Native advertising is a form of online advertising that seamlessly integrates sponsored content into the user’s online experience. It is designed to match the look, feel, and function of the platform on which it is placed, making it less intrusive and more engaging for the user. Native advertising examples in 2017 demonstrate the growing importance of this advertising strategy in the digital world.

One of the most successful native advertising campaigns in 2017 was the partnership between the fashion brand Dior and the online lifestyle publication Refinery29. Dior sponsored a series of articles on Refinery29’s website, blending its products and brand message with relevant and engaging content. The articles provided helpful fashion tips and trends, while subtly promoting Dior’s products. This native advertising campaign was a great success, with high engagement rates and positive feedback from the audience.

Another prominent example of native advertising in 2017 was the collaboration between tech giant Google and the New York Times. Google sponsored a series of interactive articles on the New York Times’ website, focusing on how technology is shaping various industries. The articles featured embedded videos, graphics, and interactive elements, creating an immersive and informative experience for the readers. This native advertising campaign effectively showcased Google’s innovative products and services within a relevant context.

In the online gaming industry, native advertising also played a significant role in 2017. One notable example is the partnership between video game publisher Electronic Arts (EA) and the popular gaming website IGN. EA sponsored a series of articles and videos on IGN, featuring gameplay footage, interviews with developers, and reviews of upcoming games. By integrating their sponsored content seamlessly into the IGN platform, EA effectively reached their target audience of avid gamers and generated significant interest and anticipation for their new releases.

Statistics show the growing effectiveness of native advertising in 2017. According to a study conducted by Sharethrough and IPG Media Lab, consumers looked at native ads 53% more frequently than display ads, and native ads registered an 18% higher lift in purchase intent compared to banner ads. These numbers demonstrate the potential for higher engagement and conversion rates with native advertising, making it a compelling option for online advertisers.

In conclusion, native advertising examples in 2017 have demonstrated the effectiveness and growing significance of this advertising strategy. By seamlessly integrating sponsored content into the user’s online experience, native advertising provides a less intrusive and more engaging form of advertising. The partnerships between brands and relevant online platforms, such as Dior and Refinery29, Google and the New York Times, and EA and IGN, have showcased how native advertising can deliver informative and compelling content while effectively promoting products and services. With its higher engagement and conversion rates compared to traditional display ads, native advertising has become an essential element in the arsenal of online advertisers.

What are some examples of successful Native Advertising in 2017?

Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. It seamlessly integrates with the user experience and is designed to provide valuable and relevant content to the audience, without disrupting their browsing experience. In 2017, several brands have successfully implemented native advertising strategies to drive engagement and brand awareness. Let’s explore some of these examples in detail and understand how they can be incorporated into your own advertising campaigns.

One of the most notable examples of native advertising in 2017 is the campaign by Airbnb with their “Live There” series. They partnered with various publishers to create immersive articles and videos that showcased unique experiences in different cities. By blending their brand seamlessly into the content, Airbnb was able to capture the attention of their target audience and promote the idea of living like a local. This campaign not only increased brand awareness but also encouraged users to consider Airbnb as a viable alternative to traditional accommodations.

Another successful native advertising campaign in 2017 was executed by The New York Times and Netflix with their collaboration on the series “Orange is the New Black.” The New York Times created sponsored content that provided behind-the-scenes glimpses into the show and explored real-life issues addressed in the series. By leveraging the popularity of the show and the credibility of The New York Times, Netflix was able to reach a wider audience and generate buzz around the new season. This campaign showcased the power of native advertising in creating engaging content that resonates with the target audience.

Mountain Dew’s collaboration with IGN, a popular gaming website, is another example of effective native advertising in 2017. They created a series of interactive articles and videos that featured extreme sports and gaming activities, aligning with the interests of IGN’s audience. This approach allowed Mountain Dew to connect with their target demographic in an authentic way, enhancing brand affinity and driving user engagement. By tailoring the content to the interests of the platform’s users, Mountain Dew successfully integrated their brand into the gaming community.

These examples demonstrate the diverse ways in which native advertising can be utilized to create meaningful connections with the target audience. Whether it’s through immersive storytelling, behind-the-scenes exclusives, or aligning with the interests of a particular community, native advertising has the potential to drive significant results for brands. In the next part of this article, we will delve deeper into the strategies and best practices of implementing native advertising in your advertising campaigns.

