In the world of online advertising services and advertising networks, the role of a Marketing Manager is crucial. They are responsible for planning and implementing marketing campaigns, analyzing market trends, and finding innovative ways to promote products or services. One key factor that often comes into consideration when aspiring marketing professionals are deciding on a career is the salary. As the importance of digital marketing continues to grow, it is essential to understand the current significance of Marketing Manager salaries in 2017.

To put things into perspective, let’s start with an attention-grabbing fact. Did you know that according to a survey conducted by the American Marketing Association (AMA), the average salary of Marketing Managers in 2017 ranged from $75,000 to $150,000 per year? This figure alone showcases the attractive earning potential of this particular role.

Now, let’s delve into the background of Marketing Manager salaries in 2017. As the digital landscape evolves rapidly, the demand for skilled marketing professionals has skyrocketed. Companies are constantly seeking individuals who possess a comprehensive understanding of online advertising services and advertising networks. This increased demand has led to a significant rise in Marketing Manager salaries, making it an attractive career option for many.

An engaging statistic that further emphasizes the significance of Marketing Manager salaries is the projected job growth in this field. According to the U.S. Bureau of Labor Statistics, the employment of Marketing Managers is expected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. This growth indicates a promising future for marketing professionals, with ample opportunities for career advancement and higher salaries.

In the fast-paced realm of online advertising services and advertising networks, Marketing Managers play a crucial role in helping businesses thrive. They are responsible for devising effective marketing strategies and campaigns that can generate leads, increase brand awareness, and ultimately drive sales. With such vital responsibilities, it is no surprise that companies are willing to offer competitive salaries to attract and retain top talent in this field.

In conclusion, the significance of Marketing Manager salaries in 2017 cannot be overlooked. Considering the attractive earning potential, projected job growth, and the increasing demand for skilled marketing professionals in the digital era, pursuing a career as a Marketing Manager can be a wise choice. Whether it be devising impactful online marketing campaigns or analyzing market trends, Marketing Managers are essential for the success of online advertising services and advertising networks. So, if you have a knack for creativity, analytical thinking, and a passion for marketing, this might just be the career path for you.

What is the Average Marketing Manager Salary in 2017? Exploring the Compensation Trends in the Online Advertising Industry

In the fast-paced and ever-changing world of online advertising, the role of a marketing manager is crucial for the success of any advertising service or network. As businesses rely heavily on digital platforms to reach their target audience, marketing managers play a pivotal role in developing and executing effective advertising strategies. With such an important responsibility, it is only natural for aspiring marketing managers to wonder about the financial rewards that come with this position. This article aims to provide an in-depth analysis of the average marketing manager salary in 2017, shedding light on the compensation trends observed within the online advertising industry.

Marketing Manager Salary 2017

The salary of a marketing manager in 2017 can vary based on several factors such as experience, education, industry, and geographic location. According to data from the Bureau of Labor Statistics (BLS), the median annual wage for marketing managers in 2017 was $132,230. This means that half of the marketing managers earned less than this amount, while the other half earned more.

Experience plays a significant role in determining a marketing manager’s salary. Those with several years of experience in the field are likely to earn higher salaries compared to entry-level managers. According to PayScale, the average salary for a marketing manager with less than one year of experience was $51,000, while those with 1-4 years of experience earned an average of $63,000. The salary increased to an average of $80,000 for managers with 5-9 years of experience, and further rose to $102,000 for those with 10-19 years of experience. Marketing managers with over 20 years of experience had an average salary of $108,000.

Education is another crucial factor that influences a marketing manager’s salary. Individuals with higher levels of education tend to earn higher salaries. According to the BLS, the median annual wage for marketing managers with a bachelor’s degree was $125,510 in 2017. On the other hand, those with a master’s degree had a median annual wage of $132,230. This suggests that pursuing advanced education can lead to increased earning potential in this field.

The industry in which a marketing manager works also affects their salary. Certain industries, such as pharmaceuticals and finance, tend to offer higher salaries compared to others. According to the BLS, marketing managers in the pharmaceutical and medicine manufacturing industry had a median annual wage of $181,780 in 2017. Those employed in the securities and commodity contracts intermediation and brokerage industry earned a median annual wage of $163,790. On the other hand, marketing managers in the retail trade industry had a median annual wage of $123,010.

Geographic location is another significant factor that determines a marketing manager’s salary. Salaries can vary significantly from one location to another due to differences in the cost of living and the demand for marketing professionals. According to the BLS, marketing managers in the District of Columbia had the highest average annual wage of $186,320 in 2017. The states of New York ($176,300), New Jersey ($162,840), and Delaware ($156,660) also had high average salaries for marketing managers. On the other hand, states such as Montana ($85,720), North Dakota ($88,020), and South Dakota ($92,370) had relatively lower average annual wages for this occupation.

