In a world where social media has become an integral part of our daily lives, it’s hard to imagine a day without scrolling through Facebook, posting updates on LinkedIn, or getting lost in the infinite videos on YouTube.
With mind-boggling statistics like 27% of Americans using Facebook, LinkedIn boasting over 950 million members worldwide, and TikTok capturing the attention of 834 million users every month, it’s clear that these platforms hold incredible power and influence.
Join us as we dive into the fascinating world of the most common social media platforms and unpack the important facts, stats, and figures that make them so captivating.
Contents
The most common social media platforms currently are Facebook, LinkedIn, TikTok, YouTube, Pinterest, and Snapchat.
Facebook is the 5th most popular social media platform in the USA, with 27% of Americans aged 12+ using it.
LinkedIn has over 950 million members worldwide, with 26% of American internet users aged 12+ using it.
TikTok has approximately 834 million global monthly users and is predicted to have the highest user growth worldwide by 2024.
YouTube has 2.514 billion worldwide users, with the average user spending five hours per week on the app.
Pinterest has 465 million monthly active users, and Snapchat has more than 750 million monthly active users.
These statistics vary across different demographics and countries.
Key Points:
- Facebook, LinkedIn, TikTok, YouTube, Pinterest, and Snapchat are the most common social media platforms.
- Facebook is used by 27% of Americans aged 12+ and is the 5th most popular platform in the USA.
- LinkedIn has over 950 million members worldwide and is used by 26% of American internet users aged 12+.
- TikTok has around 834 million monthly users globally and is expected to have the highest user growth worldwide by 2024.
- YouTube has 2.514 billion worldwide users, with users spending an average of five hours per week on the app.
- Pinterest has 465 million monthly active users, and Snapchat has over 750 million monthly active users.
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💡 Did You Know?
1. The most common social media platform is Facebook, with over 2.8 billion monthly active users as of 2021.
2. Despite its popularity, the term “Facebook” was initially a nickname for Harvard University’s printed student directories, known as “facebooks,” which featured photos and basic information about students.
3. The “Like” button was originally going to be called the “Awesome” button on Facebook but was changed at the last minute to avoid sounding too cheesy.
4. Instagram, the second most popular social media platform, was initially named “Burbn” as a nod to the founder’s love for whiskey. However, they decided to rename it to “Instagram” by combining “instant camera” and “telegram.”
5. LinkedIn, primarily used for professional networking, was originally inspired by the traditional model of “six degrees of separation,” where any two people on Earth are connected by a chain of acquaintances with no more than six intermediaries.
Facebook, the fifth most popular social media platform in the USA, has a user base that spans across various age groups. According to statistics, 27% of Americans aged 12 and above actively use Facebook. Interestingly, while the platform might be losing popularity among teenagers, with only 23% of U.S. teens on Facebook, it still maintains a strong presence among other age groups. Roughly 38% of Americans aged 12-34 use Facebook, compared to 28% of Americans aged 35-54 and 15% of Americans aged 55+.
Furthermore, it is worth noting that a significant proportion of Facebook users, up to 88%, also have accounts on Instagram.
Additionally, it is interesting to observe the pattern of users taking breaks from Facebook. Approximately 60% of U.S. adults who have used Facebook in the past year have taken a break of several weeks or more from the platform. This suggests that while Facebook remains popular, some individuals find it necessary to temporarily distance themselves from the platform for various reasons.
- Facebook has a user base across various age groups.
- 27% of Americans aged 12 and above actively use Facebook.
- Only 23% of U.S. teens are on Facebook.
- Roughly 38% of Americans aged 12-34 use Facebook.
- 28% of Americans aged 35-54 use Facebook.
- 15% of Americans aged 55+ use Facebook.
- 88% of Facebook users also have accounts on Instagram.
- Approximately 60% of U.S. adults who have used Facebook in the past year have taken a break from the platform.
With over 950 million members worldwide, LinkedIn has become the go-to platform for professionals. In the United States alone, 26% of internet users aged 12 and above actively use LinkedIn. The platform showcases a varied user base, with 35% of Americans aged 35-54, 29% of Americans aged 12-34, and 14% of Americans aged 55+ utilizing the platform. To put it into perspective, the USA boasts the largest LinkedIn audience, with 206 million members. India comes in second with 110 million members, followed by Brazil with 67 million and the UK with 36 million.