Introduction

Native advertising has become an increasingly popular form of online advertising in recent years. It is a type of advertisement that blends in with the surrounding content, providing a seamless and non-disruptive user experience. In this article, we will explore some examples of native advertising in 2017 and how it has been used effectively by advertisers to promote their products or services.

Native Advertising Examples 2017

1. Forbes BrandVoice

Forbes BrandVoice is a prime example of successful native advertising in 2017. It allows brands to create and publish their own content on the Forbes platform, while still clearly labeling it as sponsored content. This allows brands to tap into Forbes’ large and engaged audience while maintaining their own brand identity.

One notable example is when IBM partnered with Forbes to create a series of articles about artificial intelligence. By leveraging Forbes’ credibility and reach, IBM was able to position itself as a thought leader in the AI space. The articles were well-researched and provided valuable insights to readers, making it a win-win for both the brand and the audience.

2. Buzzfeed Sponsored Content

Buzzfeed, a popular media and entertainment company, has also been successful in utilizing native advertising in 2017. They seamlessly incorporate sponsored content into their website, ensuring that it aligns with their editorial tone and resonates with their target audience.

An excellent example is when Airbnb partnered with Buzzfeed to create an interactive quiz titled “What Kind of Traveler Are You?” The quiz allowed users to answer a series of questions about their travel preferences, ultimately leading them to a personalized travel recommendation. By providing engaging and valuable content, Airbnb was able to promote their services in a non-intrusive manner, resulting in high user engagement and brand awareness.

3. The New York Times Sponsored Articles

The New York Times has taken native advertising to a new level with their sponsored articles. These articles are clearly marked as sponsored content but resemble the editorial format of the publication. This allows brands to tell their stories in a more in-depth and narrative-driven manner.

A standout example is when Netflix partnered with The New York Times to promote the second season of the hit show “Stranger Things.” They created an interactive article that delved into the cultural references and inspirations behind the show. By providing valuable and engaging content, Netflix was able to generate buzz and anticipation for the new season.

The Effectiveness of Native Advertising

Native advertising has proven to be highly effective in capturing audience attention and driving engagement. According to a study conducted by Sharethrough and IPG Media Lab, consumers looked at native ads 52% more frequently than banner ads and showed higher levels of brand affinity and purchase intent.

Furthermore, the same study found that native ads registered an 18% higher lift in purchase intent than banner ads. This highlights the effectiveness of native advertising in influencing consumer behavior and driving conversions.

The Future of Native Advertising

As we look forward to the future, native advertising is expected to continue its growth and play a crucial role in online advertising strategies. According to eMarketer, native advertising is projected to reach $52.75 billion in ad spend by 2020, accounting for more than 60% of all digital display ad spending in the United States.

With technological advancements, such as programmatic native advertising and better targeting capabilities, advertisers will have more opportunities to deliver personalized and relevant content to their target audience. This will further enhance the effectiveness and impact of native advertising in driving brand awareness and conversions.

In conclusion, native advertising has emerged as a powerful and effective form of online advertising in 2017. Through strategic partnerships and innovative content formats, brands have been able to seamlessly integrate their messages into the digital landscape. As native advertising continues to evolve and adapt to changing consumer behaviors, it is poised to become an integral part of online advertising strategies for years to come.

Statistic: According to eMarketer, native advertising is projected to reach $52.75 billion in ad spend by 2020, accounting for more than 60% of all digital display ad spending in the United States.

Key Takeaways from Native Advertising Examples 2017

As an online advertising service or advertising network, it is crucial to stay up-to-date with the latest trends in native advertising. Native advertising has become increasingly popular in recent years, blending seamlessly with the editorial content and providing a non-intrusive user experience. Here are some key takeaways from the Native Advertising Examples 2017 that will help you understand the potential and effectiveness of native advertising:

