Snapchat, the popular social media platform known for its disappearing photo and video messages, has quickly become a significant player in the world of online marketing. Launched in 2011, Snapchat has revolutionized the way individuals communicate with one another, and businesses have recognized its potential as a powerful marketing tool. With over 166 million users daily, Snapchat commands attention and demands consideration from advertisers and marketers alike.

Marketing on Snapchat 2017 offers a unique opportunity for brands to engage with their target audience in a creative and authentic way. Unlike traditional advertising methods, Snapchat allows businesses to deliver content that is short-lived and temporary, fostering a sense of urgency and exclusivity. This has proven to be influential in grabbing the attention of users, as they are more likely to be engaged when they feel they are part of an exclusive experience.

One of the most significant advantages of marketing on Snapchat is the platform’s ability to reach a younger demographic. According to recent statistics, 71% of Snapchat’s users are under the age of 34, making it an ideal platform for brands targeting millennials and Generation Z. This demographic is notoriously difficult to reach through traditional advertising channels, making Snapchat an attractive option for advertisers looking to connect with the next generation of consumers.

Snapchat’s unique features, such as filters, lenses, and geofilters, provide advertisers with endless opportunities to create interactive and engaging content. These features allow brands to incorporate their products or services into the daily lives of users, making them an integral part of their online experience. Furthermore, Snapchat’s Discover section allows advertisers to create branded content that appears alongside popular publishers, increasing their visibility and reach.

In addition to its engaging features, Snapchat offers robust targeting options that allow advertisers to deliver their messages to the right audience at the right time. With tools such as Snap Audience Match and Lookalikes, advertisers can target users based on their offline purchasing behavior or similarities to their existing customer base. This level of precision targeting ensures that brands are getting the most out of their advertising budget by reaching users who are more likely to be interested in their products or services.

Snapchat’s advertising capabilities have continued to evolve and improve to meet the demands of marketers in 2017. From its humble beginnings as a photo-sharing app, Snapchat has become a dominant force in the world of social media marketing. Its ability to engage with a younger demographic, deliver interactive content, and provide precise targeting options have made Snapchat a must-have platform for advertisers and a key component of any online advertising service or advertising network. As advertising trends continue to shift towards digital and mobile platforms, Snapchat’s impact on marketing is only expected to grow in the future.

How Can Marketing On Snapchat Boost Your Online Advertising Strategies in 2017?

In today’s fast-paced digital world, where attention spans are decreasing and consumer preferences are constantly evolving, it is imperative for businesses to stay ahead of the curve when it comes to marketing. One platform that has been grabbing the attention of both users and advertisers alike is Snapchat. With its unique features and widespread popularity, Snapchat has emerged as a powerful tool for online advertising. In this article, we will explore the advantages of marketing on Snapchat in 2017 and how it can boost your online advertising strategies.

The Answer to Marketing On Snapchat 2017

Marketing on Snapchat in 2017 has become an essential strategy for businesses looking to reach a younger demographic. Snapchat, a multimedia messaging app, has quickly gained popularity since its launch in 2011 and has over 300 million active users worldwide. With its unique features and engaged user base, Snapchat offers a great opportunity for marketers to connect with their target audience and promote their products or services.

One of the key advantages of marketing on Snapchat is the app’s user base. Snapchat has become particularly popular among millennials and Gen Z users, making it a valuable platform for brands targeting these demographics. According to a survey conducted by eMarketer in 2017, 79% of Snapchat users in the United States are between the ages of 18 and 34. This young and engaged audience allows marketers to deliver their messages directly to the target group they are trying to reach.