It is interesting to note that LinkedIn has become particularly popular among individuals earning over $75,000 per year, with 50% of U.S. adults in this income bracket utilizing the platform. Moreover, as social media skills grow in importance, LinkedIn profiles are reflecting this trend. In 2022, social media ranked as the third most added skill on LinkedIn profiles.
TikTok
TikTok, a popular social media platform, has experienced a massive surge in popularity, attracting approximately 834 million global monthly users. This growth is projected to continue, with a predicted growth rate of 7.0% starting in 2024. Impressively, 94% of the U.S. population is aware of TikTok, highlighting its significant cultural impact.
With the rise of social commerce, TikTok is expected to have 33.3 million U.S. social commerce buyers by 2023. Furthermore, the average U.S. adult TikTok user spends around 55.8 minutes per day on the app. Gender-wise, TikTok has a slightly higher user base among women, with 24% of American women using the platform compared to 17% of American men.
Youtube
YouTube, known for its vast library of videos and content, boasts an impressive 2.514 billion worldwide users. The average user spends five hours per week on the platform, showcasing the significant role it plays in people’s lives. With its user-generated content, YouTube has become a hub for information, entertainment, and education.
Every minute, more than 500 hours of new content are uploaded to YouTube, demonstrating the immense volume of videos being shared. Gender-wise, 45.6% of YouTube users identify as female, while 54.4% identify as male. Furthermore, YouTube’s influence is particularly prominent among teenagers, with 95% of American teenagers actively using the platform.
Pinterest is a popular platform dedicated to inspiration and visual discovery, with an impressive 465 million monthly active users. Approximately 60% of Pinterest’s global audience consists of women, with the largest user group being women aged 25 to 35. However, it’s important to note that male users on Pinterest are steadily increasing by 40% year-over-year.
Among Americans aged 12 and above, around 31% use Pinterest. Within this group, 37% fall between the ages of 12 and 34, emphasizing the platform’s popularity among younger audiences seeking inspiration, ideas, and future plans.
Snapchat
Snapchat, a multimedia messaging app, boasts over 750 million monthly active users and attracts a staggering 397 million daily users. This popular platform reaches a significant percentage of young audiences, with 75% of 13-to-34-year-olds in over 20 countries and 90% of 13-to-24-year-olds globally.
Snapchat is predicted to have the highest user growth among all social media platforms worldwide, with a projected growth rate of 13.4% by 2023. In terms of gender, approximately 51% of Snapchatters are female and 48.2% are male. In terms of age, 20% of Snapchat users are aged 13 to 17 and 38% are aged 18 to 24, solidifying its popularity among the younger demographic.
Facebook Usage Stats
In terms of Facebook usage, the platform finds significant traction in the United States. At present, around 27% of Americans aged 12 and above actively use Facebook, placing it among the top social media platforms in the country. However, the popularity of the platform varies across different age groups. While 23% of U.S. teens have a presence on Facebook, the percentage increases to 38% for Americans aged 12-34. Comparatively, the adoption rate drops to 28% for Americans aged 35-54 and 15% for Americans aged 55+.
Interestingly, a whopping 88% of Facebook users also maintain an Instagram account, highlighting the connection between these two popular platforms. Moreover, it is worth noting that 60% of U.S. adults who have used Facebook in the last year have taken a break of several weeks or more from the platform, indicating intermittent usage patterns among users.
Linkedin Membership Worldwide
With a whopping 950 million members worldwide, LinkedIn has established itself as the premier platform for professionals. The platform attracts a significant number of internet users in the United States, with 26% of individuals aged 12 and above using LinkedIn. Membership usage varies across age groups, with 35% of Americans aged 35-54, 29% of Americans aged 12-34, and 14% of Americans aged 55+ engaging with the platform.
When it comes to country-specific statistics, the United States boasts the largest LinkedIn audience at 206 million users. India follows with 110 million members, while Brazil and the UK round out the top four with 67 million and 36 million members, respectively.
Notably, LinkedIn has become a platform of choice for individuals who earn over $75,000 per year, with 50% of U.S. adults in this income bracket utilizing the platform to connect, network, and explore career opportunities. Additionally, LinkedIn profiles have undergone a shift in recent years, with social media skills ranking as the third-most-added skill on profiles in 2022, reflecting the growing importance of digital marketing and social media in the professional world.
