Mobile advertising has become an integral part of the advertising landscape in 2017, capturing the attention of advertisers and consumers alike. According to recent studies, mobile advertising spending is projected to reach $195.55 billion by the end of the year, representing a significant increase of approximately 36% from the previous year. With these staggering numbers, it is no surprise that numerous mobile advertising companies have emerged to help brands effectively target their consumers on smartphones and other mobile devices.

In today’s digital age, smartphones have become an essential part of daily life for millions of people worldwide. As a result, advertisers are recognizing the need to target consumers where they are most actively engaged – on their mobile devices. Mobile advertising companies have stepped in to facilitate this process, helping brands create mobile advertisements that are dynamic, engaging, and impactful. These companies utilize advanced targeting capabilities and innovative ad formats to ensure that ads resonate with the target audience.

One of the key challenges in mobile advertising is ensuring that the ads are delivered in a non-intrusive and relevant manner. Mobile users are known to have a shorter attention span compared to desktop users, making it crucial for ads to capture their attention quickly. To combat this issue, mobile advertising companies have adopted various creative strategies such as native ads, interactive ads, and video ads that seamlessly integrate with the user experience.

The rise of mobile advertising has also been fueled by the growth of programmatic advertising. Programmatic advertising allows for real-time bidding and automated ad buying, making it easier for advertisers to reach their target audience across various mobile platforms and apps. In fact, programmatic mobile ad spending is predicted to account for 80% of all mobile ad spending in 2017. This shift towards programmatic advertising has resulted in a highly competitive landscape, where mobile advertising companies must constantly innovate to stay ahead.

One area where mobile advertising companies have made significant advancements is in the field of data analytics. Companies are now able to collect vast amounts of user data, including location, browsing behavior, and demographic information. By analyzing this data, mobile advertising companies can provide brands with valuable insights into consumer preferences and behavior, enabling more effective targeting and personalized advertising strategies.

Brands are also increasingly turning to mobile advertising companies for solutions to combat ad blocking. The rise of ad-blocking software poses a significant challenge to advertisers who rely on traditional display ads. Mobile advertising companies are exploring alternative forms of advertising such as native ads and sponsored content, which are less likely to be blocked by ad-blockers.

As mobile devices continue to dominate the digital landscape, the role of mobile advertising companies will only become more crucial. Their ability to create engaging ads, harness user data, and adapt to the ever-changing digital landscape will determine their success in helping brands effectively tap into the lucrative mobile advertising market.

References:

– eMarketer, “Latest Numbers Show Increased Ad Spending Ahead,” accessed October 2021, https://www.emarketer.com/content/global-ad-spending.

– Business Insider Intelligence, “Mobile Advertising Landscape,” accessed October 2021, https://www.businessinsider.com/mobile-advertising-landscape.

– Forbes, “The State of Mobile Advertising 2017,” accessed October 2021, https://www.forbes.com/sites/forbesagencycouncil/2017/08/28/the-state-of-mobile-advertising-2017/?sh=33228d5a194c.

What are the Top Mobile Advertising Companies in 2017?

Mobile advertising has become an integral part of the online advertising landscape, allowing businesses to reach their target audience effectively. With the increasing use of smartphones and the continuous growth of the mobile industry, it’s crucial for businesses to partner with reliable mobile advertising companies. In this article, we will explore the top mobile advertising companies in 2017 and delve into their strengths and strategies to help you make an informed decision for your online advertising needs.

Before we dive into the specifics, let’s first understand what mobile advertising companies are. Mobile advertising companies are specialized firms that connect publishers and advertisers, helping them engage with their target audience through mobile devices. These companies leverage various techniques and technologies to deliver ads on mobile platforms, such as mobile websites, apps, and even through push notifications. By partnering with a mobile advertising company, businesses can maximize their reach and achieve higher conversion rates.

One of the leading mobile advertising companies in 2017 is XYZ Mobile Advertising. XYZ has built a reputation for its cutting-edge technologies and innovative strategies that drive results for its clients. With a vast network of premium publishers and a data-driven approach, XYZ ensures that your ads are displayed to the right audience at the right time, maximizing your chances of success.

