Mobile Ad Server Comparison: Maximizing Ad Revenue and Performance

The world of mobile advertising is constantly evolving, and finding the right ad server can be a daunting task.

In this article, we take a deep dive into the top five competitors in the mobile ad server industry and compare them with Epom.

From ad serving channels to optimization features and tech support, we’ve got you covered.

So if you’re on the hunt for the perfect mobile ad server, keep reading for a comprehensive comparison chart that will help you make an informed decision.

mobile ad server comparison

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Ad Serving Channels:

When it comes to ad serving channels, all the mentioned competitors support desktop, mobile, and in-app ad serving. However, AdGlare goes a step further by offering support for email advertising, and Adserver.Online caters to the growing Connected TV (CTV) market, providing a significant advantage for advertisers in these domains.

Pricing Models:

Epom and AdButler have an advantage in the market because they offer multiple pricing models, such as Cost Per Action (CPA), Cost Per Click (CPC), and Cost Per Mille (CPM). This allows advertisers to choose the pricing structure that best suits their goals and budget.

In contrast, AdGlare and Smart Ad Server do not disclose their pricing models. This lack of transparency can make it difficult for advertisers to make informed decisions about which platform to use.

On the other hand, Adserver.Online sets itself apart by providing a wide range of pricing options, including CPC, CPA, CPM, and flat pricing. This level of flexibility ensures that advertisers with different budgetary requirements can find a pricing model that fits their needs.

Auto Optimization:

Epom and AdButler stand out in the realm of auto optimization, offering advanced features to enhance advertising campaigns. These features include optimization based on CPA, Click-Through Rate (CTR), effective CPM (eCPM), and eCPM weighting.

AdGlare and Smart Ad Server also provide CTR optimization, further improving the performance of advertisements. However, the auto optimization features of Adserver.Online are not explicitly specified.

In summary:

• Epom and AdButler excel in auto optimization with features like CPA optimization, CTR optimization, eCPM optimization, and eCPM weighting.
• AdGlare and Smart Ad Server focus on enhancing CTR optimization.
• The auto optimization features of Adserver.Online are not clearly specified.

Remember to avoid duplicating information in bullet points.

Analytics:

Analytics is a crucial element in a mobile ad server, and Epom stands out in this regard. It offers day-to-day analytics with over 40 metrics, 10+ filters, scheduling capabilities, intelligent data analysis, and integration with third-party analytics tools. AdButler, on the other hand, provides real-time analytics to ensure advertisers have up-to-date insights. Similarly, AdGlare offers real-time analytics with 10+ metrics, breakdowns per dimension, custom formulas, and even viewability measuring. Smart Ad Server and Adserver.Online also provide real-time analytics. Unfortunately, the analytics features of Uprival are not specified.

Roles Management:

Epom, AdButler, and Uprival are advertising platforms that stand out for their robust roles management. They offer different access levels for publishers and advertisers, which greatly aids in efficient collaboration and control. On the other hand, Adserver.Online focuses solely on providing roles management for publishers. Consequently, its functionality is limited in multi-faceted advertising operations.

Targeting Options:

The reviewed mobile ad servers offer a wide range of targeting options to reach the right audience. These options include:

• Geotargeting
• Language targeting
• Demographic targeting
• Device targeting
• IP targeting
• Behavior targeting
• Contextual targeting
• Retargeting

Epom and AdGlare go beyond with custom targeting options, enabling advertisers to further tailor their campaigns. AdButler and Adserver.Online offer Real-Time Bidding (RTB) modules for both publishers and advertisers, improving ad delivery and performance.

Rich Media Templates and APIs:

Epom and AdGlare offer support for rich media templates, empowering advertisers with visually compelling and interactive ad creative options. On the other hand, Smart Ad Server and Adserver.Online provide Application Programming Interfaces (APIs) for seamless integration and customization capabilities.

However, it is important to note that the availability of white-labeling features is not specified for any of the competitors.

Bullet Points:

• Epom and AdGlare support rich media templates
• Smart Ad Server and Adserver.Online offer APIs for integration and customization capabilities

Fraud Protection and Custom Development:

Regrettably, none of the competitors provide detailed information about their fraud protection and custom development features. This lack of transparency necessitates further investigation and clarification in order to make an informed decision. It is crucial for advertisers to prioritize determining the level of fraud protection and customization options offered by their chosen mobile ad server.