In summary, the salary of a marketing manager in 2017 varied based on factors such as experience, education, industry, and geographic location. The median annual wage for marketing managers was $132,230, according to the BLS. Experience and education played significant roles in determining the salary, with more experienced managers and those with higher levels of education earning higher salaries. The industry in which a marketing manager worked also had an impact, with certain industries offering higher salaries than others. Finally, the geographic location of a marketing manager influenced their salary, with higher salaries typically seen in high-cost-of-living areas.

It is crucial for individuals considering a career as a marketing manager in 2017 to understand the various factors that can impact their salary. By acquiring relevant experience, pursuing higher education, and targeting industries and locations that offer higher salaries, marketing managers can increase their earning potential in this field.

Statistically speaking, the median annual wage for marketing managers in 2017 was $132,230 according to the Bureau of Labor Statistics (BLS).

Key Takeaways: Marketing Manager Salary 2017

As an online advertising service or advertising network, it is crucial to stay updated with the latest industry trends, including the salaries of marketing managers. In this article, we will provide you with the key takeaways from the Marketing Manager Salary 2017 report, offering valuable insights related to compensation in the marketing manager role.

1. The average salary for a marketing manager in 2017 was $95,710 per year. This figure serves as a benchmark to understand the general compensation range for this position.
2. The salaries for marketing managers vary significantly depending on factors such as location, industry, years of experience, and education level. It is essential to consider these variables when assessing the compensation package for a marketing manager.
3. Marketing managers in metropolitan areas tend to earn higher salaries than their counterparts in non-urban regions. The cost of living and demand for marketing expertise play a significant role in these differences.
4. The highest-paying industries for marketing managers are typically in the fields of finance, professional services, and technology. These sectors often require specialized marketing knowledge and are willing to offer higher salaries to attract top talent.
5. Experience is a crucial factor in determining a marketing manager’s salary. With each additional year of experience, the average salary tends to increase. Employers prioritize candidates who have a proven track record in driving successful marketing campaigns and achieving business objectives.
6. Educational attainment also impacts marketing manager salaries. Candidates with advanced degrees, such as an MBA, tend to command higher salaries compared to those with only a bachelor’s degree. Continuous education and professional certifications can further enhance earning potential.
7. Beyond base salaries, marketing managers often receive additional compensation in the form of bonuses, profit sharing, and commission. These performance-based incentives motivate marketing managers to achieve targets and drive business growth.
8. Alongside financial compensation, marketing managers often enjoy a comprehensive benefits package, including healthcare, retirement plans, and paid time off. These benefits are an important factor in attracting and retaining talented marketing professionals.
9. Marketing managers with digital marketing skills, such as search engine optimization (SEO), social media marketing, and data analytics, are in high demand. Employers are willing to offer higher salaries to individuals who possess these specialized skills that are crucial for online advertising success.
10. Due to the evolving nature of the advertising industry, marketing managers should stay updated with the latest trends and emerging technologies. Continuous learning and adapting to new platforms and digital marketing tools are essential for career growth and increased earning potential.
11. Networking and building relationships with industry professionals can significantly impact a marketing manager’s career and earning potential. Attending industry conferences, joining professional organizations, and cultivating a strong online presence can open doors to new opportunities and higher salaries.
12. While the Marketing Manager Salary 2017 report provides valuable insights, it is crucial to conduct further research and consider multiple sources to gain a comprehensive understanding of current salary ranges. Industry-specific reports, online resources, and salary negotiation techniques can help marketing managers secure more competitive compensation packages.
13. Marketing managers who possess strong leadership skills and can effectively manage teams tend to have higher earning potential. Building and nurturing a high-performing marketing team can contribute to a marketing manager’s success and overall compensation.
14. As technology continues to transform the advertising landscape, marketing managers should stay ahead of the curve by embracing emerging trends such as artificial intelligence, programmatic advertising, and personalized marketing. These skills can position marketing managers as industry experts, leading to higher salaries.
15. Salary negotiations play an essential role in securing a desirable compensation package. Marketing managers should be prepared to showcase their achievements, skills, and industry knowledge during salary discussions. Researching market rates and having a clear understanding of their own value can lead to more favorable salary outcomes.
16. Continuous professional development and career advancement opportunities are vital for marketing managers looking to increase their salary. By investing in skills development, expanding industry knowledge, and pursuing leadership roles, marketing managers can propel their careers and earn higher compensation in the future.

By keeping these key takeaways in mind, online advertising services and advertising networks can understand the salary landscape for marketing managers in 2017 and make informed decisions regarding compensation and talent acquisition strategies.

FAQs about Marketing Manager Salary 2017

1. What is the average salary of a marketing manager in 2017?

The average salary of a marketing manager in 2017 was $132,230 per year, according to the Bureau of Labor Statistics.

2. Do marketing managers earn more than other professionals in the advertising industry?

Yes, marketing managers typically earn more than other professionals in the advertising industry due to their higher level of responsibility and job scope.

3. Are there any factors that can affect a marketing manager’s salary?

Yes, several factors can influence a marketing manager’s salary, including their level of experience, location, industry, and the size of the company they work for.

4. Are there any additional benefits or bonuses marketing managers receive?

Yes, marketing managers may receive additional benefits and bonuses such as healthcare, retirement plans, commission, profit-sharing, stock options, and performance-based bonuses.

