In a world where smartphones have become an extension of ourselves, it’s no surprise that the mobile display advertising landscape has reached unprecedented heights.
With smartphones holding a whopping 68% of device market share, businesses are flocking to capture the attention of on-the-go consumers.
But what sets mobile ads apart?
From higher click-through rates to personalized targeting options, it’s a digital advertising revolution that you won’t want to miss.
And while desktop advertising still holds its ground in the travel industry, fasten your seatbelts as we dive into the dynamic realm of mobile display advertising.
Contents
- 1 mobile display advertising landscape
- 2 1. Smartphones Dominate Digital Advertising Device Share In 2018
- 3 2. Decline Of Desktop Display Ad Views, Mobile CTR On The Rise
- 4 3. Mobile Usage Predicted To Account For 35% Of Total Media Time By 2023
- 5 4. Personalized Targeting And Ad Experiences With Mobile Display Advertising
- 6 5. Travel Industry Bucks Trend With Growth In Desktop Ad Share
- 7 6. Significant Increase In Smartphone Share In Igaming, Telecom, And Entertainment Sectors
- 8 7. Desktop Preferred For High-Ticket Travel Purchases
- 9 8. Effective Strategies For Desktop And Mobile Advertising
- 10 9. Opportunities For Mobile Ads Through The Google Display Network And Partners
- 11 10. Engaging Potential Customers With Rich Media Content
- 12 FAQ
mobile display advertising landscape
The mobile display advertising landscape is rapidly expanding, with smartphones taking up a majority share of the device market for digital advertising.
In 2018, smartphones accounted for 68% of the device share, while desktops held a 46% share.
Over the past five years, desktop display ad views have decreased by 30%, while mobile ads have experienced consistent growth in click-through rates.
As mobile usage continues to rise, it is predicted that by 2023, mobile will account for approximately 35% of total media time.
Mobile display advertising offers personalized targeting data based on location and clicks, providing users with personalized ad experiences.
However, desktop advertising still holds value, particularly in the travel industry, where desktops have seen growth in market share.
In sectors such as iGaming, telecom, and entertainment, smartphones have experienced significant increases in market share.
To effectively reach audiences through desktop advertising, it is important to implement effective ad sizes, consider ad placement, and use contrasting design elements.
Mobile advertising should incorporate video formats, utilize user data for personalized ads, and include concise call-to-action buttons.
Platforms like the Google Display Network and YouTube provide opportunities for mobile advertising.
In particular, YouTube has become the world’s second-largest search engine with billions of video views per day.
With mobile usage being predominantly in-app, it is essential for mobile advertising campaigns to have a multi-channel approach to reach users wherever they are.
With the increasing popularity of smartphones, mobile ads have become essential, with a high percentage of individuals owning smartphones across different age groups.
Mobile devices are often used as the starting point, with many users starting on mobile and continuing their activities on a desktop.
Research shows that mobile ads are effective, with a significant number of users making purchases on mobile devices.
However, it is also important to note that 40% of people who research products on mobile devices later complete their purchases on a computer.
Additionally, a well-optimized mobile site is crucial, as 40% of users will turn to competitors if they have a bad mobile experience.
Marketers are advised to be present, relevant, and optimized for mobile to effectively engage with their target audience in the mobile display advertising landscape.
Key Points:
- Smartphones accounted for 68% of the device share in 2018, while desktops held a 46% share.
- Over the past five years, desktop display ad views have decreased by 30%, while mobile ads have experienced consistent growth in click-through rates.
- Mobile usage is projected to account for approximately 35% of total media time by 2023.
- Mobile display advertising offers personalized targeting data based on location and clicks.
- Desktop advertising still holds value in the travel industry, while smartphones have seen significant increases in market share in sectors such as iGaming, telecom, and entertainment.
- Platforms like the Google Display Network and YouTube provide opportunities for mobile advertising.
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💡 Did You Know?
1. In 1997, the first mobile display ad was created. It featured a simple banner ad displayed on the Nokia 6110 mobile phone.
2. The first mobile display advertising platform was launched in 2003 by a company called AdMob. It quickly gained popularity and was later acquired by Google in 2009.
3. Mobile display ads are typically smaller in size compared to desktop ads, with the most common size being 320 pixels wide by 50 pixels high. This compact size allows for optimal viewing on smaller screens.
4. Japan is considered one of the pioneers of mobile display advertising. The country introduced mobile couponing through ads in the early 2000s, revolutionizing the way advertising was done on mobile devices.
5. Mobile display advertising has seen a significant shift towards native advertising in recent years. Native ads seamlessly blend into the mobile app or website’s layout, offering a more integrated and non-intrusive user experience.
In today’s mobile-driven world, smartphones have taken over as the primary device for digital advertising. According to recent statistics, smartphones account for a staggering 68% of the device share for digital advertising in 2018. This dominance is no surprise considering the widespread adoption and usage of smartphones in every corner of the globe.
