In today’s digital age, advertising has become more nuanced and sophisticated than ever before.
One powerful tool that has emerged is native advertising, seamlessly blending promotional content with the user’s online experience.
But with numerous native ad networks available, how do you choose the right one for your brand?
Fear not!
This concise guide brings you a curated list of 11 top-notch native ad networks, opening up a world of possibilities to captivate your target audience.
Let’s dive in!
Contents
list of native ad networks
A list of native ad networks includes the following options: MGID Global, Outbrain, Taboola, Nativo, Revcontent, TripleLift, SmartyAds, AdNow, Adyoulike, Yahoo Gemini, and Paved.
These networks provide opportunities for publishers to monetize their content and advertisers to reach their target audience through native advertising formats.
Key Points:
- Native ad networks offer opportunities for publishers to monetize their content and advertisers to reach their target audience.
- MGID Global, Outbrain, Taboola, Nativo, Revcontent, TripleLift, SmartyAds, AdNow, Adyoulike, Yahoo Gemini, and Paved are a few examples of native ad networks.
- MGID Global, Outbrain, and Taboola are popular native ad networks.
- Nativo, Revcontent, and TripleLift are also well-known native ad networks.
- SmartyAds, AdNow, Adyoulike, Yahoo Gemini, and Paved are additional options for native advertising.
- These networks provide various native advertising formats for publishers and advertisers.
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? Did You Know?
1. Native Ads, also known as sponsored content, have been around since the 19th century. The first documented native ad was a sponsored article in The Atlantic in 1890, promoting the benefits of women smoking cigarettes.
2. Outbrain, one of the well-known native ad networks, recommends over 275 billion personalized content recommendations every month, reaching a significant portion of the global online audience.
3. Initially, native ads were predominantly text-based; however, with advancements in technology, today’s native ad formats include images, videos, interactive elements, and even augmented reality experiences.
4. Taboola, another popular native ad network, operates in over 50 languages and reaches more than 1.4 billion unique users per month, highlighting the global impact and widespread adoption of native advertising.
5. In-feed native ads, where sponsored content appears within a website or app’s regular content feed, are the most common and effective format used by native ad networks, accounting for approximately 70% of all native advertising impressions.
Mgid Global
Mgid Global is a leading native ad network that offers advertisers a wide range of options to maximize their advertising campaigns. With its global reach and extensive network of publishers, Mgid Global provides advertisers with access to a large and diverse audience. The platform offers various ad formats, including native widgets, in-feed ads, and recommendation widgets, enabling advertisers to seamlessly integrate their ads into relevant content.
One of the key advantages of Mgid Global is its advanced targeting options. Advertisers can target their audience based on criteria such as geolocation, demographics, interests, and browsing behavior. This high level of targeting ensures that ads are displayed to the most relevant audience, increasing the likelihood of engagement and conversion.
Moreover, Mgid Global offers comprehensive analytics and reporting tools to advertisers. These tools allow advertisers to track the performance of their campaigns in real-time and make data-driven optimizations to maximize their return on investment (ROI). Additionally, the platform provides various optimization features, such as A/B testing and automatic optimization, to assist advertisers in achieving the best possible results.
To summarize, Mgid Global is a leading native ad network that offers advertisers a wide range of options to maximize their advertising campaigns. With its advanced targeting options, comprehensive analytics and reporting tools, and optimization features, Mgid Global ensures that advertisers can effectively reach and engage with their target audience.
- Wide range of ad options: native widgets, in-feed ads, recommendation widgets
- Advanced targeting options based on geolocation, demographics, interests, and browsing behavior
- Comprehensive analytics and reporting tools for real-time campaign tracking
- Optimization features like A/B testing and automatic optimization
Outbrain
Outbrain is a popular native ad network that focuses on delivering personalized content recommendations to audiences across the web. With a network of top publishers, including major news sites and premium websites, Outbrain offers advertisers a vast reach and the opportunity to engage with a highly engaged audience.
