In the bustling world of online advertising, local campaigns on Google Ads have undergone a remarkable transformation. Introducing Performance Max – the new face of campaigns specifically tailored to optimize store goals.
But here’s the catch: active location assets or affiliate location assets are a prerequisite for accessing these Local campaigns. Don’t fret, though, as Google is working tirelessly to refine the eligibility criteria, making it easier for businesses to tap into the power of Performance Max.
If you’re already witnessing the magic of store sales reporting, congratulations! You’re qualified to embark on this exciting journey.
With local campaigns, the aim is to bridge the gap between online advertising and physical storefronts, promoting your business on various platforms like Google search, maps, and YouTube. Thanks to Google’s cutting-edge AI technology, bids, ad placements, and asset combinations are optimized for maximum impact.
Radius targeting, vertical considerations, and population density play a crucial role in local campaigns, ensuring that your ads reach the right audience at the right time. From search results to Google Maps, your brand message will resonate with potential customers in a multitude of ways.
Plus, Google Ads even offers helpful suggestions for ad locations, guaranteeing that your message never goes unnoticed. Rest assured, local campaigns will match your ads with relevant search terms and leverage the power of your Business Profile page.
Whether it’s through the realms of Google search or even in the depths of your Gmail inbox, local campaigns are designed to drive customers straight to your doorstep. Buckle up and get ready to revolutionize your advertising strategy with the power of local campaigns on Google Ads.
Contents
- 1 local campaigns google ads
- 2 Transition To Performance Max For Local Campaigns
- 3 Creation Of Local Campaigns No Longer Supported
- 4 Requirements For Accessing Local Campaigns
- 5 Recommended Duration And Targeting For Local Campaigns
- 6 Specific Eligibility Criteria For Store Sales Measurement
- 7 Working To Improve Eligibility Requirements
- 8 Assessing Eligibility For Store Sales Optimization
- 9 Connecting Online Advertising To Physical Storefronts With Local Campaigns
local campaigns google ads
Local campaigns on Google Ads have transitioned to Performance Max in August 2022. As a result, new campaigns optimizing for store goals should be created in Performance Max, and new Local campaigns creation is no longer supported.
To access Local campaigns, active location assets or affiliate location assets in your account are required, or a Business Profile connected to Google Ads. It is recommended to run campaigns for a minimum of 30 days and target 10 or more locations per account.
Local campaigns aim to connect online advertising to physical storefronts and can be promoted on Google search, maps, YouTube, and other websites. Google’s AI optimizes bids, ad placements, and asset combinations to maximize in-store value and promote locations across Google properties and networks.
Local campaigns use radius targeting and factors like vertical, population density, and existence of competitors to determine the targeted radius. Ads from local campaigns can appear on Google’s properties including the Google Search Network, Google Display Network, Google Maps, Gmail, and YouTube.
Key Points:
- Local campaigns on Google Ads have transitioned to Performance Max in August 2022.
- New campaigns optimizing for store goals should be created in Performance Max.
- New Local campaigns creation is no longer supported.
- Active location assets or affiliate location assets in your account are required to access Local campaigns, or a Business Profile connected to Google Ads.
- It is recommended to run campaigns for a minimum of 30 days and target 10 or more locations per account.
- Local campaigns aim to connect online advertising to physical storefronts and can be promoted on Google search, maps, YouTube, and other websites.
Sources
https://support.google.com/google-ads/answer/9118422?hl=en
https://support.google.com/google-ads/answer/9118358?hl=en
https://ads.google.com/local-services-ads/
https://support.google.com/google-ads/answer/9118422?hl=en-AU
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💡 Pro Tips:
1. Utilize the Business Profile page to its fullest potential by regularly updating and optimizing your in-store offers, products, and location attributes in order to attract more local customers.
2. Don’t limit your local campaign to just Google search and maps. Take advantage of the reach of YouTube and the Google Display Network to expand your ad visibility and increase the potential for conversions.
3. Consider running a Local Asset Local Campaign to further enhance your ad reach by targeting users on Gmail across mobile surfaces. This format can provide additional exposure and engagement opportunities.
4. It’s important to regularly monitor and analyze the performance of your local campaigns. Use the insights and data gathered to make informed optimizations and adjustments to improve overall campaign effectiveness.