The Benefits of Marketing On Snapchat 2017

There are several benefits of marketing on Snapchat in 2017 that make it a powerful tool for businesses seeking to increase their brand awareness and engage with their target audience:

1. Engaged User Base: Snapchat users are highly engaged with the platform, spending an average of 30 minutes per day on the app. This high level of engagement provides businesses with a unique opportunity to capture the attention of their target audience and deliver their message effectively.
2. Creative Advertising Formats: Snapchat offers a variety of creative advertising formats that allow brands to engage with users in unique and interactive ways. For instance, Snap Ads enable businesses to create full-screen video ads with optional interactive elements like swipe-up actions, which can direct users to a specific website or landing page.
3. Geofilters and Sponsored Lenses: Geofilters and sponsored lenses are powerful marketing tools on Snapchat. Geofilters are location-based overlays that users can apply to their snaps, offering businesses an opportunity to create branded filters for specific locations or events. Sponsored lenses, on the other hand, allow brands to create interactive augmented reality experiences that users can play with and share.
4. Discover and Stories: Snapchat’s Discover and Stories features provide additional opportunities for businesses to engage with users. Discover offers curated content from publishers and brands, enabling businesses to reach a wider audience and drive traffic to their websites. Stories, on the other hand, allow brands to create a narrative using a combination of photos and videos that disappear after 24 hours.
5. Targeted Advertising: Snapchat offers robust targeting options, allowing businesses to reach specific demographics, interests, locations, and device types. This level of targeting ensures that brands can deliver their message to the right audience at the right time, maximizing the effectiveness of their campaigns.
6. Measurement and Analytics: Snapchat provides detailed measurement and analytics tools that enable businesses to track the performance of their campaigns. From the number of views and engagement rates to conversion tracking, these insights help marketers optimize their strategies and achieve better results.

Best Practices for Marketing On Snapchat 2017

While Snapchat offers great opportunities for marketers, it’s important to follow best practices to maximize the effectiveness of your campaigns. Here are some key tips to consider:

• Understand your target audience: Before diving into Snapchat marketing, make sure you have a clear understanding of your target audience and their preferences. This will help you tailor your content and messaging to resonate with your audience.
• Be authentic and creative: Snapchat users appreciate authentic and creative content. Don’t be afraid to experiment with different formats and storytelling techniques to engage your audience.
• Utilize influencers: Consider partnering with Snapchat influencers who have a large and engaged following. They can help amplify your brand’s message and reach new audiences.
• Experiment with different ad formats: Snapchat offers a range of ad formats. Test different formats to see which ones resonate best with your target audience and drive the desired results.
• Optimize campaigns based on data: Utilize Snapchat’s analytics tools to track the performance of your campaigns. Analyze the data and make adjustments to optimize your strategies and achieve better results.
• Keep up with platform updates: Snapchat is constantly evolving with new features and updates. Stay up-to-date with these changes to take advantage of the latest opportunities for marketing on the platform.

The Future of Marketing On Snapchat 2017

As we move into 2018 and beyond, the future of marketing on Snapchat looks promising. Snapchat continues to innovate and introduce new features that provide businesses with more opportunities to connect with their target audience. For example, the introduction of Snap Map, a feature that allows users to share their location and view Snaps from around the world, opens up new possibilities for location-based marketing.

Furthermore, Snapchat’s parent company, Snap Inc., has been actively working on expanding its ad platform and targeting options. This includes the introduction of goal-based bidding, which allows advertisers to optimize their campaigns for specific objectives such as app installs or website conversions.

With its engaged user base, unique advertising formats, and continuous innovation, marketing on Snapchat in 2017 and beyond will continue to be a powerful tool for businesses looking to reach a younger audience and increase their brand awareness.

According to a survey conducted by eMarketer, Snapchat is expected to generate $935.5 million in ad revenue in 2017, with further growth projected for the coming years.

