Digital marketing has become an indispensable part of businesses’ advertising strategies in recent years. With the advancement of technology and the increasing presence of consumers online, companies have been compelled to adapt to new trends in digital marketing to stay ahead of the competition. In 2017, several innovative approaches emerged, revolutionizing how businesses connect with their target audience and engage potential customers.

One of the most attention-grabbing facts about new trends in digital marketing is the rapid rise of influencer marketing. Influencer marketing is a technique where businesses collaborate with influential individuals who have a significant following on social media platforms to promote their products or services. This approach has gained immense popularity due to its ability to reach targeted audiences effectively. In fact, a survey conducted by Linqia revealed that nearly 86% of marketers utilized influencer marketing in 2017, indicating its significant impact on the digital advertising landscape.

Moving on to the introduction, digital marketing has evolved tremendously over the years. It began with simple banner advertisements, which later evolved into search engine marketing, social media marketing, and email marketing. However, with the increasing use of mobile devices and the rise of social media platforms, new avenues for digital marketing started to emerge. In 2017, marketers witnessed a shift towards more personalized and interactive strategies that could effectively grab consumers’ attention amidst the sea of online content.

A compelling statistic related to the subject matter is the exponential growth in video marketing. In 2017, video ads accounted for a staggering 35% of total online ad spending, according to eMarketer. This highlights the effectiveness and popularity of video content in digital marketing campaigns. Businesses have realized that video content is more engaging and can convey their message in a visually appealing manner, leading to higher customer engagement and conversion rates.

Another prominent trend in digital marketing in 2017 was the increasing adoption of chatbots. Chatbots are computer programs that can simulate human conversation through artificial intelligence. They have gained popularity due to their ability to provide instant customer support, answer queries, and assist users in making purchasing decisions. In fact, research by Oracle states that 80% of businesses planned to incorporate chatbots into their customer service strategies by 2020. This speaks to their potential for improving customer experiences and streamlining business operations.

Additionally, the rise of mobile advertising was a significant trend in 2017. With smartphone usage becoming more prevalent, businesses optimized their digital marketing strategies to cater to mobile users. According to eMarketer, mobile advertising accounted for more than 50% of digital ad spending in 2017. This highlights the increasing importance of mobile-friendly websites, responsive design, and location-based marketing techniques to reach and engage mobile consumers effectively.

To conclude, the ever-changing digital landscape calls for businesses to stay updated with the latest trends in digital marketing. Influencer marketing, video content, chatbots, and mobile advertising were just a few of the prominent strategies that dominated the advertising industry in 2017. Understanding and leveraging these trends can help businesses effectively promote their products or services in the competitive online marketplace.

What are the latest trends in digital marketing in 2017 and how can they benefit your online advertising service?

Digital marketing is constantly evolving, and staying up-to-date with the latest trends is crucial for any online advertising service or advertising network. In today’s fast-paced digital landscape, new trends are emerging that can significantly impact the effectiveness of your online advertising strategies. This article aims to explore the latest trends in digital marketing in 2017 and how they can benefit your online advertising service. So, let’s dive into the world of digital marketing and unlock the potential it holds for your business.

One of the most significant trends in digital marketing in 2017 is the increasing importance of mobile marketing. With the rise in smartphone usage, it has become essential for businesses to optimize their digital marketing strategies for mobile devices. Mobile marketing allows you to reach your target audience wherever they are, enabling you to connect with them on the go. By adopting mobile-friendly design and utilizing mobile advertising techniques, your online advertising service can tap into the massive potential of the mobile market.

Another important trend that has surfaced in 2017 is the growing influence of social media advertising. Social media platforms have become a powerful marketing tool, with billions of active users worldwide. Through targeted advertising campaigns on platforms like Facebook, Twitter, and Instagram, your online advertising service can reach a highly engaged audience and enhance brand awareness. Social media advertising not only helps you target specific demographics but also provides valuable insights into consumer behavior, allowing you to refine your advertising strategies for better results.

Video marketing is yet another trend that has gained immense popularity in 2017. With the rise of platforms like YouTube, Vimeo, and Instagram Stories, videos have become an effective medium for engagement and storytelling. Incorporating video content into your online advertising service can significantly boost audience engagement and convey your message more effectively. Whether it’s through creating engaging ads or producing compelling storytelling videos, embracing video marketing can have a substantial impact on your digital marketing efforts.

Personalization has been an important aspect of digital marketing for years, but it has become increasingly crucial in 2017. With advancements in data analytics and artificial intelligence, businesses now have access to unprecedented amounts of consumer data. This data can be leveraged to personalize marketing campaigns and tailor advertisements to individual preferences. Personalized ads have a higher chance of resonating with consumers, leading to increased conversion rates and customer satisfaction. By utilizing the power of personalization in your online advertising service, you can create highly targeted campaigns that speak directly to your audience’s needs and desires.

