In today’s digital age, businesses are constantly seeking innovative ways to connect with their local audience. And with Google Ads paving the way in the world of online advertising, the possibilities are endless.
But what if there was an even more powerful tool at your disposal? Welcome to the future of local campaigns – Performance Max.
With Performance Max, Google Ads has taken local advertising to new heights, allowing businesses to optimize their campaigns for store goals and tap into the potential of active location assets or a connected Business Profile. So, buckle up and get ready to revolutionize your local campaign strategy with this game-changing upgrade.
local campaign google ads
Local campaign Google ads are a powerful tool that connects online advertising to brick-and-mortar storefronts. These campaigns, now upgraded to Performance Max, optimize for store goals and are the preferred choice for promoting stores on various Google platforms.
It is important to note that new local campaign creation is no longer supported. To access local campaigns, active location assets or a connected Business Profile are required.
It is recommended to run campaigns for at least 30 days and target 10 or more locations per account. Local campaigns make use of Google’s AI to optimize bids, ad placements, and asset combinations for maximum in-store value.
They can appear on Google Search Network, Google Display Network, Google Maps, Gmail, and YouTube, with specific strategies tailored for each platform. Overall, local campaign Google ads provide a comprehensive solution to effectively reach potential in-store customers and promote stores and products.
Key Points:
- Local campaign Google ads connect online advertising to physical storefronts
- Performance Max is the upgraded version of local campaigns that optimize for store goals
- New local campaign creation is no longer supported
- Active location assets or a connected Business Profile are required to access local campaigns
- It is recommended to run campaigns for at least 30 days and target 10 or more locations per account
- Local campaigns use Google’s AI to optimize bids, ad placements, and asset combinations for maximum in-store value on platforms such as Google Search Network, Google Display Network, Google Maps, Gmail, and YouTube.
Sources
https://support.google.com/google-ads/answer/9118422?hl=en
https://support.google.com/google-ads/answer/9118358?hl=en
https://support.google.com/google-ads/answer/9118422?hl=en-AU
https://ads.google.com/local-services-ads/
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💡 Pro Tips:
1. Utilize Auto Suggest ads in local campaigns to showcase offers and match ads to relevant search terms.
2. Target potential in-store customers by utilizing YouTube in your local campaigns.
3. Gain attention for your stores and products by advertising on the Google Display Network in your local campaigns.
4. Take advantage of the Business Profile page to highlight offers and location attributes in your local campaigns.
5. Explore the limited but effective option of reaching users on Gmail by using Local Asset Local Campaigns.
Local Campaigns Upgraded To Performance Max
Google Ads has recently upgraded its local campaigns to Performance Max. This new feature allows businesses to optimize their campaigns for store goals and improve their local advertising efforts.
Performance Max offers a range of benefits and tools for businesses looking to boost their local presence through online advertising.
With this upgrade, creating new campaigns focused on store goals should now be done in Performance Max rather than Local campaigns. The Performance Max platform offers advanced optimization features, allowing businesses to maximize the value they derive from their online advertising efforts.
This upgrade allows businesses to take their local campaigns to the next level and reach a broader audience.
Create Store-Focused Campaigns In Performance Max
If you want to create campaigns that optimize specifically for store goals, it is recommended that you move to Performance Max. By doing so, you can take advantage of the new features and optimization tools available in this upgraded platform.
Performance Max offers improved targeting capabilities, bid optimization, and ad placement optimization, which can greatly enhance the effectiveness of your local campaigns.
By focusing on store goals, businesses can drive more traffic to their physical locations and increase in-store sales. Performance Max enables businesses to leverage Google’s artificial intelligence (AI) to optimize bids, ad placements, and asset combinations for maximum in-store value.
This allows you to get the most out of your local campaigns and achieve better results.
No More Support For Creating New Local Campaigns
With the introduction of Performance Max, Google Ads will no longer provide support for creating new Local campaigns. This means that if you want to create new campaigns with a focus on local advertising, you should utilize the Performance Max platform instead.
