- The Importance of Privileged Access Management in Today’s Digital Landscape
- The Benefits of Implementing Privileged Access Management
- The Key Features to Look for in Privileged Access Management Solutions
- The Evolving Landscape of Privileged Access Management
- The Growing Need for Privileged Access Management
- Key Takeaways from Market Guide for Privileged Access Management Gartner 2016
- 1. What is Privileged Access Management (PAM)?
- 2. Why is Privileged Access Management important for an online advertising service or advertising network?
- 3. What are the key benefits of implementing Privileged Access Management?
- 4. What are the common features of Privileged Access Management solutions?
- 5. How does Privileged Access Management help in meeting regulatory requirements?
- 6. Can Privileged Access Management help in combating insider threats?
- 7. How does Privileged Access Management enhance overall security?
- 8. Is Privileged Access Management applicable to both cloud and on-premises environments?
- 9. What are the key challenges in implementing Privileged Access Management?
- 10. How do I choose the right Privileged Access Management solution for my organization?
- 11. Is it possible to try out Privileged Access Management before implementing it fully?
- 12. Can Privileged Access Management solutions be customized according to specific organizational needs?
- 13. How much does a Privileged Access Management solution cost?
- 14. How long does it take to implement Privileged Access Management?
- 15. What ongoing support and maintenance are required for Privileged Access Management solutions?
- Conclusion
PrivilegedAccessManagement (PAM) has become an essential component for organizations aiming to protect their critical assets and sensitive data from cyber threats. In the world of online advertising services and advertising networks, where massive amounts of data are processed and analyzed every day, the need for strong PAM solutions cannot be overstated. Gartner, a renowned research and advisory firm, released the Market Guide for Privileged AccessManagement in 2016, providing valuable insights into the evolving landscape of PAM and helping businesses make informed decisions about their security strategies.
To understand the significance of the Market Guide for Privileged Access Management Gartner 2016, we must first delve into the history and background of PAM. Privileged accounts, such as those of system administrators, hold immense power and control over an organization’s systems and data. They are often targeted by cyber attackers aiming to exploit these powerful credentials for malicious activities. PAM solutions emerged as a response to this growing threat, with the primary objective of managing, monitoring, and securing privileged access to critical resources.
One engaging element highlighted by the Market Guide for Privileged Access Management Gartner 2016 is the alarming statistic that 80% of security breaches involve privileged credentials. This staggering figure demonstrates the urgency for organizations to implement robust PAM solutions to safeguard their sensitive information. Without effective PAM measures, companies become vulnerable to data breaches, financial losses, and reputational damage.
The Market Guide for Privileged Access Management Gartner 2016 provides a comprehensive analysis of the PAM market, including trends, challenges, and key vendors. It offers a valuable reference for businesses seeking to navigate the crowded landscape of PAM solutions and choose the most suitable option for their specific needs. The guide also emphasizes the importance of modern PAM capabilities, such as just-in-time access, session recording, and multi-factor authentication, which enable organizations to mitigate the risks associated with privileged accounts.
In the online advertising services and advertising networks industry, where vast amounts of sensitive customer data are processed, the Market Guide for Privileged Access Management Gartner 2016 serves as a roadmap for improving security practices. By adopting the recommended PAM strategies and solutions, advertising companies can enhance their overall security posture, gain a competitive advantage, and build trust with their clients. This guide empowers organizations to make informed decisions about PAM investments, ensuring that they stay ahead of the evolving threat landscape and maintain compliance with industry regulations.
In conclusion, the Market Guide for Privileged Access Management Gartner 2016 provides an invaluable resource for businesses operating in the online advertising services and advertising networks sector. By following its recommendations and leveraging the insights provided, organizations can strengthen their security defenses, protect their sensitive data, and build a solid foundation for continued growth and success.
What is the Market Guide for Privileged Access Management according to Gartner 2016?
The Market Guide for Privileged Access Management is a comprehensive report published by Gartner in 2016 that provides valuable insights into the rapidly growing field of Privileged Access Management (PAM). PAM refers to a set of technologies and practices that aim to secure and manage privileged access within an organization, ensuring that only authorized individuals have access to critical systems and data. This market guide serves as a roadmap for businesses looking to implement PAM solutions, providing analysis of key vendors, market trends, and recommendations for successful deployment.
| Item | Details |
|---|---|
| Topic | Market Guide For Privileged Access Management Gartner 2016 |
| Category | Marketing and Advertising |
| Key takeaway | Privileged Access Management (PAM) has become an essential component for organizations aiming to protect their critical assets and sensitive data from cyber threats. |
| Last updated | February 6, 2026 |
The Importance of Privileged Access Management in Today’s Digital Landscape
In today’s increasingly digital world, organizations face numerous challenges when it comes to the security of their sensitive data and systems. One of the key areas of concern is privileged access management (PAM), which refers to the practice of controlling and monitoring the access to critical systems and data by privileged users, such as administrators and IT personnel. To address this issue, businesses turn to market guides such as the Market Guide For Privileged Access Management Gartner 2016.
