In the ever-evolving realm of technology and digital advertising, a seismic shift reverberates as Twitter makes a strategic move to sell its prized possession, MoPub, to the dynamic force known as AppLovin. With $1.05 billion exchanging hands in this electrifying deal, the possibilities seem boundless.
As Twitter aims to boost their revenue and enhance their own ad services, the acquisition of MoPub by AppLovin promises a flourishing future for developers and advertisers in the captivating world of mobile apps. Prepare to embark on a riveting journey through the amalgamation of two industry powerhouses, propelling the mobile app ecosystem to unprecedented levels of innovation and success.
Contents
- 1 mopub applovin
- 2 1. Twitter Sells MoPub to AppLovin for $1.05 Billion
- 3 2. MoPub’s Revenue for Twitter in 2020: $188 Million
- 4 3. Twitter Aims to Focus on Ads on Its Own Platform
- 5 4. Twitter Plans to Double Revenue to $7.5 Billion by 2023
- 6 5. Sale Approved Unanimously by Twitter’s Board
- 7 6. AppLovin: A Mobile Gaming Company with Over 200 Free-To-Play Games
- 8 7. AppLovin’s Acquisition of MoPub to Benefit Developers and Demand Partners
- 9 8. Integration of MoPub’s Mediation Features with AppLovin’s MAX Solution
mopub applovin
MoPub, a leading mobile ad exchange owned by Twitter, has been acquired by AppLovin for a significant amount of $1.05 billion in cash. This move aligns with Twitter’s strategy to focus more on ads for its own app and website, aiming to double its revenue to $7.5 billion by 2023.
The acquisition will provide a stronger solution for developers and demand partners in the mobile app ecosystem, as AppLovin is a mobile gaming company with a portfolio of over 200 free-to-play games. MoPub’s core mediation features will be integrated with AppLovin’s MAX monetization solution, driving increased revenue for publishers and offering greater scale for advertisers.
The integration with AppLovin Exchange (ALX) will provide direct access to over 150 demand-side platforms, further expanding the potential reach for developers. Integration of MoPub demand-side platforms is expected to be completed in the current quarter.
Playgendary, a MoPub partner, has already migrated to MAX and experienced positive results, including increased revenue and the ability to invest more in user acquisition. The fully integrated platform offers more competitive and diverse auctions with a broader range of bidders.
MoPub is actively seeking feedback and questions from its users.
Key Points:
- Twitter-owned mobile ad exchange MoPub has been acquired by AppLovin for $1.05 billion in cash.
- The acquisition is part of Twitter’s strategy to focus more on ads for its own app and website, with a target of doubling revenue to $7.5 billion by 2023.
- AppLovin’s mobile gaming portfolio of over 200 free-to-play games will provide a stronger solution for developers and demand partners.
- MoPub’s mediation features will be integrated with AppLovin’s MAX monetization solution, increasing revenue for publishers and offering scale for advertisers.
- Integration with AppLovin Exchange (ALX) will give developers access to over 150 demand-side platforms, expanding their reach.
- MoPub partner Playgendary has already migrated to MAX, resulting in increased revenue and more investment in user acquisition.
Sources
https://www.applovin.com/blog/applovins-acquisition-of-mopub-has-officially-closed/
https://www.reuters.com/technology/twitter-sell-mopub-applovin-105-billion-2021-10-06/
https://www.businesswire.com/news/home/20211006006001/en/AppLovin-to-Acquire-Twitter%E2%80%99s-MoPub-Business
https://www.cnbc.com/2021/10/06/twitter-sells-its-mopub-mobile-ad-network-to-applovin-for-1point05-billion.html
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💡 Pro Tips:
1. Consider exploring the AppLovin Exchange (ALX) as a demand-side platform, offering direct access to over 150 demand-side platforms.
2. Take advantage of the integration between MoPub and AppLovin’s MAX monetization solution to enhance revenue generation and reach a wider audience.
3. If you are a publisher, evaluate the benefits of migrating to AppLovin’s unified SDK for MAX, which includes most major features from MoPub and can potentially drive higher revenue.
4. If you are a developer, leverage the stronger solution provided by AppLovin’s acquisition of MoPub to optimize your app’s monetization strategy and reach more demand partners.
5. Engage with MoPub by providing feedback and asking questions to ensure that your needs as a user are met and to stay up-to-date with any new developments or features.