As the digital marketing landscape evolves, content marketing continues to hold its ground as an essential strategy. In 2017, the emphasis on high-quality, valuable content has become even more critical. Consumers have become more discerning and expect businesses to provide valuable information rather than just promotional content. By investing in content creation and incorporating it into your online advertising service, you can establish your brand as a thought leader, build trust with your audience, and drive organic traffic to your website.

In conclusion, the latest trends in digital marketing in 2017 present exciting opportunities for your online advertising service. Mobile marketing, social media advertising, video marketing, personalization, and content marketing are just a few trends that can elevate your digital marketing strategies to new heights. By embracing these trends and integrating them into your online advertising service, you can reach a wider audience, engage with consumers on a more personalized level, and ultimately drive better results for your business. In the next part of this article series, we will delve deeper into each of these trends, exploring best practices, case studies, and actionable strategies to help you optimize your online advertising service for success in 2017 and beyond.

New Trends in Digital Marketing 2017

In today’s fast-paced and ever-changing digital landscape, staying on top of the latest trends in digital marketing is crucial for businesses looking to reach their target audience effectively. The year 2017 has witnessed several new trends that have revolutionized the way businesses approach their online advertising strategies. Let’s dive into the core sections that highlight these trends and explore how they have shaped the digital marketing landscape.

1. Personalized Marketing

One of the most significant trends in digital marketing this year is the emphasis on personalization. With advancements in data analytics and machine learning, businesses now have access to invaluable user information, allowing them to tailor their marketing campaigns to individual preferences and behaviors. Personalized marketing enables businesses to create targeted content, customized offers, and personalized experiences, resulting in higher engagement and conversion rates.

Furthermore, with the rise of automation and artificial intelligence (AI), marketers can automate the delivery of personalized content, making it easier to connect with customers on a one-to-one level. By leveraging customer data effectively, businesses can create hyper-targeted campaigns that resonate with their audience and drive meaningful results.

2. Video Advertising

In 2017, video advertising has emerged as one of the most effective forms of digital marketing. The widespread availability of high-speed internet and the popularity of social media platforms like YouTube and Instagram have contributed to the rapid growth of video content consumption. Businesses are increasingly leveraging this trend and incorporating video into their marketing strategies.

Video advertising offers a unique opportunity for businesses to engage their audience visually and emotionally. With the ability to convey messages more effectively than text or images alone, videos have become a powerful tool for storytelling and brand building. Furthermore, the meteoric rise of live video streaming platforms like Facebook Live and Instagram Stories has opened up new avenues for businesses to connect with their audience in real-time and build authentic relationships.

3. Influencer Marketing

Influencer marketing has gained immense popularity in 2017 and has become a staple in many digital marketing campaigns. Influencer marketing involves leveraging the influence and reach of popular individuals or social media personalities to promote products or services. By partnering with influencers, businesses can tap into their dedicated and loyal following, gaining access to a highly engaged audience.

The key to successful influencer marketing lies in finding influencers who align with your brand’s values and target audience. Authenticity and transparency are crucial in this form of marketing, as consumers are increasingly wary of traditional advertising. When done right, influencer marketing can help businesses increase brand awareness, drive engagement, and generate sales.

4. Mobile Marketing and Optimization

Mobile marketing has been a trend in digital marketing for a few years now, but its significance continues to grow in 2017. With the exponential increase in smartphone usage, businesses need to optimize their digital marketing strategies for mobile devices. Mobile optimization includes ensuring mobile-friendly website design, creating responsive email templates, and developing user-friendly mobile apps.

Furthermore, the rise of location-based services and the integration of smartphones into our daily lives have opened new possibilities for targeted mobile advertising. Businesses can now leverage location data to deliver relevant and timely advertisements to users based on their physical proximity to a particular location. This level of personalization and immediacy has proven to be highly effective in capturing the attention and driving action from mobile users.

5. Virtual and Augmented Reality

Virtual and augmented reality (VR/AR) technologies have continued to make waves in 2017, offering exciting opportunities for digital marketers. These immersive experiences allow businesses to create unique and interactive brand experiences that captivate consumers’ attention.

Virtual reality transports users to a whole new world, allowing businesses to showcase their products or services in a highly engaging and memorable manner. For example, a travel agency can provide a virtual tour of a holiday destination, giving potential customers a taste of what to expect. Augmented reality, on the other hand, overlays digital elements onto the real world, enabling businesses to bring their products to life and provide interactive experiences for users.

Conclusion

With the dynamic nature of the digital marketing landscape, staying updated with the latest trends is crucial for businesses looking to stay ahead of the competition. The trends discussed here, including personalized marketing, video advertising, influencer marketing, mobile optimization, and virtual/augmented reality, have reshaped the way businesses approach their digital marketing strategies in 2017.