The Market Guide for Privileged Access Management Gartner 2016, published by Gartner, a leading research and advisory company, provides valuable insights into the PAM market and serves as a comprehensive resource for organizations looking to enhance their security posture.
The Benefits of Implementing Privileged Access Management
Implementing a robust privileged access management solution brings numerous benefits to organizations. By effectively controlling and monitoring privileged access, businesses can:
- Reduce the risk of data breaches: Privileged accounts are often targeted by cybercriminals as they grant extensive access to critical systems and data. Implementing PAM helps organizations prevent unauthorized access, reducing the risk of data breaches.
- Enhance compliance: Many industry regulations and standards, such as the Payment Card Industry Data Security Standard (PCI DSS) and the General Data Protection Regulation (GDPR), require organizations to have strong controls in place for privileged access. PAM solutions enable businesses to easily meet these compliance requirements.
- Improve operational efficiency: PAM solutions simplify and streamline privileged access management processes, making it easier for IT administrators to grant, revoke, and monitor access. This leads to increased operational efficiency and reduces the likelihood of human error.
- Gain visibility and accountability: PAM solutions provide organizations with detailed audit logs and session recordings, allowing them to monitor and analyze privileged user activities. This visibility helps identify any suspicious or unauthorized access attempts and promotes accountability among privileged users.
The Key Features to Look for in Privileged Access Management Solutions
When selecting a privileged access management solution, organizations should consider the following key features:
- Access Control: The solution should provide granular control over privileged access, allowing administrators to define and enforce access policies based on roles and responsibilities.
- Authentication and Authorization: Strong authentication mechanisms, such as multi-factor authentication and integration with existing identity management systems, ensure that only authorized users can access privileged accounts.
- Session Monitoring and Recording: The ability to monitor and record privileged user sessions enables organizations to track and analyze user activities, aiding in forensic investigations and compliance audits.
- Privilege Elevation: PAM solutions should offer secure privilege elevation techniques, such as just-in-time access and dynamic privilege allocation, to minimize the exposure of privileged credentials.
- Integration Capabilities: Seamless integration with other security solutions, such as Security Information and Event Management (SIEM) systems, enables organizations to correlate privileged access data with other security events for better threat detection and response.
The Evolving Landscape of Privileged Access Management
The privileged access management market has witnessed significant growth and evolution since the release of the Market Guide For Privileged Access Management Gartner 2016. With the increasing adoption of cloud technologies and the rise of remote workforce, organizations are faced with new challenges in securing privileged access.
One key trend that has emerged is the move towards cloud-based PAM solutions. Cloud-based PAM offers scalability, flexibility, and ease of deployment, making it an attractive option for organizations of all sizes. Additionally, it allows businesses to manage privileged access across hybrid environments, spanning on-premises infrastructure and various cloud platforms.
Furthermore, the concept of Zero Trust security has gained traction in the PAM space. Zero Trust is based on the principle of “never trust, always verify,” and it assumes that every user, device, or system trying to access resources is potentially malicious. PAM solutions leveraging Zero Trust principles focus on continuously verifying and validating privileged access requests, ensuring maximum security.
The Growing Need for Privileged Access Management
The need for robust privileged access management solutions continues to grow as organizations face an ever-increasing number of cyber threats. According to recent statistics, over 80% of data breaches involve the compromise of privileged credentials.
Furthermore, the global privileged access management market is expected to reach a value of USD 6.95 billion by 2025, growing at a compound annual growth rate (CAGR) of 20.9% from 2020 to 2025. This demonstrates the increasing recognition of the importance of PAM in mitigating the risks associated with privileged access.
As organizations strive to protect their critical assets and meet strict compliance requirements, implementing a comprehensive privileged access management solution, based on market guides like the Market Guide For Privileged Access Management Gartner 2016, is essential.
By effectively managing privileged access, organizations can safeguard their sensitive data, prevent unauthorized access, and ensure the overall security of their digital infrastructure.
Sources:
– Gartner Market Guide For Privileged Access Management 2016
– Statista.com
Key Takeaways from Market Guide for Privileged Access Management Gartner 2016
As an online advertising service or advertising network, understanding the importance of privileged access management (PAM) is crucial for maintaining the security and integrity of your systems. The Market Guide for Privileged Access Management Gartner 2016 provides valuable insights and recommendations in this area. Let’s take a look at the key takeaways from this guide:
- Privileged Accounts: PAM focuses on managing privileged accounts, which have elevated access rights and pose significant security risks if not properly controlled.
