Whether you’re an elite athlete or just starting your fitness journey, Nike’s “Play New” campaign is here to ignite your passion for movement like never before. In a world that often pushes us to stick to the familiar, this revolutionary campaign encourages us to break free from our comfort zones and embrace the thrill of trying new sports.
With the belief that every movement can be a catalyst for transformation, Nike invites you to experience the boundless joy, exhilaration, and empowerment that comes from embracing physical activity. Get ready to redefine what’s possible and embark on an extraordinary journey with the “Play New” campaign by Nike.
Contents
- 1 nike campaign
- 2 Nike’s “Play New” Campaign Offers Fresh Perspective On Movement
- 3 Athletes And Artist Featured In Inspiring “Play New” Film
- 4 Nike’s Mission: Find Joy, Inspiration, Resilience, And Discovery Through Play
- 5 “Play New” Encourages Exploration Of New Sports Like Golf, Tennis, Baseball, And Archery
- 6 Participation For All: Nike’s Drive To Include Everyone, Regardless Of Skill Level
- 7 “Play New” Campaign Brought To Life By Wieden+Kennedy Portland
- 8 Nike’s New Campaign Highlights The Importance Of Physical Activity
- 9 Discover The Joy Of Movement With Nike’s “Play New” Campaign
- 10 Nike’s Innovative Campaign Motivates Individuals To Try Something New
nike campaign
Nike has launched a new campaign called “Play New” which aims to emphasize the joy of movement and encourage people to discover sport in new ways. Featuring athletes Sabrina Ionescu, Dina Asher-Smith, Blake Leeper, and artist Rosalía, the campaign seeks to motivate individuals to get moving and find inspiration, resilience, and discovery through play.
Nike’s goal is to encourage people, regardless of skill level, to try new sports like golf, tennis, baseball, and archery, and enjoy the benefits of physical activity. The campaign was created by advertising agency Wieden+Kennedy Portland.
Key Points:
- Nike launches new campaign “Play New” to highlight the joy of movement and promote discovery of sport
- Athletes Sabrina Ionescu, Dina Asher-Smith, Blake Leeper, and artist Rosalía featured in the campaign
- The campaign aims to inspire individuals to find inspiration, resilience, and discovery through play
- Nike encourages people of all skill levels to try new sports like golf, tennis, baseball, and archery
- The campaign was created by advertising agency Wieden+Kennedy Portland
- Overall goal of the campaign is to motivate individuals to move and enjoy the benefits of physical activity
Sources
https://www.designboom.com/design/nikes-play-new-campaign-05-11-2021/
https://www.nike.com/until-we-all-win
https://www.nike.com/a/never-done-inspiring-ad-revolution
https://thesource.com/2021/05/06/nike-announces-play-new-campaign-to-celebrate-sport-discovery/
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💡 Pro Tips:
1. Tip: Engage in a variety of sports: One of the key messages of Nike’s “Play New” campaign is to encourage people to try new sports. Challenge yourself to explore different activities like golf, tennis, baseball, or archery to discover new interests and enhance your physical fitness.
2. Tip: Find inspiration in athlete stories: Watch the campaign film featuring athletes Sabrina Ionescu, Dina Asher-Smith, and Blake Leeper. Their stories of resilience and dedication can provide you with the inspiration and motivation you need to overcome challenges and excel in your own athletic pursuits.
3. Tip: Embrace the joy of movement: “Play New” emphasizes the joy of movement and the positive impact it can have on your overall well-being. Embrace the feeling of freedom and exhilaration that comes from being active, and let that joy be your driving force to engage in regular physical activity.
4. Tip: Discover creativity through play: Nike’s campaign promotes the idea of finding new ways to play. Use this as an opportunity to tap into your creativity and explore innovative ways to enjoy sports. Think outside the box and develop new techniques or strategies that add an element of fun and excitement to your athletic endeavors.
5. Tip: Embody resilience: One of the underlying themes of the “Play New” campaign is resilience. Use sports as a platform to develop mental and physical resilience. Push your boundaries, overcome obstacles, and develop the perseverance needed to excel not only in sports but in all aspects of life.
Nike’s “Play New” Campaign Offers Fresh Perspective On Movement
Nike has recently launched a groundbreaking campaign called “Play New,” which seeks to revitalize the way people perceive movement and inspire them to discover sport in new and exciting ways. This campaign aims to shift the focus from competition to the joy of engaging in physical activities.
