Are you new to the world of social media?
Buckle up, because the landscape is evolving at lightning speed.
From the addictive dances on TikTok to the exclusive audio-only rooms on Clubhouse, and everything in between, there’s something for everyone.
Get ready to explore the latest apps like BeReal, Instagram Reels, and many more, as we dive into the captivating world of social media.
Contents
- 1 new to social media
- 2 Tiktok: The Most-Downloaded App In The World
- 3 Bereal: Discovering The Real Side Of Your Friends
- 4 Clubhouse: The Rise And Decline Of An Audio App
- 5 Instagram Reels: Boosting Engagement With Short Videos
- 6 Spotify Live: Connecting Artists And Athletes Through Live Audio
- 7 Discord: From Gaming Community To Chat-Focused Social Media Platform
- 8 Twitch: A Video Streaming Platform Dominated By Gamers
- 9 Patreon: Earning Money From Subscriptions For Content Creators
- 10 Substack: A Growing Platform For Long-Form, In-Depth Written Content
- 11 Telegram: Privacy-Focused Messaging With Advertising Capabilities
- 12 FAQ
As someone new to social media, it’s important to understand that social media is constantly evolving to meet the needs and interests of users.
While TikTok is currently the most-downloaded app in the world, not all new social media apps will reach that level of popularity.
However, they do provide insight into how social trends and user expectations are changing.
For example, apps like BeReal, Clubhouse, Instagram Reels, Discord, Twitch, Patreon, Substack, Lemon8, Telegram, Polywork, Yubo, Mastodon, Locket, Tribel, Hive Social, Gas Gas, CoHost, Counter Social, Threads, Partiful, Quest App, WeAre8, Lem on8, and Made With Friends offer unique features and cater to specific interests and communities.
Each app has its own benefits and purposes, from discovering who your friends really are to expressing creativity through short videos, live audio conversations, newsletters, photo-sharing, professional networking, live streaming, and more.
It’s important to explore different platforms and find the ones that align with your interests and goals on social media.
Key Points:
- Social media is constantly changing to meet user needs and interests
- Not all new social media apps will reach the level of popularity of TikTok
- New apps provide insight into changing social trends and user expectations
- Multiple apps offer unique features and cater to specific interests and communities
- Each app has its own benefits and purposes, such as discovering friends’ true selves or expressing creativity through short videos or live audio conversations
- Exploring different platforms is important to find ones that align with personal interests and goals on social media
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💡 Did You Know?
1. Did you know that the first social media platform, Six Degrees, was created in 1997? It allowed users to create profiles and make friends, similar to contemporary platforms like Facebook and LinkedIn.
2. The term “selfie” was officially added to the Oxford English Dictionary in 2013, highlighting the impact of social media on popular culture. The word gained recognition due to the rise of smartphone cameras and the trend of sharing self-portraits on various platforms.
3. The first viral video on YouTube, “Charlie Bit My Finger,” was uploaded in 2007. This short clip of two British brothers quickly gained millions of views and became an early example of how social media can generate international fame and recognition.
4. Russian President Dmitry Medvedev became the first head of state to open an official YouTube channel in 2008. This move showcased how social media platforms can be utilized not only by individuals but also by governments to directly engage with the public.
5. The world record for the most likes on an Instagram post is held by an image of an egg. In 2019, a simple photo of an egg, posted with the goal of surpassing the number of likes on Kylie Jenner’s post, garnered over 54 million likes, illustrating the unpredictable and lighthearted nature of social media trends.
Tiktok: The Most-Downloaded App In The World
Social media is constantly evolving to meet the needs and interests of users, and one platform that has taken the world by storm is TikTok. With its short-form videos and creative editing tools, TikTok has become the most-downloaded app in the world. It has captivated users of all ages and backgrounds, allowing them to showcase their talents, share their experiences, and connect with others in a fun and engaging way.
While not all new social media apps will achieve the same level of popularity as TikTok, they do shed light on how social trends and user expectations are changing. BeReal is one such app that aims to provide a unique way to discover who your friends really are. It sends random notifications for users to snap unfiltered and unedited photos, offering a more authentic glimpse into their lives.
The concept behind BeReal has resonated with users, as its usage increased by an impressive 312% in 2022, with downloads up by 1,000% from the previous year. This growth showcases the demand for platforms that embrace authenticity and promote genuine connections.
In summary, social media is constantly evolving, and platforms like TikTok and BeReal demonstrate the changing trends and expectations of users. These apps provide a creative outlet for users to express themselves and connect with others in an authentic way.
- The rise of TikTok as the most-downloaded app globally
- BeReal’s unique concept of showcasing unfiltered and unedited photos
- BeReal’s impressive growth in usage and downloads in 2022
Bereal: Discovering The Real Side Of Your Friends
BeReal, the social media app mentioned earlier, has gained significant traction with its unique approach to connecting people. By encouraging users to share unfiltered and unedited photos, BeReal offers a refreshing alternative to the carefully curated content found on other platforms. The app’s goal is to provide a more authentic experience and help users discover the real side of their friends.