In contrast, desktops hold a significant but considerably smaller share of the device market, with 46% of digital advertising share. While desktops still play a crucial role in certain industries, the rise of smartphones is undeniable. Consumers are increasingly turning to their mobile devices for all aspects of their digital experience, from browsing the internet to making purchases.
2. Decline Of Desktop Display Ad Views, Mobile CTR On The Rise
Over the past five years, the landscape of display advertising has undergone a significant transformation. A noticeable decline of 30% has been observed in desktop display ad views, indicating a shift in consumer behavior and preferences. In contrast, mobile ads have witnessed substantial growth in terms of click-through rates (CTR) on a year-on-year basis.
This upward trend can be attributed to various factors. The convenience and portability of smartphones have empowered users to access content on the go, thereby increasing opportunities for engagement with mobile ads. Moreover, advancements in mobile technology, such as faster internet speeds and improved user experience, have further contributed to the rise in CTR for mobile ads.
- Desktop display ad views have declined by 30%
- Mobile ads have experienced substantial growth in CTR
- Convenience and portability of smartphones increase engagement with mobile ads
- Advancements in mobile technology, including faster internet speeds and improved user experience, contribute to the rise in CTR for mobile ads.
3. Mobile Usage Predicted To Account For 35% Of Total Media Time By 2023
Insider Intelligence, a leading research and analysis firm, predicts that mobile usage will continue to rise and account for approximately 35% of total media time by 2023. This projection further emphasizes the importance of mobile display advertising in capturing the attention and engagement of consumers.
As mobile devices become increasingly integrated into daily life, it is crucial for advertisers to adapt their strategies to reach consumers effectively. The shift to mobile-focused advertising campaigns is vital for businesses that want to stay relevant and connect with their target audience.
- Mobile usage is expected to account for 35% of total media time by 2023.
- Mobile display advertising plays a critical role in capturing consumer attention.
- Advertisers need to adapt their strategies to effectively reach consumers through mobile devices.
4. Personalized Targeting And Ad Experiences With Mobile Display Advertising
One of the significant advantages of mobile display advertising is the ability to leverage personalized targeting data based on location and user clicks. This allows advertisers to deliver highly targeted and relevant ads, enhancing the overall ad experience for users.
By utilizing user data, advertisers can tailor their advertisements to specific demographics, interests, and behaviors. This level of personalization creates a more engaging and meaningful ad experience, increasing the likelihood of conversions and brand loyalty.
While smartphones dominate the digital advertising landscape, desktop advertising still holds value, particularly in the travel industry. Surprisingly, the travel industry is one of the few industries that have witnessed growth in desktop ad share over the last five years.
This trend can be attributed to the nature of high-ticket travel purchases, where users prefer the security, comfort, and visibility of a desktop platform. For complex travel planning and research, users often rely on desktops to provide a comprehensive and detailed experience.
In contrast to the travel industry, the sectors of iGaming, telecom, and entertainment have experienced remarkable increases in smartphone share. According to recent data, these industries have seen smartphone shares increase by 48%, 74%, and an astonishing 146% respectively.
The growth in smartphone usage in these industries can be attributed to their inherent compatibility with mobile devices. Gaming, telecom services, and entertainment content are all readily accessible on smartphones, providing users with convenience and instant gratification.
- Gaming, telecom services, and entertainment content are all readily accessible on smartphones, providing users with convenience and instant gratification.
7. Desktop Preferred For High-Ticket Travel Purchases
When it comes to high-ticket purchases like travel, users still prefer using desktop platforms over mobile devices. The reasons for this preference include factors such as security, comfort, and visibility.
Booking a trip involves a significant financial commitment, and users tend to feel more secure completing these transactions on a desktop platform. Additionally, the larger screen size and ease of navigation on desktops provide a more comprehensive and detailed view of travel options.
8. Effective Strategies For Desktop And Mobile Advertising
To ensure successful desktop advertising campaigns, several strategies can be implemented.
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First and foremost, it is crucial to utilize effective ad sizes such as large/medium rectangles and leaderboard formats. These sizes are optimized for maximum visibility and engagement.
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In terms of ad placement, above-the-fold positioning is essential to capture users’ attention immediately.
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Furthermore, employing contrasting design elements can help ads stand out and attract users’ interest.
For mobile advertising, incorporating video formats has proven to be highly effective. Videos have the power to engage and captivate users, increasing the chances of conversions.
- Additionally, utilizing user data for personalized ads and employing concise call-to-action buttons can boost engagement and drive desired actions.
–Utilize effective ad sizes: large/medium rectangles and leaderboard formats
–Implement above-the-fold positioning for ad placement
–Employ contrasting design elements
–Incorporate video formats for mobile advertising
–Utilize user data for personalized ads
–Employ concise call-to-action buttons
9. Opportunities For Mobile Ads Through The Google Display Network And Partners
The Google Display Network (GDN) and its partners provide a wealth of opportunities for mobile advertising. This allows advertisers to reach users through multiple channels, such as apps, browsing, and YouTube.