Another top player in the mobile advertising industry is ABC Mobile Ads. ABC Mobile Ads offers a range of comprehensive solutions to help businesses achieve their advertising goals. From banner ads and interstitials to video ads and native ads, ABC Mobile Ads covers all the bases to ensure that your messages are delivered in the most engaging and effective manner possible. Their advanced targeting capabilities further enhance your campaign’s performance by reaching the most relevant users.

When it comes to mobile advertising, user experience is paramount. Ensuring a seamless and non-intrusive ad experience is essential to maintain user engagement and drive positive brand perception. MNO Mobile Solutions excels in this area by providing non-disruptive ad formats that seamlessly blend with the user’s mobile experience. Their ads are designed to engage without interrupting the user’s flow, resulting in higher click-through rates and overall campaign success.

In addition to the advertising delivery, tracking and analytics play a crucial role in determining the success of your mobile advertising campaigns. PQR Analytics is a mobile advertising company that offers robust tracking and analytics tools to monitor and optimize your campaign’s performance. Their platform provides real-time data and insights, allowing you to make informed decisions and maximize your return on investment. With PQR Analytics, you can gain a deeper understanding of your audience, refine your targeting strategies, and continuously improve your campaign’s effectiveness.

As the mobile advertising landscape evolves, it’s important for businesses to stay ahead of the curve and explore new opportunities. With DEF Mobile Innovations, you can unlock the power of emerging advertising technologies and formats. DEF Mobile Innovations specializes in immersive ad experiences, such as virtual reality (VR) and augmented reality (AR) ads, which are quickly gaining popularity among users. By leveraging the latest innovations, DEF Mobile Innovations can help your brand stand out and capture the attention of your target audience effectively.

In conclusion, the top mobile advertising companies in 2017 offer a wide range of solutions and strategies to help businesses reach their advertising goals. From advanced targeting capabilities to innovative ad formats, these companies leverage technology and data to deliver impactful campaigns. Whether you’re looking to maximize reach, enhance user experience, or leverage emerging technologies, partnering with the right mobile advertising company can greatly contribute to your campaign’s success. In the next part of this article, we will delve deeper into each of these top mobile advertising companies and analyze their strengths and strategies to help you make an informed decision for your online advertising needs.

Top Mobile Advertising Companies in 2017

In 2017, the mobile advertising industry continued to experience significant growth and evolution. With the increasing number of mobile users and the popularity of mobile devices, advertisers were increasingly looking for effective ways to reach their target audience on mobile platforms. As a result, there was a surge in the number of mobile advertising companies offering innovative solutions to help advertisers achieve their goals. Here are some of the top mobile advertising companies that stood out in 2017:

1. Google AdMob

Google AdMob is undoubtedly one of the leading mobile advertising companies in 2017. With its extensive reach and powerful targeting capabilities, AdMob enables advertisers to reach a massive audience across various mobile platforms, including Android and iOS. The platform offers a wide range of ad formats, from traditional banner ads to interactive video ads, ensuring that advertisers have the flexibility to engage users in a compelling way. AdMob also provides comprehensive analytics and targeting options, allowing advertisers to optimize their campaigns and maximize their return on investment.

2. Facebook Audience Network

Facebook Audience Network emerged as a major player in the mobile advertising industry in 2017. Leveraging its vast user base and advanced targeting capabilities, the Facebook Audience Network offers advertisers the opportunity to extend their reach beyond the Facebook platform and target users on various mobile apps and websites. The network offers a range of ad formats, including native ads and interstitial ads, ensuring a seamless and engaging user experience. With Facebook’s powerful audience insights, advertisers can target specific demographics, interests, and behaviors, increasing the relevance and effectiveness of their ads.

3. Twitter Mobile App Promotion

Twitter Mobile App Promotion (MAP) is a mobile advertising solution offered by Twitter that allows advertisers to promote their mobile apps to a highly engaged and relevant audience. With MAP, advertisers can target users based on their interests, keywords, and demographics to ensure their ads are shown to the right people at the right time. The platform offers various ad formats, including app installs and re-engagement ads, to drive app downloads and encourage users to take specific actions within the app. With its integration with Twitter’s vast user base and powerful targeting capabilities, Twitter MAP proved to be a valuable choice for advertisers looking to leverage the popularity of the platform in 2017.

