay ahead of the curve. By attending online marketing events in 2017, advertisers can ensure they are equipped with the latest knowledge, tools, and strategies to drive success for their clients.

According to a survey conducted by industry experts, 78% of digital marketers who attended online marketing events reported improved performance in their campaigns. These events provide a unique opportunity to learn, network, and grow – making them a must-attend for any digital advertiser seeking success in 2017.

Keyword: Online Marketing Events 2017

Statistic: According to a survey, 78% of digital marketers who attended online marketing events reported improved performance in their campaigns.

Key Takeaways from Online Marketing Events 2017

In the fast-paced world of online marketing, staying up-to-date with the latest trends, strategies, and insights is crucial for success. Attending online marketing events provides a unique opportunity to network with industry experts, gain new perspectives, and learn from real-life case studies. In this article, we will summarize the key takeaways from some of the most significant online marketing events that took place in 2017.

1. Importance of Data-Driven Marketing

One recurring theme throughout the events was the growing importance of data-driven marketing. Digital marketers emphasized the power of leveraging data to personalize advertising messages, understand target audiences, and optimize campaigns for better results.

2. Rise of Artificial Intelligence

Artificial intelligence (AI) was another prominent topic discussed at the events. Experts talked about how AI can be used to automate repetitive tasks, improve customer targeting, and enhance the overall efficiency and effectiveness of online marketing efforts.

3. Video Marketing’s Dominance

Online video consumption continues to soar, and marketing events emphasized the importance of incorporating video into digital strategies. Experts emphasized the need for high-quality, engaging video content to capture attention, increase brand visibility, and drive higher engagement rates.

4. Mobile Optimization for Marketing

With mobile devices becoming the primary method of online browsing, events stressed the importance of mobile optimization for marketing efforts. Speakers shared strategies to ensure websites, ads, and campaigns are mobile-friendly, delivering a seamless user experience across all devices.

5. Influencer Marketing’s Continued Relevance

Influencer marketing has proven its worth in recent years, and the events highlighted its continued relevance in online marketing campaigns. Experts provided insights into how to identify suitable influencers, create authentic partnerships, and measure the effectiveness of influencer-led campaigns.

6. Personalization as the Key to Engagement

Event speakers emphasized the need for personalized marketing experiences to enhance engagement. By tailoring messages, offers, and experiences to individual customers, brands can build stronger connections, drive customer loyalty, and achieve better campaign results.

7. Content Marketing’s Evolution

Content marketing remains a crucial element of online strategies. Events discussed the importance of creating high-quality, valuable content that aligns with consumers’ needs and preferences. They also explored new content formats, such as interactive content and live streaming, for enhanced audience engagement.

8. Growing Significance of Voice Search

Voice search technology is becoming increasingly popular, and experts shed light on its impact on online marketing. They explored strategies to optimize content for voice search queries, as well as the potential of voice-activated devices in driving customer interactions and conversions.

9. Social Media Advertising Tactics

Social media platforms offer vast advertising opportunities, and the events provided insights into effective social media advertising tactics. Experts shared strategies for creating compelling ad content, targeting the right audience, and measuring the success of social media campaigns.

10. Value of Customer Retention

While acquiring new customers is crucial, retaining existing ones is equally important. Events highlighted the value of customer retention strategies, such as loyalty programs, personalized offers, and excellent customer service, in maximizing the lifetime value of customers.

11. Embracing Augmented Reality

Augmented reality (AR) presents a new frontier for online marketing, and events discussed its potential applications. Speakers shared examples of successful AR campaigns and discussed how brands can leverage AR technology to create immersive and memorable experiences for customers.

12. Cybersecurity’s Growing Importance

As digital environments face increasing security threats, events focused on the growing significance of cybersecurity in online marketing. Experts shared best practices to protect sensitive customer data, secure websites and online platforms, and build trust with consumers.

13. Automation and Programmatic Advertising

The events highlighted the benefits of automation and programmatic advertising in streamlining campaigns, reaching target audiences, and optimizing ad spend. Experts discussed the various automation tools and platforms available, as well as best practices for implementing programmatic advertising strategies.

14. Customer Journey Mapping

Understanding the customer journey was emphasized as a key component of successful online marketing. Events explored customer journey mapping techniques and tools to identify pain points, optimize touchpoints, and deliver a seamless and personalized customer experience.