YouTube is a standout platform, being the second-largest search engine globally. It garners a staggering 5 billion video views daily and facilitates 6 billion hours of video viewing monthly. Advertising on YouTube presents access to a vast audience and an incredibly engaged user base.
10. Engaging Potential Customers With Rich Media Content
Incorporating rich media content into mobile display ads can have a huge impact in captivating potential customers. Banner ads and video ads offer visually appealing graphics and interactive elements, which allow users to engage with the content.
By using rich media content, advertisers can create immersive and interactive experiences that resonate with users, increasing the chances of successful conversions. In today’s world of increased mobile usage and advancements in technology, rich media content has become essential in capturing and retaining users’ attention.
The mobile display advertising landscape is constantly evolving, with smartphones dominating the device share for digital advertising. The decline of desktop display ad views, coupled with the rise of mobile click-through rates, highlights the shift in consumer preferences.”
As smartphone usage continues to grow, it is crucial for advertisers to stay ahead of the curve and adopt a mobile-first approach. The opportunities for personalized targeting and ad experiences, particularly through the Google Display Network and partners, provide advertisers with ample scope to reach and engage their target audience.
To maximize the effectiveness of both desktop and mobile advertising campaigns, it is crucial to implement effective strategies such as ad size optimization, above-the-fold placement, and rich media content. Embracing the evolving mobile advertising landscape allows businesses to unlock significant opportunities and stay ahead in today’s digital age.
- Captivating potential customers with rich media content
- Banner ads and video ads offer compelling visuals and interactive elements
- Rich media content creates immersive and interactive experiences
- Mobile usage is on the rise
- Embrace a mobile-first approach
- Personalized targeting and ad experiences are key
- Implement effective strategies in ad campaigns
- Stay ahead in today’s digital age.
FAQ
What is digital advertising landscape?
The digital advertising landscape refers to the diverse and interconnected ecosystem within which digital advertising operates. It encompasses various digital platforms such as social media networks, search engines, websites, and mobile apps, where businesses and advertisers display their ads to reach their target audience. Moreover, it involves various formats such as display ads, video ads, native ads, and sponsored content that are strategically placed within the digital landscape to engage and capture user attention. This dynamic and ever-evolving landscape presents businesses with a wide range of opportunities to effectively promote their products and services in a digitally-driven world.
How is mobile marketing used in today’s digital marketing landscape?
Mobile marketing plays a crucial role in today’s digital marketing landscape by capitalizing on the increasing use of smartphones and tablets. With the ability to leverage the unique features of mobile devices, such as location services and personalization capabilities, businesses can deliver highly targeted and interactive experiences to their target audience. Through mobile marketing, companies can utilize innovative techniques like SMS marketing, mobile ads, in-app advertising, and mobile-optimized websites to engage with customers in real-time and provide personalized offers based on their location and preferences. This helps businesses stay relevant and connected with their audience, ultimately driving higher engagement, brand loyalty, and conversions in the digital era.
What is the digital media landscape?
The digital media landscape can be described as a vibrant and ever-expanding virtual space that encompasses a myriad of online platforms and tools. It is a dynamic environment comprised of websites, social media networks, email communication, video sharing platforms, and mobile devices. In this landscape, businesses utilize these digital tools to promote and sell their products or services, connecting with a global audience in a convenient and efficient manner. With the continuous evolution of technology, this digital space is constantly changing, offering new opportunities and challenges for businesses to navigate and thrive in the online marketplace.
As the digital media landscape continues to evolve, businesses are presented with various channels to engage with their target audience, build brand awareness, and drive sales. The prevalence of websites, social media platforms, and video-sharing sites like YouTube has provided businesses with powerful mediums to showcase their offerings and connect with potential customers. Additionally, the advent of mobile devices has further expanded the digital media landscape, making it more accessible and allowing for seamless interactions between businesses and consumers. In this ever-connected digital landscape, companies must adapt their strategies to stay relevant, harnessing the power of these digital tools to effectively reach and engage their target market.
What is the difference of mobile advertising and display advertising?
Mobile advertising and display advertising differ in terms of the devices they target and the user experience they provide. Mobile advertising specifically focuses on reaching consumers on smartphones and tablets, tailoring ad formats and designs for these smaller screens. This type of advertising aims to engage users on mobile devices through various interactive features, such as clickable buttons and touch gestures, optimizing the ad experience for the on-the-go nature of mobile usage. On the other hand, display advertising is designed for consumption on desktop screens, taking advantage of the larger screen real estate to deliver more visually impactful ads. With desktop ads, advertisers can explore more complex designs and incorporate multimedia elements to captivate users’ attention in a desktop browsing environment. Ultimately, the difference lies in the specific context and user interface each type of advertising caters to, enabling brands to target audiences effectively on different devices.