By encouraging individuals to try new sports and embrace the playful aspects of movement, Nike aims to motivate people of all ages and skill levels to find happiness and fulfillment through physical activity.
Athletes And Artist Featured In Inspiring “Play New” Film
To bring the essence of the “Play New” campaign to life, Nike has enlisted the participation of renowned athletes and artist. The campaign’s film showcases incredible talents such as Sabrina Ionescu, a groundbreaking basketball player, Dina Asher-Smith, an accomplished sprinter, Blake Leeper, a remarkable Paralympic track star, and the gifted artist Rosalía.
Through their stories and accomplishments, the film seeks to inspire viewers to find their own path in sport and embrace the power of movement.
Nike’s Mission: Find Joy, Inspiration, Resilience, And Discovery Through Play
At the heart of the “Play New” campaign is Nike’s mission to instill joy, inspiration, resilience, and discovery through play. Nike believes that play is not only about winning or achieving specific goals but also about the transformative power of movement.
Whether it’s the exhilaration of hitting a golf ball, the grace of a tennis stroke, the precision of a baseball pitch, or the focus required in archery, Nike encourages individuals to explore new sports and find their unique moments of triumph, growth, and self-discovery.
“Play New” Encourages Exploration Of New Sports Like Golf, Tennis, Baseball, And Archery
As part of the “Play New” campaign, Nike is urging individuals to step out of their comfort zones and try new sports. Whether you’re a seasoned athlete looking to diversify your skill set or a beginner interested in exploring different physical activities, Nike’s diverse range of sports opens up a world of possibilities.
From the elegance and strategy of golf and tennis to the team spirit of baseball and the precision of archery, Nike encourages people to embrace the unknown, challenge themselves, and find new avenues for personal growth and development.
Participation For All: Nike’s Drive To Include Everyone, Regardless Of Skill Level
One of the key principles behind Nike’s “Play New” campaign is the belief that sports should be accessible to everyone, regardless of skill level. Nike seeks to empower individuals to break down barriers and overcome self-doubt by emphasizing the inclusive nature of sports.
This campaign aims to create an environment where athletes feel welcomed, supported, and encouraged to pursue their passions. Whether you are a seasoned professional or a complete novice, Nike’s message is clear: there is a sport for you, and it’s never too late to start your journey.
“Play New” Campaign Brought To Life By Wieden+Kennedy Portland
The creative vision behind the “Play New” campaign was brought to life by the renowned advertising agency, Wieden+Kennedy Portland. Known for their innovative and impactful campaigns, Wieden+Kennedy Portland successfully captures the essence of Nike’s mission and delivers a powerful message through visually stunning and emotionally charged content.
Their collaboration with Nike showcases the agency’s ability to inspire and engage audiences while reinforcing Nike’s commitment to igniting change through sport.
Nike’s New Campaign Highlights The Importance Of Physical Activity
Amidst the sedentary nature of modern life, Nike’s “Play New” campaign serves as a poignant reminder of the importance of physical activity. Regular exercise is not just about staying fit; it has a profound impact on mental, emotional, and physical well-being.
Nike aims to reignite the joy of movement and inspire individuals to prioritize their health and engage in activities that foster personal growth, resilience, and a sense of belonging.
Discover The Joy Of Movement With Nike’s “Play New” Campaign
Nike’s “Play New” campaign invites individuals to discover the joy of movement and find their own unique path in sport. By encouraging exploration, embracing new sports, and fostering inclusivity, Nike aims to empower athletes of all levels to experience the transformative power of physical activity.
Whether it’s trying a new sport or pushing beyond your limitations in a familiar one, Nike challenges you to step outside your comfort zone, redefine your relationship with movement, and unlock your true potential.
Nike’s Innovative Campaign Motivates Individuals To Try Something New
Nike’s “Play New” campaign is more than just a marketing initiative; it is a call to action. This innovative campaign encourages individuals to set aside preconceived notions and self-imposed limitations and embark on a journey of self-discovery through new sports.
Nike reminds us that the road to personal growth and fulfillment lies in continually challenging ourselves and uncovering new ways to play. With its “Play New” campaign, Nike invites you to take the first step towards a more joyful, inspired, and resilient life.
So, what are you waiting for? Lace up your shoes, grab a racket, or pick up a bow and arrow, and let the adventure begin!