15. Continuous Learning and Adaptation

The final takeaway from the events emphasized the need for continuous learning and adaptation in the ever-evolving world of online marketing. Experts stressed the importance of staying curious, embracing new technologies, and experimenting with new strategies to stay ahead of the competition.

Attending online marketing events provides valuable insights and perspectives that can inform and transform online advertising services. By implementing the key takeaways from these events, advertising networks can stay relevant, achieve better campaign results, and ultimately drive the success of their clients’ online marketing endeavors.

FAQs

1. What are online marketing events?

Online marketing events refer to conferences, seminars, or webinars that focus on various aspects of online advertising, such as digital marketing strategies, content creation, social media advertising, and more. These events bring together industry experts and professionals to share insights, best practices, and networking opportunities.

2. Why should I attend online marketing events?

Attending online marketing events offers numerous benefits. You get the chance to learn from industry leaders, stay updated with the latest digital marketing trends, gain insights into successful strategies, and network with like-minded professionals. These events can also provide inspiration for your own advertising campaigns and help you stay ahead of the competition.

3. Can I attend online marketing events from anywhere?

Yes, online marketing events are designed to be accessible from anywhere with an internet connection. These events are often conducted virtually, allowing attendees to participate from the comfort of their own homes or offices. This flexibility in location makes it convenient for individuals from different parts of the world to participate.

4. How can I find online marketing events to attend?

You can find online marketing events by conducting a simple internet search or by checking industry websites, social media platforms, and email newsletters. Online advertising service providers and advertising networks also often announce and promote events they are hosting or participating in. It is advisable to sign up for relevant newsletters or follow industry influencers to stay informed about upcoming events.

5. Are online marketing events only for professionals?

No, online marketing events cater to a wide range of audiences. While these events certainly attract professionals from the online advertising industry, they are also beneficial for business owners, marketers, entrepreneurs, and anyone interested in gaining knowledge and insights about digital marketing. Whether you are a beginner or an expert, there are events suitable for all skill levels.

6. Do online marketing events charge a fee?

Some online marketing events may require a registration fee, especially if they offer valuable content, workshops, or exclusive access to industry experts. However, many events are free to attend, particularly webinars or virtual conferences. It is advisable to check the event’s website or registration page for any fees associated with attendance.

7. Can I attend multiple online marketing events?

Absolutely! You can attend as many online marketing events as you wish, depending on your availability and interests. Attending multiple events allows you to gather a broader range of insights, learn from different perspectives, and connect with diverse professionals in the industry. It also enables you to stay updated with the latest trends and innovations in online advertising.

8. How do online marketing events differ from traditional in-person events?

Online marketing events differ from traditional in-person events in terms of their mode of delivery. While in-person events require physical attendance at a specific venue, online events are conducted virtually, allowing participants to join remotely. Additionally, online events often leverage technology to facilitate interactive sessions, chat features, and video presentations.

9. Can I interact with speakers or ask questions during online marketing events?

Yes, most online marketing events provide opportunities for interaction with speakers. These events may include live Q&A sessions, chat features, or interactive workshops where participants can ask questions directly to the speakers or panelists. Additionally, some events provide contact information or social media handles of speakers, allowing attendees to connect with them even after the event.

10. Will attending online marketing events guarantee immediate results for my advertising campaigns?

Attending online marketing events alone will not guarantee immediate results for your advertising campaigns. However, these events can provide valuable insights, strategies, and best practices that you can apply to your campaigns. They can inspire you to adopt new approaches, optimize your strategies, and stay updated with the latest industry trends. Implementing these learnings effectively can contribute to the success of your advertising efforts.

11. How can I make the most of attending online marketing events?

To make the most of attending online marketing events, it is important to come prepared. Determine your objectives beforehand and identify the sessions or topics that align with your goals. Take notes during sessions, actively participate in interactive sessions, and connect with other attendees to expand your professional network. Additionally, follow up with speakers or presenters to deepen your learnings and explore potential collaborations.

12. Can I access recordings or materials from online marketing events after they have ended?

Yes, many online marketing events provide access to recordings or materials after the event has ended. This allows attendees to revisit sessions they missed or review content at their own pace. However, it is important to check with the event organizer or host to confirm if these resources will be made available and if there are any additional costs associated with accessing them.

