Did you know that mobile video advertising is one of the fastest-growing segments in digital advertising? In 2017, it is predicted to account for more than half of all digital video ad spending in the United States. This impressive figure highlights the increasing importance of mobile video advertising in today’s digital landscape.

Mobile video advertising has come a long way since its inception. Just a few years ago, advertisers mainly relied on traditional television commercials to reach their target audience. However, with the rapid rise of smartphones and tablets, mobile video consumption has exploded, creating new opportunities for advertisers to connect with consumers on the go.

One of the driving forces behind the growth of mobile video advertising is the widespread adoption of mobile devices. According to a recent study, more than 91% of adults in the United States own a mobile phone, and almost 80% of them have a smartphone. This means that advertisers have a massive audience to target with their mobile video ads.

In addition to the wide reach of mobile devices, another key factor contributing to the significance of mobile video advertising in 2017 is the increasing amount of time people spend on their smartphones. On average, adults in the United States spend over four hours a day on their mobile devices, and around 70% of that time is spent on mobile apps. With mobile video ads seamlessly integrated into popular apps and platforms, advertisers have the opportunity to capture their audience’s attention for extended periods.

Nowadays, consumers are also demanding more engaging and relevant content, making mobile video advertising an ideal solution for advertisers. Studies have shown that viewers are much more likely to remember and respond to video ads compared to traditional banner or text ads. This is because videos tap into multiple senses, creating a more immersive experience that captivates the audience and leaves a lasting impression.

Furthermore, mobile video ads have the advantage of being able to target specific demographics and interests, thanks to the vast amount of user data available. Advertisers can utilize this data to deliver personalized video ads that resonate with individual viewers, resulting in higher engagement and better conversion rates.

As the mobile video advertising industry continues to grow, innovation and creativity will play a crucial role in capturing and retaining viewers’ attention. Advertisers will need to think outside the box and come up with unique strategies to stand out among the competition. Interactive ad formats, such as shoppable videos or interactive storytelling, have proven to be effective in driving engagement and conversions, and we can expect to see more of these innovative approaches in 2017.

In conclusion, mobile video advertising is taking the advertising industry by storm in 2017. With the widespread adoption of mobile devices and the increasing amount of time people spend on their smartphones, mobile video ads have become a powerful tool for advertisers to connect with their audience. By delivering engaging and personalized content, advertisers can make the most of this growing advertising medium and achieve remarkable results.

What are the Advantages of Mobile Video Advertising in 2017?

In today’s digital era, mobile video advertising has become an indispensable tool for businesses looking to reach their target audience effectively. With the rapid growth of smartphones and mobile internet usage, mobile video advertising has emerged as a powerful platform to engage users and promote products or services. This article will explore the advantages of mobile video advertising in 2017, discussing its potential benefits in increasing brand awareness, driving customer engagement, and boosting conversions. Let’s delve into this topic and discover how mobile video advertising can significantly contribute to the success of your online advertising campaigns.

Mobile Video Advertising 2017: What You Need to Know

Mobile video advertising has emerged as one of the most effective forms of digital advertising in recent years. With the rise of smartphones and the increase in mobile internet usage, marketers have recognized the power of video ads to engage and captivate audiences. In 2017, mobile video advertising continues to evolve and advance, offering new opportunities for brands to reach their target audience. So, what should online advertising services and advertising networks know about mobile video advertising in 2017? Let’s dive in and explore the key trends and strategies shaping this dynamic industry.

1. The Growth of Mobile Video Consumption

Mobile video consumption has been on the rise, and it shows no signs of slowing down in 2017. More and more consumers are using their smartphones to watch videos, with mobile devices accounting for over 50% of all video views globally. This shift in consumer behavior presents a tremendous opportunity for advertisers to connect with their target audience through mobile video ads.

With the popularity of streaming platforms like YouTube and social media networks embracing video content like Facebook and Instagram, it is crucial for brands to create compelling and shareable video advertisements. Mobile video advertising allows brands to tap into the vast audience of mobile users, reaching them wherever they are and capturing their attention in a way that other forms of advertising struggle to achieve.