Tiktok User Growth Predictions
TikTok has had a significant impact on the global stage, attracting a massive user base of approximately 834 million monthly users. This makes it one of the most popular social media platforms, projected to experience a remarkable growth rate of 7.0% starting in 2024. Its influence extends beyond numbers, as 94% of the U.S. population is aware of TikTok, demonstrating its pervasive cultural impact.
As the concept of social commerce gains momentum, TikTok is positioning itself as a key player in the industry. By 2023, it is projected to have around 33.3 million U.S. social commerce buyers, highlighting its potential to shape consumer purchasing decisions. Additionally, the average U.S. adult TikTok user spends approximately 55.8 minutes per day on the app, showcasing its ability to captivate and engage users for extended periods.
Examining user demographics, TikTok exhibits slightly higher engagement among women, with 24% of American women actively using the platform. Among American men, the engagement stands slightly lower at 17%. These statistics emphasize TikTok’s appeal to a diverse audience, transcending gender boundaries.
- TikTok has approximately 834 million monthly users worldwide.
- It is projected to have a growth rate of 7.0% starting in 2024.
- 94% of the U.S. population is aware of TikTok.
- By 2023, TikTok is expected to have 33.3 million U.S. social commerce buyers.
- The average U.S. adult TikTok user spends around 55.8 minutes per day on the app.
- 24% of American women actively use TikTok, while the figure for American men is 17%.
Youtube Usage And Content Statistics
YouTube is renowned for its extensive collection of videos and content, boasting a staggering 2.514 billion global users. These users spend an average of five hours per week on the platform, highlighting the significant role YouTube plays in people’s daily lives. The sheer volume of content is mind-boggling, with over 500 hours of new videos being uploaded every minute.
In terms of user representation, approximately 45.6% of YouTube users identify as female, while 54.4% identify as male, showcasing an almost equal distribution. This diversity contributes to the vast array of content available on the platform. Additionally, YouTube holds great influence among teenagers, with 95% of American teenagers actively engaging with the platform.
These statistics shed light on the popularity, reach, and demographics of the most common social media platforms. From Facebook’s widespread adoption across various age groups, LinkedIn’s prominence among professionals, TikTok’s explosive growth, YouTube’s dominance in video content, Pinterest’s visual inspiration, and Snapchat’s popularity among younger users, each platform offers unique features and caters to specific user preferences.
- YouTube has 2.514 billion global users.
- Users spend an average of five hours per week on the platform.
- Over 500 hours of new videos are uploaded every minute.
- 45.6% of YouTube users identify as female, while 54.4% identify as male.
- 95% of American teenagers actively engage with YouTube.
FAQ
The #1 most used social media platform is Facebook. With over 3 billion monthly users, Facebook remains the dominant force in the social networking landscape, boasting users from nearly 37 percent of the world’s population. Its vast user base and extensive features make it the go-to platform for connecting and engaging with others on a global scale.
Despite Facebook’s continued global dominance as the most widely used social media platform, a noteworthy observation is the emergence of several other platforms boasting billions of monthly active users. Meta, the parent company of Facebook, now owns four out of the seven major platforms with such massive user bases. This consolidation of social media ownership by Meta highlights its substantial influence and control in the realm of online communication. While Facebook remains at the forefront, the diverse landscape of social media participation continues to evolve, with various platforms vying for users’ attention and engagement.
The most common use of social media in 2022 is to connect with friends and family. In fact, according to a recent survey, over 47 percent of social media users stated that maintaining a connection with loved ones was their primary motive for using online platforms. With the digital era bringing people farther apart physically, social media has become a crucial tool for bridging that distance and preserving relationships. Whether sharing updates, exchanging messages, or engaging in virtual gatherings, social media offers a convenient and accessible way to stay connected with loved ones from across the globe.
When it comes to social media popularity by age, Instagram takes the crown. This visually focused platform dominates among American social media users aged 12 to 34, with a staggering 72% of them actively using it. While Facebook continues to hold the top spot for all U.S. social media users aged 12 and above, Instagram’s appeal to younger demographics cannot be denied. Its visually captivating interface and enhanced photo-sharing capabilities have successfully captured the attention of the younger generation, establishing Instagram as the go-to social media platform for the younger audience.