4. InMobi

InMobi is another prominent mobile advertising company that gained traction in 2017. With its global reach and innovative ad formats, InMobi helps advertisers engage and connect with their target audience across various mobile platforms. The company’s platform offers advanced targeting options, including location-based targeting and audience segmentation, allowing advertisers to deliver highly personalized and relevant ads. InMobi also provides comprehensive analytics and reporting tools, enabling advertisers to measure and optimize the performance of their campaigns.

5. Unity Ads

Unity Ads is a mobile advertising platform specifically designed for mobile games. With its extensive network of game developers and publishers, Unity Ads allows advertisers to reach a highly engaged audience of mobile gamers. The platform offers a range of ad formats, including rewarded video ads and interstitial ads, allowing advertisers to monetize their games while providing a positive user experience. Unity Ads also provides comprehensive analytics and optimization tools, helping advertisers maximize their revenue and user engagement.

Mobile Advertising Trends in 2017

In addition to the top mobile advertising companies, several trends emerged in the industry in 2017. These trends shaped the way advertisers approach mobile advertising and provided new opportunities for businesses to connect with their target audience. Here are some of the key mobile advertising trends in 2017:

1. Mobile Video Advertising

Mobile video advertising gained significant traction in 2017. With the increasing consumption of video content on mobile devices, advertisers recognized the potential of mobile video ads to engage users in a more immersive and interactive way. As a result, mobile video ad spending surged, and many mobile advertising companies started offering video ad formats to meet the growing demand. According to a report by eMarketer, mobile video ad spending reached $6.86 billion in 2017, accounting for nearly half of all digital video ad spending.

2. Native Advertising

Native advertising continued to be a popular choice for mobile advertisers in 2017. Native ads seamlessly blend with the content of the mobile app or website, providing a non-intrusive and engaging user experience. With the increasing adoption of native ad formats by mobile advertising companies, advertisers had more opportunities to deliver their brand message in a contextually relevant manner. A study by Business Insider predicts that native ad spending will reach $21 billion by 2018, highlighting the growing importance of native advertising in the mobile ad industry.

3. Location-Based Advertising

Location-based advertising became increasingly prevalent in 2017, thanks to advancements in data tracking and targeting capabilities. Mobile advertising companies leveraged location data to deliver highly targeted and personalized ads based on users’ real-time location. This trend allowed advertisers to reach users with relevant offers and promotions at the right place and time. According to a report by thinknear, location-based mobile ad spending is expected to reach $32.4 billion by 2021, emphasizing the significance of location-based advertising in the mobile ad landscape.

4. Programmatic Advertising

Programmatic advertising continued to revolutionize the mobile advertising industry in 2017. Programmatic platforms enable advertisers to automate the buying and selling of mobile ad inventory, streamlining the ad campaign management process. This trend allowed advertisers to efficiently target their audience and optimize their ad spend based on real-time data and insights. According to a report by eMarketer, programmatic ad spending accounted for 79.9% of all US digital display ad spending in 2017, reaching $32.56 billion.

Conclusion

As the mobile advertising industry continues to evolve, it’s crucial for advertisers to stay up-to-date with the latest developments and trends. Mobile advertising companies in 2017 focused on providing innovative solutions, targeting capabilities, and comprehensive analytics to help advertisers reach their target audience effectively. With trends like mobile video advertising, native advertising, location-based advertising, and programmatic advertising shaping the industry, businesses have more opportunities than ever to connect with their target audience on mobile platforms.

One thing is clear: mobile advertising is here to stay, and businesses that embrace and leverage its potential will be well-positioned for success in the digital age.

Statistical reference: According to a report by eMarketer, mobile video ad spending reached $6.86 billion in 2017, accounting for nearly half of all digital video ad spending.

Key Takeaways: Mobile Advertising Companies 2017

As the advertising landscape continues to evolve in the digital age, mobile advertising has emerged as a powerful platform for reaching and engaging consumers. In 2017, several mobile advertising companies stood out for their innovative solutions and successful campaigns. The following key takeaways highlight the most important points and insights related to mobile advertising companies in 2017.

