Effective marketing strategies are crucial for the success of any business. They help companies reach and engage with their target audience, increase brand awareness, and drive sales. In today’s digital age, the landscape of marketing strategies is constantly evolving, with new trends and technologies emerging each year. One such year that witnessed notable changes in marketing strategies was 2017.

In 2017, digital marketing became more prevalent than ever before. With the rise of social media platforms, such as Facebook and Instagram, businesses started to leverage these platforms to connect with their target audience on a more personal level. According to a study conducted by eMarketer, by the end of 2017, the number of social media users worldwide reached 2.46 billion, presenting a massive potential reach for advertisers.

One of the most effective marketing strategies in 2017 was influencer marketing. Influencers, who are individuals with a sizable and engaged following, became powerful brand advocates. Their endorsement of a product or service could significantly impact consumer behavior. In fact, a study by Linqia found that 92% of marketers believed influencer marketing to be effective in 2017. This strategy allowed businesses to tap into the trust and credibility that influencers had built with their audience, resulting in increased brand visibility and customer acquisition.

Another significant trend in 2017 was the use of personalized marketing campaigns. With advancements in data analytics and marketing automation, businesses were able to create highly targeted campaigns tailored to individual customers’ preferences and behavior. According to a report by Epsilon, 80% of consumers were more likely to make a purchase when a brand offered personalized experiences. This personalized approach allowed businesses to establish stronger connections with consumers and drive customer loyalty.

In addition to influencer marketing and personalized campaigns, another effective strategy in 2017 was the use of video marketing. With the rise in popularity of platforms like YouTube, Facebook Live, and Instagram Stories, videos became an integral part of the marketing mix. According to Cisco, by 2019, video content was projected to account for 80% of all internet traffic. Businesses realized the power of engaging visual content and started investing in creating compelling videos to capture their audience’s attention and deliver their brand message effectively.

Furthermore, one cannot discuss effective marketing strategies in 2017 without mentioning the importance of mobile optimization. With the increasing usage of smartphones, businesses had to ensure that their websites and digital assets were mobile-friendly. According to Statista, in 2017, mobile devices accounted for 50% of all web page views worldwide. Therefore, businesses that neglected mobile optimization risked losing a significant portion of potential customers.

In conclusion, 2017 witnessed the rise of several effective marketing strategies that shaped the advertising industry. From influencer marketing and personalized campaigns to video marketing and mobile optimization, businesses leveraged these strategies to connect with their target audience, increase brand awareness, and drive sales. As the digital landscape continues to evolve, it is essential for companies to stay up-to-date with the latest trends and adapt their marketing strategies to effectively engage with their online audience.

What are the Most Effective Marketing Strategies in 2017 to Boost Your Online Advertising?

Marketing strategies play a critical role in the success of any online advertising service or advertising network. In this article, we will delve into the most effective marketing strategies for 2017 and how they can help you boost your online advertising efforts. These strategies have proven to be successful and have the potential to drive significant growth for your business. Let’s explore each strategy in detail and see how you can apply them to your own advertising campaigns.

One of the key marketing strategies that has gained momentum in 2017 is influencer marketing. Influencers are individuals or entities with a large following and influential presence on various social media platforms. By collaborating with influencers who align with your brand, you can leverage their reach and credibility to promote your online advertising service. This strategy allows you to tap into a highly engaged audience and build trust, leading to increased brand awareness and conversions. In the next part of this article, we will discuss the best practices for implementing influencer marketing in your online advertising campaigns.

Another highly effective marketing strategy for 2017 is content marketing. With the increasing importance of quality content, creating and distributing engaging and valuable content can significantly impact the success of your advertising campaigns. Through content marketing, you can educate and entertain your target audience, establish your brand as an industry leader, and attract organic traffic to your website. In the subsequent section, we will delve into the various types of content marketing and provide tips on how to create compelling content that resonates with your audience.

Social media advertising remains a powerful marketing strategy in 2017. With the ever-growing number of users on various social media platforms, advertising through these channels can help you reach a vast audience and drive targeted traffic to your online advertising service. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer robust targeting options, allowing you to refine your audience to ensure your ads are seen by the right people. In the following part of this article, we will explore the different social media advertising platforms and provide insights on how to optimize your campaigns for maximum impact.

Email marketing continues to be a reliable marketing strategy in 2017. By building an email list of your target audience, you can establish direct communication with them and nurture your relationship over time. Email marketing allows you to send personalized and targeted messages to your subscribers, informing them about your online advertising service and enticing them to take action. In the subsequent section, we will highlight the best practices for creating effective email marketing campaigns and maximizing your conversion rates.