13. Are online marketing events suitable for beginners with limited knowledge of digital advertising?

Yes, online marketing events are suitable for beginners with limited knowledge of digital advertising. Many events offer sessions specifically designed for beginners or those new to the industry. These sessions provide foundational knowledge, practical tips, and insights to help beginners understand the basics of online advertising and kickstart their learning journey.

14. Can attending online marketing events help me stay updated with the latest digital marketing trends?

Yes, attending online marketing events is an excellent way to stay updated with the latest digital marketing trends. These events often feature sessions dedicated to emerging trends, innovations, and industry forecasts. By actively participating and engaging with industry experts, you can gain valuable insights into the evolving landscape of online advertising and adapt your strategies accordingly.

15. How can I network with other professionals during online marketing events?

Online marketing events provide various opportunities for networking with other professionals. Many events have dedicated networking sessions or virtual lounges where participants can connect with peers and industry experts. Additionally, some events may offer the option to schedule one-on-one meetings or participate in group discussions, enabling meaningful connections and potential collaborations.

Conclusion: Key Points and Insights from Online Marketing Events 2017

Throughout Online Marketing Events 2017, several key points and insights emerged that are highly relevant for our online advertising service or advertising network. These events provided valuable opportunities to learn about the latest trends, strategies, and challenges in the rapidly evolving world of online marketing. Here are the key takeaways:

1. The Power of Personalization: One recurring theme in Online Marketing Events 2017 was the importance of personalization in advertising. With the abundance of data available, marketers are now able to create highly targeted and personalized ads that resonate with their audiences. From dynamic content to personalized email campaigns, personalization has proven to significantly improve engagement and conversion rates. As an online advertising service or advertising network, it is crucial for us to leverage user data and apply advanced targeting techniques to ensure our ads reach the right people with the right message, at the right time.

2. Mobile-First Approach: Another major highlight of Online Marketing Events 2017 was the growing dominance of mobile devices in online marketing. With the majority of internet users now accessing the web through smartphones and tablets, marketers need to adopt a mobile-first approach to reach their target audience effectively. Mobile optimization, responsive design, and mobile ad formats were among the hot topics discussed. It is imperative for our online advertising service or advertising network to prioritize mobile advertising solutions and ensure our ad formats are optimized for seamless performance across various mobile devices and screen sizes.

3. Video is King: The increasing popularity of video content was a prevalent theme in Online Marketing Events 2017. Consumers are increasingly turning to video for entertainment, information, and product discovery. Brands and marketers are capitalizing on this trend by incorporating video marketing into their campaigns. From YouTube ads to short-form videos on social media platforms, the demand for video content is soaring. As an online advertising service or advertising network, we must place greater emphasis on video advertising solutions to align with the preferences of modern consumers and ensure our clients’ campaigns remain competitive and engaging.

4. Influencer Marketing: Online Marketing Events 2017 also shed light on the growing power of influencer marketing. Influencers, who have substantial online followings and a strong social media presence, can greatly impact consumer opinions and purchase decisions. Marketers are increasingly collaborating with influencers to create authentic and relatable content that resonates with their target audience. Understanding the value of influencer marketing and building relationships with relevant influencers will be vital for our online advertising service or advertising network to stay ahead in the competitive landscape and tap into new consumer segments effectively.

5. Artificial Intelligence (AI) and Automation: AI and automation emerged as key enablers in the world of online marketing. From chatbots to programmatic advertising, the effective use of AI technologies has revolutionized the way brands and marketers reach their audience. AI-driven analytics and automation tools provide valuable insights, enhance ad targeting capabilities, and optimize campaign performance. As an online advertising service or advertising network, it is essential for us to leverage AI and automation to streamline our operations, improve campaign efficiency, and deliver better results for our clients.

In conclusion, Online Marketing Events 2017 provided valuable insights and highlighted the importance of personalization, mobile-first approach, video advertising, influencer marketing, and AI-driven automation. By implementing these key strategies and staying abreast of the latest trends, our online advertising service or advertising network can effectively navigate the dynamic landscape of online marketing and deliver impactful campaigns that yield significant results for our clients.