5. Stay updated with the latest changes and developments in local campaigns on Google Ads. Google is continuously working on improving eligibility criteria and introducing new features, so keeping abreast of these updates will ensure you’re maximizing the potential of your campaigns.
Transition To Performance Max For Local Campaigns
Local campaigns on Google Ads have recently undergone a transition to Performance Max in August 2022. This means that new campaigns, particularly those optimizing for store goals, should now be created in Performance Max.
It is important to note that the creation of new Local campaigns is no longer supported.
Creation Of Local Campaigns No Longer Supported
With the transition to Performance Max, the creation of new Local campaigns is no longer supported. Instead, advertisers are encouraged to create campaigns in Performance Max for optimal results.
This shift aims to streamline and enhance the advertising experience for advertisers, ensuring that they take full advantage of the available tools and features.
Requirements For Accessing Local Campaigns
To access Local campaigns, advertisers must have active location assets or affiliate location assets in their Google Ads account. Alternatively, having a Business Profile connected to Google Ads also grants access to Local campaigns.
These requirements are in place to ensure that advertisers have the necessary information and resources to run successful local campaigns.
Recommended Duration And Targeting For Local Campaigns
When running Local campaigns, it is recommended to run them for a minimum duration of 30 days. This allows ample time for the campaign to gather data and optimize performance effectively.
Additionally, it is advisable to target at least 10 or more locations per account to maximize reach and impact.
Specific Eligibility Criteria For Store Sales Measurement
It is important to note that there are specific eligibility criteria for store sales measurement in Local campaigns. Simply meeting the general store sales requirements does not automatically grant eligibility.
Google determines eligibility based on various factors to ensure accurate and reliable store sales measurement.
Working To Improve Eligibility Requirements
Google is actively working on improving eligibility requirements for store sales measurement in Local campaigns. The goal is to expand the number of accounts that are eligible for this feature, allowing more advertisers to benefit from the insights and optimization options it provides.
Advertisers can expect these requirements to evolve over time as Google continues to fine-tune its eligibility criteria.
Assessing Eligibility For Store Sales Optimization
To determine if you are eligible for store sales optimization in your Local campaigns, you can check if you already have access to store sales reporting and the option to optimize your campaign towards store sales. If these features are available to you, it means you are eligible to utilize them.
However, if you do not have access, it is recommended to run a Local campaign with store visits for a minimum of 45 days. This period allows Google to assess your eligibility for store sales optimization.
Connecting Online Advertising To Physical Storefronts With Local Campaigns
The main objective of Local campaigns is to bridge the gap between online advertising and physical storefronts. These campaigns can promote your business and its various locations across multiple Google platforms and networks, including Google search, maps, YouTube, and other websites.
By targeting specific locations and using Google’s AI-powered optimization, Local campaigns maximize in-store value and drive foot traffic to your physical locations.
Local campaigns employ radius targeting, taking into account factors such as vertical, population density, and the presence of competitors to determine the appropriate target radius. This ensures that your ads are visible to nearby users who are most likely to be interested in your offerings.
These ads can be displayed on various Google properties, including the Google Search Network, Google Display Network, Google Maps, Gmail, and YouTube. They can appear in search results and when users explore a local area in Google Maps.
Furthermore, Google Ads has introduced a feature that shows suggested ad locations in an autocomplete search, even before the search query is fully entered.
Local campaigns have the capability to match ads to relevant search terms and can also be shown on YouTube and the Google Display Network. Leveraging the Business Profile page, Local campaigns can effectively highlight in-store offers, specific products, and location attributes to attract potential customers.
It is worth noting that while ads in Local campaigns can reach users on Gmail across mobile surfaces, this format is currently only available for Local Asset Local campaigns.
In conclusion, local businesses can greatly benefit from utilizing Google Ads’ Local campaigns. By transitioning to Performance Max, advertisers can take advantage of enhanced optimization and performance tracking features.
Creating Local campaigns may no longer be supported, but Performance Max offers a more efficient and streamlined approach to local advertising. Meeting the eligibility criteria and running campaigns for the recommended duration and targeting can amplify the success of these campaigns, connecting online advertising to physical storefronts and ultimately driving foot traffic and increasing sales.