1. Increasing engagement: Native advertising offers higher engagement rates compared to traditional forms of advertising. By aligning the content with the platform it appears on, users are more likely to pay attention and interact with the ad.
2. Integration with social media: Native ads have successfully integrated with social media platforms like Facebook and Instagram, providing a more natural and less disruptive ad experience for users.
3. Seamless blending: Successful native advertising examples in 2017 showed how seamlessly ads can blend with the surrounding content, making them appear more organic and less like traditional ads.
4. Adapting to mobile: With the rise of mobile usage, native ads have adapted to fit mobile screens seamlessly. These ads are designed to provide a good user experience without compromising the look and feel of the platform.
5. Video integration: Native advertising has successfully incorporated video content, with videos seamlessly integrating within editorial content. This has proven to be an effective way to engage users and increase brand awareness.
6. Transparency: Native advertising examples in 2017 highlighted the importance of transparency in labeling sponsored content. Disclosing that an ad is paid ensures that users are not misled and helps maintain trust in the brand.
7. Targeting the right audience: Native ads can be personalized and targeted towards specific audiences, ensuring that the right people see the ads. This helps improve the ad’s effectiveness and ensures a higher return on investment (ROI).
8. Native ads as content marketing: Native ads are increasingly being used as a part of content marketing strategies. The key is to provide valuable and relevant content that aligns with the interests of the target audience.
9. Storytelling: Successful native advertising examples in 2017 emphasized the importance of storytelling. Brands that tell compelling stories through native ads can capture the attention of users and create a lasting impression.
10. Integration with influencer marketing: Native ads have successfully integrated with influencer marketing campaigns, leveraging the trust and credibility of influencers to promote products or services in a non-intrusive manner.
11. Measurement and analytics: The ability to track and measure the performance of native advertising campaigns is crucial for optimizing results. Native advertising examples in 2017 demonstrated the importance of leveraging analytics to assess the impact of the ads.
12. Collaborations with publishers: Collaborating with publishers can help create effective native advertising campaigns. By working together, brands and publishers can create highly engaging and relevant content that resonates with the target audience.
13. Contextual relevance: Native ads that align with the context of the content they are placed in are more likely to be well-received by users. This ensures a positive user experience and increases the chances of conversion.
14. Experimentation with formats: Native advertising examples in 2017 showed the importance of experimenting with different formats to find the most effective approach. From articles and sponsored content to quizzes and interactive ad units, there are various formats to explore.
15. Building trust: Native ads that are transparent, relevant, and provide value to users help build trust in the brand. Establishing trust is essential for long-term success in native advertising.
16. Respecting user experience: Native advertising should prioritize the user experience and avoid being disruptive or intrusive. By seamlessly blending with the platform and providing valuable content, native ads can enhance the user experience.

By understanding and implementing these key takeaways from the Native Advertising Examples 2017, online advertising services and advertising networks can harness the power of native advertising to create highly effective and engaging campaigns.

FAQs for Native Advertising Examples 2017

1. What is native advertising?

Native advertising is a form of online advertising that blends seamlessly with the content of a website or platform, appearing as an organic part of the user experience.

2. Why should I consider native advertising for my online advertising campaigns?

Native advertising offers several advantages, including higher engagement rates, increased brand visibility, and improved ad relevancy. It allows you to reach your target audience in a non-disruptive way, leading to a better overall user experience.

3. Can you provide some examples of native advertising?

Sure! Examples of native advertising include sponsored articles, promoted social media posts, recommended content widgets, and in-feed advertisements that appear within newsfeeds or content streams.

4. How does native advertising differ from traditional display advertising?

Unlike traditional display ads that often appear as banners or pop-ups, native advertising seamlessly integrates into the website or platform’s content. Native ads are designed to match the appearance and function of the surrounding content, resulting in better engagement and higher click-through rates.

5. Is native advertising effective in driving conversions?

Yes, native advertising can be highly effective in driving conversions. Research shows that native ads achieve higher click-through rates and engagement compared to traditional ads, resulting in increased conversions for advertisers.

6. Is native advertising suitable for all types of businesses?

While native advertising can benefit a wide range of businesses, its effectiveness may vary depending on the industry, target audience, and campaign objectives. It is best suited for brands that aim to build awareness, engage users, and drive user actions.

7. What are the key elements of a successful native advertising campaign?

A successful native advertising campaign requires relevant and compelling content, seamless integration with the platform, accurate targeting, and clear calls-to-action. It is crucial to ensure that the content aligns with the user’s expectations to maximize engagement.