One of the key features of Outbrain is its smart algorithm that analyzes user behavior and interests to deliver relevant content recommendations. This algorithm ensures that ads are shown to users who are most likely to be interested in the content, increasing the chances of engagement and conversions.
Outbrain also allows advertisers to customize the look and feel of their ads to match the aesthetics of the publisher’s website. This level of customization enhances the user experience and increases the overall effectiveness of the ad campaigns.
Advertisers using Outbrain also benefit from advanced targeting options, including geolocation, demographics, interests, and even specific contextual targeting. This level of targeting ensures that ads are displayed to the most relevant audience, maximizing the chances of success.
Taboola
Taboola is a prominent native ad network that offers advertisers a wide range of native advertising options. With a network of top publishers, Taboola provides advertisers with access to a large and diverse audience.
Taboola’s native ad formats seamlessly blend into the content of the publisher’s website, ensuring a non-disruptive user experience. This approach enhances the effectiveness of the ads and boosts user engagement.
One of the standout features of Taboola is its advanced recommendation system. The platform’s algorithm analyzes user behavior and interests to deliver highly personalized content recommendations. This ensures that ads are shown to users who are most likely to be interested in the content, increasing the chances of engagement and conversions.
Taboola also provides advertisers with detailed analytics and reporting tools, allowing them to track the performance of their campaigns in real-time. This data-driven approach helps advertisers make informed decisions and optimize their campaigns for better results.
Taboola offers advertisers:
- Wide range of native advertising options
- Access to a large and diverse audience
- Non-disruptive native ad formats
- Advanced recommendation system for personalized content recommendations
- Detailed analytics and reporting tools for real-time tracking
In conclusion, native advertising is an effective way to reach and engage with a targeted audience. By leveraging the capabilities of native ad networks such as Mgid Global, Outbrain, and Taboola, advertisers can maximize the impact of their advertising campaigns and achieve their marketing goals. With advanced targeting options, customization features, and comprehensive analytics, these native ad networks offer advertisers the tools they need to succeed in today’s highly competitive digital advertising landscape.
FAQ
Which is the best native ad network?
The best native ad network ultimately depends on the specific needs and experience level of the affiliate marketer. For beginners, some top options to consider are MGID, Adcash, and TrafficStars. These networks provide user-friendly platforms and comprehensive support to help newcomers navigate the world of native advertising. On the other hand, advanced affiliates may prefer networks like Outbrain, Taboola, and Revcontent, which offer more advanced targeting options, larger reach, and higher-quality traffic. Ultimately, it is essential for marketers to thoroughly research and test different networks to find the one that best aligns with their goals and expertise. As the native ad spend trend continues to evolve, these networks may change in prominence or new players may emerge to cater to specific niches within the industry.
Are Google ads native ads?
On the other hand, native ads blend seamlessly into the content of a website or app, targeting a specific audience within that platform. While Google Ads aim to reach a wide audience across different websites, native ads focus on delivering tailored content to a particular platform’s users. Therefore, Google Ads cannot be considered native ads due to their distinct methods of targeting and delivery.
What are the 3 different types of ad networks?
There are three different types of ad networks: horizontal, specialized, and vertical. Horizontal ad networks offer a wide range of ad inventory across various industries, making them suitable for advertisers seeking a broad reach. Specialized ad networks focus on specific niches or target audiences, enabling advertisers to precisely target their desired customers. Vertical ad networks, on the other hand, are more industry-focused, providing advertisers with access to a specific vertical market and allowing publishers to monetize their content within a particular industry. While programmatic advertising is more prevalent nowadays, ad networks still offer valuable benefits to both publishers and advertisers.
What is a native ad network?
A native ad network refers to a platform that connects advertisers with publishers to facilitate the distribution of native advertisements. These networks enable brands to deliver their promotional content in a seamless and non-disruptive manner, blending it with the organic content of a media source. An instance of a native ad network would be a service that assists advertisers in placing sponsored videos within the recommended video section of the Youtube app, mimicking the visual style and behavior of regular user-generated content. By utilizing native ad networks, advertisers can effectively reach their target audience while maintaining the overall user experience.