1. Twitter Sells MoPub to AppLovin for $1.05 Billion
In a strategic move to focus on its own platform, Twitter has recently sold its advertising unit, MoPub, to mobile gaming company AppLovin for a staggering $1.05 billion in cash. This acquisition comes as Twitter aims to double its revenue by 2023 and streamline its business operations.
The sale was approved unanimously by Twitter’s board, signaling their confidence in AppLovin’s ability to drive growth and enhance MoPub’s capabilities.
2. MoPub’s Revenue for Twitter in 2020: $188 Million
MoPub, the widely popular mobile ad exchange owned by Twitter, proved to be a significant revenue generator for the social media giant in 2020. According to reports, MoPub contributed a substantial $188 million to Twitter’s overall revenue last year.
However, as Twitter shifts its focus to ads on its own app and website, the decision to sell MoPub to AppLovin was made to simplify their business model and concentrate resources where they can maximize profitability.
3. Twitter Aims to Focus on Ads on Its Own Platform
With the sale of MoPub to AppLovin, Twitter is making a strategic move to prioritize advertising on its own platform. The company believes that by focusing on ads within their app and website, they can better serve their users and provide more effective advertising solutions.
By narrowing their scope of operations, Twitter aims to optimize their ad revenues and provide a more streamlined experience for both advertisers and users.
4. Twitter Plans to Double Revenue to $7.5 Billion by 2023
In a bold growth strategy, Twitter has set its sights on doubling its revenue to a staggering $7.5 billion by 2023. With the divestment of MoPub and a renewed focus on in-house advertising, Twitter believes that it can achieve this ambitious goal.
By streamlining operations and leveraging their vast user base, Twitter aims to attract more advertisers and increase their revenue streams through targeted and engaging ad content.
5. Sale Approved Unanimously by Twitter’s Board
The sale of MoPub to AppLovin received unanimous approval from Twitter’s board of directors. This indicates the board’s belief that AppLovin is the ideal partner to take over MoPub and drive its further success.
The decision was made after careful consideration of the long-term strategic goals of Twitter, as well as the potential benefits that AppLovin can bring to MoPub and its users.
6. AppLovin: A Mobile Gaming Company with Over 200 Free-To-Play Games
AppLovin, the mobile gaming company acquiring MoPub from Twitter, boasts an extensive portfolio of over 200 free-to-play games. With a strong foothold in the mobile gaming industry, AppLovin has a deep understanding of the app ecosystem and the needs of developers.
This acquisition presents an opportunity for AppLovin to expand its services and provide a stronger solution for developers and demand partners in the mobile app landscape.
7. AppLovin’s Acquisition of MoPub to Benefit Developers and Demand Partners
The acquisition of MoPub by AppLovin aims to provide a more comprehensive and efficient platform for developers and demand partners in the mobile app ecosystem. By integrating MoPub’s core mediation features with AppLovin’s MAX monetization solution, developers will have access to a more robust and seamless monetization experience.
This integration is expected to drive increased revenue for publishers and offer greater scale for advertisers, creating a win-win situation for all stakeholders.
8. Integration of MoPub’s Mediation Features with AppLovin’s MAX Solution
The integration of MoPub’s mediation features with AppLovin’s MAX monetization solution is a crucial aspect of this acquisition. By combining these two powerful platforms, developers and demand partners can benefit from a more unified and efficient ad serving system.
This integration is expected to introduce more competitive and diverse auctions with a broader range of bidders, ultimately driving higher revenue for publishers. Already, MoPub partner Playgendary has migrated to MAX and witnessed positive results, experiencing an increase in revenue and the ability to invest more in user acquisition.
In conclusion, the sale of MoPub to AppLovin for $1.05 billion in cash marks a significant strategic move for Twitter as it focuses on maximizing revenue on its own platform. With the integration of MoPub’s mediation features into AppLovin’s MAX solution, developers and demand partners can expect a more efficient and lucrative monetization experience.
This acquisition aligns with AppLovin’s extensive portfolio of free-to-play games and its commitment to providing comprehensive solutions for the mobile app ecosystem. As Twitter plans to double its revenue to $7.5 billion by 2023, this sale approved unanimously reflects the board’s confidence in the future growth prospects of both Twitter and AppLovin.
With this bold step, both companies pave the way for a more robust and engaging mobile advertising landscape.