- Risk Mitigation: PAM solutions help mitigate risks associated with privileged access by providing centralized control, monitoring, and enforcement of access policies.
- Compliance Requirements: PAM has become critical for meeting compliance requirements, including those mandated by regulatory bodies such as PCI DSS, HIPAA, and GDPR.
- Vendor Landscape: Gartner’s market guide provides an overview of major PAM vendors, their capabilities, and their suitability for different use cases.
- Solution Differentiation: PAM solutions vary in terms of their architecture, deployment options, scalability, integration capabilities, and support for various privileged access use cases.
- Emerging Technologies: The guide talks about emerging technologies like just-in-time provisioning, machine learning, and analytics, which are shaping the future of PAM.
- Privileged Session Management: PAM solutions often include features like session recording, monitoring, and privilege elevation to ensure privileged activities are audited and controlled.
- Remote Access: The guide emphasizes the importance of managing remote access to privileged accounts, especially with the rise of remote workforces and cloud technologies.
- Third-Party Vendors: PAM solutions should address the risks associated with granting privileged access to external vendors and contractors, including implementing secure remote access and strict access controls.
- Adaptive Access Controls: The use of contextual information, risk scoring, and multi-factor authentication enhances PAM systems’ ability to precisely grant or deny privileged access based on risk assessment.
- Privileged User Behavior Analytics: PAM solutions increasingly incorporate user behavior analytics to detect anomalous activities, detect insider threats, and prevent unauthorized access.
- Deployment Options: PAM solutions can be deployed on-premises, in the cloud, or in hybrid environments, depending on the specific security and operational requirements of the organization.
- Integration Capabilities: PAM solutions should integrate with other security and IT systems, such as identity and access management (IAM) solutions, SIEM tools, and security analytics platforms.
- Managed Services: Organizations lacking in-house expertise or resources can leverage managed services for PAM implementation, configuration, and monitoring.
- ROI Considerations: The guide emphasizes evaluating the return on investment of PAM solutions, taking into account factors such as reduced security incidents, improved productivity, and better compliance posture.
- Vendor Selection: Gartner suggests a holistic approach to vendor evaluation, considering factors such as product functionality, vendor viability, customer support, and long-term roadmap.
By understanding these key takeaways from the Market Guide for Privileged Access Management Gartner 2016, your online advertising service or advertising network can make informed decisions to enhance security, comply with regulations, and protect privileged accounts effectively.
FAQs – Market Guide For Privileged Access Management Gartner 2016
1. What is Privileged Access Management (PAM)?
Privileged Access Management (PAM) refers to the practice of securely managing and controlling privileged access to sensitive resources within an organization’s IT infrastructure. This includes managing and monitoring the access rights of privileged users such as administrators, superusers, and other accounts with elevated permissions.
2. Why is Privileged Access Management important for an online advertising service or advertising network?
As an online advertising service or advertising network, you deal with highly sensitive data, including customer information, ad campaign details, and financial data. Implementing Privileged Access Management helps ensure that only authorized personnel can access and manage this critical information, reducing the risk of data breaches, unauthorized changes, and insider threats.
3. What are the key benefits of implementing Privileged Access Management?
- Enhanced security by preventing unauthorized access to sensitive resources
- Reduced risk of data breaches and insider threats
- Increased visibility into privileged user activities
- Improved regulatory compliance
- Streamlined access management processes
- Improved accountability and auditability
4. What are the common features of Privileged Access Management solutions?
- Privileged user account discovery and onboarding
- Secure password and credential management
- Access control and session management
- Monitoring and alerting of privileged user activities
- Just-in-time access provisioning
- Privileged user behavior analytics
5. How does Privileged Access Management help in meeting regulatory requirements?
Privileged Access Management helps organizations meet regulatory requirements by providing better control and visibility over privileged access. It ensures that only authorized individuals can access sensitive data, generating audit logs to demonstrate compliance with regulations such as GDPR, PCI DSS, and HIPAA.
6. Can Privileged Access Management help in combating insider threats?
Yes, Privileged Access Management solutions play a crucial role in combating insider threats. By implementing strong access controls, session monitoring, and behavior analytics, organizations can detect and prevent unauthorized activities by privileged users, reducing the risk of malicious actions or data breaches from within the organization.
7. How does Privileged Access Management enhance overall security?
Privileged Access Management enhances overall security by implementing security controls specifically designed to protect privileged accounts and access to critical resources. Proactive monitoring, just-in-time access, secure password and credential management, and the ability to enforce strong authentication methods are some of the ways it helps organizations strengthen their security posture.