Search engine optimization (SEO) is another crucial marketing strategy for boosting your online advertising efforts. By optimizing your website and content for search engines, you can improve your visibility in search results and drive organic traffic to your online advertising service. Implementing SEO tactics such as keyword research, on-page optimization, and link building can help you outrank your competitors and increase your chances of attracting quality leads. In the next part of this article, we will dive deep into the world of SEO and provide actionable tips on how to optimize your website and content for search engines.

Video marketing has skyrocketed in popularity in recent years and continues to be a highly effective marketing strategy in 2017. With platforms like YouTube and Vimeo reaching millions of users daily, creating engaging video content can help you capture the attention of your target audience and convey your message more effectively. Videos have the ability to evoke emotions, tell stories, and showcase your online advertising service in a visually compelling manner. In the subsequent section, we will discuss the best practices for creating impactful video marketing campaigns and share tips on optimizing your videos for maximum reach.

Last but not least, data-driven marketing is a key strategy that should not be overlooked in 2017. By leveraging data and analytics, you can gain valuable insights about your target audience, their preferences, and behaviors. These insights enable you to make informed decisions when planning and executing your online advertising campaigns, leading to improved performance and better return on investment (ROI). In the final part of this article, we will explore the importance of data-driven marketing and provide guidance on how to effectively collect, analyze, and utilize data to enhance your advertising efforts.

In conclusion, implementing the most effective marketing strategies in 2017 can significantly boost your online advertising efforts and drive substantial growth for your business. By harnessing the power of influencer marketing, content marketing, social media advertising, email marketing, SEO, video marketing, and data-driven marketing, you can reach your target audience, build brand awareness, and increase conversions. Throughout the rest of this article, we will delve into each strategy and provide in-depth insights and tips on how to implement them successfully. Get ready to take your online advertising to the next level with these powerful marketing strategies!

Most Effective Marketing Strategies 2017

In today’s digital age, having effective marketing strategies is crucial for the success of any business. With the rapidly changing landscape of online advertising, it is important to stay up-to-date with the most effective marketing strategies. In this article, we will explore the top strategies that have proven to be successful in 2017.

1. Content Marketing

Content marketing continues to be one of the most effective strategies in 2017. By creating and sharing valuable, relevant, and consistent content, businesses can attract and retain a clearly-defined target audience. According to a study by the Content Marketing Institute, 85% of marketers reported that content marketing was their most effective strategy.

When implementing a content marketing strategy, it is important to understand your target audience and provide them with content that meets their needs. This can be in the form of blog posts, videos, infographics, or any other type of content that resonates with your audience.

2. Social Media Advertising

Social media has become an integral part of people’s lives, making it a powerful platform for advertising. Social media advertising allows businesses to target specific demographics, interests, and behaviors, ensuring that their advertisements are seen by the right audience.

In 2017, social media advertising has seen significant growth, with platforms like Facebook, Instagram, and Twitter providing businesses with advanced targeting options and analytics. According to eMarketer, social media ad spending is expected to reach $36 billion in 2017, showing its effectiveness as a marketing strategy.

3. Influencer Marketing

Influencer marketing has gained immense popularity in 2017. With people increasingly relying on recommendations from influencers, businesses have recognized the power of collaborating with influential individuals to promote their products or services.

According to a study by TapInfluence and Altimeter, influencer marketing generates 11 times higher return on investment (ROI) than traditional forms of digital marketing. By partnering with influencers who have a loyal and engaged following, businesses can reach their target audience in a more authentic and impactful way.

4. Personalization

Personalization has become a key element in marketing strategies in 2017. With consumers being overwhelmed by generic advertisements, businesses are now focusing on delivering personalized content and experiences tailored to individual preferences and behaviors.

According to a study by Econsultancy, 94% of businesses believe that personalization is critical to their success. By leveraging data and technologies, businesses can create personalized email campaigns, website experiences, and targeted advertisements that resonate with their audience.

5. Video Marketing

Video marketing has skyrocketed in 2017 and is expected to continue its growth in the coming years. With the rise of platforms like YouTube and the popularity of video content on social media, businesses have recognized the power of video in capturing and retaining the attention of their audience.

According to HubSpot, 78% of people watch online videos every week and 55% watch videos every day. Cisco predicts that by 2020, video will account for 82% of internet traffic. This shows the immense potential of video marketing as an effective strategy to engage and communicate with consumers.