The increase in BeReal’s usage by 312% in 2022 and a staggering 1,000% jump in downloads from the previous year demonstrate the growing interest in this kind of social media experience. Users are craving a deeper connection and a break from the polished images that dominate other platforms. BeReal’s random notifications and unfiltered photo-sharing create an environment where users can share their true selves, fostering genuine connections and friendships.
Clubhouse: The Rise And Decline Of An Audio App
Another app that made waves in the social media world is Clubhouse. Launched as an audio-only app, Clubhouse gained two million weekly users by December 2021, despite being in beta-mode and invite-only. It provided a unique platform for live conversations, allowing users to join chat rooms and listen to discussions on various topics.
In February 2021, Clubhouse reached its peak popularity, attracting users and media attention worldwide. However, since then, the app has experienced a decline in active users, dropping by over 60%.
To stay relevant, Clubhouse has been offering new features and partnering with TED. It has also inspired bigger players like LinkedIn, Spotify, and Twitter to create their own audio-only apps, recognizing the value and appeal of audio-based social interactions.
- Clubhouse gained two million weekly users by December 2021
- Clubhouse has experienced a decline in active users, dropping by over 60%
- Clubhouse has been offering new features and partnering with TED
- LinkedIn, Spotify, and Twitter have created their own audio-only apps based on Clubhouse’s success.
“Clubhouse provided a unique platform for live conversations, allowing users to join chat rooms and listen to discussions on various topics.”
Instagram Reels: Boosting Engagement With Short Videos
Social media giant Instagram introduced a new feature in 2020 called Instagram Reels. This feature allows users to create short videos up to 90 seconds long, providing advanced editing options and tools to enhance creativity. Reels have become particularly popular on the Explore page, offering brands an opportunity to boost engagement and reach a wider audience.
With Instagram Reels, users can showcase their talents, share quick tutorials, or simply entertain their followers with short, captivating videos. It has become a go-to platform for those looking to express themselves creatively and engage with like-minded individuals. The success of Instagram Reels highlights the evolving nature of social media and the growing demand for short-form video content.
Spotify Live: Connecting Artists And Athletes Through Live Audio
Spotify Live (initially known as Spotify Greenroom) is an app that focuses on live audio conversations. It serves as a platform for musical artists and athletes to connect with their fans in real-time. Since its launch, Spotify Live has gained significant traction, amassing 141,000 downloads on iOS and 100,000 on Android within just a month.
With Spotify Live, artists can create exclusive content and engage with their audience through live conversations. This app fosters a sense of intimacy and closeness, enabling a deeper connection between artists, athletes, and their fans. As its popularity continues to grow, Spotify Live has earned its own space in the social media landscape by catering to the demands of users who seek real-time interactions.
Discord: From Gaming Community To Chat-Focused Social Media Platform
Originally designed for the gaming community, Discord has evolved into a popular chat-focused social media platform. In July 2022, it recorded a staggering 522 million visitors, demonstrating its broad appeal beyond gaming. Discord serves as a hub for various communities to chat about a wide range of topics, and it offers video, audio, and text features to enhance user experience.
Brands can also have a presence on Discord through their own channels or servers, where they can interact with their audience and foster a sense of community. The platform’s versatility and emphasis on communication have made it a popular choice for users seeking meaningful interactions and connections. Discord’s widespread adoption highlights the potential for social media platforms to evolve and cater to different communities and interests.
- Discord was originally designed for the gaming community.
- Discord recorded a staggering 522 million visitors in July 2022.
- Discord serves as a hub for various communities to chat about different topics.
- Discord offers video, audio, and text features to enhance user experience.
- Brands can have a presence on Discord and interact with their audience.
- Discord’s versatility and emphasis on communication make it popular among users.
- Discord’s widespread adoption highlights the potential for social media platforms to evolve and cater to different communities and interests.
Twitch: A Video Streaming Platform Dominated By Gamers
Twitch is a popular video streaming platform, especially among gamers. With 26.5 million daily active users and 7.1 million active streamers as of October 2022, Twitch has gained immense popularity. Apart from gaming, Twitch also offers cooking shows, makeup tutorials, and musical performances, catering to various interests.
In just one quarter, Twitch users watched an incredible 6.1 billion hours of streaming content, showcasing the platform’s wide influence and reach. It has become the go-to destination for entertainment and connection, especially within specific communities. Twitch exemplifies the power of live streaming in engaging and captivating audiences.
Patreon: Earning Money From Subscriptions For Content Creators
Patreon has revolutionized the way content creators earn money by allowing them to monetize their work through subscriptions. With over 250,000 creators and eight million paid subscribers, Patreon has created a model that empowers artists, writers, musicians, and various other creators to receive direct support from their followers.