8. Is Privileged Access Management applicable to both cloud and on-premises environments?
Yes, Privileged Access Management solutions can be implemented in both cloud and on-premises environments. They are designed to manage and secure privileged access across diverse IT infrastructure, including physical servers, virtual machines, cloud-based services, and hybrid environments.
9. What are the key challenges in implementing Privileged Access Management?
- Resistance from privileged users who might view the controls as an obstacle
- Integration with existing systems and infrastructure
- Ensuring minimal impact on user productivity
- Balancing security requirements with user convenience
- Ensuring scalability to handle growing access demands
10. How do I choose the right Privileged Access Management solution for my organization?
Choosing the right Privileged Access Management solution requires evaluating your organization’s specific requirements and considering factors such as scalability, ease of deployment and use, integration capabilities, vendor reputation, and customer support. It is crucial to involve key stakeholders from IT, security, and compliance departments in the decision-making process.
11. Is it possible to try out Privileged Access Management before implementing it fully?
Many Privileged Access Management vendors offer trial versions or demo environments that allow organizations to evaluate the solution before making a full implementation. These trial versions provide hands-on experience and help assess the effectiveness, ease of use, and compatibility of the solution with your organization’s requirements.
12. Can Privileged Access Management solutions be customized according to specific organizational needs?
Yes, most Privileged Access Management solutions offer customization options to align with the specific needs of an organization. This includes defining access policies, configuring workflows, integrating with other systems, and tailoring reporting functions. Customization options ensure that the solution can adapt and meet the unique requirements of your organization.
13. How much does a Privileged Access Management solution cost?
The cost of a Privileged Access Management solution can vary depending on factors such as the number of users, deployment model (on-premises vs. cloud), required features, vendor pricing models, and additional services or support. It is recommended to contact vendors directly for pricing details and to obtain quotes tailored to your organization’s specific needs.
14. How long does it take to implement Privileged Access Management?
The implementation timeline for Privileged Access Management solutions can vary depending on factors such as the complexity of your IT infrastructure, integration requirements, customization needs, and the availability of necessary resources. It is best to consult with the vendor during the evaluation phase to get an estimate of the implementation timeline specific to your organization.
15. What ongoing support and maintenance are required for Privileged Access Management solutions?
Ongoing support and maintenance for Privileged Access Management solutions typically include regular software updates, patches, and access to technical support from the vendor. It is essential to establish a clear understanding with the vendor regarding the level of support, maintenance agreements, and any additional costs associated with ongoing support.
Conclusion
The Gartner Market Guide for Privileged Access Management in 2016 provided valuable insights into the rapidly growing market and the importance of implementing robust privileged access management (PAM) solutions. The guide emphasized the significant risks associated with privileged accounts and the need for organizations to prioritize the protection of these critical assets.
One key finding of the market guide was the increasing adoption of PAM solutions across various industries. With the proliferation of advanced cyber threats, organizations recognized the importance of securing privileged accounts to prevent unauthorized access and potential data breaches. The guide highlighted the importance of implementing a comprehensive PAM strategy that includes features such as password management, session monitoring, and multi-factor authentication.
Another key insight was the role of PAM in regulatory compliance. The guide emphasized that organizations operating in heavily regulated industries, such as finance and healthcare, must comply with stringent regulations that mandate proper access controls and audit trails for privileged accounts. PAM solutions not only help organizations meet these compliance requirements but also provide visibility into privileged user activities, enabling swift detection and response to any suspicious behavior.
Furthermore, the market guide highlighted the evolving landscape of PAM solutions, with an increasing focus on cloud-based deployments. As more organizations migrate their infrastructure and applications to the cloud, the need for effective PAM solutions that can seamlessly integrate with cloud platforms becomes crucial. The guide stressed the importance of selecting PAM vendors that offer robust cloud capabilities, ensuring consistent protection across both on-premises and cloud environments.
The market guide also emphasized the importance of automation and integration in PAM solutions. With the growing complexity of IT environments and the increasing number of privileged accounts, manual processes for managing access are no longer sufficient. PAM solutions that provide automation and integration capabilities enable organizations to streamline access management workflows and enforce consistent security policies across the entire IT infrastructure.
Overall, the Gartner Market Guide for Privileged Access Management in 2016 served as a comprehensive resource for organizations looking to enhance their security posture and mitigate the risks associated with privileged accounts. The guide highlighted the increasing adoption of PAM solutions, the role of PAM in regulatory compliance, the importance of cloud capabilities, and the value of automation and integration. As organizations continue to face sophisticated cyber threats, implementing an effective PAM strategy becomes imperative to protect critical assets and maintain a secure online advertising service or advertising network.