Key Takeaways for Marketing on Snapchat 2017:

As an online advertising service or advertising network, it is crucial to understand the latest trends and strategies in marketing on Snapchat. This article will provide you with valuable insights and takeaways that can help you leverage the power of this popular social media platform for your advertising campaigns. Below are the key takeaways:

1. 1. Growing User Base: Snapchat continues to attract a large and engaged user base, making it a valuable platform for reaching a younger demographic.
2. 2. Demographic Focus: Snapchat’s user base is predominantly composed of millennials and Generation Z, making it an effective platform for targeting these demographics in your marketing efforts.
3. 3. Ephemeral Content: Snapchat’s unique appeal lies in its ephemeral nature, where content is only available for a limited time. This can provide a sense of urgency and exclusivity in your marketing messages.
4. 4. Snap Ads: Snap Ads, which are short vertical videos, offer a powerful advertising format on Snapchat that can capture the attention of users and drive engagement.
5. 5. Geofilters: Geofilters allow businesses to create branded overlays for snaps based on the user’s location. They offer a creative way to promote your brand or event to a specific audience.
6. 6. Sponsored Lenses: Sponsored Lenses enable businesses to create interactive and engaging augmented reality experiences for Snapchat users, providing a highly immersive advertising opportunity.
7. 7. Discover Ads: Discover Ads allow businesses to advertise within Snapchat’s Discover section, reaching a wide audience and increasing brand visibility.
8. 8. Snap Pixel: The Snap Pixel is a powerful tool that enables tracking and measurement of conversions from Snapchat campaigns, allowing you to optimize your ad performance.
9. 9. Influencer Marketing: Collaborating with popular Snapchat influencers can amplify your brand’s reach and credibility among their dedicated followers.
10. 10. Storytelling with Snap Map: Utilizing Snap Map can help you tell engaging stories by leveraging location-based content and reaching users in specific areas.
11. 11. Creative Content: Creating highly visual and compelling content is essential on Snapchat. Experiment with different formats and features to capture users’ attention.
12. 12. Targeted Advertising: Snapchat provides effective targeting options, allowing you to reach specific audiences based on demographics, interests, and behaviors.
13. 13. Measurement and Analytics: Utilize Snapchat’s built-in analytics tools to track and measure the performance of your campaigns, allowing you to make data-driven decisions for optimization.
14. 14. Testing and Iteration: Continuously test and iterate your Snapchat marketing strategies to uncover what works best for your target audience.
15. 15. Keep Up with Updates: Stay informed about Snapchat’s latest updates and features to ensure you are utilizing the platform’s full potential in your advertising campaigns.

By implementing these key takeaways effectively, you can maximize the impact of your marketing campaigns on Snapchat. Keep these insights in mind as you delve into the subsequent sections of this article, where we will delve deeper into the various strategies and tactics for successful marketing on Snapchat in 2017.

Can I advertise on Snapchat?

Yes, Snapchat offers advertising options for businesses and advertisers to reach their target audience through various ad formats.

What are the ad formats available on Snapchat?

The ad formats available on Snapchat include Snap Ads, Filters, Lenses, Story Ads, and Collection Ads. Each format has its own unique features and objectives.

How much does advertising on Snapchat cost?

The cost of advertising on Snapchat varies depending on factors such as ad format, target audience, campaign duration, and geographic location. Snapchat offers different pricing models to suit the needs of advertisers.

How can I target my ads on Snapchat?

Snapchat offers various targeting options to help advertisers reach their desired audience. You can target based on demographics, interests, behaviors, location, and more.

Can I measure the effectiveness of my Snapchat ads?

Yes, Snapchat provides advertisers with measurement tools and analytics to track the performance of their ads. You can monitor metrics such as reach, impressions, engagement, and conversions.

What kind of businesses can advertise on Snapchat?

Businesses of all sizes and industries can advertise on Snapchat. It is particularly popular among brands targeting a younger demographic, but it can be effective for a wide range of audiences.

Can I create custom filters or lenses for my business?

Yes, Snapchat offers the option to create custom filters and lenses for businesses. This allows you to add branding elements and engage users in a fun and interactive way.

How do I create a Snapchat advertising campaign?

To create a Snapchat advertising campaign, you need to set up an advertising account, define your campaign objective, choose your ad format, select your targeting options, set a budget, and create your ad creative.

Can I run ads on specific Snapchat Discover channels?

As of now, advertising on specific Discover channels is only available to select partners and publishers. However, you can explore other ad formats to reach your target audience on Snapchat.