Patreon offers two main models:
- Monthly subscriptions
- Pay-per-post
This flexibility allows creators to choose the approach that best suits their content and community. The platform has provided a sustainable source of income for many creators, affirming the value and importance of supporting artistic endeavors.
“Patreon’s success underscores the desire of audiences to directly support creators they admire and enjoy.”
Bullet Points:
- Revolutionary monetization model for content creators
- Over 250,000 creators and eight million paid subscribers
- Two main models: monthly subscriptions or pay-per-post
- Provides direct support from followers
- Flexibility in choosing the approach
- Affirms value and importance of supporting artistic endeavors.
Substack: A Growing Platform For Long-Form, In-Depth Written Content
Substack is a platform that enables writers to connect directly with their audiences without the need for a traditional publisher. Since its founding in 2017, Substack has grown in popularity and currently boasts over 1.5 million subscribers. This represents a significant increase from 250,000 subscribers in September 2020, highlighting the platform’s appeal and viability.
Substack functions as a community where users can post comments and engage with the content shared by their favorite writers. It represents a shift away from traditional publishing, allowing users to curate their own personalized selections of writers and creators. Substack’s focus on long-form, in-depth written content has struck a chord with readers seeking thoughtful and insightful pieces.
Telegram: Privacy-Focused Messaging With Advertising Capabilities
Telegram is a privacy-focused messaging app founded in 2013. With 550 million monthly active users, it has gained a large following. This platform prioritizes user privacy and offers a secure environment for file sharing, including photos, videos, and more through group chats. While protecting user data, Telegram also introduced advertising to the platform in October 2021.
What makes Telegram stand out is its dedication to user privacy. It ensures that advertisers do not have access to personal information, making the protection of user data a priority. Advertisers on Telegram have the flexibility to choose the topics, channels, and languages for their ads, allowing for targeted marketing while still respecting user privacy. This approach aligns with the increasing demand for personalized and private online experiences.
The social media landscape is constantly evolving, and users have an abundance of options to choose from. From the widespread popularity of TikTok to Discord’s expansion beyond gaming, each platform offers distinctive features and experiences. Whether you are interested in short videos, live audio conversations, or long-form written content, there is a social media platform catered to your specific interests, providing ample opportunities for connection and creativity. So, go ahead and explore the world of social media, as there is a vast array of platforms available to you.
FAQ
To start with social media, it is essential to identify your objectives and what you hope to achieve through these platforms. Reflect on what you want to gain from social media and define your goals accordingly. Once you have a clear understanding of your intentions, proceed by creating your profiles on the platforms that align with your objectives. Take the time to familiarize yourself with the rules and guidelines of each community to ensure that you engage in a respectful and appropriate manner. Lastly, actively participate within the community by sharing content, interacting with others, and contributing to discussions. By incorporating these steps into your social media journey, you can begin cultivating a meaningful and rewarding online presence.
Introducing Pulse, the newest social media platform of 2023. Pulse, developed by Bright Labs, quickly emerged as a dynamic contender in the social media landscape, captivating users worldwide. Positioned as a sophisticated blend between Facebook and TikTok, Pulse provides a seamless experience for sharing engaging video snippets while fostering meaningful connections within its vibrant community. With its innovative features and user-friendly interface, Pulse has become the go-to platform for both creators and users alike, redefining the way we share and interact online.
The new social media craze that has taken the internet by storm is the combination of short-form video and live streaming. Users are now embracing the excitement and spontaneity of creating and sharing short videos in real-time. This trend offers a unique and immersive experience, allowing creators to engage with their audience in the moment and build a sense of community. With platforms like TikTok leading the way, it comes as no surprise that this dynamic format has captivated users and become the go-to choice for social media marketers due to its high return on investment. As we enter 2023, expect to see the growth of this trend continue as more users flock to this exhilarating and interactive form of expression.
To start social media from scratch, you need to first craft a compelling and authentic bio that reflects your personality and interests. This will give potential followers a glimpse into who you are and what you have to offer. Once your bio is complete, it’s time to kickstart your follower count by embarking on a big follow spree. Connect with individuals and accounts relevant to your niche, engage with their content, and build genuine relationships within the community. Remember though, it’s crucial to avoid using bots as they can tarnish your reputation and hinder true engagement. Instead, focus on making meaningful connections and providing value to your followers through active participation.
As you continue to build your presence, engaging with your audience is key. Respond to comments, ask questions, and spark conversations to foster a sense of community. Additionally, incorporating intriguing and relatable human imagery into your content can pique curiosity and help establish a connection with your followers. Use captivating visuals that resonate with your target audience, while ensuring that your content remains authentic and aligned with your personal brand. By implementing these strategies, you’ll gradually build a genuine social media presence from scratch.