Google has made this change to encourage businesses to take advantage of the enhanced features and optimization options available in Performance Max.
However, it’s important to note that existing Local campaigns will still be supported and will continue to run. This change only affects the creation of new Local campaigns.
By upgrading to Performance Max, businesses can benefit from the latest tools and features provided by Google Ads.
Local Campaigns Connect Online Advertising To Storefronts
Local campaigns play a crucial role in connecting online advertising efforts to physical storefronts. These campaigns allow businesses to promote their stores across various Google platforms, including Google Search Network, Google Display Network, Google Maps, Gmail, and YouTube.
By utilizing these platforms, businesses can reach a wider audience and drive more foot traffic to their stores.
Among the various platforms, Google Maps is particularly important for local campaigns. It is a key platform for businesses looking to target local customers and increase their visibility in their local area.
Local campaigns can also utilize auto-suggest ads on Google Maps, which showcase offers and match ads to relevant search terms, helping businesses attract potential customers and increase store visits.
Location Assets Or Business Profile Required For Local Campaigns
To access and run Local campaigns, businesses must have either active location assets or a connected Business Profile. These assets ensure that businesses have accurate and up-to-date information about their stores, such as store addresses, hours, and contact details.
This information is essential for local campaigns to effectively target potential customers and drive traffic to physical stores.
By utilizing location assets or a connected Business Profile, businesses can enhance their local campaigns and provide users with the necessary information to visit their stores. This helps businesses establish a stronger online presence and attract more foot traffic to their physical locations.
Recommended: 30 Days Of Running Campaigns, Targeting 10+ Locations
For businesses looking to optimize their local campaigns, it is recommended to run campaigns for at least 30 days and target 10 or more locations per account. Running campaigns for a longer duration allows businesses to gather more data and insights, which can then be used to refine and improve their campaigns over time.
Targeting 10 or more locations per account helps businesses reach a broader audience and maximize their campaign’s effectiveness. By targeting multiple locations, businesses can tailor their advertising messages to specific geographic areas, ensuring that they reach the right audience in each location.
Higher Threshold For Store Sales Measurement Eligibility
To be eligible for store sales measurement in Local campaigns, businesses need to meet higher threshold requirements. Store sales measurement allows businesses to track and measure the impact of their online advertising efforts on in-store sales.
It provides valuable insights into the effectiveness of local campaigns and helps businesses make data-driven marketing decisions.
By setting higher threshold requirements, Google ensures that only eligible businesses can access store sales measurement. This helps maintain the integrity and accuracy of the measurement data, providing businesses with reliable information on the ROI of their local advertising efforts.
Store Sales Reporting And Optimization Options For Eligible Users
For businesses that meet the eligibility requirements, Google offers store sales reporting and optimization options. This allows businesses to track the impact of their advertising campaigns on in-store sales and make data-driven decisions to improve their local advertising efforts.
Store sales reporting provides businesses with detailed insights into their campaign’s performance and its impact on store visits and sales. This information helps businesses understand which campaigns and ad placements are driving the most valuable in-store traffic, allowing them to optimize their local campaigns for better results.
In conclusion, the upgrade of local campaigns to Performance Max offers businesses the opportunity to optimize their online advertising efforts for local store goals. By creating store-focused campaigns in Performance Max, businesses can benefit from advanced optimization features, enhanced targeting capabilities, and Google’s AI-driven optimization.
Although the creation of new Local campaigns is no longer supported, businesses can still run existing campaigns and enjoy the benefits of connecting their online advertising to storefronts. With the use of location assets or a connected Business Profile, businesses can ensure accurate and up-to-date information for their local campaigns.
Following the recommended practices of running campaigns for at least 30 days and targeting 10 or more locations, businesses can maximize the effectiveness of their local campaigns. Lastly, for eligible users, Google provides store sales reporting and optimization options to track the impact of advertising efforts on in-store sales and make data-driven marketing decisions.