Improvements:

• None of the competitors explicitly outline their fraud protection and custom development features.
• Advertisers need to prioritize determining the level of fraud protection and customization options available.
• Further investigation and clarification are necessary in this area.
• The lack of transparency requires advertisers to make an informed decision.
• Check with the chosen mobile ad server about the details of fraud protection and customization options.
• Make sure to determine the extent of fraud protection and customization available.

Blockquote: It is crucial for advertisers to prioritize determining the level of fraud protection and customization options offered by their chosen mobile ad server.

Free Trial Periods and Pricing:

Epom, AdButler, and AdGlare offer attractive free trial periods, giving advertisers an opportunity to explore the platforms before making a commitment. Epom and AdButler provide a 14-day trial, while AdGlare extends it to 15 days. Smart Ad Server, Adserver.Online, and Uprival do not specify their free trial periods.

In terms of pricing, here is a breakdown of the costs:

• Epom starts at $212+
• AdButler is priced at $149
• AdGlare at $249
• Adserver.Online at $20
• Uprival starts at $399+

Advertisers need to evaluate their budgetary constraints and prioritize the features and pricing that align with their specific requirements.

“This comparison provides valuable insights into the strengths and weaknesses of Epom and its top five competitors in the mobile ad server industry.”

Advertisers and publishers must carefully consider the various aspects discussed, such as:

• Ad serving channels
• Pricing models
• Auto optimization
• Analytics capabilities
• Roles management
• Targeting options
• RTB modules

This will help them make an informed decision and maximize their ad revenue and performance.

FAQ

Is DV360 an ad server?

DV360 is not an ad server but rather a demand-side platform (DSP) primarily used to buy ad inventory programmatically. Its main focus is on targeting and serving ads to specific audiences using real-time bidding. DV360 enables advertisers to optimize their campaigns and reach their target audience more efficiently by leveraging programmatic buying strategies.

On the other hand, Campaign Manager serves as an ad server, specifically designed for generating ad tags. It is responsible for hosting and serving creatives, tracking ad impressions, and providing analytics and reporting. While DV360 focuses on programmatic buying, Campaign Manager plays a crucial role in the technical aspect of ad delivery and tracking, making it an essential tool for campaign management and optimization.

Is CM360 an ad server?

Yes, CM360 is indeed an ad server. Serving as a centralized platform, it offers marketers the ability to host, manage, and deliver their creative assets efficiently. However, it goes beyond being just an ad server, providing additional functionalities such as measurement and automated third-party verification. This multifaceted approach empowers marketers to streamline their advertising campaigns, ensuring both effective delivery and accurate measurement of their creative assets.

What is the difference between DSP and ad server?

While both ad servers and DSPs are integral parts of the programmatic advertising ecosystem, they serve distinct purposes. Ad servers primarily focus on storing and serving ads, acting as a repository for ad creatives and delivering them to the targeted audience. On the other hand, DSPs enable advertisers to connect with the programmatic advertising ecosystem, facilitating the automated purchase of ad inventory. DSPs provide advertisers with advanced targeting options and optimization capabilities, allowing them to reach the right audience more effectively.

While ad servers ensure the smooth delivery of ads to the desired audience, DSPs empower advertisers to navigate the programmatic advertising landscape by automating the buying process. Thus, the key distinction lies in their functions: ad servers handle ad storage and distribution, whereas DSPs facilitate the purchasing and targeting aspect of programmatic advertising.

What is the difference between ad server and ad network?

An ad server is a technology that serves as a central hub for storing, managing, and placing advertisements on a publisher’s website. It allows publishers to have control over the ads displayed on their site, as well as track impressions, clicks, and other metrics. The ad server primarily focuses on the technical aspects of ad delivery and optimization.

On the other hand, an ad network is a company that acts as an intermediary between advertisers and publishers. It owns an ad server to sell ad impressions to advertisers and connects them with publishers who are looking to monetize their websites. The ad network provides a platform for advertisers to reach their target audience across multiple websites, managing the ad inventory and optimizing ad placement. It also monitors the revenue generated for publishers and handles the financial transactions.