2. The Rise of In-App Advertising

One of the prominent trends in mobile video advertising is the emergence of in-app advertising. With the average user spending the majority of their mobile time within apps, advertisers have recognized the potential of this captive and engaged audience. In-app video ads offer a way for brands to seamlessly integrate their message into the user experience, ensuring high viewability and engagement rates.

In 2017, advertisers can leverage programmatic ad buying to target specific audiences based on their app usage and behavior. This level of precision targeting allows brands to deliver relevant and personalized video ads to consumers, increasing the likelihood of conversion and brand recall. As in-app advertising continues to mature and evolve, advertisers can expect to see even more sophisticated targeting options and ad formats to enhance the effectiveness of their mobile video campaigns.

3. The Power of Interactive Video Ads

Interactive video ads are becoming a popular choice for advertisers looking to create an immersive and engaging experience for their target audience. In 2017, we can expect to see more innovative and interactive mobile video ad formats that encourage user interaction and participation.

With features like hotspots, clickable overlays, and gamification elements, interactive video ads allow users to engage with the content in a meaningful way. This not only boosts user engagement but also provides valuable data and insights to advertisers, helping them refine their targeting and optimize their campaigns for better results.

4. The Importance of Personalization and Native Ads

In a cluttered digital landscape, personalization and native ads have become essential components of successful mobile video advertising campaigns. Personalized video ads deliver tailored content to individual users, increasing relevancy and capturing their attention. By analyzing user data and leveraging technologies like machine learning, brands can dynamically generate video content based on user preferences, demographics, and behavior.

Native ads, on the other hand, blend seamlessly with the app or website’s content, making them feel less intrusive and more relevant to the user’s experience. Mobile video native ads provide an excellent opportunity for brands to deliver their message in a non-disruptive manner, promoting higher engagement and brand affinity.

Stay Ahead of the Game in Mobile Video Advertising 2017

As the mobile video advertising landscape continues to evolve in 2017, it is crucial for online advertising services and advertising networks to stay ahead of the game. By understanding the latest trends and strategies, harnessing the power of in-app advertising, embracing interactive video ads, and incorporating personalization and native ads, marketers can create highly effective mobile video campaigns that capture the attention and generate impressive results.

According to a recent study by eMarketer, mobile video ad spending is projected to reach $18.8 billion in 2017, representing a 49% increase from the previous year. With such significant growth, it is evident that mobile video advertising is a powerful tool for any brand looking to succeed in the digital advertising space.

Key Takeaways from Mobile Video Advertising 2017

As an online advertising service or advertising network, it is crucial to stay updated with the latest trends and insights in mobile video advertising. The article Mobile Video Advertising 2017 provides valuable information that can help you optimize your mobile advertising strategies. Here are the key takeaways from the article:

1. Mobile video advertising continues to grow rapidly, with a significant increase in ad spend and ad impressions. This trend highlights the importance of incorporating mobile video ads into your advertising campaigns.
2. Short-form videos are gaining popularity due to their ability to capture viewers’ attention quickly. Consider creating concise and engaging videos that are optimized for mobile consumption.
3. Data-driven targeting is essential for mobile video advertising success. Use audience data to deliver personalized and relevant video ads to your target audience.
4. Real-time optimization and measurement are crucial for maximizing the effectiveness of mobile video ads. Constantly monitor and analyze campaign performance to make informed decisions and improve results.
5. Vertical video formats are becoming more prevalent, particularly on mobile devices. Optimize your video ads for vertical viewing to provide a seamless user experience.
6. Interactive and immersive video ad formats, such as 360-degree videos and augmented reality ads, are gaining traction. Experiment with these formats to enhance user engagement and drive better results.
7. Social media platforms, especially Facebook and Instagram, are dominant players in mobile video advertising. Leverage the targeting options and wide reach of these platforms to maximize your ad exposure.
8. In-stream video ads, inserted within the content of mobile apps and websites, are a popular choice for advertisers. Consider utilizing in-stream video ads to reach your target audience at the right moment.
9. Mobile video ads with a strong storytelling element tend to resonate better with viewers. Craft compelling narratives within your video ads to create a memorable brand experience.
10. Ad-blocking software poses a challenge to mobile video advertising. Focus on delivering non-intrusive and relevant video ads to avoid being blocked by users.
11. Mobile video ads that offer value or entertainment to viewers are more likely to be shared and go viral. Create shareable video content to expand your brand’s reach organically.
12. Optimize your mobile video ads for autoplay without sound, as many viewers watch videos muted. Use visual cues and subtitles to grab attention and convey key messaging effectively.
13. Viewability is a significant concern in mobile video advertising. Ensure that your ads are viewable by placing them strategically and using technology that verifies viewability.
14. Mobile video ads should be designed for fast loading times to avoid frustrating users. Optimize file sizes and leverage caching mechanisms to deliver seamless experiences.
15. Consider partnering with influencers or content creators to promote your mobile video ads. Influencer marketing can help amplify your message and reach a wider audience.
16. Test and iterate your mobile video ad campaigns to find the most effective strategies for your target audience. Use A/B testing and analyze performance metrics to refine your advertising approach.