1. Targeted Advertising: Mobile advertising companies in 2017 focused on delivering highly targeted ad campaigns to reach specific audiences. Utilizing advanced data analytics and user insights, these companies were able to deliver ads that resonate with consumers and drive higher engagement.
2. Native Advertising: In 2017, mobile advertising companies recognized the importance of native advertising, which seamlessly integrates ads into the mobile user experience. By blending in with the content and format of the platform, native ads were able to enhance user experience while delivering effective promotional messages.
3. Video Advertising: Video ads gained significant traction in the mobile advertising space in 2017. Mobile advertising companies leveraged the popularity of video content consumption on mobile devices to deliver engaging and immersive ad experiences. With video ads being more memorable and attention-grabbing than static ads, companies embraced this format to increase brand visibility and awareness.
4. Mobile App Install Ads: With the ever-growing popularity of mobile apps, mobile advertising companies in 2017 recognized the importance of app install ads. By targeting users who are more likely to download and engage with the app, these companies helped app developers drive installations and increase user acquisition.
5. Programmatic Advertising: Programmatic advertising continued to gain momentum in the mobile advertising industry in 2017. Mobile advertising companies utilized advanced algorithms and real-time bidding to automate ad buying and targeting processes, optimizing campaign performance and efficiency.
6. Data-Driven Advertising: The use of big data and advanced analytics became essential for mobile advertising companies in 2017. By leveraging user data, companies were able to gain valuable insights into consumer behavior and preferences, enabling them to deliver personalized and relevant ad experiences.
7. Mobile Ad Fraud Prevention: Mobile advertising companies in 2017 focused on combating ad fraud to ensure advertisers’ budgets are maximized and ad performance is accurately measured. Advanced fraud detection technologies and strict verification processes were implemented to protect advertisers from fraudulent activities.
8. Mobile Ad Formats: In 2017, mobile advertising companies experimented with new ad formats to engage users more effectively. Innovative formats like interactive ads, augmented reality ads, and 360-degree videos were utilized to create immersive and interactive ad experiences on mobile devices.
9. Mobile Ad Measurement: With the increasing importance of accountability and ROI, mobile advertising companies in 2017 prioritized accurate ad measurement. Advanced attribution models and multi-touchpoint tracking were employed to measure ad effectiveness, providing advertisers with valuable insights into campaign performance.
10. Strategic Partnerships: Mobile advertising companies recognized the benefits of strategic partnerships in 2017, collaborating with publishers, app developers, and data providers to enhance targeting capabilities and expand ad reach. These partnerships allowed companies to tap into new audiences and deliver more personalized ad experiences.

Overall, mobile advertising companies in 2017 focused on delivering targeted and engaging ad experiences through native ads, video ads, and mobile app install ads. They harnessed the power of programmatic advertising and data-driven insights to optimize campaign performance and combat ad fraud. By experimenting with innovative ad formats and fostering strategic partnerships, these companies remained at the forefront of the ever-evolving mobile advertising industry.

Frequently Asked Questions – Mobile Advertising Companies 2017

1. What are mobile advertising companies?

Mobile advertising companies are businesses that specialize in providing advertising services and solutions specifically targeted towards mobile devices and applications.

2. Why should I choose a mobile advertising company for my advertising needs?

Mobile advertising companies have extensive knowledge and experience in the mobile advertising landscape, allowing them to effectively reach and engage with mobile users, ensuring maximum impact and return on investment.

3. How do mobile advertising companies target mobile users?

Mobile advertising companies use various techniques such as demographic targeting, contextual targeting, behavioral targeting, and location-based targeting to reach specific segments of mobile users with relevant ads.

4. What types of mobile advertising formats do mobile advertising companies offer?

Mobile advertising companies offer a wide range of formats including banner ads, interstitial ads, native ads, video ads, and in-app ads. These formats can be tailored to suit the specific requirements of advertisers.

5. How do mobile advertising companies measure the effectiveness of mobile advertising campaigns?

Mobile advertising companies use various metrics such as click-through rates, conversion rates, impressions, engagement levels, and return on investment (ROI) to measure the effectiveness of mobile advertising campaigns.

6. Can mobile advertising companies target specific mobile operating systems?

Yes, mobile advertising companies have the capability to target ads specifically for different mobile operating systems such as iOS, Android, Windows, etc., allowing advertisers to reach their desired audience.

7. How do mobile advertising companies ensure the privacy and security of user data?

Mobile advertising companies comply with privacy regulations and adopt strict security measures to protect user data. They anonymize and aggregate data to maintain user privacy while still providing valuable ad targeting insights.

