In a world powered by the palms of our hands, where every waking moment is spent scrolling, swiping, and tapping, the mobile advertising landscape becomes a battleground for brands vying for our attention. Enter Mojiva, a revolutionary mobile advertising network that revolutionized the way we consume ads on our smartphones and tablets.
With a knack for captivating audiences through beautifully designed banner and interstitial ads, Mojiva quickly became a force to be reckoned with. Join us on a journey through the evolution of this industry giant, from its humble beginnings to its acquisition by Pubmatic, as we uncover the secrets behind its success and delve into the fascinating studies it conducted on smartphone users.
Contents
- 1 Mojiva
- 2 Introduction Of Mojiva – A Mobile Advertising Network
- 3 Mojiva Tab – An Ad Network For Tablets
- 4 Mojiva’s Acquisition By Pubmatic
- 5 Founding Team And Leadership Of Mojiva
- 6 Headquarters And Branch Offices Of Mojiva
- 7 Mojiva’s Claim Of Representing Digital Publishers And App Developers
- 8 Mojiva’s Advertising Services – Banner And Intersitial Ads
- 9 Mojiva’s Rebranding As Mocean Mobile
- 10 Mojiva’s Studies On Smartphone Users’ Behavior
- 11 Contact Information For Mojiva
Mojiva
Mojiva was a mobile advertising network that focused on smartphones and tablets. They offered a specific ad network for tablets called Mojiva Tab.
After raising $42.3 million in venture funding, Mojiva was acquired by Pubmatic. The company, founded in 2008, had its headquarters in New York City and branch offices in various locations including San Francisco, Los Angeles, Seattle, Detroit, Chicago, and London.
They claimed to represent 8,000 digital publishers and app developers and aimed to reach 40 million tablet devices. Mojiva served banner advertisements and interstitial ads.
In January 2014, the company was renamed Mocean Mobile before being acquired by Pubmatic in May 2014. Mojiva also conducted studies on smartphone users’ political orientations and texting habits on New Year’s Eve.
Key Points:
- Mojiva was a mobile advertising network focused on smartphones and tablets.
- They offered a specific ad network called Mojiva Tab for tablets.
- Mojiva raised $42.3 million in venture funding and was then acquired by Pubmatic.
- The company had headquarters in New York City and branch offices in various locations.
- They represented 8,000 digital publishers and app developers, aiming to reach 40 million tablet devices.
- Mojiva served banner advertisements and interstitial ads, and conducted studies on smartphone users’ political orientations and texting habits.
Sources
https://en.wikipedia.org/wiki/Mojiva
https://www.crunchbase.com/organization/mojiva
https://www.glassdoor.com/Overview/Working-at-Mojiva-EI_IE335604.11,17.htm
https://www.scientiamobile.com/case-studies/mojiva-advertising-case-study/
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💡 Pro Tips:
1. Mojiva Tab offered unique ad formats specifically designed for tablets, providing advertisers with new opportunities to engage with tablet users.
2. Mojiva’s acquisition by Pubmatic brought together two powerful advertising platforms, leveraging their combined resources and expertise to deliver enhanced mobile advertising solutions.
3. With its extensive network of publishers and app developers, Mojiva provided advertisers with access to a wide range of digital inventory, maximizing their reach and targeting capabilities.
4. Mojiva’s studies on smartphone users’ political orientations and texting habits showcased their commitment to understanding consumer behavior, enabling advertisers to better tailor their campaigns to their target audience.
5. Contacting Mojiva through their general email provided a convenient way for businesses and individuals to inquire about advertising opportunities and partnership possibilities.
Introduction Of Mojiva – A Mobile Advertising Network
Mojiva was a prominent player in the mobile advertising industry, specializing in smartphone and tablet advertisements. With the increasing popularity of mobile devices, Mojiva recognized the immense potential of this market and sought to help advertisers maximize their reach and impact.
Founded in 2008 by Krish Arvapally, Dan Goikhman, and Miles Spencer, Mojiva quickly established itself as a reliable and innovative mobile advertising network.
Their aim was to bridge the gap between advertisers and mobile users, providing a platform where brands could effectively target their audience on smartphones and tablets. Mojiva revolutionized the industry by offering advanced ad targeting capabilities, ensuring that ads were shown to users who were most likely to engage with them.
This data-driven approach proved highly successful, attracting a wide range of digital publishers and app developers to partner with Mojiva in reaching their target audience.
Mojiva Tab – An Ad Network For Tablets
Recognizing the increasing usage of tablets, Mojiva introduced Mojiva Tab – an ad network specifically tailored to tablets. Tablets provided a unique opportunity for advertisers, with their larger screens and interactive capabilities offering a richer and more immersive experience for users.
Mojiva Tab allowed brands to tap into this potential by delivering highly engaging and visually appealing ads to tablet users, ensuring maximum impact and brand recall.
With Mojiva Tab, advertisers had access to a vast network of tablet users, reaching across various industries and demographics. This allowed brands to connect with their target audience on a personal level, delivering personalized and contextually relevant advertisements.
The introduction of Mojiva Tab solidified Mojiva’s position as a leader in mobile advertising, catering to the evolving needs of advertisers and staying ahead of the curve.
Mojiva’s Acquisition By Pubmatic
After successfully establishing itself as a major player in the mobile advertising space and raising $42.3 million in venture funding, Mojiva caught the attention of Pubmatic, a global advertising technology company. In a strategic move to strengthen their position in the mobile advertising market, Pubmatic acquired Mojiva.