By utilizing these key takeaways in your mobile video advertising efforts, you can stay ahead of the competition and effectively engage your target audience on mobile platforms.

FAQs for Mobile Video Advertising 2017

1. What is mobile video advertising?

Mobile video advertising refers to the practice of promoting products or services through video content that is specifically created for mobile devices, such as smartphones and tablets. It involves displaying video ads within mobile apps or websites, capturing the attention of users while they consume content on their mobile devices.

2. How does mobile video advertising benefit businesses?

Mobile video advertising provides businesses with a highly engaging and personalized way to reach their target audience. It allows for better brand visibility, increased awareness, and higher user engagement, leading to improved conversion rates and ultimately, increased revenue.

3. What are the different types of mobile video ads?

There are several types of mobile video ads, including in-stream ads, where the video ad plays before, during, or after the content being consumed; out-stream ads, which are standalone video ads that play within content gaps; and interactive ads, which allow users to engage with the ad by swiping, tapping, or shaking their device.

4. How can I target specific audiences with mobile video advertising?

Targeting specific audiences in mobile video advertising can be achieved through various methods, including demographic targeting (age, gender, location), interest targeting (based on user behavior or preferences), contextual targeting (related to the content being consumed), and retargeting (showing ads to users who have previously interacted with your brand).

5. Are mobile video ads effective in terms of ROI?

Yes, mobile video ads have proven to be highly effective in terms of ROI. Research has shown that mobile video ads have higher click-through rates and conversion rates compared to other ad formats. The engaging nature of video content and the ability to target specific audiences contribute to the success of mobile video advertising campaigns.

6. How can I measure the success of my mobile video advertising campaign?

Measuring the success of a mobile video advertising campaign can be done through various metrics, such as view-through rate (the percentage of users who watched the entire video ad), click-through rate (the percentage of users who clicked on the ad), conversion rate (the percentage of users who took the desired action after seeing the ad), and return on ad spend (the revenue generated per dollar spent on advertising).

7. What are some best practices for creating mobile video ads?

Some best practices for creating mobile video ads include keeping the ad short and concise, capturing attention within the first few seconds, optimizing for mobile viewing (vertical format, subtitles), incorporating a strong call-to-action, and testing different variations to find what resonates best with your target audience.

8. Can I use my existing video content for mobile video advertising?

While it is possible to repurpose existing video content for mobile video advertising, it is recommended to create content specifically tailored for mobile devices. Mobile video ads require a different approach, considering the shorter attention span, smaller screens, and vertical format typically used on mobile devices.

9. Does mobile video advertising work for all industries?

Yes, mobile video advertising can be effective for all industries. However, the success may vary depending on the target audience and the nature of the industry. It is important to understand your specific audience and adapt your mobile video advertising strategy accordingly to maximize its effectiveness.

10. How do I choose between in-app and mobile web advertising?

The choice between in-app and mobile web advertising depends on your campaign objectives and target audience. In-app advertising allows for more precise targeting and user engagement, while mobile web advertising provides broader reach. It is recommended to test both options and analyze the results to determine which performs best for your specific campaign.

