Online marketing books have become essential resources for individuals and businesses looking to stay ahead in today’s digital advertising landscape. The year 2017 witnessed the release of numerous groundbreaking publications, each offering unique insights and strategies for maximizing online marketing efforts. From social media to search engine optimization, these books cover various aspects of online marketing, providing readers with the tools they need to succeed in the ever-evolving world of digital advertising.

One such book that made waves in 2017 is “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk. This attention-grabbing title emphasizes the importance of delivering value to consumers through engaging content before asking for their business. Vaynerchuk, a renowned entrepreneur and social media expert, guides readers through successful online marketing campaigns by analyzing real-life examples and highlighting the power of storytelling in advertising. This book offers a relatable solution for advertisers who struggle to create content that truly resonates with their target audience.

In the realm of search engine optimization (SEO), “SEO 2017: Learn SEO with Smart Internet Marketing Strategies” by Adam Clarke emerged as an influential publication. This informative book helps readers navigate the ever-changing world of SEO, providing them with effective strategies to improve their website’s visibility in search engine rankings. Clarke dives deep into keyword research, on-page optimization, link building, and other crucial aspects of SEO, making this book an invaluable resource for advertisers looking to boost their online presence.

For those interested in leveraging the power of social media, “The Art of Social Media: Power Tips for Power Users” by Guy Kawasaki and Peg Fitzpatrick offers a wealth of valuable insights. The authors, both social media experts, provide readers with practical advice on building an engaged following, creating compelling content, and optimizing social media profiles for maximum impact. This book also introduces readers to various social media platforms and examines their unique features and benefits. An engaging statistic associated with this book is that nearly 2.8 billion people worldwide use social media, making it an indispensable tool for advertisers to reach a vast audience.

In conclusion, the year 2017 saw the release of several must-read online marketing books that provided valuable insights and strategies for advertisers. From the importance of delivering value to consumers to effective SEO techniques, these publications covered a wide range of topics relevant to the online advertising service or advertising network. By staying informed about the latest trends and strategies in online marketing, advertisers can undoubtedly make a significant impact in the digital advertising landscape.

What are the Best Online Marketing Books of 2017 for Improving Your Advertising Strategy?

In the fast-paced and ever-evolving world of online advertising, staying up-to-date with the latest marketing strategies and techniques is crucial for success. One of the best ways to gain valuable insights and knowledge is by reading books written by industry experts. Online Marketing Books of 2017 are a treasure trove of information that can help you refine your advertising strategies and maximize your online presence. Let’s explore some of the top online marketing books of 2017 and discover how they can benefit your advertising endeavors.

The Answer to Online Marketing Books 2017

Online marketing is a rapidly changing field, and staying up-to-date with the latest strategies, techniques, and tools is crucial for success. One of the best ways to stay ahead of the game is by reading online marketing books. In this article, we will dive into the top online marketing books of 2017 that every online advertiser and advertising network should consider.

1. “Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry

Digital Marketing for Dummies” is a comprehensive guide that covers all aspects of digital marketing, making it essential for both beginners and experienced marketers. This book provides valuable insights into key digital marketing channels, including search engine optimization (SEO), social media marketing, email marketing, and content marketing. The authors also share practical tips and strategies to help you develop effective campaigns and increase your online visibility.

2. “Hacking Growth” by Sean Ellis and Morgan Brown

“Hacking Growth” explores the concept of growth hacking, a mindset that focuses on rapid experimentation, data-driven decision-making, and identifying scalable marketing strategies. This book offers valuable insights into how to drive growth for your online advertising service or advertising network. It covers topics such as user acquisition, retention, and monetization, providing actionable tips and case studies from successful companies.

3. “Everybody Writes” by Ann Handley

“Everybody Writes” emphasizes the importance of high-quality content in online marketing. In today’s digital landscape, effective writing is crucial for capturing and retaining the attention of your target audience. This book provides valuable advice on how to create compelling content, improve your writing skills, and engage your readers. Whether you are crafting blog posts, social media updates, or email newsletters, “Everybody Writes” will help you become a better writer and marketer.

4. “Invisible Influence” by Jonah Berger

“Invisible Influence” explores the power of social influence in online marketing. This book delves into the psychology behind why people make certain choices and how social influence shapes our decisions. Understanding these principles can help you craft persuasive and influential marketing campaigns. By leveraging the power of social proof and word-of-mouth marketing, you can drive more traffic to your online advertising service or advertising network.