This acquisition allowed both companies to leverage their respective strengths and offer an even more comprehensive suite of mobile advertising solutions to their clients.
The acquisition marked a significant milestone for Mojiva, as it provided access to Pubmatic’s vast resources, technology, and global reach. The synergy between the two companies aimed to enhance the efficiency and effectiveness of mobile ad campaigns, enabling advertisers to optimize their ad spend and deliver compelling mobile experiences to users worldwide.
Founding Team And Leadership Of Mojiva
Mojiva was founded in 2008 by Krish Arvapally, Dan Goikhman, and Miles Spencer, who had a deep understanding of the mobile advertising landscape. They brought together their expertise in technology and advertising to create a platform that would revolutionize the way brands interacted with mobile users.
Additionally, Dave Gwozdz served as the CEO of Mojiva from 2008 to 2013, driving the company’s growth and solidifying its position as a leader in the industry.
Under the leadership of Gwozdz, Mojiva experienced rapid expansion and continually pushed boundaries in the mobile advertising space. Gwozdz’s vision and strategic decisions put Mojiva on a path of success, attracting top-tier clients and forging partnerships with leading digital publishers and app developers.
The founding team and leadership played a crucial role in shaping Mojiva’s growth trajectory and establishing its reputation as an innovative mobile advertising network.
Headquarters And Branch Offices Of Mojiva
Mojiva was headquartered in the bustling city of New York, a melting pot of innovation and technological advancements. This strategic location allowed Mojiva to stay at the forefront of the ever-evolving mobile advertising industry, closely collaborating with other industry leaders.
Additionally, Mojiva established branch offices in key cities across the United States and London, ensuring a local presence and facilitating effective client communication across different time zones.
The branch offices located in San Francisco, Los Angeles, Seattle, Detroit, and Chicago allowed Mojiva to tap into regional markets and foster relationships with clients in those areas. By having a physical presence in these locations, Mojiva was able to better understand the unique needs and challenges faced by advertisers and digital publishers in each region.
The distributed presence also facilitated efficient client servicing and support, ensuring smooth operations and effective collaborations.
Mojiva’s Claim Of Representing Digital Publishers And App Developers
Mojiva boasted an impressive claim of representing 8,000 digital publishers and app developers, a testament to their strong reputation and trust within the industry. The wide range of publishers and developers partnering with Mojiva demonstrated the effectiveness and value of their platform in delivering successful mobile ad experiences.
This broad network enabled Mojiva to offer advertisers an extensive reach and access to diverse audiences.
Key partnerships with publishers and developers allowed Mojiva to deliver highly targeted and engaging ads to users across various mobile platforms. By leveraging the extensive reach of their network, Mojiva helped brands connect with their desired audience, maximizing the effectiveness of their ad campaigns.
Mojiva’s ability to establish and maintain relationships with such a vast number of publishers and developers further solidified their position as a leading mobile advertising network.
Mojiva’s Advertising Services – Banner And Intersitial Ads
Mojiva’s advertising services encompassed a range of formats, including banner advertisements and interstitial ads. Banner ads, displayed at the top or bottom of a mobile screen, offered brands a non-intrusive yet attention-grabbing way to showcase their products or services.
These ads were designed to be visually appealing and engaging, encouraging users to click and explore further.
In addition to banners, Mojiva also provided interstitial ads, which appeared between content transitions, such as between app screens or during mobile web browsing. Interstitial ads offered a highly immersive and impactful experience, enabling brands to deliver engaging and interactive content directly to users.
These ads often featured rich media elements, such as videos or interactive games, ensuring maximum user engagement and brand recall.
The combination of both banner and interstitial ads allowed Mojiva to cater to a wide range of advertiser objectives and ensure seamless integration of ads within mobile apps and websites.
Mojiva’s Rebranding As Mocean Mobile
In January 2014, Mojiva underwent a rebranding effort and renamed itself as Mocean Mobile. This name change was accompanied by a strategic shift in positioning, with a focus on providing mobile advertising solutions that went beyond display ads.
Mocean Mobile aimed to deliver a comprehensive suite of mobile ad formats and solutions, leveraging technological advancements and data-driven strategies.
The rebranding as Mocean Mobile further emphasized the company’s commitment to innovation and meeting the evolving needs of advertisers and publishers in the mobile space. With their extensive industry experience and strong partnerships, Mocean Mobile positioned itself as a trusted and reliable partner for mobile advertising solutions.
Mojiva’s Studies On Smartphone Users’ Behavior
Mojiva was not limited to providing mobile advertising solutions but also conducted studies to better understand smartphone users’ behavior. One notable study focused on smartphone users’ political orientations, exploring how users’ political affiliations influenced their mobile browsing and app usage habits.
This study provided valuable insights to advertisers, allowing them to tailor their messaging and targeting strategies based on users’ political leanings.
Furthermore, Mojiva conducted a study on smartphone users’ texting habits on New Year’s Eve. This study examined the frequency and timing of text messages sent during the New Year’s Eve celebrations, providing advertisers with valuable information on when and how to engage with users during this festive period.
These studies showcased Mojiva’s dedication to understanding the evolving behaviors of smartphone users and using data-driven insights to optimize mobile ad campaigns.
Contact Information For Mojiva
For more information about Mojiva’s mobile advertising services or to explore potential partnerships, interested parties could reach out to the organization using the following contact information:
Email: [insert general contact email]
Mojiva’s dedicated team of professionals was always ready to assist and provide tailored solutions to advertisers, publishers, and app developers seeking to leverage the power of mobile advertising.