As we move forward, it’s essential for businesses to continue adapting to the ever-changing digital landscape and experiment with new trends to maximize their marketing efforts. By keeping a finger on the pulse of digital marketing trends, businesses can effectively engage their target audience, drive brand awareness, and ultimately achieve their marketing goals.

Statistic: According to a survey conducted by Smart Insights, 84% of marketers believe that personalized marketing is crucial for their success in 2017.

Key Takeaways: New Trends In Digital Marketing 2017

As an online advertising service or advertising network, understanding and keeping up with the latest trends in digital marketing is crucial for staying competitive and effective in the industry. Here are 15 key takeaways from the article “New Trends In Digital Marketing 2017” that will help you gain insights and improve your digital marketing strategies:

1. Mobile Optimization: Mobile devices continue to dominate internet usage, making it essential to optimize your website and advertising campaigns for mobile users.
2. Video Marketing: Videos are increasingly popular and effective for engaging audiences, so incorporating video content into your marketing strategy is vital.
3. Artificial Intelligence (AI): AI-powered technologies, such as chatbots and personalized recommendations, can enhance user experiences and streamline customer interactions.
4. Virtual Reality (VR) and Augmented Reality (AR): VR and AR technologies provide immersive and interactive experiences that can be leveraged for innovative and engaging marketing campaigns.
5. Programmatic Advertising: Utilizing automated processes and real-time bidding platforms can optimize ad placements and target specific audiences more effectively.
6. Influencer Marketing: Collaborating with popular social media influencers can help boost brand awareness and credibility, reaching a broader and more engaged audience.
7. Content Marketing: Creating valuable and relevant content is essential for attracting and retaining customers, as well as improving search engine optimization (SEO).
8. Chatbots: Implementing chatbots on websites or social media platforms can provide 24/7 customer support and assistance, improving user experiences and satisfaction.
9. Personalization: Tailoring marketing messages and experiences based on user preferences and behaviors can significantly enhance customer engagement and conversions.
10. Live Video Streaming: Platforms like Facebook Live and Instagram Live offer opportunities for real-time interactions with audiences, creating authenticity and driving engagement.
11. Native Advertising: Native ads seamlessly blend into the user experience, resulting in higher engagement rates and improved brand perception.
12. Data-driven Marketing: Leveraging data analytics and metrics allows for better understanding of customer behaviors, enabling targeted and more effective marketing campaigns.
13. Voice Search Optimization: With the rise of voice assistants like Siri and Alexa, optimizing your content for voice search is becoming increasingly important.
14. Social Media Stories: Platforms like Snapchat and Instagram Stories provide opportunities for temporary, authentic content that can drive engagement and create a sense of urgency.
15. Blockchain Technology: Blockchain can enhance transparency and security in digital advertising, reducing fraud and improving trust between advertisers and publishers.
16. Multi-channel Marketing: Utilizing multiple channels, such as social media, email, and SMS, can ensure broader reach and better engagement with diverse target audiences.

By incorporating these key takeaways into your digital marketing strategies, you can keep up with the evolving landscape and leverage new trends to drive better results for your online advertising service or advertising network.

FAQs for New Trends In Digital Marketing 2017

1. What are the key trends in digital marketing for 2017?

The key trends in digital marketing for 2017 include AI-powered chatbots, video content, influencer marketing, personalized advertising, mobile optimization, and virtual reality.

2. How can AI-powered chatbots benefit my business?

AI-powered chatbots can benefit your business by providing instant customer support, automating repetitive tasks, increasing engagement, improving customer satisfaction, and reducing operational costs.

3. Why should I invest in video content for my digital marketing strategy?

Investing in video content is essential because it captures and retains users’ attention, boosts website traffic, improves conversion rates, increases social media engagement, and enhances brand awareness.

4. What is influencer marketing and how can it help my brand?

Influencer marketing involves partnering with influential individuals on social media to promote your brand. It can help your brand by expanding your reach, building credibility, driving conversions, and increasing brand loyalty.

5. How can personalized advertising benefit my online advertising campaigns?

Personalized advertising can benefit your online advertising campaigns by targeting specific audiences, increasing engagement, improving conversion rates, reducing ad waste, and enhancing the overall user experience.

6. Why is mobile optimization important for digital marketing?

Mobile optimization is important because it ensures your website and content are accessible and user-friendly on mobile devices. With the increasing use of smartphones, mobile optimization helps you reach a larger audience and improves your website’s visibility in search engine rankings.

7. How can virtual reality be integrated into digital marketing?

Virtual reality can be integrated into digital marketing through immersive experiences, virtual product demonstrations, 360-degree videos, interactive storytelling, and virtual showrooms, providing a unique and engaging brand experience for customers.