8. How can I ensure that my native ads are not seen as deceptive or misleading?

To avoid being perceived as deceptive or misleading, it is essential to provide transparency and clearly label native ads as sponsored content. Honesty and disclosure are crucial to maintain the trust of your audience and comply with advertising standards.

9. Are there any regulations or guidelines for native advertising?

Yes, there are regulations and guidelines set by advertising authorities to ensure transparency and protect consumers. It is important to familiarize yourself with these regulations, such as the Federal Trade Commission (FTC) guidelines in the United States, to ensure compliance with the law.

10. Can native advertising be used on social media platforms?

Absolutely! Native advertising is frequently used on social media platforms. Sponsored posts, promoted tweets, and in-feed advertisements are all examples of native ads that seamlessly blend with the user’s social media feed, providing a non-intrusive advertising experience.

11. How can I measure the success of my native advertising campaigns?

You can measure the success of your native advertising campaigns by monitoring key performance indicators (KPIs) such as click-through rates, engagement rates, conversions, and return on investment (ROI). Using analytics tools and tracking codes, you can gain insights into the performance of your campaigns.

12. What are some best practices for creating native ads?

Some best practices for creating native ads include crafting compelling headlines, using high-quality visuals, providing valuable and relevant content, leveraging the power of storytelling, and optimizing for the platform where your ads will appear. It is crucial to test and iterate your campaigns for better performance.

13. How can I ensure my native ads reach the right target audience?

To reach the right target audience, it is important to develop a thorough understanding of your target market and their online behavior. You can leverage demographic, psychographic, and behavioral data to accurately target your native ads to the most relevant audience segments.

14. Can I use native advertising to promote my e-commerce store or online products?

Absolutely! Native advertising can be an effective strategy for promoting e-commerce stores or online products. By seamlessly integrating your ads with relevant content, you can attract potential customers and drive them towards your online store.

15. How can I get started with native advertising?

To get started with native advertising, you can partner with an online advertising service or advertising network that specializes in native ads. They can guide you through the process, offer creative solutions, and help you launch successful native advertising campaigns.

Conclusion

In conclusion, the year 2017 saw a plethora of native advertising examples that revolutionized the online advertising industry. Brands such as BuzzFeed, Netflix, and Airbnb successfully incorporated native ads into their content, seamlessly integrating promotional messages with the user experience. From sponsored articles and videos to branded content on social media platforms, native advertising proved to be an effective and engaging strategy for reaching targeted audiences.

One key trend that emerged in native advertising in 2017 was the use of influencers. Brands recognized the power of working with influential individuals who had large and engaged followings on social media. By partnering with influencers, companies were able to tap into their credibility and connect with their target audience organically. One notable example was Airbnb’s “Live There” campaign, which featured unique travel experiences shared by influencers. This campaign not only showcased the brand’s offerings but also created an aspirational lifestyle that resonated with their target market.

Another significant trend in native advertising was the rise of sponsored content on social media platforms. As traditional banner ads became less effective, brands turned to platforms like Instagram, Facebook, and Snapchat to reach their audience in a more authentic way. In 2017, Netflix employed this strategy by partnering with popular Instagram meme accounts to promote their shows. This clever approach allowed Netflix to tap into the meme culture and generate buzz around their series. Similarly, BuzzFeed’s Tasty food video brand seamlessly integrated sponsored content into their recipe videos, providing value to their audience while advertising products in a non-intrusive manner.

Additionally, brands focused on creating sponsored articles that blended seamlessly with the publisher’s content, making the advertising experience more engaging and less disruptive. The New York Times partnered with brands like Netflix and HBO to produce interactive articles that provided additional information and insights related to their shows. By offering valuable content, brands were able to create a positive association with their target audience while also conveying their advertising messages effectively.

In conclusion, the native advertising examples from 2017 demonstrated the power of seamlessly integrating promotional messages with valuable content. By leveraging influencers, brands were able to connect with audiences in an organic and influential way. Sponsored content on social media platforms like Instagram and Facebook allowed brands to reach their target audience by tapping into the platforms’ engaged user base. Furthermore, incorporating sponsored articles and interactive content within publishers’ websites and publications created a more immersive and engaging advertising experience. As the online advertising industry continues to evolve, native advertising will undoubtedly play a crucial role in helping brands connect with their audience in a more meaningful and effective manner.