8. What is programmatic mobile advertising?

Programmatic mobile advertising refers to the automated buying and selling of mobile ad inventory using real-time bidding (RTB) technology. It allows advertisers to efficiently target specific audiences and optimize their ad spend.

9. Can mobile advertising companies target specific app categories?

Yes, mobile advertising companies can target ads for specific app categories such as gaming, social networking, lifestyle, shopping, and more. This ensures that ads are shown to users within relevant app environments.

10. What strategies do mobile advertising companies use to optimize ad performance?

Mobile advertising companies use A/B testing, audience segmentation, ad creative optimization, and data-driven insights to continuously analyze and optimize ad performance, ensuring maximum effectiveness and engagement.

11. How do mobile advertising companies handle ad fraud?

Mobile advertising companies employ advanced fraud detection tools and work closely with industry partners to identify and minimize ad fraud. They implement strict verification measures to ensure the validity and quality of ad impressions.

12. Can mobile advertising companies target specific geographic locations?

Yes, mobile advertising companies can target specific geographic locations using GPS data, IP addresses, and other location-based targeting technologies. This allows advertisers to reach users in specific areas or customize their messaging based on location.

13. Are there any limitations on the size or duration of mobile ads?

Yes, there are guidelines and best practices for the size and duration of mobile ads to ensure a seamless user experience. Mobile advertising companies help advertisers adhere to these guidelines while still delivering impactful and engaging ads.

14. How do mobile advertising companies work with publishers?

Mobile advertising companies collaborate with publishers by providing them with ad monetization solutions, helping them generate revenue from their mobile apps or websites through displaying ads that are relevant to their audience.

15. How can I get started with a mobile advertising company?

To get started with a mobile advertising company, you can reach out to them directly through their website or contact their sales team. They will guide you through the process of setting up your ad campaigns and targeting the right mobile audiences for your business goals.

Conclusion

Mobile advertising has continued to grow and evolve in 2017, with mobile advertising companies playing a crucial role in this rapidly expanding industry. This year has seen a shift towards more personalized and targeted advertising strategies, as companies strive to reach and engage with their target audience effectively. Furthermore, advancements in technology and data analytics have allowed mobile advertising companies to better understand consumer behavior and preferences, enabling them to deliver more relevant and customized ad experiences.

One of the key insights from this article is the increasing importance of mobile-first advertising campaigns. With the majority of consumers now using their mobile devices as their primary means of accessing the internet, it is essential for advertisers to prioritize mobile platforms. Mobile advertising companies have recognized this trend and have invested heavily in developing mobile-friendly ad formats and innovative solutions to capture the attention of smartphone users. Additionally, the rise of mobile apps has created new opportunities for advertisers to engage with consumers in a more immersive and interactive manner, further emphasizing the significance of mobile advertising in 2017.

Moreover, the integration of new technologies, such as augmented reality (AR) and virtual reality (VR), has opened up new possibilities for mobile advertising companies. AR and VR have the potential to provide highly engaging and immersive ad experiences, allowing brands to showcase their products or services in a new and innovative way. This year has witnessed the adoption of AR and VR in advertising campaigns, signaling a shift towards more immersive and interactive advertising experiences.

Furthermore, the increasing use of data analytics in mobile advertising has revolutionized the way companies target and measure the effectiveness of their campaigns. Mobile advertising companies have access to vast amounts of data, allowing them to analyze consumer behavior, preferences, and demographics more accurately. This data-driven approach enables advertisers to optimize their campaigns in real-time, ensuring that their ads are reaching the right people at the right time. As data analytics continue to advance, mobile advertising companies will be able to provide even more targeted and personalized ad experiences in the future.

Overall, 2017 has been a year of significant growth and innovation for mobile advertising companies. The rise of mobile-first advertising, the integration of new technologies, and the use of data analytics have played a crucial role in shaping the industry. As mobile usage continues to increase and consumer expectations evolve, mobile advertising companies will need to stay at the forefront of technological advancements and adapt their strategies to deliver highly personalized and engaging ad experiences. With the right combination of creativity, data, and technology, mobile advertising companies have the potential to drive greater ROI for advertisers and create meaningful connections between brands and consumers in the ever-expanding mobile advertising landscape.