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Mobile push notifications marketing cloud: A guide to success

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In today’s digital age, staying connected with customers is crucial for any business.

And one of the most powerful tools at your disposal is mobile push notifications.

Imagine being able to reach your customers instantly, right on their mobile devices, with personalized messages that grab their attention and drive action.

With Salesforce Marketing Cloud’s MobilePush platform, this becomes a reality.

Say goodbye to generic mass messaging and hello to targeted, engaging notifications that truly resonate with your audience.

Ready to dive deeper into the world of mobile push notifications marketing cloud?

Let’s explore the possibilities together.

mobile push notifications marketing cloud

Mobile push notifications marketing cloud is a platform provided by Salesforce Marketing Cloud that allows users to send push notifications to mobile application users.

The platform is integrated with approved Salesforce customers and offers various features such as creating and sending push messages, managing push subscriptions, and reviewing messaging activities.

There are limitations on attribute length, with 128 characters for key, 255 characters for value, and 128 characters for a tag.

Integration with mParticle is possible with the Salesforce Marketing Cloud and App Center accounts with MobilePush enabled.

User attributes and tags sent from the app to mParticle will be forwarded to Salesforce Marketing Cloud, but configuration is required in Salesforce Marketing Cloud to process these attributes.

The platform also provides reserved attributes in the MobilePush Demographics table.

Additionally, MobilePush allows for sending push notifications, silent notifications, in-app messaging, Bluetooth Beacons, and geo-location to customers.

The integration process involves provisioning the app, creating the Marketing Cloud Connect App, and integrating the Marketing Cloud SDK.

Testing and troubleshooting tips are provided for successful implementation.

Contact Key, permissions, importing contacts, and handling URLs are important factors to consider.

Developers are provided with instructions on setting contact key, acquiring system/push token, and requesting user permission for push notifications (iOS).

Existing contacts can be imported into MobilePush, and there are specific fields required for import.

Overall, the Marketing Cloud MobilePush is designed to be user-friendly and easy to use while considering implementation considerations for a seamless user experience.

Key Points:

  • Mobile push notifications marketing cloud allows users to send push notifications to mobile application users through Salesforce Marketing Cloud.
  • The platform offers features such as creating and sending push messages, managing push subscriptions, and reviewing messaging activities.
  • There are limitations on attribute length, with specific character limits for key, value, and tags.
  • Integration with mParticle is possible with Salesforce Marketing Cloud and App Center accounts.
  • User attributes and tags sent from the app to mParticle can be forwarded to Salesforce Marketing Cloud, but configuration is needed.
  • The platform also provides reserved attributes in the MobilePush Demographics table.

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💡 Did You Know?

1. Mobile push notifications were first introduced by Apple with the release of iOS 3 in 2009, allowing developers to send short messages to users without requiring them to actively open an app.

2. In 2016, the average click-through rate (CTR) for mobile push notifications was 3.48%, compared to email marketing’s average CTR of 2.78%. This showcases how push notifications can be more effective in engaging mobile users.

3. The term “marketing cloud” refers to a comprehensive suite of marketing tools and technologies, often offered as a software-as-a-service (SaaS) solution, that allows businesses to manage various aspects of their digital marketing efforts.

4. According to a survey conducted by Accengage, Tuesday has been found to be the day with the highest open rates for push notifications, making it an optimal choice for businesses to send out their mobile marketing campaigns.

5. While many users tend to immediately dismiss push notifications, research has shown that personalized push notifications have a 200% higher open rate compared to generic notifications. This emphasizes the importance of tailoring messages to individual users for better engagement.

1. Integrated Salesforce Customers and MobilePush

Salesforce Marketing Cloud’s MobilePush is a powerful platform that enables businesses to send push notifications to their mobile application users. It seamlessly integrates with approved Salesforce customers, allowing them to leverage the benefits of MobilePush’s features.

2. Creating and Sending Push Messages

With MobilePush, businesses can effortlessly create and send push messages to engage and communicate with their app users. The platform provides a user-friendly interface that allows marketers to craft compelling push notifications that align with their marketing strategies. Messages can be personalized to increase user engagement and enhance the overall user experience.

3. Managing Push Subscriptions

MobilePush simplifies the management of push subscriptions by providing marketers with the tools they need to effectively handle user preferences and subscriptions. Marketers can easily segment their audience and target specific groups with personalized messages, ensuring that users only receive relevant and valuable push notifications.

4. Reviewing Messaging Activities

To monitor the performance and effectiveness of push notification campaigns, MobilePush offers comprehensive reporting and analytics features. Marketers can review messaging activities, such as:

  • Number of messages sent
  • Number of messages delivered
  • Number of messages opened

These features provide valuable data that allows businesses to refine their strategies and optimize their campaigns for better results.

MobilePush’s reporting and analytics features provide marketers with insightful data to refine their push notification campaigns.

5. Attribute Limitations and Lengths

MobilePush has certain limitations on attribute length. The key attribute is limited to 128 characters, while the value attribute and tag attribute have a maximum length of 255 characters and 128 characters, respectively. Marketers should keep these constraints in mind when designing and implementing their push notification campaigns.

  • Key attribute: limited to 128 characters
  • Value attribute: maximum length of 255 characters
  • Tag attribute: limited to 128 characters

“Marketers should keep these constraints in mind when designing and implementing their push notification campaigns.”

6. Integration with mParticle

MobilePush seamlessly integrates with mParticle, requiring Salesforce Marketing Cloud and App Center accounts with MobilePush enabled. This integration allows user attributes and tags sent from the app to mParticle to be forwarded to Salesforce Marketing Cloud. To process these attributes, configuration in Salesforce Marketing Cloud is necessary, ensuring a streamlined data flow between the two platforms.