5. “Don’t Make Me Think, Revisited” by Steve Krug

“Don’t Make Me Think, Revisited” focuses on usability and user experience (UX) in online marketing. This book provides practical advice on designing user-friendly websites, improving navigation, and optimizing conversions. By creating a seamless and intuitive user experience, you can enhance the effectiveness of your online advertising campaigns and drive better results.

6. “Perennial Seller” by Ryan Holiday

“Perennial Seller” examines the art of creating timeless and enduring products or services. This book explores the strategies and tactics employed by successful marketers and entrepreneurs to create offerings that stand the test of time. By understanding the principles of evergreen marketing, you can build a strong and sustainable online advertising service or advertising network.

7. “Contagious” by Jonah Berger

“Contagious” reveals the underlying factors that make ideas or products go viral. This book provides insights into social influence, word-of-mouth marketing, and the power of storytelling. By incorporating these principles into your online advertising campaigns, you can increase brand awareness, attract more customers, and generate higher conversions.

In conclusion, keeping up with the latest trends and strategies in online marketing is essential for success. The books mentioned above are just a few of the invaluable resources available to online advertisers and advertising networks. By reading and implementing the insights shared in these books, you can stay ahead of the competition and achieve your online marketing goals.

Statistics show that businesses that prioritize blogging are 13x more likely to achieve a positive return on investment (ROI) compared to those that do not. This highlights the importance of high-quality content and effective online marketing strategies in today’s digital landscape.

Key Takeaways from Online Marketing Books 2017

As an online advertising service or advertising network, it is crucial to stay up-to-date with the latest trends, strategies, and insights in the world of online marketing. The year 2017 witnessed the release of several influential books that can provide valuable knowledge and perspectives for professionals in this field. In this article, we will summarize the most important points and insights from some of the top online marketing books published in 2017, enabling you to acquire the essential takeaways that can enhance your advertising strategies and help you stay ahead of the competition.

1. “Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry

• Provides a comprehensive overview of digital marketing and its various components
• Covers essential topics like marketing automation, social media marketing, content marketing, and email marketing
• Offers practical tips and strategies suitable for both beginners and experienced marketers

2. “The Conversion Code” by Chris Smith

• Focuses on the art of converting online leads into customers
• Emphasizes the importance of engagement and effective communication in the conversion process
• Provides actionable techniques to maximize conversions through phone, email, and SMS

3. “Influence: The Psychology of Persuasion” by Robert Cialdini

• Explores the principles of persuasion and how they can be applied to online marketing
• Examines various psychological triggers that influence consumer behavior
• Provides insights into creating persuasive content and ads

4. “Expert Secrets” by Russell Brunson

• Focuses on building a powerful personal brand and becoming an authority in the industry
• Provides strategies to create irresistible offers and sales funnels
• Shares insights on leveraging storytelling to captivate and engage audiences

5. “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger

• Explores the factors that make content and ideas go viral
• Offers strategies to create contagious content that generates word of mouth
• Discusses the importance of social currency, triggers, emotions, public, practical value, and storytelling

6. “Everybody Writes” by Ann Handley

• Highlights the importance of high-quality and engaging content in online marketing
• Offers practical guidance on writing for various digital platforms
• Emphasizes the need for authentic and relatable brand voice

7. “Hug Your Haters” by Jay Baer

• Focuses on handling customer complaints and negative feedback in the digital age
• Provides insights on turning negative feedback into positive customer experiences
• Offers strategies to effectively respond and engage with customers on various online platforms

8. “SEO 2017: Learn Search Engine Optimization with Smart Internet Marketing Strategies” by Adam Clarke

• Provides a comprehensive guide on search engine optimization (SEO)
• Gives insights into the latest SEO strategies and techniques
• Explains how to optimize websites for higher search engine rankings

9. “The Content Formula” by Michael Brenner and Liz Bedor

• Focuses on measuring the ROI (Return on Investment) of content marketing
• Offers a formula to calculate the financial value of content creation efforts
• Provides strategies to align content marketing with business goals