6. Search Engine Optimization

Search engine optimization (SEO) remains a fundamental element of marketing strategies in 2017. With the increasing competition for online visibility, businesses need to ensure that their websites are optimized for search engines to drive organic traffic.

According to a study by SEMrush, organic search accounts for 51% of all website traffic. By optimizing their website’s structure, content, and keywords, businesses can increase their visibility in search engine results pages and attract more qualified traffic.

7. Email Marketing

Email marketing continues to be a highly effective marketing strategy in 2017. Despite the emergence of new communication channels, email remains a preferred method for businesses to communicate with their audience.

A study by DMA found that for every $1 spent on email marketing, the average return on investment is $38. This staggering statistic highlights the effectiveness of email marketing in driving conversions and building customer relationships.

8. Mobile Marketing

With the increasing use of smartphones, mobile marketing has become a crucial strategy in 2017. Mobile advertising, responsive website design, and mobile apps are just a few examples of how businesses can effectively reach and engage their audience through mobile devices.

According to eMarketer, mobile ad spending is expected to reach $156 billion in 2017, accounting for 85% of total digital ad spending. This emphasizes the importance of optimizing marketing strategies for mobile devices to stay competitive in the digital landscape.

Final Thoughts

In conclusion, the most effective marketing strategies in 2017 revolve around creating valuable content, leveraging the power of social media, collaborating with influencers, personalizing experiences, utilizing video marketing, optimizing for search engines, harnessing the power of email, and targeting mobile devices. Businesses that incorporate these strategies into their marketing efforts are more likely to achieve success in today’s competitive online advertising landscape.

Remember, staying up-to-date with the latest marketing trends and continuously testing and refining strategies is crucial to staying ahead of the competition. As the digital world evolves, so do the marketing strategies that yield the best results. Harnessing the power of these strategies will help businesses effectively reach their target audience and achieve their marketing goals in 2017 and beyond.

Stat: According to eMarketer, social media ad spending is expected to reach $36 billion in 2017.

Key Takeaways for Most Effective Marketing Strategies 2017

The world of marketing is constantly evolving, and staying ahead of the competition requires businesses to adopt effective strategies. In 2017, several marketing tactics emerged as particularly powerful and impactful. In this article, we will explore the most effective marketing strategies of 2017 and highlight key takeaways that are relevant for an online advertising service or advertising network.

1. Content Marketing Continues to Reign

One of the key takeaways from 2017 is the continued dominance of content marketing. Creating valuable and relevant content that resonates with the target audience is essential for building brand awareness and capturing leads. Online advertising services and advertising networks should prioritize the creation of high-quality content to drive engagement and customer loyalty.

2. Personalization is Paramount

In an era of information overload, personalized marketing experiences have become crucial for success. Tailoring advertisements and messages to individual customers based on their preferences, behavior, and needs can significantly improve conversion rates. Online advertising services and advertising networks should invest in technologies that enable personalized targeting to drive better results for their clients.

3. Video Marketing Takes Center Stage

Video content continues to gain momentum as a powerful marketing tool. Consumers are increasingly drawn to videos, and businesses can leverage this trend by creating engaging and shareable video content. Online advertising services and advertising networks should explore incorporating video advertising into their campaigns to capture the attention of their target audience.

4. Influencer Marketing Generates Results

Influencer marketing, where brands collaborate with popular social media influencers, has proven to be highly effective in reaching and engaging niche audiences. Businesses should identify relevant influencers in their industry and work towards building partnerships to amplify their brand message. Online advertising services and advertising networks should explore influencer marketing as a valuable tool for their clients.

5. Mobile Optimization is Non-Negotiable

The widespread adoption of smartphones means that mobile optimization is no longer optional; it is a must. Websites and advertisements must be mobile-friendly to provide seamless experiences for mobile users. Online advertising services and advertising networks should prioritize mobile optimization to ensure their clients’ campaigns are effective across all devices.

6. Emotional Marketing Moves the Needle

Emotional marketing, where brands tap into consumers’ emotions to create connections, continues to be a powerful strategy. Evoking emotions such as happiness, joy, or nostalgia can positively impact buying decisions and brand loyalty. Online advertising services and advertising networks should leverage emotional marketing tactics to create more engaging campaigns for their clients.

7. Social Media Advertising Flourishes

Social media platforms have become essential marketing channels. Advertising on platforms like Facebook, Instagram, and Twitter enables businesses to reach their target audience directly and engage with them on a personal level. Online advertising services and advertising networks should take advantage of the extensive targeting options and capabilities offered by social media advertising.