7. Configuration in Salesforce Marketing Cloud

To fully leverage the capabilities of MobilePush, configuration in Salesforce Marketing Cloud is required. This configuration ensures that user attributes and data are correctly processed and utilized for personalized and targeted push notifications.

Businesses can define and customize attributes based on their specific data requirements, enabling them to deliver highly tailored and impactful messages to their users.

  • Configuration in Salesforce Marketing Cloud is necessary for fully utilizing MobilePush.
  • User attributes and data must be properly processed for personalized push notifications.
  • Customizing attributes allows businesses to deliver highly tailored messages to users.

8. Mobile Configuration Settings

MobilePush is a powerful tool for businesses to optimize their push notification campaigns. The success of these campaigns hinges on properly configuring the mobile configuration settings. Two important settings that need to be configured are the Application ID and Access Token.

  • The Application ID is a unique identifier for the mobile app. It ensures that push notifications are sent to the correct app and not to other apps on the device.

  • The Access Token is a security credential that allows the app to send push notifications to users. It is necessary for the proper functioning of the push notification feature.

To ensure seamless integration and optimal performance of push notifications, it is crucial for businesses to correctly configure these settings. Failing to do so may result in notifications being sent to the wrong app or users not receiving push notifications at all.

Proper configuration of the Application ID and Access Token is essential for a successful push notification campaign.

Remember these key points:

  • Setting the correct Application ID ensures push notifications are delivered to the intended app.
  • The Access Token enables secure communication between the app and the push notification service.
  • Proper configuration of these settings maximizes the effectiveness of push notification campaigns.

9. Types of Push Notifications Available

MobilePush is a versatile platform that provides a range of effective push notification options for businesses to engage and interact with customers. By leveraging push notifications, silent notifications, in-app messaging, Bluetooth Beacons, and Geo-location, companies can offer a personalized and engaging user experience. This enables marketers to connect and communicate with their audience in real-time, driving desired actions.

Key Features of MobilePush:

  • Push notifications: Instantly reach customers with important updates and announcements.
  • Silent notifications: Deliver non-intrusive messages to users without interrupting their current activities.
  • In-app messaging: Seamlessly integrate messages within the app to enhance user experience.
  • Bluetooth Beacons: Utilize proximity-based marketing by sending targeted notifications to users near Beacon devices.
  • Geo-location: Leverage location data to offer location-specific offers and promotions.

By utilizing these various methods, businesses can effectively engage their customers, resulting in increased loyalty, conversions, and overall customer satisfaction.

“MobilePush offers businesses a comprehensive set of tools and features to enhance customer engagement and drive desired actions.”

10. Implementation and Troubleshooting Tips

Implementing MobilePush successfully requires careful consideration and attention to detail. To ensure a seamless user experience, businesses should prioritize the following key factors:

  • Contact Key management: Properly managing contact keys is essential for effectively targeting and tracking users in MobilePush.
  • Obtaining necessary permissions: Obtaining the necessary permissions from users to send push notifications is crucial to ensure compliance and avoid spamming.
  • Importing contacts: Businesses need to import their contact lists into MobilePush to establish the audience for their push notification campaigns.
  • Handling URLs: Businesses should pay attention to how URLs are handled in MobilePush to ensure a smooth user experience when users interact with the notification content.

Developers play a crucial role in setting up the contact key, acquiring system/push tokens, and requesting user permission for push notifications on iOS devices. Additionally, MobilePush provides useful testing and troubleshooting tips to guarantee a smooth and effective implementation process.

Salesforce Marketing Cloud’s MobilePush is a powerful tool that enables businesses to effectively engage with their mobile app users through push notifications. It offers a range of features, including:

  • Creating and sending push messages
  • Managing push subscriptions
  • Reviewing messaging activities

MobilePush offers a user-friendly and easy-to-use interface. By understanding the attribute limitations, integrating with mParticle, and configuring the platform in Salesforce Marketing Cloud, businesses can maximize the potential of MobilePush for delivering personalized and impactful push notifications to their users.

FAQ

How do I set up mobile push marketing cloud?

To set up a mobile push marketing cloud, first, navigate to the app switcher and click on “Setup” after hovering over your name. Next, search for “MobilePush” to access the relevant features. Then, create an audience by importing contacts to target your push notifications effectively. Once the audience is set, you can create and send push notifications to engage with your users. It is important to periodically review message activity, including the number of messages sent and the percentage opened, to gauge the effectiveness of your mobile push marketing efforts.

What is mobile push in marketing cloud?

Mobile push in Marketing Cloud is a powerful feature that enables marketers to create and send notifications directly to mobile app users. By leveraging data from multiple channels, such as user behavior and preferences, marketers can precisely target their notifications to the most relevant audience. This allows for personalized and timely messages that encourage app engagement, increasing user retention and driving conversions. Mobile push in Marketing Cloud offers marketers a powerful tool to optimize app usage and enhance the overall customer experience.

How do I send push notifications in Salesforce Marketing Cloud?

To send push notifications in Salesforce Marketing Cloud, you can utilize the Outbound Message template in Marketing Cloud MobilePush. This template enables you to send push messages tailored to specific demographic attributes of your subscribers. Furthermore, Marketing Cloud MobilePush allows you to create push notifications with rich media content like images or videos, enhancing the engagement and impact of your messages. Utilizing these features, you can effectively deliver targeted and visually appealing push notifications to your mobile device subscribers.

What is a mobile push notification?

A mobile push notification is a brief message sent directly to a user’s mobile device by a mobile application. These notifications are a useful way for apps to engage with their users by delivering important updates, reminders, or promotional content. They are typically sent to customers who have installed the app and have given consent to receive such notifications, allowing businesses to effectively communicate with their audience and keep them informed or engaged with the app’s features and offerings.