11. Are there any limitations to mobile video advertising?

Although mobile video advertising offers numerous benefits, there are some limitations to consider. These include potential ad-blocking software on mobile devices, limited screen sizes, and the challenge of capturing and retaining user attention in an increasingly saturated advertising landscape. However, with proper targeting and compelling content, these limitations can be overcome.

12. Should I invest in mobile video advertising if I have a limited budget?

Even with a limited budget, investing in mobile video advertising can be worthwhile. Mobile video ads can be more cost-effective compared to traditional TV ads or other forms of digital advertising. Additionally, with precise targeting options, you can ensure that your budget is allocated towards reaching the most relevant audience for your business.

13. How can I optimize my mobile video ads for higher engagement?

To optimize your mobile video ads for higher engagement, you can consider using eye-catching visuals, compelling storytelling, clear messaging, and strong emotional appeal. Including interactive elements, such as quizzes or games, can also boost engagement. Furthermore, regularly testing and refining your ads based on user feedback and data analysis can help optimize their performance.

14. What are some emerging trends in mobile video advertising?

Some emerging trends in mobile video advertising include augmented reality (AR) ads, personalized and dynamic video ads, vertical video formats, interactive shoppable ads, and live streaming video ads. Staying updated with these trends and incorporating them into your mobile video advertising strategy can give you a competitive edge.

15. How can I get started with mobile video advertising?

To get started with mobile video advertising, you can partner with an online advertising service or advertising network that specializes in mobile advertising. They can provide you with the necessary tools, targeting options, and expertise to launch and optimize your mobile video advertising campaigns effectively.

Conclusion

In conclusion, Mobile Video Advertising in 2017 has proven to be a powerful and effective tool for online advertising services and advertising networks. Throughout the year, several key trends and insights have emerged, highlighting the significance of this medium in reaching and engaging with target audiences.

Firstly, it is evident that the rise of mobile devices has dramatically shifted the advertising landscape. With the increasing number of smartphone users and the growing popularity of mobile video consumption, advertisers can no longer afford to overlook this platform. The convenience and portability of mobile devices make it an ideal platform for users to engage with video content on the go. This trend has led to a significant growth in mobile video ad spending, highlighting the immense potential it holds for online advertising services and advertising networks.

Secondly, the effectiveness of mobile video ads lies in their ability to capture and retain the attention of viewers. With shorter attention spans and the prevalence of ad-blocking software, advertisers need to deliver compelling, relevant, and engaging video content to cut through the clutter and capture the target audience’s interest. The use of immersive storytelling, interactive features, and personalized experiences have become crucial in creating a memorable and impactful mobile video ad.

Furthermore, personalization has emerged as a vital aspect of mobile video advertising in 2017. Advertisers need to leverage data and analytics to understand their target audience’s preferences and behavior accurately. By tailoring the content and delivery of mobile video ads to the viewer’s interests and demographics, advertisers can ensure a more relevant and engaging experience, thereby increasing the chances of conversion.

Moreover, the emergence of programmatic advertising has revolutionized the mobile video advertising landscape. Real-time bidding and automation enable advertisers to target specific audiences at scale, optimizing ad placements and increasing the overall effectiveness of their campaigns. This advanced targeting capabilities have allowed advertisers to reach the right users at the right time, resulting in higher engagement rates and better return on investment.

Additionally, the integration of social media platforms with mobile video advertising has contributed to its success. As social media continues to dominate our daily lives, incorporating video ads within popular platforms such as Facebook, Instagram, and Snapchat has become crucial for reaching and engaging with the target audience. The seamless integration of video content into social media feeds and stories has the potential to go viral, reaching a wider audience and creating brand awareness.

In conclusion, Mobile Video Advertising in 2017 has proven to be a game-changer for online advertising services and advertising networks. The rise of mobile devices, the ability to capture and retain attention, the importance of personalization, the advent of programmatic advertising, and the integration with social media platforms have all contributed to its success. As we move forward, it is essential for advertisers to continue exploring and innovating within this space, staying updated with the latest trends and technologies to leverage the power of mobile video advertising effectively. By doing so, advertising services and networks can unlock the full potential of this medium and drive meaningful engagement and conversions for their clients.