8. Marketing Automation Streamlines Campaigns

Automation tools have revolutionized marketing, allowing businesses to streamline their campaigns and improve efficiency. From email marketing to lead generation, automation helps deliver the right message to the right audience at the right time. Online advertising services and advertising networks should invest in marketing automation platforms to optimize their clients’ campaigns.

9. Data-Driven Marketing Delivers Insights

Access to vast amounts of data has enabled marketers to make informed decisions and deliver more personalized experiences. Analyzing customer data helps identify patterns, preferences, and trends to optimize marketing strategies. Online advertising services and advertising networks should leverage data analytics to gain insights into customer behavior and optimize their clients’ campaigns accordingly.

10. User-Generated Content Builds Trust

Consumers trust fellow consumers more than they trust traditional advertisements. User-generated content, such as reviews, testimonials, and social media mentions, can significantly impact purchasing decisions. Online advertising services and advertising networks should encourage and leverage user-generated content to build trust and credibility for their clients.

11. Interactive Marketing Engages Audiences

Interactive marketing experiences, such as quizzes, polls, and contests, provide an opportunity for brands to engage with their audience actively. This type of marketing promotes customer participation and fosters a sense of involvement, leading to increased brand loyalty. Online advertising services and advertising networks should explore interactive marketing strategies to drive customer engagement for their clients.

12. Seamless Omnichannel Experiences are Vital

Consumers interact with brands across multiple channels and devices. Offering a cohesive and seamless experience across all touchpoints is crucial for customer satisfaction and retention. Online advertising services and advertising networks should ensure that their clients’ campaigns are integrated seamlessly across various channels and provide a consistent brand experience.

13. Native Advertising Blends In

Native advertising, where ads match the look and feel of the platform they appear on, is gaining popularity. These ads blend in with the surrounding content, making them less intrusive and more engaging. Online advertising services and advertising networks should explore native advertising formats to deliver a more seamless user experience and improve campaign performance.

14. Customer Engagement Over Ad Impressions

Focusing on customer engagement metrics, such as shares, comments, and click-through rates, is more important than merely chasing ad impressions. Highly engaged audiences are more likely to convert into customers and become brand advocates. Online advertising services and advertising networks should prioritize metrics that measure customer engagement to assess the success of their campaigns.

15. Continuous Testing and Optimization Are Key

Marketing strategies are never set in stone. Continuous testing and optimization are crucial to identify what works best for a target audience and adapt accordingly. Online advertising services and advertising networks should embrace a culture of ongoing testing and optimization to deliver the most effective marketing strategies for their clients.

In conclusion, the most effective marketing strategies of 2017 provided valuable insights and actionable takeaways for online advertising services and advertising networks. By prioritizing content marketing, personalization, video marketing, influencer collaborations, and mobile optimization, these businesses can stay ahead of the competition. Furthermore, leveraging emotional marketing, social media advertising, marketing automation, and data-driven decision-making enables better targeting and engagement. Finally, user-generated content, interactive experiences, seamless omnichannel integration, native advertising, and customer engagement-focused metrics drive better campaign results. By continuously testing and optimizing strategies, online advertising services and advertising networks can deliver exceptional results for their clients in 2017 and beyond.

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What are the most effective marketing strategies for 2017?

The most effective marketing strategies for 2017 include content marketing, social media marketing, influencer marketing, email marketing, search engine optimization (SEO), search engine marketing (SEM), video marketing, and mobile marketing.

What is content marketing?

Content marketing is the creation and distribution of valuable, relevant, and consistent content to attract and engage a target audience. It helps to build brand awareness, drive website traffic, and generate leads.

How does social media marketing work?

Social media marketing involves creating and sharing content on social media platforms to promote products or services. It helps businesses connect with their target audience, increase brand visibility, and drive website traffic.

What is influencer marketing?

Influencer marketing is a strategy where brands collaborate with influential individuals to promote their products or services. These influencers have a loyal following and can influence the purchasing decisions of their audience.

How does email marketing benefit businesses?

Email marketing allows businesses to directly communicate with their target audience through personalized emails. It helps to nurture leads, build customer relationships, drive conversions, and increase brand loyalty.

What is search engine optimization (SEO)?

Search engine optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs). It involves various techniques like keyword research, on-page optimization, and link building to increase organic visibility.

What is search engine marketing (SEM)?

Search engine marketing (SEM) is a form of online advertising that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising methods like pay-per-click (PPC) campaigns.

How effective is video marketing?

Video marketing is highly effective as it engages and captivates the audience more than any other content format. Videos can be used to convey brand messages, demonstrate products or services, and connect with the audience on an emotional level.