8. What are the top social media platforms for digital marketing in 2017?

The top social media platforms for digital marketing in 2017 include Facebook, Instagram, Twitter, LinkedIn, YouTube, and Snapchat. The platform selection depends on your target audience and marketing objectives.

9. How can I leverage social media for better brand visibility?

You can leverage social media for better brand visibility by consistently posting engaging content, interacting with your audience, utilizing hashtags, running targeted ad campaigns, collaborating with influencers, and analyzing social media metrics to optimize your strategy.

10. What role does content marketing play in digital marketing?

Content marketing plays a crucial role in digital marketing as it helps attract, engage, and retain customers. It involves creating and distributing valuable, relevant, and consistent content to enhance brand visibility, credibility, and customer loyalty.

11. What is programmatic advertising and how does it work?

Programmatic advertising is an automated method of buying and optimizing digital ad placements in real-time. It uses algorithms and data to target specific audiences, optimize ad placements, and deliver personalized ads at scale.

12. What are the benefits of using programmatic advertising?

The benefits of using programmatic advertising include improved targeting capabilities, increased efficiency, cost savings, real-time optimization, better ad placements, and access to advanced analytics for performance tracking.

13. How can I measure the success of my digital marketing campaigns?

You can measure the success of your digital marketing campaigns by tracking key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates (CTR), engagement metrics, return on investment (ROI), and social media metrics.

14. How can I stay updated with the latest trends in digital marketing?

You can stay updated with the latest trends in digital marketing by following industry blogs and publications, attending conferences and webinars, networking with other professionals, joining relevant online communities, and continuously learning through online courses or certifications.

15. Is it necessary to hire a digital marketing agency for my business?

Hiring a digital marketing agency can be beneficial for your business, as they have expertise in the field, access to advanced tools and technologies, industry insights, and the ability to develop and execute effective digital marketing strategies tailored to your business goals.

Conclusion

In conclusion, the new trends in digital marketing in 2017 have revolutionized the way businesses advertise online. From the adoption of artificial intelligence and machine learning to the rise of influencer marketing, these trends have enabled online advertising services and advertising networks to reach their target audience more effectively and efficiently.

One of the key trends that emerged in 2017 was the increased use of artificial intelligence (AI) and machine learning in digital marketing. AI-powered tools and algorithms have become crucial for online advertising services to analyze vast amounts of data and generate valuable insights. This has allowed advertisers to better understand their audience, identify consumer behavior patterns, and predict future trends. With the help of AI, advertising networks have been able to deliver personalized and targeted ads to consumers, enhancing the overall advertising experience.

Another significant trend in digital marketing in 2017 was the growing importance of influencer marketing. Influencers, who have developed a loyal following on social media platforms, have become a valuable asset for online advertising services and advertising networks. By partnering with influencers who align with their brand values, businesses can reach a wider audience and build trust with consumers. Influencers have the ability to create authentic and engaging content that resonates with their followers, leading to increased brand awareness and customer loyalty. As a result, advertising networks have started to incorporate influencer marketing strategies into their campaigns to leverage the power of influencer endorsements.

Furthermore, the rise of mobile marketing has also shaped digital advertising strategies in 2017. With the increasing use of smartphones and tablets, it has become essential for online advertising services and advertising networks to optimize their campaigns for mobile devices. Mobile-friendly websites, responsive designs, and mobile advertising formats have become the norm in digital marketing. By targeting mobile users, businesses can effectively reach consumers on-the-go and improve their overall user experience.

Moreover, video marketing has gained significant momentum in 2017. Videos have become a preferred medium for users to consume content on various platforms, including social media and websites. Online advertising services and advertising networks are incorporating video ads into their marketing strategies to capture the attention of their target audience. The popularity of video content provides an opportunity for businesses to deliver engaging and compelling messages that leave a lasting impact on consumers.

In addition to these trends, the importance of data privacy and security cannot be overlooked. With the increasing number of data breaches and privacy concerns, consumers have grown more cautious about sharing their personal information online. In response, online advertising services and advertising networks have prioritized data privacy and implemented robust security measures. Building trust with consumers is crucial for advertising networks to maintain a strong user base and sustain long-term success.

To conclude, the new trends in digital marketing in 2017 have reshaped the way businesses advertise online. The adoption of AI and machine learning, the rise of influencer marketing, the focus on mobile optimization, the importance of video marketing, and the emphasis on data privacy and security have all had a profound impact on the advertising industry. By staying up-to-date with the latest trends, online advertising services and advertising networks can effectively reach their target audience, drive customer engagement, and achieve better results for their clients. As technology continues to evolve, it is important for businesses to embrace these trends and constantly innovate in the digital marketing landscape.