5. How does the salary of a marketing manager differ based on experience?

Typically, the salary of a marketing manager increases with experience. Entry-level marketing managers may earn around $60,000 per year, while those with several years of experience may earn upwards of $150,000 per year.

6. Does the location of a marketing manager impact their salary?

Yes, the location of a marketing manager can significantly impact their salary. Marketing managers working in major cities with a high cost of living, such as New York or San Francisco, tend to earn higher salaries compared to those in smaller towns or rural areas.

7. Do marketing managers play a crucial role in driving business revenue?

Yes, marketing managers are responsible for developing and implementing strategies that drive business revenue. They oversee advertising campaigns, market research, and promotional activities, all of which directly impact a company’s bottom line.

8. What are the key skills and qualifications required to become a marketing manager?

Successful marketing managers possess a combination of skills, including strategic thinking, creativity, strong communication, leadership skills, market research, and proficiency in digital marketing platforms and analytics tools. A bachelor’s degree in marketing or a related field is typically required, although some employers may prefer candidates with a master’s degree.

9. Is there a demand for marketing managers in the advertising industry?

Yes, there is a strong demand for marketing managers in the advertising industry. As businesses strive to stay competitive and reach a larger audience, the need for skilled marketing professionals who can effectively promote products and services continues to grow.

10. How can marketing managers advance in their careers?

Marketing managers can advance in their careers by gaining experience in different marketing roles, pursuing advanced education, obtaining certifications, and consistently staying updated with the latest trends and technologies in the advertising industry.

11. What are the typical job responsibilities of a marketing manager?

Marketing managers are responsible for developing marketing plans, overseeing advertising campaigns, analyzing market trends, conducting market research, managing budgets, coordinating with creative teams, building partnerships, and measuring the success of marketing initiatives.

12. Is there a gender pay gap among marketing managers?

Unfortunately, there can be a gender pay gap among marketing managers. However, the extent of the pay gap varies depending on factors such as location, industry, and company policies. Efforts are being made to address and close this gap within the advertising industry.

13. Are there any networking opportunities for marketing managers?

Yes, marketing managers can take advantage of various networking opportunities such as industry conferences, trade shows, professional associations, and online communities. Networking can help expand professional connections, stay updated with industry trends, and explore potential career opportunities.

14. What industries tend to offer the highest salaries for marketing managers?

Industries such as information technology, finance, pharmaceuticals, and professional services often offer higher salaries for marketing managers compared to other industries. These sectors rely heavily on effective marketing strategies to promote their products and services.

15. Can marketing managers work remotely?

While some marketing managers may have the flexibility to work remotely, many marketing roles require collaboration and teamwork, making an office environment more common. However, with advancements in technology, remote work opportunities for marketing managers are increasing, especially in digital marketing and online advertising firms.

Conclusion

In conclusion, the salary of a marketing manager has seen significant growth in 2017, indicating a strong demand for professionals in this field. The average salary for a marketing manager in 2017 was $134,290 per year, with the top earners making well over $200,000 annually. This increase in salaries can be attributed to several factors, including the growing importance of digital marketing and the increasing competition among businesses to reach their target audience effectively.

One key trend that emerged in 2017 was the rise in demand for marketing managers with expertise in digital marketing. With more and more businesses shifting their focus to online advertising, the need for professionals who can navigate the complexities of digital marketing strategies has grown substantially. As a result, marketing managers with a strong background in areas such as search engine optimization (SEO), social media marketing, and content marketing were in high demand and commanded higher salaries.

Another factor contributing to the growth in marketing manager salaries is the increasing competition among businesses to attract and retain customers. As the advertising industry becomes more saturated, companies are investing heavily in marketing strategies to gain a competitive edge. This has created a greater need for skilled marketing managers who can develop and execute effective marketing campaigns, resulting in increased demand and higher salaries.

Furthermore, the demand for marketing managers with specialized skills, such as data analysis and market research, has also contributed to the rise in salaries. Businesses are realizing the importance of data-driven decision making and are seeking professionals who can analyze market trends and consumer behavior to optimize their marketing efforts. Marketing managers who possess these skills are able to provide valuable insights to businesses, driving better results and increasing their worth in the job market.

It is important to note that the salary of a marketing manager can vary depending on various factors, including the size of the company and the location. For instance, marketing managers working for large corporations may receive higher salaries compared to those in small businesses. Similarly, marketing managers working in major metropolitan areas may earn more than their counterparts in smaller cities. Therefore, it is crucial for aspiring marketing managers to research and understand the market conditions and geographical factors that may impact their salary potential.

In conclusion, the salary of a marketing manager in 2017 has shown promising growth, reflecting the increasing importance of effective marketing strategies in the digital age. The demand for marketing managers with expertise in digital marketing, data analysis, and market research has led to higher salaries and greater opportunities for professionals in this field. As businesses continue to invest in advertising and marketing, the role of marketing managers will only become more vital, further driving the demand and compensation for this position.