What does mobile marketing involve?

Mobile marketing involves reaching and engaging the target audience through mobile devices like smartphones and tablets. It includes strategies like mobile advertising, mobile apps, SMS marketing, and location-based targeting.

How can businesses leverage social media influencers?

Businesses can leverage social media influencers by identifying relevant influencers in their industry, building a relationship with them, and collaborating on promotional campaigns. Influencers can endorse products, create sponsored content, or provide product reviews.

What are the key elements of a successful email marketing campaign?

Key elements of a successful email marketing campaign include a compelling subject line, personalized content, clear call-to-action (CTA), mobile optimization, segmenting the audience, and analyzing the campaign’s performance.

How long does it take to see results from SEO?

The time it takes to see results from SEO can vary depending on factors like website authority, competition, and the efforts put into optimization. Generally, it can take several months to start seeing noticeable improvements in organic search rankings.

What are the benefits of SEM over SEO?

While both SEM and SEO aim to increase website visibility, SEM offers quicker results as it involves paid advertising. SEM allows businesses to reach a wider audience, control their ad campaigns, and quickly drive traffic to their website.

What are some effective ways to optimize videos for marketing purposes?

Effective ways to optimize videos for marketing purposes include creating compelling titles and descriptions, adding relevant tags, optimizing video thumbnails, using closed captions or subtitles, and promoting videos on various platforms.

How can businesses leverage mobile advertising effectively?

To leverage mobile advertising effectively, businesses should ensure their website is mobile-friendly, target specific demographics or locations, optimize ad copy and visuals for mobile devices, and track and analyze the performance of mobile ad campaigns.

Conclusion

In conclusion, the year 2017 witnessed several effective marketing strategies that have reshaped the advertising landscape and provided valuable insights for online advertising services and advertising networks. One key trend that emerged was the increasing importance of personalized and targeted marketing. Brands have recognized the power of leveraging data and technology to deliver tailored messages to their audiences. This has led to the rise of programmatic advertising, which allows advertisers to reach the right audience at the right time, optimizing their ad spend and maximizing ROI. By utilizing user behavior and demographic information, online advertising services can effectively target consumers, increasing the likelihood of conversions and customer engagement.

Another significant trend is the growing impact of influencer marketing. As consumers become increasingly savvy and resistant to traditional advertising methods, brands have turned to influencers to promote their products and services. Influencers have built a loyal following and have gained the trust of their audience, making them powerful brand advocates. Online advertising services and networks can incorporate influencer marketing into their strategies to amplify their reach and engage with a wider audience. Leveraging influencers’ credibility and authenticity not only increases brand awareness but also fosters a genuine connection with consumers.

Moreover, content marketing has remained a highly effective strategy in 2017. Creating valuable and relevant content has allowed brands to establish themselves as thought leaders in their respective industries. Online advertising services and networks can leverage content marketing to engage with consumers and build a relationship based on trust. By producing informative articles, videos, and other forms of media, ads can seamlessly integrate with the content that users are already consuming, making it more likely to capture their attention and generate leads. Furthermore, content marketing supports search engine optimization efforts, as high-quality content attracts organic traffic and helps websites rank higher on search engine result pages.

Social media advertising has also proven to be a successful avenue for online advertising services and networks in 2017. With the growing number of social media users, platforms like Facebook, Instagram, and Twitter have become valuable advertising channels. These platforms offer sophisticated targeting options that allow advertisers to reach their ideal audience with precision. Social media advertising enables online advertising services to create campaigns that drive engagement, increase brand awareness, and generate leads. Additionally, the rise of live video content has presented new opportunities for brands to connect with their audience in real-time and foster a sense of authenticity and transparency.

Lastly, mobile marketing has continued to gain traction in 2017. With the increasing usage of smartphones, brands have focused on optimizing their advertising efforts for mobile platforms. Online advertising services and networks need to ensure that their ad formats and websites are mobile-friendly and provide a seamless user experience across all devices. By embracing mobile marketing, advertisers can reach consumers on-the-go and create personalized experiences tailored to their device preferences.

In conclusion, the most effective marketing strategies of 2017 involved personalized and targeted marketing, influencer marketing, content marketing, social media advertising, and mobile marketing. Online advertising services and networks should take note of these trends and incorporate them into their strategies to stay ahead of the competition. By leveraging data, technology, and the power of influencers, advertisers can effectively engage with their target audience and drive meaningful results. As we move forward into 2018, these strategies should continue to evolve and adapt to meet the changing needs and preferences of consumers.