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Mobile traffic refers to the amount of internet data being transmitted via mobile devices such as smartphones and tablets. In recent years, the global mobile traffic has experienced an unprecedented surge, reflecting the exponential growth of mobile technology and its significance in our daily lives. Today, mobile traffic accounts for a substantial portion of the […]
Guerilla Marketing: The Ultimate Advertising Strategy for Online Businesses Did you know that guerilla marketing is a highly effective and low-cost advertising strategy? It is a unique approach that grabs the attention of consumers in unconventional and unexpected ways. Unlike traditional marketing tactics, which often rely on large budgets and widespread media coverage, guerilla marketing […]
A banner on a web page is a type of online advertisement that is displayed prominently on a webpage with the aim of capturing the attention of users and promoting a brand or product. These banners typically come in the form of images or animated graphics and are strategically placed in areas of high visibility […]
Facebook is a behemoth in the world of social media, boasting over 2.8 billion active users worldwide. With such a massive user base, it’s no wonder that advertising on Facebook has become an integral part of many businesses’ marketing strategies. In this article, we will explore how to effectively advertise on Facebook and capitalize on […]
Event Based Promotions have become a popular strategy in the world of online advertising. These promotions are designed to create buzz and excitement around a specific event, such as a product launch, holiday sale, or anniversary celebration. By tying their marketing efforts to a specific event, advertisers are able to capture the attention of their […]
Interstitial ads are a popular form of advertising that has become an integral part of online marketing campaigns. These ads are often displayed in between content or during natural breaks in user interactions, effectively capturing the attention of users. It is estimated that interstitial ads generate a Cost Per Mille (CPM) of $6.50 for advertisers, […]
Native advertising has become an integral part of the online advertising industry, and its significance is only growing stronger. One of the most pivotal events in the field of native advertising is the Native Advertising Conference. This annual conference brings together industry experts, advertisers, publishers, and advertising networks to discuss the latest trends, strategies, and […]
Digital experiential marketing, also known as immersive marketing, is a cutting-edge strategy that seeks to engage consumers in a meaningful way by creating memorable experiences through various digital channels. This innovative approach capitalizes on the power of technology to connect with consumers on a deeper level, resulting in enhanced brand awareness and customer loyalty. In […]
Critical Path Method (CPM) is a widely used project management technique in which the project schedule is determined by identifying the longest path of dependent activities. It helps project managers schedule, organize, and plan tasks necessary for the successful completion of a project. CPM is a valuable tool for advertising networks and online advertising services […]
Snapchat filters have become a popular feature within the app, allowing users to add various effects to their photos and videos. These filters range from funny and playful to artistic and trendy, and they have quickly gained attention not only among Snapchat’s massive user base but also among businesses and advertisers. In fact, many companies […]