Are there any restrictions on Snapchat ad content?

Yes, Snapchat has content guidelines and policies that advertisers must adhere to. They prohibit certain types of content, ensuring a safe and positive user experience for the audience.

What is the minimum budget required for Snapchat advertising?

The minimum budget required for Snapchat advertising can vary depending on factors such as ad format, targeting options, and campaign duration. It is advisable to consult with a Snapchat advertising representative for specific details.

Can I advertise internationally on Snapchat?

Yes, Snapchat offers advertising options for businesses targeting international audiences. You can choose specific countries or regions to reach your desired audience.

How can I optimize my Snapchat ad campaigns?

To optimize your Snapchat ad campaigns, you can continuously monitor performance metrics, test different ad creatives and targeting options, make data-driven adjustments, and leverage the insights provided by Snapchat’s analytics.

Is there a limit to the length of Snapchat ads?

Yes, there are limits to the length of Snapchat ads. Snap Ads are typically up to 10 seconds long, Filters can run for up to a day, Lenses have a maximum running time of several weeks, while Story Ads and Collection Ads have their own specific duration limits.

Can I retarget users who have engaged with my Snapchat ads?

At the moment, Snapchat does not offer retargeting options based on users who have engaged with your ads. However, you can retarget users who have engaged with your website or app by integrating Snapchat with third-party retargeting platforms.

Can I run ads on Snapchat without creating a Snapchat account?

No, you need to create a Snapchat advertising account to run ads on Snapchat. This account will allow you to create, manage, and optimize your advertising campaigns on the platform.

Conclusion

In conclusion, Marketing on Snapchat in 2017 presented numerous opportunities and challenges for online advertising services and advertising networks. The platform’s large and highly engaged user base, combined with its unique features and advertising options, made it an attractive channel for marketers looking to reach a younger demographic. However, the rapid pace of innovation and changing user behavior on Snapchat required advertisers to stay agile and adapt their strategies accordingly.

One key insight from this article is the importance of creating content that resonates with Snapchat’s young and active user base. Snapchat’s ephemeral nature and emphasis on authenticity and creativity mean that traditional advertising methods may not be as effective on the platform. Instead, advertisers need to focus on creating engaging and interactive content that feels native to the platform. This could include leveraging Snapchat’s augmented reality capabilities, partnering with popular influencers, or developing unique branded filters and lenses.

Another important takeaway is the need to track and measure Snapchat advertising campaigns effectively. As Snapchat offers a range of advertising options, including sponsored lenses, geofilters, and Snap Ads, it is crucial for advertisers to have clear objectives and metrics in place. By leveraging Snapchat’s analytics tools and working closely with the platform’s advertising partners, advertisers can gain valuable insights into the performance of their campaigns and make data-driven decisions to optimize their results.

Additionally, the article highlighted the importance of understanding and harnessing the power of user-generated content on Snapchat. Snapchatters are highly active in creating and sharing their own content, providing advertisers with an opportunity to tap into this user-generated ecosystem. By encouraging Snapchatters to engage with branded content and co-create experiences, marketers can deepen the connection between their brand and the Snapchat community, ultimately driving brand loyalty and advocacy.

Furthermore, the article emphasized the need to keep up with the latest updates and features on Snapchat. The platform is known for its constant innovation and introduction of new functionalities, such as Snap Map and Discover. Advertisers who stay informed and adapt their strategies to leverage these features will have a competitive edge in reaching their target audience on Snapchat.

Overall, Marketing on Snapchat in 2017 offered both opportunities and challenges for online advertising services and advertising networks. By understanding the unique characteristics of the platform, creating engaging content, tracking campaign performance, harnessing user-generated content, and staying up-to-date with the latest features, advertisers can successfully navigate the Snapchat landscape and connect with a highly engaged audience. As Snapchat continues to evolve, it will be crucial for marketers to stay agile and adapt their strategies to maximize the potential of this powerful advertising channel.