10. “Social Media Marketing Workbook: 2017 Edition” by Jason McDonald

• Offers a step-by-step guide to social media marketing
• Covers major social media platforms and their best practices
• Provides insights into creating effective social media advertising campaigns

11. “Perennial Seller” by Ryan Holiday

• Focuses on creating and marketing products that stand the test of time
• Provides strategies to build enduring brands and products
• Emphasizes the importance of craftsmanship and quality in online marketing

12. “DotCom Secrets” by Russell Brunson

• Focuses on building and optimizing sales funnels
• Provides strategies to increase conversions and average order value
• Shares insights on attracting and retaining customers through online marketing

13. “Youtility” by Jay Baer

• Focuses on the concept of “helpful marketing”
• Emphasizes the importance of providing valuable and useful content to customers
• Provides strategies to build trust and loyalty through online marketing efforts

14. “Your Customer Creation Equation” by Brian Massey

• Focuses on the equation to determine customer acquisition cost and long-term value
• Provides strategies to effectively target and convert potential customers
• Offers insights into refining marketing campaigns based on analytics

15. “The Art of SEO” by Eric Enge, Stephan Spencer, and Jessie Stricchiola

• Offers extensive knowledge on the science and art of search engine optimization
• Provides insights into optimizing content, websites, and online presence for search engines
• Covers the latest trends and techniques in the SEO industry

With these key takeaways, you can gain a deep understanding of the important concepts and strategies discussed in the top online marketing books of 2017. Incorporating these insights into your online advertising service or advertising network can help you stay at the forefront of your industry and achieve optimal results for your clients.

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Online Marketing Books 2017 FAQ

Conclusion

In conclusion, the Online Marketing Books of 2017 have provided valuable insights and strategies for advertising in the digital age. These books have emphasized the importance of understanding consumer behavior, utilizing data-driven techniques, and embracing the power of social media and content marketing.

One key takeaway from these books is the significance of understanding consumer behavior in the digital landscape. “Consumer behavior in a digital world” by Albert Simkin highlights the importance of using analytics and data to understand the preferences, motivations, and needs of consumers. This knowledge allows online advertising services to deliver tailored and targeted messages to the right audience, maximizing the effectiveness of their campaigns.

Another crucial aspect covered in these books is the use of data-driven techniques for online marketing. “Data-Driven Marketing” by Mark Jeffery emphasizes the significance of leveraging data to make informed decisions and optimize marketing efforts. Online advertising services can utilize data analytics to better understand customer segments, track campaign performance, and identify opportunities for improvement. The implementation of data-driven strategies enables them to continuously refine their advertising approach and achieve better results.

Furthermore, the power of social media and content marketing is emphasized in “Socialnomics” by Erik Qualman and “Content Inc.” by Joe Pulizzi. These books highlight the importance of building a strong online presence through engaging content and leveraging social media platforms. Online advertising services can utilize these strategies to foster brand awareness, engage with their target audience, and ultimately drive conversions. By creating valuable and shareable content, advertising networks can position themselves as thought leaders in the industry and gain credibility, attracting more clients and increasing their reach.

Additionally, the impact of mobile advertising is explored in “Mobile Advertising” by Matthias Funk. With the rise of mobile usage, it is crucial for online advertising services to optimize their campaigns for mobile devices. This book provides insights on creating responsive and user-friendly mobile advertisements, as well as leveraging location-based targeting to reach consumers on the go. By embracing mobile advertising, advertising networks can tap into a growing market and effectively reach their target audience wherever they are.

Lastly, “The New Rules of Marketing and PR” by David Meerman Scott emphasizes the importance of constantly adapting to the evolving digital landscape. This book emphasizes the relevance and power of real-time marketing, where online advertising services need to be agile and responsive to capitalize on trending topics and events. By staying up to date with the latest trends and adopting a proactive marketing approach, advertising networks can stay ahead of the competition and effectively engage with their target audience.

To thrive in the competitive online advertising industry, it is crucial for advertising networks to embrace the insights and strategies provided by the Online Marketing Books of 2017. By understanding consumer behavior, utilizing data-driven techniques, harnessing the power of social media and content marketing, optimizing for mobile, and staying agile in the ever-changing digital landscape, online advertising services can drive success and maximize their impact. The knowledge gained from these books serves as a valuable resource to navigate the complexities of online marketing and stay ahead in this dynamic industry.